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What are almond moms and how did the term originate?
What are almond mums? Thanks for asking. Back in 2013, American reality TV show The Real Housewives of Beverly Hills featured a scene that would unexpectedly go viral nearly a decade later. It showed a phone conversation between former model Yolanda Hadid and her daughter Gigi. Hadid Jr.
said she felt sick because she hadn't eaten all day, and her mother's advice in response was to eat two almonds. It might have seemed innocuous at the time, but that moment went viral in 2022, with a number of female TikTokers complaining about how their mothers were damaging their relationship with food. The term Almond Mums was born,
in a nod to the hadid reality tv scene and at the time of recording it has close to 480 million views what are the main characteristics of almond mums They're generally women from Generation X, so born between 1965 and 1980. Right from an early age, they impose strict eating habits on their children, especially their daughters. They also regularly make comments about their weight and diet.
They're not any kinder to themselves either, restricting their own eating just as much as that of their children, driven by an obsession with thinness. Tyler Bender is one of the TikTokers who contributed to discussions of almond mums going viral. Just listen to this clip from one of her spoof videos.
Sweetie, so my book club girls and I are doing a swimsuit season diet. Do you want to join? It'll be super easy. All you have to do is cut out sugar, carbs, gluten, dairy and fats. Oh, and processed foods and yes, fruit is a sugar.
Sound familiar? What makes almond mums act the way they do? Most almond mums were in their 20s or 30s around the turn of the century, during the era of ultra-thin supermodels like Naomi Campbell, Kate Moss, and Yolanda Hadid herself. It was also the peak of diet culture, which suggested that thinness and control over food were synonymous with good health, happiness, and even moral virtue.
To this day, fat phobia still lingers in society in many ways. In their defense, almond mums often believe they are doing the right thing and keeping their children healthy by imposing restrictions. Additionally, they may have inherited such behavior from their own mothers. What are the consequences of such a restrictive upbringing?
Some children of almond mums manage to break free from the rules imposed on them and develop a healthy relationship with food, but others end up developing eating disorders that persist into adulthood. These can affect a child's self-esteem and their perception of food. Foods are seen as either good or bad, and eating is associated with guilt rather than replenishing energy. Fear not.
If you ever suffered from almond mum behaviour during your childhood, it's not too late to heal your relationship with food. There you have it. Now you know what almond mums are. In under three minutes, we answer your questions and help you understand the true meaning behind the trends, concepts and acronyms that are making headlines. Listen along and you will really know for sure.
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