In this episode of Do This, Not That, host Jay Schwedelson shares how marketers can capitalize on the Super Bowl to enhance their email marketing strategies—without directly advertising during the big game. From subject line tricks to understanding post-Super Bowl trends, Jay offers practical tips to take advantage of this massive cultural event.=================================================================Best Moments:(00:40) Introduction to leveraging the Super Bowl for marketing(01:17) The importance of aligning with current events in marketing(02:09) Using "MVP" in email subject lines to increase open rates(03:17) Incorporating Super Bowl-related words in subject lines(04:51) Using football and trophy emojis in subject lines(06:05) Lower email performance on the Monday after the Super Bowl(06:53) Interesting Super Bowl statistics (toilet flushes and chicken wing consumption)(08:41) Personal anecdote about a supermarket incident=================================================================Check out our FREE + VIRTUAL EVENTS! -> EVENTASTIC.comGuruConference.comDeliveredConference.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!FREE Guide → The Loyalty Program Optimization GuideBuilding customer loyalty today means going beyond traditional rewards. Successful programs engage customers at every touchpoint, creating experiences that feel personal, valuable, and worth returning for. With nearly 70% of consumers willing to pay more for brands they love, your loyalty program can significantly drive engagement and revenue.In The Loyalty Program Optimization Guide you will learn:Customer Loyalty Today: Explore the latest loyalty trends and why customer loyalty remains a crucial growth driver in today’s market.Key Strategies to Optimize Loyalty Programs: Discover must-know tactics to craft a loyalty program that’s engaging, personalized, and impactful.Turning Loyal Customers into Superfans: Learn how to cultivate emotional connections that make customers feel more like brand advocates than just shoppers.Get the FREE Guide today and create better loyalty programs that drive revenue and engagement:jayschwedelson.com/marigold

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