As running shoe brand continue to innovate and grow, we're inundated by countless shoes, always promising better and faster. But what does it take to actually arrive at a final product? Matt takes us behind the scenes into the running shoe industry, from concept to shelves. How long does it take to get a shoe in hand? How many people work on a shoe? How are the materials made and sourced? Matt lends his unique expertise as a researcher and longtime running shoe insider to answer these questions and more. Get your DOR Merch: https://doctors-of-running.myspreadshop.com/ Check out our friends at ⁠⁠⁠⁠⁠⁠Skratch⁠⁠⁠⁠⁠⁠ and save 25% on your first order with code DOR24!

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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