Destination Discourse
Episodes
61: Has our ability to measure outpaced our ability to explain? (Emily Zertuche)
25 Dec 2025
Contributed by Lukas
It’s a festive Destination Discourse that turns into a full-on industry thought exercise. Stuart Butler and Adam Stoker welcome back Emily Zertuche ...
60: Will This Announcement Shake Up the DMO Media World? (Zeek Coleman)
18 Dec 2025
Contributed by Lukas
Stuart and Adam open with Stu’s News on Australia’s move to restrict social media accounts for users under 16 on certain platforms, sparking a qui...
59: Is The Click Dead? (Diane Charno)
11 Dec 2025
Contributed by Lukas
Stuart and Adam kick things off with some lighthearted college sports trash talk before welcoming a very special guest co host, Diane Charno, EVP of M...
58: Are DMOs Really Serving Residents?
04 Dec 2025
Contributed by Lukas
In this episode of Destination Discourse, Stuart and Adam are together in person in Myrtle Beach for the very first time, recording live from the Gran...
57: What Are Adam and Stuart Most Thankful For in 2025?
27 Nov 2025
Contributed by Lukas
In this Thanksgiving-week episode, Stuart and Adam shake off a few weeks of heavy, future-of-AI doom-spiraling and intentionally zoom out to focus on ...
56: Is This the Beginning of the End for DMOs? (Janette Roush)
20 Nov 2025
Contributed by Lukas
Stuart and Adam are joined by Brand USA’s Janette Roush for a provocative exploration of the question no one in tourism wants to ask out loud: what ...
55: Are DMOs Ready to Teach, Not Just Market? (Kara Franker)
13 Nov 2025
Contributed by Lukas
The game has changed, and not just for marketers. In this episode of Destination Discourse, Stuart Butler and Adam Stoker are joined by Kara Franker, ...
54: Is It Time for Agencies to Get Paid for How They Think, Not What They Do?
06 Nov 2025
Contributed by Lukas
This week on Destination Discourse, Stuart and Adam dive into one of their most candid conversations yet, a real-time therapy session about the changi...
53: Should Vacation Be Mandatory in Destination Marketing? (Jennifer Walker)
30 Oct 2025
Contributed by Lukas
We promote the power of travel—but are we actually taking it ourselves? In this episode, Jennifer Walker from Visit Dallas challenges the tourism in...
52: Can Supply Chain Thinking Revolutionize Destination Marketing? (Caleb Sullivan and Tyler Ford)
23 Oct 2025
Contributed by Lukas
In this episode of Destination Discourse, we’re joined by returning guest Caleb Sullivan and first-time guest Tyler Ford, an outsider from the autom...
51: Should the 4 I’s Replace the 4 P’s of Marketing? (John Gardner)
16 Oct 2025
Contributed by Lukas
In this episode of Destination Discourse, Stuart and Adam sit down with marketing strategist John Gardner to unpack a bold new framework for modern ma...
50: How Have Our Views Changed After 50 Episodes?
09 Oct 2025
Contributed by Lukas
It’s the 50th episode of Destination Discourse, and Stuart Butler and Adam Stoker mark the milestone by taking a reflective walk through their bigge...
49: How Can DMOs Stand Out in Meetings Marketing? (Joe Heller)
02 Oct 2025
Contributed by Lukas
In this episode of Destination Discourse, Stuart and Adam sit down with Joe Heller, CMO of Discover Philadelphia, to tackle one of the biggest challen...
48: Are We Overstating AI’s Environmental Impact? (CA Clark)
25 Sep 2025
Contributed by Lukas
This week’s episode goes deep into one of the most complex and often misunderstood conversations around artificial intelligence: its environmental i...
47: What Can DMOs Learn from Media’s Demise? (Christian Mengel)
18 Sep 2025
Contributed by Lukas
In this episode of Destination Discourse, Stuart and Adam are joined by Christian Mengel of St. Joseph CVB—who is not the dating site, despite the n...
46: Who Won at Destination Discourse LIVE at ESTO 2025?
11 Sep 2025
Contributed by Lukas
We brought Destination Discourse to the main stage at ESTO 2025 for a special live debate—and it did not disappoint. In this high-energy session, St...
45: Where Should DMO CEOs Be Spending Their Time? (Kristen Adamo)
04 Sep 2025
Contributed by Lukas
In this jam-packed episode of Destination Discourse, Stuart and Adam welcome Kristen Adamo, President & CEO of Go Providence, for a powerful conve...
44: Are DMOs Ready for the “Brand in the Prompt” Era?
28 Aug 2025
Contributed by Lukas
In this no-guest, think-out-loud episode, Stuart Butler and Adam Stoker tackle one of the most urgent shifts in destination marketing: how AI-powered ...
43: Is It Time to Rethink Agency Models and the Marketing Funnel? (Dan Janes)
21 Aug 2025
Contributed by Lukas
In this episode of Destination Discourse, Stuart Butler and Adam Stoker welcome Dan Janes from Madden Media for a wide-ranging conversation that conne...
42: What Do DMOs Actually Want From Vendors? (Caleb Sullivan)
14 Aug 2025
Contributed by Lukas
In this episode of Destination Discourse, Stuart and Adam welcome long-time listener and industry friend Caleb Sullivan for a candid conversation abou...
41: Should DMOs Think More Like a Startup? (Steven Totten)
07 Aug 2025
Contributed by Lukas
In this episode, Stuart and Adam are joined by Steven Totten of Visit Phoenix for an unfiltered conversation on risk, innovation, and the sameness pla...
40: Are We Measuring What Matters? (Jim Harenchar)
31 Jul 2025
Contributed by Lukas
In Episode 40, Stuart Butler and Adam Stoker welcome Jim Harenchar, President of RMG USA, for a deep (and at times spicy) conversation on marketing at...
39: Can Destinations Influence the Guest Experience? (Rebecca Wormleighton)
24 Jul 2025
Contributed by Lukas
In this episode, Stuart Butler and Adam Stoker welcome special guest Rebecca Wormleighton, co-founder of Zendelity, to explore a nuanced challenge in ...
38: Are DMOs Ready to Compete for the Best Talent? (Cambria Jones and Nicole Newman)
10 Jul 2025
Contributed by Lukas
What does the future of hiring look like in the world of destination marketing? In this episode of Destination Discourse, Stuart Butler and Adam Stoke...
37: Will You Join Us At ESTO?
03 Jul 2025
Contributed by Lukas
In this special July 4th mini-episode of Destination Discourse, Stuart Butler and Adam Stoker preview their upcoming session at ESTO 2025 in Phoenix, ...
36: Are CMOs Focused on the Wrong Thing? (Emily Zertuche)
26 Jun 2025
Contributed by Lukas
In this candid and cathartic episode of Destination Discourse, we welcome Emily Zertuche, CMO of Visit Corpus Christi, for one of our most honest conv...
35: Are Websites Dying or Just Evolving? (Tim Peter)
19 Jun 2025
Contributed by Lukas
Welcome back to Destination Discourse! In this episode, we’re joined by digital strategist, author, and podcast host Tim Peter to challenge and expa...
34: Are RFPs Ruining Destination Marketing?
12 Jun 2025
Contributed by Lukas
Welcome back to Destination Discourse! In this episode, Stuart Butler (Visit Myrtle Beach) and Adam Stoker (Brand not The Brand Revolt) tackle one of ...
33: Should Tourism Be Treated as Economic Development? (Maree Forbes)
05 Jun 2025
Contributed by Lukas
This week on Destination Discourse, we welcome Dr. Maree Forbes, CEO of the National Travel Center and one of the leading voices pushing DMOs to see t...
32: Families or Fans: Who’s the Real MVP of Sports Tourism? (John David)
29 May 2025
Contributed by Lukas
In this episode of Destination Discourse, we dive into a surprising new dataset that’s forcing destination marketers to rethink everything they thou...
31: Is There a Right Way to Roll Out AI? (Janette Roush & Vimal Vyas)
22 May 2025
Contributed by Lukas
In this episode of Destination Discourse, we’re digging into one of the biggest questions facing DMOs today: how should you be rolling out AI in you...
30: What if the Critics of DMOs are Right? (Camden Bernatz)
15 May 2025
Contributed by Lukas
In this episode of Destination Discourse, Stuart Butler and Adam Stoker are joined by special guest Camden Bernatz, who brings a bold thought experime...
29: Is Politics or Pricing Keeping Canadians Away? (Amir Eylon)
08 May 2025
Contributed by Lukas
In this episode of Destination Discourse, Stuart Butler and Adam Stoker welcome back Amir Eylon, President & CEO of Longwoods International, for a...
28: Is Destination "Stewardship" the Right Word - or just the best one we have? (Jason Holic)
01 May 2025
Contributed by Lukas
In this episode of Destination Discourse, Stuart Butler and Adam Stoker sit down with Jason Holic, Vice President of Digital Marketing at Experience K...
27: Is Stuart Right About the Future of DMOs?
24 Apr 2025
Contributed by Lukas
In this follow-up to the previous episode, Adam Stoker returns after marinating on Stuart Butler’s bold predictions about the future of destination ...
26: What Happens to DMOs When Everything Changes?
17 Apr 2025
Contributed by Lukas
In this solo therapy-style episode of Destination Discourse, co-host Stuart Butler opens up about an existential crisis he’s been having: what does ...
25: Is Code Switching The Untapped Superpower For DMOs? (Matt Stiker & Kwaku Amuti)
10 Apr 2025
Contributed by Lukas
Welcome back to Destination Discourse! In this episode, hosts Stuart Butler and Adam Stoker are joined by not one but TWO powerhouse guests—Matt Sti...
24: Is Your DMO More Than a Marketing Agency? (Heath Dillard)
03 Apr 2025
Contributed by Lukas
In this episode of Destination Discourse, Stuart and Adam welcome Heath Dillard from Visit Greenville, SC, to explore how destination marketing organi...
23: Are You Ignoring Your Most Valuable Destination Marketing Asset? (Kyle Edminston)
27 Mar 2025
Contributed by Lukas
Welcome back to Destination Discourse! In this episode, Stuart Butler and Adam Stoker are joined by Kyle Edmiston, President & CEO of Visit Lake C...
22: Is It Time To Redefine Luxury Travel? (Scott Oklin)
13 Mar 2025
Contributed by Lukas
In this episode of Destination Discourse, hosts Stuart Butler and Adam Stoker sit down with Scott Oklin, CMO of Visit Anaheim, to break down the new d...
21: Is Tourism Funding Broken? (Brad Dean)
06 Mar 2025
Contributed by Lukas
The funding model for Destination Marketing Organizations (DMOs) is outdated and failing. So, what’s next? In this episode of Destination Discourse...
20: Are DMOs Using Geo-Data All Wrong? (Jay Kinghorn)
27 Feb 2025
Contributed by Lukas
In this episode of Destination Discourse, we’re diving deep into one of the most controversial topics in destination marketing: Is geolocation data ...
19: Can DMOs Break Down Silos and Work Better Together? (Dan Rosenbaum)
20 Feb 2025
Contributed by Lukas
In this episode, Adam Stoker (The Brand Revolt) and Stuart Butler (Visit Myrtle Beach) sit down with Dan Rosenbaum to tackle one of the biggest challe...
18: Are DMOs Doomed?
13 Feb 2025
Contributed by Lukas
In this episode of Destination Discourse, Stuart Butler and Adam Stoker are joined by Kristen Reynolds, President & CEO of Discover Long Island, t...
17: Is Adam Wrong About Paid Media?
06 Feb 2025
Contributed by Lukas
In this episode of Destination Discourse, Stuart Butler and Adam Stoker welcome Katie Briscoe, CEO of MMGY Global, for a discussion that challenges th...
16: Will DeepSeek Reshape the AI Landscape?
30 Jan 2025
Contributed by Lukas
In this special edition of Destination Discourse, Stuart Butler and Adam Stoker dive into one of the most groundbreaking developments in AI—DeepSeek...
15: Can Podcasts Humanize Your Destination?
23 Jan 2025
Contributed by Lukas
In this episode of Destination Discourse, hosts Stuart Butler and Adam Stoker are joined by Devyn Whitmire, the creator and host of The Palmetto Porch...
14: Adam's 2025 Resolutions
16 Jan 2025
Contributed by Lukas
In this engaging episode, Stuart Butler and Adam Stoker dive into the key resolutions for destination marketers in 2025, emphasizing sustainable strat...
13: Are Your Event Calendars Helping or Hurting Your Destination?
09 Jan 2025
Contributed by Lukas
In this lively and insightful episode of Destination Discourse, hosts Stuart Butler and Adam Stoker are joined by industry legend Bill Geist from DMOp...
12: Why Can’t DMOs Put Website Traffic in the Bank?
19 Dec 2024
Contributed by Lukas
Episode Summary: In this episode of Destination Discourse, Stuart Butler and Adam Stoker welcome analytics expert Melissa Kavanagh to dive into the co...
11: Will DOGE Destroy the DMO?
12 Dec 2024
Contributed by Lukas
In this engaging and provocative episode of Destination Discourse, Stuart Butler and Adam Stoker welcome back industry veteran Will Seccombe for a dee...
10: Should DMOs Be Trying Guerrilla Marketing?
05 Dec 2024
Contributed by Lukas
In this lively episode of Destination Discourse, hosts Stuart Butler and Adam Stoker sit down with Patrick Harrison from Visit Tampa Bay to dive into ...
9: How should DMOs Think About Accessibility?
28 Nov 2024
Contributed by Lukas
Guest: Jake Steinman, TravelAbility Episode Summary: In this episode of Destination Discourse, Stuart and Adam welcome Jake Steinman, founder of Trav...
8: Are DMOs Confusing Causation with Correlation?
21 Nov 2024
Contributed by Lukas
Guest: Zeek Coleman - Data Strategy Expert Episode Summary: In this insightful episode, Stuart and Adam sit down with Zeek Coleman, a leading voice i...
7: Is it Ethical for DMOs to use AI?
14 Nov 2024
Contributed by Lukas
Guest: C.A. Clark – AI Lead at Miles Partnership Episode Summary: In this thought-provoking episode, Stuart and Adam are joined by AI expert C.A. C...
6: Are Residents a DMO's Most Important Stakeholder?
07 Nov 2024
Contributed by Lukas
Special Guest: Amir Eylon, President & CEO of Longwoods International Episode Overview: Welcome to Episode 6 of Destination Discourse! This week,...
Bonus Episode: What Can DMOs Learn From The Election?
06 Nov 2024
Contributed by Lukas
Episode Summary: In this special bonus episode, we dive into how the recent election cycle signals a broader shift in the media landscape and what it ...
5: Are DMOs Getting the Strategy Right But the Tactics wrong?
01 Nov 2024
Contributed by Lukas
Episode Overview: In this episode of Destination Discourse, Stuart and Adam are joined by Sarah Peter, founder of the research and strategy consultanc...
4: Should DMOs Stop Using Funnels?
31 Oct 2024
Contributed by Lukas
Episode Summary: In this episode, Stuart and Adam dive into a lively debate on two different approaches to the traveler’s journey: the traditional m...
3: Why Don't DMOs Take Risks?
30 Oct 2024
Contributed by Lukas
Destination Discourse: Episode 3 Show Notes Title: Why Don’t DMOs Take Risks? Guest: Will Seccombe - Undiscovered America Episode Summary: In this...
2: Is Branded Entertainment the Future of DMO Marketing?
29 Oct 2024
Contributed by Lukas
Destination Discourse: Episode 2 Show Notes Title: Is Branded Entertainment the Future of Destination Marketing? Episode Summary: In this episode, Ad...
1: Will AI Destroy the DMO?
28 Oct 2024
Contributed by Lukas
Welcome to the inaugural episode of Destination Discourse! 🎙️ In this episode, we dive deep into one of the most pressing questions facing the ...