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Down To Business

'Brilliant Selling' & The Changing Craft of the Salesperson

02 Jul 2022

Description

There are plenty of candidates for the “toughest job” in business but sales has to be up there. It’s a thankless job and can be tough to stay positive if things aren’t going your way but Jeremy Cassell and Tom Bord the co-authors of ‘Brilliant Selling’ - first published in 2009 and now in its 3d edition - might be just the people to help you with that. They joined Bobby to discuss.

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