In this episode of Do This, Not That, host Jay Schwedelson answers listener questions in the "Ask Us Anything" segment. He addresses a work-related question from Micah in Boston about choosing or optimizing marketing technology platforms, offering practical tips on leveraging ChatGPT for vendor comparisons and maximizing existing platform use. In the ridiculous question segment, Jay shares his candid opinions on traditional Thanksgiving dishes and humorous anecdotes about holiday gatherings.=================================================================Best Moments:(01:08) Question from Micah about optimizing marketing technology platforms(02:02) Using ChatGPT to compare vendors and generate RFPs(04:18) Strategies for maximizing the value of current Martech platforms(05:50) Sponsor message for Marigold email platform(06:38) Ridiculous question from Lucy about Thanksgiving dishes(07:03) Jay's opinions on various Thanksgiving foods(09:18) Humorous anecdotes about guests bringing food to Thanksgiving=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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