In this episode, host Jay Schwedelson discusses the pitfalls of re-engagement campaigns and provides actionable tips on how to focus marketing efforts more effectively.=================================================================Best Moments:(00:40) Jay discusses re-engagement campaigns and their drawbacks(01:59) Findings from tests conducted on the effectiveness of re-engagement campaigns for B2B(04:40) Insights on the impact of re-engagement campaigns for consumer marketing(06:54) Advice on focusing energy on new customers rather than re-engaging old contacts(07:49) "Since You Didn't Ask" segment, where Jay shares his experience from a recent guys' trip to Nashville(09:43) Humorous story about a friend's reaction to trying the hottest chicken dish at Hattie B's Hot Chicken(11:05) Jay is tasked with planning the next guys' trip location=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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