In this episode of Do This, Not That, host Jay Schwedelson discusses recent Black Friday trends, email marketing tactics, and shares entertainment recommendations. He analyzes sales data, the impact of AI on conversion rates, and surprising findings from email subject line performance. Jay also provides TV and movie suggestions and announces the upcoming Certified Guru email certification program.=================================================================Best Moments:(00:56) Black Friday sales data and AI impact on conversion rates(02:28) Email marketing trends for Black Friday 2023 vs. 2022(04:54) The surprising effectiveness of the word "wicked" in email subject lines(06:17) TV and movie recommendations(07:38) Announcement about the upcoming Certified Guru email certification program=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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