In this episode of Do This, Not That, host Jay Schwedelson dives into the Super Bowl, sharing insights on its impact on marketing and advertising, and how businesses can leverage Super Bowl content to drive social media engagement. Jay also discusses the latest data on email subject line personalization techniques and shares some humorous Super Bowl prop bets for a bit of fun.=================================================================Best Moments:(00:56) Super Bowl advertising costs and trends(01:52) YouTube's AdBlitz platform for viewing Super Bowl ads(03:06) Leveraging Super Bowl ad content for social media engagement(04:39) New data on double personalization in email subject lines(07:20) Amusing Super Bowl prop bets, including Taylor Swift-related wagers=================================================================Check out our FREE + VIRTUAL EVENTS! -> EVENTASTIC.comGuruConference.comDeliveredConference.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!FREE Guide → The Loyalty Program Optimization GuideBuilding customer loyalty today means going beyond traditional rewards. Successful programs engage customers at every touchpoint, creating experiences that feel personal, valuable, and worth returning for. With nearly 70% of consumers willing to pay more for brands they love, your loyalty program can significantly drive engagement and revenue.In The Loyalty Program Optimization Guide you will learn:Customer Loyalty Today: Explore the latest loyalty trends and why customer loyalty remains a crucial growth driver in today’s market.Key Strategies to Optimize Loyalty Programs: Discover must-know tactics to craft a loyalty program that’s engaging, personalized, and impactful.Turning Loyal Customers into Superfans: Learn how to cultivate emotional connections that make customers feel more like brand advocates than just shoppers.Get the FREE Guide today and create better loyalty programs that drive revenue and engagement:jayschwedelson.com/marigold

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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