35. How AI Expands Creativity & Innovates Design [Tuhin Kumar, Luma, ex Apple Airbnb, Facebook]

There’s no doubt, AI will be able to automate product, marketing, and sales workflows. But GenAI’s greatest achievement could be expanding our creative potential. In this episode you’ll learn about:➤ How AI’s ability to understand context and intent will change everything➤ That communicating via visuals instead of words will innovate decision-making➤ The differences in working in a design-led culture vs. production line orgs➤ Preparing for a world of AI as a creative partner & provocateur ➤ What creative AI products can do today and in the near futureOur guest, Tuhin Kumar, has worked on the bleeding edge of user experience design his entire career, creating some of the most memorable interactions on Facebook, Airbnb, and Apple’s platforms. In this conversation we explore why he decided to lead design at Luma, a GenAI platform challenging our perspectives on the creative potential of video and images. As we enter an era where anyone can create average assets, we must find new ways of pushing the boundaries of creativity. Pioneers, like Tuhin, are building a future that equips product teams and creatives across all industries with new capabilities to innovate how we design.Thank you for listening to the Design of AI podcast.We provide secrets for building AI products that customers love.If you have guests you want to recommend or need help with your product, contact us [email protected] Remember to follow us on your fave podcasting app. It also really helps us if you leave reviews.—----------Tuhin Kumar has shaped everything from Apple’s macOS features to Airbnb’s global design system and was the first designer at LinkedIn Pulse.  At NVIDIA-backed Luma an AI video generator with 25M+ users that many find better than Sora, he’s at the forefront of AI's impact on reshaping design—not just as a tool, but as a creative collaborator—crafting modular systems that can adapt to rapid research breakthroughs. Tuhin’s work blurs the line between art and utility and how creative vision can thrive alongside tech.—----------This episode was hosted by:Arpy Dragffy Guerrero (Founder & Principal Strategist PH1 Research) https://www.linkedin.com/in/adragffy/ And if you want more AI strategy & research content, subscribe to our substack newsletter at https://designofai.substack.com/ This episode is brought to you by PH1 Research, a research & strategy consultancy specialized in mapping the future of your business & product. Get more info at PH1.ca Follow us here:⁠Spotify https://open.spotify.com/show/3O11vQKPpKI5ZlJhdRGwnf ⁠Apple Podcasts⁠ https://podcasts.apple.com/us/podcast/design-of-ai-product-strategy-innovation-career-growth/id1734499859 YouTube⁠ https://www.youtube.com/@DesignofAI 

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