Chapter 3: What are the challenges of organizing pay-per-view basketball events?
Yeah, that's crazy. Yeah, that'd be a cool video. But you're you're like doing much different content these days, right?
Like you're not the center anymore I mean the idea right now, I mean, I feel like it changes a bunch, you know, because like You have to like be super innovative with your content or else it's gonna just like dry out. So we like to like Do a bunch of things and one thing hits hard We just like to do it a couple times and then we'll probably put it on hold for a little bit but I think uh
I don't know, man. Like, you know, the online world changes so much and like what's good on YouTube last year might not work as well this year. And you just got to like keep up with the algorithm and keep up with the people that talk about the ins and outs of the YouTube game and actually like study it. Yeah.
But, you know, we've got a really good team and I feel like everybody's on point with what we do. So, but yeah, recently we've been doing a lot of these NBA collabs. I know you mentioned like not being the face of it rather, but.
I feel like we got to a point where we were like, let's try and come up with ideas where we know the title's really good, we know the thumbnail's really good, and we know it has a really good storyline. And it kind of just got to the point where it was more so about other people.
With the sneaking the NBA players into a park run, it's just like all of those things, the title, the thumbnail, the storyline, they all hit. That was so creative. You were the first to do that type of stuff, right? Yeah. Honestly, I don't want to sit here and say like, Oh yeah, that's me. I have no idea, but I do know that it worked. I like how we did it. Um, it actually started, I went to,
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Chapter 4: How are NIL deals changing the landscape of college basketball?
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to a small town called dyersburg tennessee one of my friends was going to college there scar and i was hosting a park run there and i was like oh you should bring the team out and we just we i had no idea what the title of the video and so i was like sneaking a college team into a park run because i had hosted this pickup event at this park in dyersburg and i was like uh just gonna go out there by myself and then the team ended up showing up and that video did really well so
Just kind of going back over a few months later, we wanted to come up with a viral idea and we did another sneaking video. I can't remember what it was. And then last year we went to Paris with the professor and we did sneaking the professor into a park. That one blew up. That one was crazy.
And that's kind of like what sparked the idea of just trying to get, okay, like, well, what if we can get like some big name people, bring them to the park, you know, and try and sneak them in with nobody noticing them. So yeah. That's how the idea kind of came up. And I don't know how many we have left until people are like, all right, which person's here today? But I guess we'll see.
You've also crushed the one-on-one stuff. And now the NBA is even talking about incorporating one-on-one in their all-star games.
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