If you see your content as an asset and as digital real estate, then your mindset around it will completely change. Listen into this episode to hear Rob talk all about the evolution and revolution of your personal brand and why it’s an essential element to success in the modern world. KEY TAKEAWAYS Produce more content. To build your brand you need to be producing a lot of content! Whatever is stopping you from creating more content you need to tackle and overcome asap. Start with the end in mind with your content and make sure that content will last for years. Omnipresence is the illusion that you are everywhere. It’s about being smart and clever with how you create content so that you can multiply your exposure and build your brand. Being on one platform is too risky. You have to diversify to protect yourself. Rob has been fighting who he is to build his personal brand. He has had to overcome trauma and negativity from his past to be able to build his brand to what it looks like today. A really powerful personal brand is about being clear about who you want to p*ss off. If you don’t upset people you haven’t done your job. It gives you the freedom you need to build a great brand. Subscription models are the future, they are a way to utilise your personal brand and resources to make recurring revenue month on month. BEST MOMENTS “The people who produce the most amount of content, they’re usually the people with the biggest brands” “Omnipresence is the illusion that you’re everywhere” “The definition of freedom is having the courage to be disliked” VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

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