Digital Social Hour
The Secret to $1 Million Watch Sales - Revealed! | Neelesh Alwani DSH #892
Fri, 15 Nov 2024
Unlock the secret to $1 million watch sales with Neelesh from Time Piece Trading on the Digital Social Hour! 🕰️💰 Join Sean Kelly as he dives deep into Neelesh's inspiring journey from humble beginnings to becoming the top watch plug in the country. Discover how social media transformed Neeleshl's business, his unique approach to customer service, and the power of luxury watches as an investment. 😲✨ In this engaging episode, learn about overcoming challenges, navigating the highs and lows of the luxury market, and the importance of staying grounded amidst success. Neelesh shares authentic stories, from identifying fake watches to landing his first celebrity client. Don't miss out on these valuable insights! 🎯 Tune in now to join the conversation. Watch now and subscribe for more insider secrets. 📺 Hit that subscribe button and stay tuned for more eye-opening stories on the Digital Social Hour with Sean Kelly! 🚀 #audemarspiguet #neeltpt #luxurybazaar #tpt #patekphilippe CHAPTERS: 00:00 - Intro 00:25 - How Neelesh Built Timepiece Trading 05:00 - Sponsored by BetterHelp 08:20 - Why Watches Are Great Investments 10:25 - Quality of Fake Watches 13:57 - Neelesh's Crazy Fake Watch Story 16:01 - Neelesh's Favorite Watch Brand 19:25 - Securing Your First Big Client 20:00 - Financial Losses on Watches 21:50 - Adapting to Market Changes 23:30 - Neelesh's Mom Joins the Podcast 25:39 - Future Plans for TPT 27:35 - Finding Eric APPLY TO BE ON THE PODCAST: https://www.digitalsocialhour.com/application BUSINESS INQUIRIES/SPONSORS: [email protected] GUEST: Neelesh Alwani https://www.instagram.com/neeltpt/ https://www.instagram.com/timepiecetrading/ https://www.instagram.com/tptforeigns/ https://www.youtube.com/@neeltpt SPONSORS: BetterHelp: https://www.betterhelp.com/DSH LISTEN ON: Apple Podcasts: https://podcasts.apple.com/us/podcast/digital-social-hour/id1676846015 Spotify: https://open.spotify.com/show/5Jn7LXarRlI8Hc0GtTn759 Sean Kelly Instagram: https://www.instagram.com/seanmikekelly/ Learn more about your ad choices. Visit podcastchoices.com/adchoices
Chapter 1: How did Neelesh build Timepiece Trading?
I love that, dude. Because certain Rolex stores you walk in, it's almost disrespectful.
Yeah, they're very disrespectful.
Like, I've walked in without a watch before and they won't even talk to me. They're assholes. And then I'll pull up with a watch and they'll flock to me. I'm like, damn, that's how you really value your customers? No, that's wrong. Like, what if someone walks in there with sweatpants and they're a billionaire? All right, guys, we got Neil from Time Peace Trading here today.
Chapter 2: Why are watches considered great investments?
The number one watch plug in the country right now. I'm getting there. In terms of viewership, you're already there.
Thank you, bro.
I appreciate that. Yeah, what you're doing on YouTube is kind of revolutionary in the space, I feel.
Thank you. You have a crazy community too.
Chapter 3: What are the qualities of fake watches?
100%.
For me, social media built everything from the ground up. Was that planned or did it kind of just happen? No, bro, it just happened. I started social media because I actually did it for my dad because he never did any social media. He didn't have Facebook, Instagram, nothing. When I told him the word Instagram, he didn't know what it was.
His employees were laughing at me because I worked for him a little short period after college.
unexpectedly also because hurricane irma happened in saint martin where i'm from so i i growing up there i thought i was very connected and i was like i can protect my family because there was looting there was a lot of crime going on after the hurricane so i went back and there was no crime i didn't really have to protect them but i started going to work with my dad instead of just chilling at home and there was no clients bro because the hurricane destroyed the the cruise ship terminal
St. Martin's an island that relies on tourism. So there was none of it, you know? That's where your dad was? That's where my dad, he owns boutiques there, like watch boutiques. Oh, got it. And like a big jewelry store, you know? And St. Martin and Aruba. So we used to own the Richard Mille store. Wow. We used to own the AP store. Holy crap. Yeah. And we lost those brands. Right before Irma, bro.
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Chapter 4: What is Neelesh's craziest fake watch story?
So firstly, no one's really calling in because those are the brands people would call in about. He still has 30 other brands such as Hublot, IWC, Panerai, good brands. And I started going online and wholesaling to other countries in big quantities his product. And then I got to a point that I grew a following that people were trying to sell me stuff to.
And people were asking me about stuff that my dad didn't carry that I was being offered on Instagram. And I just put two and two together. I did a trade. I was making my dad tons of money and he was paying me 3,000 a month. So I was like, dad, I'm going to open my own company, start trading.
I kept the Instagram account, changed the handle to Timepiece Trading and it's been Timepiece Trading since. And then when did you move to Miami? I moved to Miami. When I first moved here, bro, it was 2018. And I was actually... So in St. Martin, while I was there working with my dad, my grandpa was very into real estate and he kept pushing me. He's like, Neil, you got to go into real estate.
You got to go into real estate. So... One of his partners who they owned a property with was working the import-export business. He had an office here in Miami and also had businesses all over the Caribbean. Like he would sell. He had retail stores where he would...
export from miami to the caribbean and sell what he was exporting in the stores all over the caribbean making good margins you know he was worth like 20 million and at the time when i'm making 3 000 a month 20 million sounded like fucking unachievable right and i was like dude i gotta get into this like fuck it whatever it is i'm gonna love it i'm gonna do it so my grandpa convinces me to work for this guy but in his miami office so that i'm away from my family you know like independent and i was working again on a salary of like three thousand dollars a month and um
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Chapter 5: How did Neelesh secure his first big client?
It was labor-intensive, bro. I was working in a warehouse. I thought I'm gonna be on the computer buying and selling, import-export with this guy. Puts me in the warehouse, I have a 22-year-old boss, a Spanish manager from . He's having me pick up boxes. Like he's at the top of the shelf, throwing me boxes at the bottom, bro. Super labor intensive.
I actually, actually got a condition, lumbar spondylosis from this job. Like I hurt my back. It's permanent. Yeah. Discs, your discs like go out of place. Oh my gosh. I still lift every day. I can't, can't get over it. Like I have to, for me, the gym makes me like ready to go. You know, I do it first thing in the morning, you know,
Chapter 6: How has the luxury watch market changed?
Anyways, so I'm doing this job, but while I'm doing this job, every night I'll go home and trade two or three watches. So I'd add to my income. And I was bringing in like five, six K a month total. I'd do like two trades of watches throughout the month working at the warehouse. Got to the point where I was closing, Like four deals a week, and now I'm making 8,000.
So I'm like, dude, I'm not doing this warehouse anymore. They keep promising me that I'll reach where he is, 20 million, but I'm making 3,000 a month. I'm working like a slave, like legit, like hard labor, you know? And yeah, when I started making 8,000 a month, I was like, I'm done. The whole six months I was working, I was living in my aunt's house in her daughter's bedroom.
Her daughter had to go sleep with her son. I didn't have money for my own place. And I eventually ran it up. I proved my dad my results. And I think I saved up maybe $100,000. And that's when he lent me half a million dollars. And from there on, it's what it is today. I just traded, traded, traded, traded. Now it's lots of millions of dollars in stock.
So you spent the half million on watches?
Chapter 7: What future plans does Neelesh have for Timepiece Trading?
Chapter 8: What lessons did Neelesh learn from financial losses?
So I'm like, dude, I'm not doing this warehouse anymore. They keep promising me that I'll reach where he is, 20 million, but I'm making 3,000 a month. I'm working like a slave, like legit, like hard labor, you know? And yeah, when I started making 8,000 a month, I was like, I'm done. The whole six months I was working, I was living in my aunt's house in her daughter's bedroom.
Her daughter had to go sleep with her son. I didn't have money for my own place. And I eventually ran it up. I proved my dad my results. And I think I saved up maybe $100,000. And that's when he lent me half a million dollars. And from there on, it's what it is today. I just traded, traded, traded, traded. Now it's lots of millions of dollars in stock.
So you spent the half million on watches?
Yeah. Every dollar, bro. Even today, like, I mean, I'll buy a car here and there. I have beautiful clothing.
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Everything in the world I want, but every dollar, I'm pretty responsible because if you come see our inventory from 500K to what it is now, it's phenomenal. What is it now? We're blessed. I won't say a number, but it's lots of millions of dollars and it's definitely the best watch inventory in Miami. Really? Yeah.
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