In this episode of Do This, Not That, host Jay Schwedelson dives into the art of email subject lines, revealing the latest tactics and strategies to boost open rates for both B2B and consumer marketers. From personalization tricks to avoiding common pitfalls, this episode is packed with actionable insights.=================================================================Best Moments:(00:40) Introduction to the podcast and topic of email subject lines(02:47) Top tactic for B2B marketers: Personalization with recipient's company name(03:53) Top tactic for consumer marketers: FOMO plus specifics in one subject line(04:46) The effectiveness of "this versus that" in subject lines(05:29) Mid-subject line capitalization of a word to increase open rates(06:34) Words to avoid at the start of subject lines(07:36) Mention of podcast sponsor Marigold(08:31) Personal anecdote about watching Shogun and a recent trip to Japan=================================================================Check out our FREE + VIRTUAL EVENTS! -> EVENTASTIC.comGuruConference.comDeliveredConference.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!FREE Guide → The Loyalty Program Optimization GuideBuilding customer loyalty today means going beyond traditional rewards. Successful programs engage customers at every touchpoint, creating experiences that feel personal, valuable, and worth returning for. With nearly 70% of consumers willing to pay more for brands they love, your loyalty program can significantly drive engagement and revenue.In The Loyalty Program Optimization Guide you will learn:Customer Loyalty Today: Explore the latest loyalty trends and why customer loyalty remains a crucial growth driver in today’s market.Key Strategies to Optimize Loyalty Programs: Discover must-know tactics to craft a loyalty program that’s engaging, personalized, and impactful.Turning Loyal Customers into Superfans: Learn how to cultivate emotional connections that make customers feel more like brand advocates than just shoppers.Get the FREE Guide today and create better loyalty programs that drive revenue and engagement:jayschwedelson.com/marigold

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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