In this episode of Do This, Not That, host Jay Schwedelson discusses why email database growth is a crucial metric that marketers should prioritize beyond cost per acquisition. During the "Ask Us Anything" segment, he delves into the significance of tracking new email subscribers, understanding database decay rates, and how daily monitoring can enhance marketing strategies. Jay also shares a humorous anecdote about his company's experience with Secret Santa and why he decided to discontinue the tradition.=================================================================Best Moments:(01:03) Work question from Brian about important metrics beyond cost per acquisition(01:37) Jay's emphasis on email database growth as a crucial metric(02:14) Discussion on average email database decay rates(03:03) Importance of tracking new email addresses from various sources(04:21) Jay's practice of reviewing new email addresses daily(06:10) Sponsorship mention for Marigold(06:59) Ridiculous question about Secret Santa at Jay's company(07:18) Jay's experience with Secret Santa and why he discontinued it=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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