In this episode, hosts Daniel Murray from The Marketing Millennials and Jay Schwedelson from Do This, Not That discuss the critical role of short-form video content in modern B2B marketing strategies.=================================================================Best Moments:(00:30) The Rise of Short-Form Video: How short-form video is transforming B2B marketing landscapes(01:07) Jay’s LinkedIn Experience: Insights from Jay on leveraging short-form video to boost engagement on LinkedIn(02:12) The "Costco Sampler Effect": Using bite-sized video content to attract and engage new audiences(03:30) Authenticity & Personality: The importance of being genuine and relatable in short-form video content(04:27) Effective Video Elements: Key components of successful short-form videos, including hooks, creativity, and emotion(05:55) Repurposing Content: Turning long-form content into concise, shareable clips(07:08) Promoting Webinars & Campaigns: Using short-form video as a powerful tool to drive attendance and interest in webinars and marketing campaigns=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

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