Digital Social Hour
How Snapchat Stars are Making Millions: Insider Secrets | Van Oakes DSHH #859
05 Nov 2024
Chapter 1: What insights do Snapchat stars have on financial success?
Xanax one of the worst things you can take to go to sleep. I didn't realize how bad it was for you I would just take it because it would help me sleep It wasn't until like a month in I went to my doctor and I've been taking it every night But when I would take Xanax my REM cycle, I would get good sleep deep sleep, but no REM cycle Stan Do you know what the worst one for your sleep period?
All right, guys. Got Van Oaks. It's been a while since you've been on a pod, right? Yeah, it's been a minute. I was doing some research. You used to go on a lot like five years ago.
Chapter 2: How did Van Oakes transition from TV to YouTube?
Yeah, yeah. I kind of toned back a lot of that stuff, but this is a welcome opportunity to jam with you. It's been a minute. And you're up to new things now, so it'll be exciting. Yeah, I'm excited. Are you still doing the Diesel Brothers stuff full-time?
Chapter 3: What are the mental health challenges faced by influencers?
So I consult with them. I stepped away as the CMO there in 2021. I did some other stuff, but I still work pretty closely with them. Nice. Yeah. That was your bread and butter at the time, right? At the time, that was the big one, right? It started out as just agency work and then morphed into like a CMO position. Yeah. Took a lot of time.
I've never seen a TV show transition so well to e-commerce. Dude, it was the number one TV show on Discovery Channel in history. Launch. Wow. I think because they had a social media following and then they came out with a TV show. It was the number one. And it ranked up there for eight years until they decided they just didn't want to do it.
Incredible. Yeah, there's only so much you could do, right? Yeah, they were just like over… I think they were just over it. They realized that YouTube paid a hell of a lot more money than Discovery Channel. Do that? Oh, dude. YouTube does? Oh, it's not even close. Wow. Not even close because they were getting paid…
Chapter 4: How does biohacking improve sleep and mental health?
reality tv show people don't realize the only the stars get paid everybody else in the reality tv show is not getting paid well so only the two main guys were getting paid and they were getting paid like i don't know 20 million or 20 20 000 an episode but then when you go to youtube and you transition to you know 3.5 million followers you get a hundred a million views just the cpms alone not even integrations or anything just the cpms alone pay 100 grand an episode
Wow. So Mr. Beast is making a million in upsell probably. Well, it ranges. So CPMs range from $4 up to $15 if you're finance. Right. So like these Graham guys and all the finance guys crushed. Yeah. And you were getting a ton of views on Snapchat too, right? Yeah. We crushed Snapchat for a long time. And Snapchat is making a big resurgence right now too. Saw that.
all the influencers back because they're paying so much. They're paying the most. Yeah. Yeah, it's crazy. By far too. It's not even close. It's not even close. My Instagram is a joke, dude, because I get like 30 million monthly impressions or whatever and I get like 10 bucks.
Yeah. It's crazy. It's unbelievable what Snapchat's paying Snap stars, you know, and all you got to do is just post because it serves your ad every like, In between every two stores or three stores, and you get paid every time. Dude, if I got $30 million on Snapchat, that'd be, what, like $100K at least?
These guys crush. I know, like, Logan Paul and all these guys were the ones that got the decent guys into it. They're like, dude, you gotta do this. Yeah. Like, it's paying more than any of these other clubs. Nuts. Yeah. Bryce Hall and Dobrik, they're crushing it. And you were the biggest spender on Snap in 2019, right?
Yeah. So I don't think I was... I won the Snap Star of the Year in 2019. And I don't think I was the best media buyer on the platform. I just think we were spending...
more than most people were spending so they like got an award they flew me out to new york i did the whole thing um it's actually pretty cool like not a lot of other but like facebook's never flown me out it's been over 100 million dollars on facebook they don't give a shit they don't even know who i am right that much on facebook oh yeah over time uh but snap spent a lot less and they're like flying me out like they flew me out to la last week for a meeting with evan with the owner
Wow. Who literally spoke to 50 of us that were just D to C like advertisers. And he's just like, what do you guys want? What else can we do better? Like he's actually working there. That's so putting in the work, right? I've never seen Facebook or Twitter or anyone. None of them even give a shit.
LinkedIn. Yeah. Yeah. Damn, 100 million on Facebook. And now are you still seeing success with paid ads on Facebook? Oh, yeah. Because it's gotten more expensive.
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