E78: What's Modern In Direct Sales?!

In this episode of The Other 99%, hosts Lisa Duck and Susan Larimer welcome Becky Launder, a successful direct seller and CEO and co-founder of the Modern Direct Seller. They discuss the evolution of direct sales over the past five years, the importance of community, and the tools that can help sellers stand out. Becky shares insights about her platform, Oh My Hi, which helps direct sellers create their own websites and manage their businesses more effectively. The conversation also touches on the significance of email marketing, creating digital products, and the value of taking action even when one doesn't feel fully prepared.Takeaways:Becky Launder is a key figure in the direct sales community.Direct sales has evolved significantly in the last five years.Community support is crucial for success in direct sales.Using tools and systems can help sellers scale their businesses.Oh My Hi provides a platform for direct sellers to create their own websites.Email marketing is essential for building relationships with customers.Creating digital products can supplement direct sales income.Taking action before feeling ready can lead to growth.Success stories from the community can inspire others.Building a personal brand is important in direct sales.Chapters:00:00 Introduction and Background of Becky Launder04:50 Evolution of Direct Sales in Recent Years09:01 Strategies for Standing Out in Direct Sales12:14 The Importance of Personal Branding and Websites18:43 Working with Family in Business21:40 Maximizing Your Website's Potential29:18 Building and Nurturing Your Email List37:22 Success Stories and Real-World Applications44:04 Embracing Imperfection for Growth45:26 Introduction and Gratitude45:54 Engagement and Community BuildingFind Becky on Social: Facebook | Instagram | moderndirectseller.comJoin Oh My Hi and take part in the upcoming 3-day challenge.Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word.Interested in being a guest? Share your story hereFind me on social: Facebook | Instagram | lisaduck.comGrab your ChatGPT Freebie hereGrab your copy of the 15-Minute CEO Planner hereFind Susan on social: Facebook | Instagram | susanlarimer.comGrab your 5-Step Customer Care Cheat Sheet hereDisclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!

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