Dishing Up Digital with Ellen Mackenzie
Episodes
Best Carousel Content Ideas for Instagram Growth in 2026 📈🚀📲
17 Dec 2025
Contributed by Lukas
If you want to go viral in 2026, you need to stop creating carousels like it’s 2021. That basic Canva infographic? Not cutting it.Instead, you need ...
5 Marketing Lessons From Kim Kardashian’s All's Fair 👀 | Viral Content Strategy Case Study 📝
06 Dec 2025
Contributed by Lukas
If you want a masterclass in modern marketing... stop looking at other creators and start looking at Kim Kardashian and Ryan Murphy.All Is Fair just h...
The Social Media Management Industry is CHANGING... Welcome to your AI Era 🤖
28 Nov 2025
Contributed by Lukas
Are you scared AI is going to replace you as a service provider? I get it—but here's the truth: AI isn't your competition, it's your co-creator. In ...
How to Create a Social Media Manager Portfolio (NO experience) 👩💻 Step-by-Step Guide for Beginners
18 Nov 2025
Contributed by Lukas
Want to land your first social media manager client but feel stuck because you have no experience and no portfolio?In this video, I’m breaking down ...
How I've Made a Million Dollars as a Creator 👩💻💰 (without a big team or going viral)
10 Nov 2025
Contributed by Lukas
I built an online business that’s now hitting nearly $1 M in revenue, and I didn’t do it with a viral reel or a big team. I did it with a clear ...
How AI is going to help you reach $100k as a social media manager [full webinar]
31 Oct 2025
Contributed by Lukas
AI isn’t replacing you—unless you let it.In this episode, I’m sharing the full replay of my most popular free webinar to date—a training desig...
What I Wish I Knew Before Becoming a Social Media Manager
25 Oct 2025
Contributed by Lukas
In this spicy episode of the Dishing up Digital podcast, I’m sharing some of the wildest, most chaotic moments from my 6 years as a social media man...
The "Boring" Strategy to Hit $10K Months With Under 2k Followers
16 Oct 2025
Contributed by Lukas
You don’t need 100k followers, a trending Reel, or a viral launch to make your first $10k month. I hit five-figure months before I had 2,000 followe...
$500 for ONE video: How Janice became a UGC creator in her 60s
30 Sep 2025
Contributed by Lukas
If you’ve ever thought “I missed the boat” when it comes to content creation… this episode will flip that belief on its head.Today, I’m join...
2026 Is the Year of the Micro Creator - Here’s How to Build Your Brand Without Going Viral
22 Sep 2025
Contributed by Lukas
The creator economy is exploding—growing from $250B in 2024 to a projected $480B by 2027—but here’s the truth: you do not need a million followe...
$40,000 in 30 Days: My Real Revenue Breakdown
14 Sep 2025
Contributed by Lukas
August 2025 was my highest revenue month ever—and in this episode, I’m pulling back the curtain on exactly how I hit $40K (in New Zealand dollars)...
I Doubled My Prices and Thought I’d Lose Clients... Here’s What Actually Happened
29 Aug 2025
Contributed by Lukas
In today’s episode, I’m pulling back the curtain on one of the most terrifying (and transformational) decisions in business: raising your prices.I...
Your New Social Media Strategy Starts Here 📲✨
22 Aug 2025
Contributed by Lukas
Struggling to grow on Instagram, TikTok or Youtube? DESPITE posting consistently and doing everything "right"? You’re not alone… and you’re not ...
The 5-step strategy that took me from 0 to fully booked!
04 Aug 2025
Contributed by Lukas
🚨 Sign up for my FREE 3 day online conference for social media managers: https://www.ellenmackenzie.com/summit2025If you’ve ever thought, “Why ...
Don’t Make These Tax Mistakes: My Accountant Could Save You $10k+
27 Jul 2025
Contributed by Lukas
Let’s talk money - because ignoring the “boring stuff” could be costing you thousands.In this episode, I’m sitting down with my accountant to ...
Is your inner broke girl holding your business back?
25 Jul 2025
Contributed by Lukas
Let’s talk about the unspoken villain in your business story: your inner broke girl.The one who hoards money, second-guesses every investment, and w...
How to Build a 6-Figure Online Business Before 2026 (Without Working 40 Hours a Week)
24 Jul 2025
Contributed by Lukas
Whether you're a freelancer, creator, or coach, this is your roadmap to working less and earning more before 2026 hits. In this video, I'm breaking do...
Red Flag Clients You Need to Avoid
20 Apr 2025
Contributed by Lukas
In this episode we're chatting about those red flags that pop up in our clients and potential clients from time to time. Take it from me, someone with...
How to Make a Social Media Strategy for More SALES
13 Apr 2025
Contributed by Lukas
What do you do when your social media strategy is no longer working for you? Firstly - you're not alone! This happens to so many business owners ...
This is Your Permission NOT to Have it all Figured Out
06 Apr 2025
Contributed by Lukas
"This episode is your permission slip to not have it all figured out" In this episode I'm chatting about jumping in to your new venture without ...
How to stay consistent when you're busy AF
30 Mar 2025
Contributed by Lukas
Guys! I'm so sorry for the lack of podcast last week, but things have been hectic! If you're not aware of what's been going on, well, I've been a busy...
Is UGC Content Dead in 2025?
16 Mar 2025
Contributed by Lukas
If you're thinking about becoming a UGC creator in 2025, this episode might ruin your day. But I could help you avoid a very big mistake. We're going ...
The EXACT Steps to Starting and Scaling Sustainably as a Social Media Manager
09 Mar 2025
Contributed by Lukas
This episode is one of my most valuable yet and is actually a replay from my last webinar at the end of February. In this free training, you'll ...
Quitting your Job? Listen to this First
02 Mar 2025
Contributed by Lukas
In this episode, I share my personal journey of quitting my corporate job to pursue entrepreneurship, detailing the emotional challenge...
The Power of Taking Action: How this Social Media Manager Started her Business! Interview with Abbey Graves
23 Feb 2025
Contributed by Lukas
In this episode my two worlds collide as we chat Social Media Management and Podcast Production with the wonderful Abbey Graves. From radio DJ to Gove...
This is What a $2000 Social Media Management Package Includes
16 Feb 2025
Contributed by Lukas
My pricing episodes always bring out some interesting comments and responses. Yes I’m going to be revealing every deliverable the details as part of...
Hourly Rates vs Monthly Packages: Social Media Manager Pricing Models
09 Feb 2025
Contributed by Lukas
Pricing is such a big conversation around social media Management. I always get DMs on this topic and whenever I do a podcast around pricing it quickl...
Why it's Time to Move to YouTube
02 Feb 2025
Contributed by Lukas
How are all my fellow Social Media Managers and Business Owners? What a crazy start to the year this has been. I mean, I don't usually rush to post an...
$10k from one $39 Digital Product: Case Study Analysis
26 Jan 2025
Contributed by Lukas
Spicy Ellen makes a bit of a return in this episode as I discuss the realities of launching and selling digital products. Online "Gurus" love t...
Should I Lower my Prices to Book More Clients as a Social Media Manager?
19 Jan 2025
Contributed by Lukas
Sign up to my FREE webinar on how to be a Social Media Manager. Price, package & pitch your way to booking out your services with an eas...
The Strategy that got me Clients with NO Experience
12 Jan 2025
Contributed by Lukas
Sign up for my FREE webinar on becoming a Social Media Manager: https://www.ellenmackenzie.com/freewebinar Apologies if you thought yo...
5 Steps to your First 500 Followers on Instagram
06 Jan 2025
Contributed by Lukas
TBH, if I titled this episode "10 Steps to Your First 10,000 Followers" I would probably get way more downloads and listens. The reason I've chosen to...
How much money I made in 2024
04 Jan 2025
Contributed by Lukas
As a freelance social media manager and online coach/creator, I LOVE having multiple revenue streams. Here's a breakdown of how much each revenue stre...
Scaling Your Social Media Marketing Agency to $10K Months
29 Dec 2024
Contributed by Lukas
It’s that magical time of year again when we are about to enter a new year. And I don't know about you guys, but I get excited this time of year. I ...
These 5 Social Media Trends Are Going to Change Everything in 2025
23 Dec 2024
Contributed by Lukas
What does the future of Instagram, TikTok, Youtube and all social media platforms in 2025 look like? Today I'm sharing my predictions and the trends I...
Zero Confidence
15 Dec 2024
Contributed by Lukas
Guys, my confidence has taken a bit of a knock lately and I’ve been struggling behind the scenes. From what to post, to should I record this podcast...
5 Lessons from 5 Years in Business
08 Dec 2024
Contributed by Lukas
Today is all about the lessons I’ve learnt after being self employed for 5 years. Social Media Management was something I could get started in...
Doubling her Income as BRAND NEW Social Media Manager! Interview with Stenya LeClair
01 Dec 2024
Contributed by Lukas
If you’ve been sitting there telling yourself that it’s too late to get started as a Social Media Manager, or that you don’t have enough experie...
From Side Hustle to Quitting Her Job in Just 4 Months! An interview with Olivia from Lila Studios
24 Nov 2024
Contributed by Lukas
The Dishing Up Digital School is now OPEN! Join Now: https://www.ellenmackenzie.com/Dishing-up-Digital-School ~~~ In today’s episode I ch...
What Everyone Gets Wrong About Social Media Management
17 Nov 2024
Contributed by Lukas
Dishing Up Digital School is re-launching this week: https://www.ellenmackenzie.com/Dishing-up-Digital-School#signup ~~~ Guys, this episode...
Social Media Manager Q&A | November 2024 Edition
10 Nov 2024
Contributed by Lukas
This week is a Q&A brought to you by my Instagram question box. I had some great questions come through and have had to whittle it down to 6, so I...
Buying my First Home as a Freelancer (emotional chat + tips)
03 Nov 2024
Contributed by Lukas
Guys, I am so lucky to have been able to buy a house with my partner, Ali, this year, and this episode is all about how I got there, along with my ver...
1,000+ cold email pitches... THIS is the only person I hired
29 Oct 2024
Contributed by Lukas
Who says cold emails are dead? If done the right way, your cold pitch emails will have potential clients responding back and becoming a part of your r...
Launching a Tech Startup: Funding, Social Strategy & More with Natalie Barbu
20 Oct 2024
Contributed by Lukas
In this episode I chat with the amazing Natalie Barbu as she reflects on her journey from a bored teenager making makeup tutorials on YouTube to ...
Marketing Case Study: Lululemon & Their Social Media Strategy
14 Oct 2024
Contributed by Lukas
This week is a fresh new episode! Thank you so much for your patience these last couple of weeks while I've been busy with business things, and buying...
Episode Rewind: Can You Become a Social Media Manager With No Experience?
06 Oct 2024
Contributed by Lukas
NOTE: This episode was originally uploaded in August 2021. ~~~ Yes! Another Rewind episode, but this was so popular and also happens to be one I still...
Episode Rewind: A Full Social Media Strategy for Beginners in 5 Steps
29 Sep 2024
Contributed by Lukas
NOTE: This episode was originally uploaded in January 2022. It is one of my most downloaded episodes, so I though this was a good time to re-release i...
Is a Social Media Manager Responsible for Growth?
22 Sep 2024
Contributed by Lukas
Is a Social Media Manager Responsible for Growth? The answer isn't so straight forward. This episode is one about the challenges behind Social Media M...
Onboarding a New Client: My Step-By-Step Process
15 Sep 2024
Contributed by Lukas
This is an episode I've been thinking about doing for awhile now, but I wasn't how much you would want an episode on this until someone actually reque...
Boundaries, Self-Acceptance & Finding Balance as Entrepreneurs | Interview with Maisie Hill
08 Sep 2024
Contributed by Lukas
Maisie Hill is a life coach, hormone and menstrual cycle expert, podcast host and bestselling author dedicated to empowering individuals to master the...
One Year of Owning a Content Studio
01 Sep 2024
Contributed by Lukas
It's been one year of owning my own content studio in Auckland Mackenzie Studios, and boy have I learnt some lessons along the way! Having to hand-ho...
I'm Closing the Dishing Up Digital School...
25 Aug 2024
Contributed by Lukas
Okay, okay, it's not quite as dramatic as that. But because I am always committed to YOU, my students, I am doin a full revamp of the school and the m...
Social Media Manager Q&A: Pricing, Unrealistic Clients & More!
18 Aug 2024
Contributed by Lukas
Clients don't fall out of the sky. Find out what's working right NOW in this brand new 60 minute live training you will learn... The biggest mi...
The Do's & Don'ts of Social Media Management in 2024
12 Aug 2024
Contributed by Lukas
Clients don't fall out of the sky. Find out what's working right NOW in this brand new 60 minute live training you will learn... The biggest mi...
What's Actually Working on Instagram Right Now: Selling During Economic Downturn
04 Aug 2024
Contributed by Lukas
Hello! On today's episode I'm chatting about strategies for selling on Instagram in the current economic client. Here are my 5 key tips: Give custome...
Mindset & Business Lessons From Simone Biles
02 Aug 2024
Contributed by Lukas
Ellen discusses the inspiring journey of Simone Biles and the lessons we can learn from her as business owners. This episode was inspired by her amazi...
How to Find Clients as a Social Media Manager: What's Working NOW!
28 Jul 2024
Contributed by Lukas
This episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital ~~~ One thing that...
How to Grow an Email List with Elise from Connection Copy
21 Jul 2024
Contributed by Lukas
This episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital ~~~ Elise Hodge sh...
Building Meaningful Partnerships and Communities: Interview with Linda Sidhu
14 Jul 2024
Contributed by Lukas
This episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital ~~~ Linda Sidhu sh...
Marketing Case Study: Odd Muse & Their Social Media Strategy
07 Jul 2024
Contributed by Lukas
This episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital ~~~ This episode a...
6 Month Holiday from her Business: How this Freelancer Travels and Takes Time Off
30 Jun 2024
Contributed by Lukas
This episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital ~~~ Samantha share...
3 Reasons You May NOT Want to Become a Social Media Manager
26 Jun 2024
Contributed by Lukas
Bonus Episode! Join the Dishing Up Digital School today! https://www.ellenmackenzie.com/Dishing-up-Digital-School And if you have any quest...
The Power of Authenticity on Social Media! Instagram Coach Brittany Worthington Talks Growth
23 Jun 2024
Contributed by Lukas
This episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital ~~~ Brittany Worth...
Let Go of the Pressure! Boundaries, Burnout & Social Media with Wellbeing with Maia
16 Jun 2024
Contributed by Lukas
This episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital ~~~ Maia shares he...
20+ Million Views: How to Turn a Viral Video Into Paying Clients | Interview with Maureen Evelyn
09 Jun 2024
Contributed by Lukas
This episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital ~~~ Maureen ...
Solopreneurship vs Agencies: Why Less is More with Latasha James
02 Jun 2024
Contributed by Lukas
This episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital ~~~ Latasha James ...
Social Media Platforms Ranked: Instagram, YouTube, TikTok, Podcasting & More
26 May 2024
Contributed by Lukas
This episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital ~~~ In this episod...
Why Rare Beauty have the BEST Instagram Strategy in 2024
19 May 2024
Contributed by Lukas
This episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital ~~~ In this episod...
How to Choose Your Niche as a Social Media Manager
12 May 2024
Contributed by Lukas
This episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital ~~~ This episode ...
Imposter Syndrome: You're NOT a Fraud
06 May 2024
Contributed by Lukas
This episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital ~~~ In this episod...
$200 to $2500: What to Charge as a Social Media Manager! Interview with Charlotte from Buttered Branding
28 Apr 2024
Contributed by Lukas
This episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital ~~~ Charlotte, the...
Social Media is Fake: Here are the Realities Behind my Business
21 Apr 2024
Contributed by Lukas
This episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital ~~~ Join my new&nb...
Is a 30-Day Reels Challenge the SECRET to Growing on Instagram?
14 Apr 2024
Contributed by Lukas
Join my new course - DISHING UP INSTAGRAMWork with me over 8 weeks to build a personalised, bulletproof Instagram strategy utilising your unique ...
10 Lessons from 10 Years on Instagram as a Creator
07 Apr 2024
Contributed by Lukas
Sign up for my Free Live Workshop happening this Friday 12 April (NZT): https://www.ellenmackenzie.com/Instagramworkshop ~~~ In this episode, El...
How to Create a Social Media Strategy in 2024
31 Mar 2024
Contributed by Lukas
This episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital ~~~ In this conver...
Kate Middleton & Nara Smith: Authenticity on Social Media
24 Mar 2024
Contributed by Lukas
This episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital ~~~ Please note th...
Flopping vs Going Viral: What's Different About These 2 Instagram Posts?
17 Mar 2024
Contributed by Lukas
This episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital ~~~ In this episod...
How to Book Clients & Get Started as Social Media Manager with Jade McNeil
10 Mar 2024
Contributed by Lukas
This episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital ~~~ In this ...
How to Become a Booked Out Social Media Manager in 2024
03 Mar 2024
Contributed by Lukas
This episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital ~~~ In this episod...
Quitting her job, getting divorced & starting a business all in one year! Interview with Kelly from Kelcha Design
25 Feb 2024
Contributed by Lukas
This episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital ~~~ FREE 3 Da...
Why I Turned Down a $30K Client!
18 Feb 2024
Contributed by Lukas
This episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital Summary In this e...
Quit the 9-5: Engineer to full time Social Media Manager | Interview with Christine
11 Feb 2024
Contributed by Lukas
This episode is brought to you by Riverside. Use the code DishingupDigital and save!https://creators.riverside.fm/DishingUpDigital In this episode,&nb...
This is a Pep Talk - Thanks to Taylor Swift!
04 Feb 2024
Contributed by Lukas
If you're a long time listener of the podcast, you'll know that I'm a Swifty. So, there was bound to be a Taylor Swift episode at some point! Don't wo...
Your Guide to Paid Instagram & Facebook Ads - Is it Worth the Money?
28 Jan 2024
Contributed by Lukas
Yes, it’s another juicy episode and it’s a little longer than usual too! This topic came from my Instagram DMs - so if you have any topics you’d...
The Mindset Shift That Helped Me Book More Clients
21 Jan 2024
Contributed by Lukas
Ok Guys, I recorded this episode fresh off the plane from the USA and I was in a super productive, thriving mindset. I had even unpacked my suitcase a...
Outsourcing vs Hiring a Coach
14 Jan 2024
Contributed by Lukas
Today is all about Outsourcing vs Hiring a Coach. I, in no way, prefer one over the other, but instead it's more about the timing of them. You guys kn...
0 to 1000 Followers: How to Start an Instagram Account from Scratch (Part Two)
07 Jan 2024
Contributed by Lukas
We're back with my case study on growing the Instagram Page for my content studio: Mackenzie Studios.If you haven't already, I recommend you listen to...
How Much Money Did I Make in 2023
03 Jan 2024
Contributed by Lukas
Part 2 of my 2023 recap. Listen to my 1 January episode here: I didn't Achieve my Coals for 2023! Today's episode is going through my expenses and the...
I Didn't Achieve my Goals for 2023!
31 Dec 2023
Contributed by Lukas
This is part 1 of 2 episodes that I'm releasing the first week of 2024. Today is all about my 2023 goals and if I achieved them or not - spoiler...
How to Raise your Prices with Existing Clients
24 Dec 2023
Contributed by Lukas
First of all, I want to wish you a Merry Christmas, or Happy Holidays if you don't celebrate. This episode is released on Christmas Day here in New Ze...
Ask Ellen! Social Media Manager Q & A
17 Dec 2023
Contributed by Lukas
This week you guys helped me make this episode! This week I am answering your amazing questions, and I had so much fun doing this. In fact, I think I ...
What is a UGC Creator vs a Social Media Manager?
10 Dec 2023
Contributed by Lukas
This year the use of the term UGC has skyrocketed in the marketing world. If you haven't heard of it before, UGC stands for user generated content. Ty...
I'm Burning Down my Business!
03 Dec 2023
Contributed by Lukas
Ok, maybe I'm being a little dramatic with the title of this episode, but guys, big changes are afoot and it's all very exciting! LAUNCHING TODAY! The...
How to Book Hight Ticket Clients
26 Nov 2023
Contributed by Lukas
Today we are taking a break from Instagram & Marketing. We are chatting all about booking those high ticket clients. This is a timely convers...
Tackling your fear of failure
21 Nov 2023
Contributed by Lukas
Afraid to start that business? Is you fear of failure taking over? In today's episode we are going to unpack fear, the role it plays in your business ...
My Content Workflow for Being Consistent on Instagram
19 Nov 2023
Contributed by Lukas
BLACK FRIDAY! It's here. 5 Days. 5 Deals. It all starts Monday, 20 November at 8am NZT (7pm GMT & 2pm ET). Each deal lasts for 24 hours only....
The Real Reason You're NOT Growing on Instagram
12 Nov 2023
Contributed by Lukas
The day I recorded this episode, I woke up feeling confident because boy, do I make some bold claims in this recording! This is my spiciest and most u...
How Going to Therapy Changed my Business
06 Nov 2023
Contributed by Lukas
BLACK FRIDAY!Now that I have your attention, keep an eye on my Instagram Page and turn on notifications for more info coming soon! ~~~ I honestly...
The nipple bra? 4 marketing lessons from Skims & Kim Kardashian
31 Oct 2023
Contributed by Lukas
I have a new FREE training for you all! Learn how I schedule and organise content for myself and my clients in this jam packed 30 minute lesson: https...
Are Influencers or Online Creators "Real" Entrepreneurs?
29 Oct 2023
Contributed by Lukas
Back in the day, before there was MacKenzie Studios, or Dishing Up Digital, or this podcast, there was blogger and Youtuber Ellen. That's right, I com...