Digital Social Hour
From Viral Dunks to 60M Views: YPK Raye's Content Empire| YPK Raye DSH #974
Thu, 12 Dec 2024
From viral dunks to building a 60M-view monthly content empire, YPK Raye breaks down his incredible journey in the basketball content space! 🏀 With an insane 46-inch vertical and the ability to touch 11'8", Raye shares how he's transformed from athlete to content king while staying true to his hooper roots. Get the inside scoop on Raye's training philosophy, his thoughts on the current state of basketball content, and what it takes to maintain relevance in an ever-changing digital landscape. From playing in 8-foot rim leagues to competing in the NBA Creator Cup, Raye opens up about his experiences and future aspirations. Discover how Raye balances authenticity with entertainment, generating over 50 million views across platforms each month while still hitting the gym daily. Plus, hear his candid takes on everything from WNBA rim heights to his dream of owning a professional sports team. Whether you're a hooper, content creator, or fan of the game, this raw conversation delivers pure insights from one of basketball social media's most explosive talents. Watch now to learn how Raye built his empire one viral dunk at a time! 🔥 #thinkmedia #creatoreconomy #contentcreation #creatoreconomyboom #contentmonetization #nba #digitalmarketing #socialmediamarketing #viraldunktrends #thenextchapter CHAPTERS: 00:00 - Should the WNBA Lower the Rim 00:31 - Catching Up with YPK Raye 05:42 - Racing Against Speed 09:24 - Improving Your Vertical Jump 11:35 - Making It to the NBA 13:16 - Playing Basketball Overseas 15:05 - Concerns About Creators Cup Players 16:12 - Last League Experience 17:20 - Dealing with Haters 19:18 - Introduction to Sports Betting 20:06 - Should the Rim Be Lowered? 21:26 - Favorite Basketball Player Right Now 24:03 - Future Plans for TJass 24:30 - Missed Opportunities in Basketball 25:32 - Watching Other Creators' Content 27:45 - Cash Nasty's Impact 28:47 - Julian Newman Insights 29:24 - Stat Line Predictions 31:00 - Playing Against NBA Players 31:40 - Cam Newton's Basketball Skills 32:22 - Where to Find YPK Raye APPLY TO BE ON THE PODCAST: https://www.digitalsocialhour.com/application BUSINESS INQUIRIES/SPONSORS: [email protected] GUEST: YPK Raye https://www.instagram.com/ypk.raye/ LISTEN ON: Apple Podcasts: https://podcasts.apple.com/us/podcast/digital-social-hour/id1676846015 Spotify: https://open.spotify.com/show/5Jn7LXarRlI8Hc0GtTn759 Sean Kelly Instagram: https://www.instagram.com/seanmikekelly/ Learn more about your ad choices. Visit podcastchoices.com/adchoices
Chapter 1: Should the WNBA Lower the Rim?
I saw this viral clip of Shaq and I think it was Angel Reese. Do you think the rim should be lowered?
Chapter 2: How Did YPK Raye Get Started in Basketball Content?
I mean, it's up to them. But I also do think that tendencies do play a part. Just because the rim is lowered doesn't mean that they're going to have tendencies to still want to go up and dunk everything. I play like that on a 10-foot rim.
For a girl who doesn't really go up like they want to dunk at all anyways, I don't think lowering the rims to 9 feet, 9 and a half feet is going to make them want to dunk everything.
All right, guys. YPK Ray is back. Been almost two years, man. Sure. How you been? Good. How are you? Good, man. You been liking Vegas since we last talked? Loving it. Loving it.
I just moved out here when...
Yeah, literally a month before you came on the first time, I think. Yeah. You said you didn't start hooping yet, but now you've got a good feel of Vegas, right? Yes, definitely. Yeah, you've been running. You play every day, huh?
Yeah. I've been hooping at UNLV. Yeah? Yeah, that's cool.
It's good runs? Great. Okay. NBA Cup's coming up, right? You're playing in the Creator Cup next week? Mm-hmm. What are your predictions for that?
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Chapter 3: What Are YPK Raye's Predictions for the Creator Cup?
Another dub. It's going to be the third one, I believe. Yeah, it's going to be the third one. They did one for the in-season tournament last year, then Summer League now.
Yeah, and you won the previous two?
Chapter 4: How Did YPK Raye Improve His Vertical Jump?
No, I won the first one and lost the last one.
Ooh.
So I'm on like a revenge tour right now.
All right, all right. Are you a captain? How does it work picking teams?
No, there's just two coaches.
Hmm.
Uh... Who is it this year? Professor and Lethal Shooter, I think, are the coaches. Okay. Yeah.
They're not playing? They're coaching? Nah. Damn. Lethal Shooter's videos are insane. Insane right now. Oh, my gosh. He's popping off.
Yeah, I thought he already blew up, but then he just blew up even more from all of the... It's insane.
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Chapter 5: What Are YPK Raye's Future Plans in Content Creation?
uh i don't even know what to call it but like the stigma that he doesn't miss yeah but in a real game obviously everybody misses so it's like i feel like if he plays in the game he can't miss that's facts because some people are wet pre-game and then they they just fumble yeah i feel like he'll have a great warm-up but then like once he misses in the game nada just looks crazy on him yeah to uphold this image he just can't play i wouldn't even shoot a ball in the gym with too many people
Facts, yeah. You saw when Klay Thompson started missing, he started getting a lot of heat.
Yeah, for sure.
He had some bad games. He's on the Mavs now, though. How do you think the Mavs will do this year?
I'm a big Mavs fan, but they seem to play decent. They seem to incorporate him well in the system. I think I watched one game.
Of the Mavs? Who'd they play?
I don't even remember, to be honest.
They're decent, but I don't know. They got a lot of pieces. Kyrie, Luka, a lot of ball. I like Cuban, but he just sold his equity.
What does that mean?
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Chapter 6: Could YPK Raye Compete in the NBA?
For sure. I went to, what was it, ComplexCon a few weeks ago? And the first day, I probably spent $600. And I'm just walking around like, oh my goodness. And then I seen this guy that I know. He's walking with a big wagon full of stuff. I'm like, yo.
how much you like he's like i didn't pay for anything he's like i'm just showing them my instagram and he's giving me stuff and i'm like what yo i probably spent like a hundred dollars bro and i walked out with like two big bags full of stuff that's all i had to do i should have did that i was there yeah i didn't get shit oh yeah you should have did that for sure i'm like hey i'm just working seeing if you know i'll give you a shout out on my instagram and it was just
Going for it. You definitely would have got a bunch of stuff.
Chapter 7: How Does YPK Raye Balance Content Creation and Basketball?
I'm going to start doing that. That's actually so smart. Because if you shout them out, most likely someone's going to like check them out and maybe buy something.
You know, something. I mean, most brands, they don't. But the only things that I did have to pay for is stuff that's like one-on-one. There was a few people that were selling pieces that they really like. They only have three pieces in the whole store.
So like, you know, pretty.
That makes sense. The lines there were crazy.
Chapter 8: What Are YPK Raye's Thoughts on Playing Overseas?
Yeah, insane.
Even to get food was like an hour wait to get food. I wasn't trying. That was the first time I've been to ComplexCon.
Yeah, me too. I didn't even know what it was until I went.
It was pretty bad, dude. I think Speed pulled up. There were some big people there.
Oh, everybody was there. I seen so many people. I seen everybody.
Yeah, it was nuts. Did you beat Speed in a race one-on-one?
Honestly, I think so.
Yeah?
I think so. He's fast, though. He's super fast. But, I mean, there's always faster out there.
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