Digital Social Hour
How We Built the UFC of 1v1 Basketball | D'Vontay Friga DSH #1361
Sat, 03 May 2025
🏀 Welcome to the revolutionary world of 1v1 basketball! In this episode, we explore how the idea of creating the "UFC of 1v1 Basketball" became a reality. From epic park runs to high-stakes games with NBA stars like Michael Beasley and Lance Stephenson, this conversation is packed with insights, passion, and innovation that are reshaping the basketball scene. 🌟 Join Sean Kelly and special guest D'Vontay Friga as they dive into the journey of building the next big platform for 1v1 basketball. Discover how viral ideas, NBA collabs, and innovative storytelling are setting new standards in the sports content world. From sneaking NBA players into park runs to organizing $100,000 pay-per-view matchups, this episode is a slam dunk of creativity and ambition! 🚀 Whether you're a basketball fan, a creator looking for inspiration, or just love a good underdog story, this is a must-watch! Don't miss out on exclusive insights into the future of basketball entertainment. Tune in now and be part of the movement! 💡 📺 Watch now and subscribe for more insider secrets and exciting updates on the Digital Social Hour with Sean Kelly! 🎙️ Hit that subscribe button and never miss another game-changing story. 🙌 CHAPTERS: 00:00 - Sneaking into the NBA All-Star Game 04:58 - Therasage Products 05:45 - TheraO3 Benefits 06:30 - TheraH2Go Overview 07:05 - Sneaking People into the Park 09:58 - Yay Nuts Review 13:44 - GOAT of 1v1 Basketball 17:11 - Understanding PPV Events 19:30 - MrBeast’s $300,000 Basketball Game 21:55 - Playing Pro Basketball After College 25:25 - NIL Deals Explained 27:25 - Basketball Viewing Habits 29:05 - Mikey vs WNBA All-Star Matchup 30:21 - Pat Bev vs Brandon Jennings Analysis 32:18 - 1v1 Basketball Tournament Highlights 34:47 - Best Hoopers by City 36:40 - Performance Under Pressure 41:54 - Reality of P1 Rivalries 44:12 - Earnings in Basketball 45:30 - Closing Remarks APPLY TO BE ON THE PODCAST: https://www.digitalsocialhour.com/application BUSINESS INQUIRIES/SPONSORS: [email protected] GUEST: D'Vontay Friga https://www.instagram.com/dfriga98/ SPONSORS: THERASAGE: https://therasage.com/ YAY NUTS: https://yaynuts.com/ LISTEN ON: Apple Podcasts: https://podcasts.apple.com/us/podcast/digital-social-hour/id1676846015 Spotify: https://open.spotify.com/show/5Jn7LXarRlI8Hc0GtTn759 Sean Kelly Instagram: https://www.instagram.com/seanmikekelly/ The views and opinions expressed by guests on Digital Social Hour are solely those of the individuals appearing on the podcast and do not necessarily reflect the views or opinions of the host, Sean Kelly, or the Digital Social Hour team. While we encourage open and honest conversations, Sean Kelly is not legally responsible for any statements, claims, or opinions made by guests during the show. Listeners are encouraged to form their own opinions and consult professionals for advice where appropriate. Content on this podcast is for entertainment and informational purposes only and should not be considered legal, medical, financial, or professional advice. #houseofhighlights #nba #nasircore #creatorleague #dukedennis
Chapter 3: What are the challenges of organizing pay-per-view basketball events?
Yeah, that's crazy.
Yeah, that'd be a cool video. But you're you're like doing much different content these days, right?
Like you're not the center anymore I mean the idea right now, I mean, I feel like it changes a bunch, you know, because like You have to like be super innovative with your content or else it's gonna just like dry out. So we like to like Do a bunch of things and one thing hits hard We just like to do it a couple times and then we'll probably put it on hold for a little bit but I think uh
I don't know, man. Like, you know, the online world changes so much and like what's good on YouTube last year might not work as well this year. And you just got to like keep up with the algorithm and keep up with the people that talk about the ins and outs of the YouTube game and actually like study it. Yeah.
But, you know, we've got a really good team and I feel like everybody's on point with what we do. So, but yeah, recently we've been doing a lot of these NBA collabs. I know you mentioned like not being the face of it rather, but.
I feel like we got to a point where we were like, let's try and come up with ideas where we know the title's really good, we know the thumbnail's really good, and we know it has a really good storyline. And it kind of just got to the point where it was more so about other people.
With the sneaking the NBA players into a park run, it's just like all of those things, the title, the thumbnail, the storyline, they all hit. That was so creative. You were the first to do that type of stuff, right? Yeah. Honestly, I don't want to sit here and say like, Oh yeah, that's me. I have no idea, but I do know that it worked. I like how we did it. Um, it actually started, I went to,
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Chapter 4: How are NIL deals changing the landscape of college basketball?
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to a small town called dyersburg tennessee one of my friends was going to college there scar and i was hosting a park run there and i was like oh you should bring the team out and we just we i had no idea what the title of the video and so i was like sneaking a college team into a park run because i had hosted this pickup event at this park in dyersburg and i was like uh just gonna go out there by myself and then the team ended up showing up and that video did really well so
Just kind of going back over a few months later, we wanted to come up with a viral idea and we did another sneaking video. I can't remember what it was. And then last year we went to Paris with the professor and we did sneaking the professor into a park. That one blew up. That one was crazy.
And that's kind of like what sparked the idea of just trying to get, okay, like, well, what if we can get like some big name people, bring them to the park, you know, and try and sneak them in with nobody noticing them. So yeah. That's how the idea kind of came up. And I don't know how many we have left until people are like, all right, which person's here today? But I guess we'll see.
You've also crushed the one-on-one stuff. And now the NBA is even talking about incorporating one-on-one in their all-star games.
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