In this week's "Ask Us ANYTHING" episode, host Jay Schwedelson answers the BIGGEST questions from listeners about marketing tactics. You'll also get tips for improving call-to-action (CTA) buttons in emails and marketing campaigns.Best Moments:(03:04) Writing CTAs in the first person leads to 26% higher click-through rates on average(04:03) Using full sentence CTAs instead of short phrases leads to 22% higher CTR over the last 90 days(04:52) Examples of upgrading CTAs from phrases to sentences(05:10) Ideal CTA length is less than 12 words(07:29) Fictional high schools that Jay would and would not want to attendDon't Forget:Register for Guru Conference 2024!And a MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Get this podcast EXCLUSIVE offer today!https://jayschwedelson.com/marigold/

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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