In this episode of Do This, Not That, host Jay Schwedelson tackles two questions from listeners in his "Ask Us Anything" segment. He offers insights on email marketing challenges and shares his personal approach to staying in touch with friends.=================================================================Best Moments:(01:15) In-N-Out Burger and fast food preferences(02:16) High unsubscribe rates in email marketing campaigns(02:35) The importance of two-step unsubscribe processes(03:47) Intrusion detection software and its impact on email marketing(06:03) The significance of link-level tracking in emails(08:19) Jay's personal habits regarding calling and texting friends=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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