The hardest part of building an AI product isn’t the model, it’s the market.Jessica Randazza Pade, one of today’s leading experts in AI commercialization and Head of Brand Activation & Commercialization at Neurable, joins us to share why most AI products fail and how to build ones that don’t.She explains how to close the gap between engineering and adoption, why “AI” is not a value proposition, and how making technology invisible can become your biggest competitive advantage. Her core message: you have to deliver real value if you want to keep your customers tomorrow.What you’ll learn:➤ Why “AI” isn’t a value prop and how to build for outcomes, not hype.➤ The three traits every product that actually sells has in common.➤ How to align engineering and marketing through user feedback loops.➤ Why “cheaper, faster, better” is a trap and empathy is the real moat.➤ The next frontier in AI health and personalization.This is episode 46 of the Design of AI Podcast.Please rate the show if you find it valuable, as your ratings and comments shape future topics.For more AI strategy and research, subscribe to our newsletter: designofai.substack.comThis episode was hosted byArpy Dragffy Guerrero — https://linkedin.com/in/adragffy Brought to you by PH1 Research, a strategy consultancy specializing in mapping the future of your business and product.Jessica leads the team driving brand activation and commercialization at Neurable. Named one of Campaign US’s 40 Over 40 and Elle Magazine’s 40 Under 40, Jessica is an award-winning global digital marketer, business leader, and storyteller. With a proven track record of helping both Fortune 100 companies and startups achieve explosive growth through data-driven, real-time marketing, she has built and sold successful companies and led high-performing teams at IDEO, Danone, and DigitasLBi across the U.S., EMEA, and Greater China.Follow her on LinkedIn: linkedin.com/in/jessicarandazzaLearn more about Neurable and their pioneering brain-computer interface https://www.neurable.com/ It’s time for our year-end survey: Professional Success in the era of AI 2026So many of you that we speak to confide in us that you’re worried about your jobs and how to stay relevant as AI is rapidly evolving.You’ll also help us shape next year’s podcast topics. You can participate at https://tally.so/r/Y5D2Q5 – it will only take 5 minutes of your time.

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