Growing up in a third-generation family business Samuel Dennigan was expected to follow in his father's and grandfather's footsteps. Sam Dennigan & Co. is one of Ireland's leading fresh produce distributors, but after working in the business for over ten years Samuel decided that he needed to go it alone and create his own legacy. He wanted to revolutionize the frozen food industry and use his creative skills to build a global food brand that the consumer would feel a connection to. Since launching in 2015 Strong Roots products have become staples on dinner plates in Irish and UK homes - now Sam has taken the business to the USA where they are available in all Whole Foods stores in the country. In this episode, we discuss the benefits and challenges of working in a family business, how to recreate and overnight success, and how the global food supply chain has to change if we are to live sustainably. Hosted by Patrick McAndrew Visit Digital Irish to join the community

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