Digital Social Hour
Matt Medved: How Prediction Markets Are Monetizing Knowledge | DSH #1767
19 Jan 2026
Chapter 1: What are prediction markets and how do they monetize expertise?
If there are other people who just don't believe in what you believe, but you know you're right, you get some really interesting mispriced opportunities. I personally think it's like very PvE versus PvP. It's actually like pretty egalitarian because there are new markets popping up for all these different categories.
Chapter 2: How do niche knowledge and market inefficiencies create opportunities?
And I feel like it's empowering people to like, if you know your area, Go have skin in the game.
Chapter 3: What distinguishes prediction markets from traditional betting?
Yeah.
Chapter 4: How is AI reshaping creativity in music and art?
Yeah. There's a lot of crypto bets you can make.
Chapter 5: What role do AI tools play for artists and musicians?
100%. I remember when Trump was giving a speech every day, you could bet on how many words he would say. Yeah, exactly.
Chapter 6: How is crypto adoption evolving with institutional involvement?
The press briefings, all of that. And, you know, I really do believe that this space is going to disrupt traditional markets. All right, guys, we're at ComplexCon.
Chapter 7: What regulatory changes are impacting the crypto landscape?
Got someone I've talked to for years, finally meeting him in person today, Matt Medved. We met, man, over five years ago, right? I think so, man. We've been DMing, you know, love to see the journey, respective content paths. It's great to be here, man. Absolutely. You're here for the ApeFest stuff. That's the client here, right? Yeah. So now media, you know, ApeChain is one of our big partners.
And so had to come out for ApeFest to support, do some content, you know, all of that. And then they've got the activation here. And You know, ComplexCon is great because there's so many artists, so many people in like the luxury, the fashion world, the streetwear world, the music world. Yeah. So it brings like all my worlds together. Absolutely. There's a lot of intersection here.
There really is, man. There really is. It's my first time back at ComplexCon since 2021. So definitely a different time in the markets, but it's been it's been a really good bouncing around, seeing a lot of artists that I know doing cool collabs and such, seeing what's up with just like the intersection of culture and technology. Absolutely. Let's talk prediction, Mark.
So one of my sponsors, Kalshi, actually Polymarket's a sponsor too. You've been crushing it on both of those. I got to hear the sauce. Well, you know, for me, man, prediction markets are really interesting because I think prediction markets are a new way of monetizing expertise.
You know, there's a lot of people who have interest or have like deep knowledge of different categories that before there just wasn't a way to unlock that value. Like for me, for example, I'm a political junkie. I follow the elections religiously. So I started, you know, trading on Polymarket last year during the elections when I noticed that they launched these mentioned markets.
And I was like, oh, like, what's Trump going to say? What's Hamala going to say? And, you know, like, I know what a stump speech is. I know the difference between a rally and a town hall. And I was finding all of these kind of like like inefficiencies in the market where they were being mispriced. And it did well.
And what was cool was, you know, I've been following politics for years, but there was no way for me to monetize that before. And now we're seeing that permeate culture. I know some people who cleaned up on the Taylor Swift album launch.
And they went and interviewed Swifties who had no idea about crypto, who had no idea about prediction markets, but knew a ton about what her releases were like in the past, knew which singles are going to be the ones to stream the most. All of these different things that...
you know that not that knowledge was there but now there's a way to unlock that value yeah um and i think that what's interesting is you know i'm not a i'm not a trader like by by design i'm not a i'd never bet on anything until polymarket well um and so i think what's interesting is it's people like me it's gonna bring in all of these new market participants who previously like you know wouldn't be going on like the sports books or you know draft kings or whatever
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