11. Innovation lessons for brands and product teams investing into AI [Design of AI podcast]

Why are brands investing into AI? How can they succeed? What can we learn from how experts in the field of innovation lead transformation projects? Where will AI actually deliver impact in the near term? Joining us is Nick Sherrard, who is involved in digital innovation conversations across Fortune 500, government, and startups. He is a co-founder of Label Sessions, the global innovation expert network, and Label Ventures, the venture studio. He is also a board member at Substrakt, the digital agency, and Collective art gallery in Edinburgh. Nick is often said to be the only person to have run an innovation lab inside a bank, a government department, a big 4 consultancy and a circus. His approach to making change happen in organisations fuses his more classic brand and product development background, with the devising mindset of arts producer. Nick advises boards and entrepreneurs globally. Add him on LinkedIn: https://www.linkedin.com/in/goodideas/ In this episode we cover: ▸ Top-down and bottom-up approaches to leading AI projects ▸ History of art and innovation is the history of rejection ▸ Leaders of AI projects often don’t anticipate what’s needed ▸ The problem with design thinking when building AI products ▸ How the creative & consulting worlds are enhanced by AI ▸ Use cases where AI will have impact Subscribe to the Design of AI podcast for more in-depth resources for product teams. For show notes, product resources, insights, and strategies, please subscribe to our newsletter: https://designofai.substack.com

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