DTC POD: How The Best Brands Are Built
Episodes
Different types of campaigns to run with influencers and creators (for better results!)
05 Jan 2021
Contributed by Lukas
“When working with creators and influencers, you want to have a really structured and optimized process for content creation.” @jadesai94 #DTCPOD“...
How Apple's iOS 14 update will affect your Facebook ads (Apple's AppTracking Transparency update)
24 Dec 2020
Contributed by Lukas
“Apple’s new update on iOS 14 will make users opt-in for advertising data rather than opting out.” @jadesai94 #DTCPOD“With Apple’s change, i...
Brand partnerships, brand collaboration, and the future of commerce (with co-op commerce founder Conner Sherline)
22 Dec 2020
Contributed by Lukas
“Brands that are doing partnerships well think about partnerships put a lot of thought into building authentic relationships with partner brands.”...
5 more great tips from eCommerce and DTC industry leaders including Jing Gao, Nik Sharma, and more (part 2)
17 Dec 2020
Contributed by Lukas
“We waited until feedback said 90% of our customers loved our product and found it useful before deciding to launch.” @aishacee #DTCPOD“We decid...
Maximize the value you receive from creators and influencers (for brands)
15 Dec 2020
Contributed by Lukas
“Influencer marketing and creator marketing is a lot more than just sending creators product and having them post.” @jadesai94 #DTCPOD“The faste...
Reinventing an existing product and category (with Sam Nebel, Founder of Goodwipes)
10 Dec 2020
Contributed by Lukas
“Even if it’s just one or two degrees of innovation, being slightly innovative allows a brand to connect with people in a different, unique, and a...
Creating a disruptive brand and product within an existing market (with Mayssa Chehata, founder of BEHAVE candy)
08 Dec 2020
Contributed by Lukas
Being an early employee at Daily Harvest and getting a front-row seat to Daily Harvest’s growth was incredibly helpful in understanding how to grow ...
How to grow 5x with marketing capital and where to spend funding (with Daniel Rodic from Clearbanc)
03 Dec 2020
Contributed by Lukas
“The initial seed capital that you need to go from zero to one is usually something you will have to raise on your own.” @DanielRodic #DTCPOD“Th...
How Mizzen+Main increased purchases by 2.3x and ROAS by 2.7x with creators and influencers
01 Dec 2020
Contributed by Lukas
“If you’re looking to scale user-generated content and influencer-generated content, Trend can help you do it at $100 per creator.” @jadesai94 #...
Advice from a former DTC and CPG investor turned brand founder (with Sonia Nagar, founder of Little Rituals)
26 Nov 2020
Contributed by Lukas
“When you find good people keep them close, even if you don’t know yet how you might work with them.” #littlerituals #DTCPOD“Once you take ven...
Get started and start winning with influencer whitelisting and dark posting
24 Nov 2020
Contributed by Lukas
“If you want to get even more mileage out of influencer and creator partnerships, you should try whitelisting and dark posting.” @jadesai94 #DTCPO...
The Verticale: the new DNVB and DTC marketplace that's improving the consumer discovery process
19 Nov 2020
Contributed by Lukas
“The most important thing for digitally native brands is that they stand for something beyond just the product.” #theverticale #DTCPOD“People do...
Breakdown of one of the most complete product pages for eCommerce/DTC we've seen (from Everbrand)
17 Nov 2020
Contributed by Lukas
“If you’re sourcing and creating high-quality user-generated or influencer-generated content, throw it on your product page.” @jadesai94 #DTCPOD...
Founder Stories: Jing Gao's journey to bring high-quality Chinese food products to the US and battle high-demand
12 Nov 2020
Contributed by Lukas
“I remember walking the halls of EXPO West and not really seeing any multicultural food brands. That was my ‘aha’ moment to build this brand.”...
Black Friday Cyber Monday tips from Nik Sharma, Privy, and other eCommerce and DTC leaders
10 Nov 2020
Contributed by Lukas
“Black Friday sales in the US have increased by over $1B every year since 2017.” @jadesai94 #DTCPOD“Let consumers know when your deals are so th...
How to get useful product and customer feedback before launch (with Moment founder Aisha Chottani)
05 Nov 2020
Contributed by Lukas
“To get meaningful results from focus groups in CPG, you need to know who your target customer is, conduct blind product testing, and A/B test.” @...
5 great tips for eCommerce and DTC from some of the smartest founders and marketers (part 1)
03 Nov 2020
Contributed by Lukas
“The recovery rate for cart abandonment is almost 2.5x greater using texts than email.” @yotpo #DTCPOD“If you don’t have brand right, you’re...
Nik Sharma on what it takes to become a $10M DTC brand
29 Oct 2020
Contributed by Lukas
“For a brand that’s sub-$10M in revenue, there has to be some kind of economic moat in the company that gets them to $10M.” @mrsharma #DTCPOD“...
Founder Stories: Ugly Drinks co-founder Hugh Thomas shares how to build a strong brand identity
27 Oct 2020
Contributed by Lukas
“You shouldn’t look at the competition you should create a brand that stands for what you stand for and what you want to disrupt.” @uglyhugh #DT...
Founder Stories: How AVEC has built brand equity through storytelling (with Dee Charlemagne)
23 Oct 2020
Contributed by Lukas
“Even though there was a lot to learn as first-time founders but I think our lack of experience has led to innovation and belief we can do it.” @D...
How to build a strong creator and influencer flow to drive campaign and marketing success
22 Oct 2020
Contributed by Lukas
“A repeatable, standardized process can go a long way to making sure you have an effective and efficient campaign.” @jhcjr_ #DTCPOD“Finding crea...
The new direct-to-consumer (DTC) playbook (with David Tintner)
18 Oct 2020
Contributed by Lukas
“You have to find a way to have scalable growth and be profitable while growing.” @DMTintner #DTCPOD“Using a subscription offering can help you ...
Breaking down NOMAD's 40%+ open-rates and email marketing strategy (with NOMAD's Director of Marketing)
15 Oct 2020
Contributed by Lukas
“The reason why we have such a high open-rate is that we take a very aggressive approach to list cleansing.” @nomadgoods #DTCPOD“As soon as some...
Planning for Black Friday and Cyber Monday (and how creators can help)
12 Oct 2020
Contributed by Lukas
“Work with some of your best creators and influencers for Black Friday and Cyber Monday.” @jhcjr_ #DTCPOD“When someone sees your product in the ...
Founder Stories: Jeremy Cai, Founder & CEO of Italic (a luxury goods membership brand)
09 Oct 2020
Contributed by Lukas
“In consumer commerce, you always have to be chasing your next customer.” @jjeremycai #DTCPOD“Even with the introduction of direct to consumer, ...
Guidelines and key points you need to share with creators to run a successful influencer campaign
08 Oct 2020
Contributed by Lukas
“Campaign guidelines mean setting the right expectations and setting yourself up for success.” @jhcjr_ #DTCPOD“Let the creator craft the message...
How to pick the right creator for your influencer campaign
05 Oct 2020
Contributed by Lukas
“Micro-influencers have a deeper connection with their followers.” @jhcjr_ #DTCPOD“Content that is produced on social channels by creators tends...
How more content can keep your brand top of mind, increase conversions, and reduce ad fatigue
02 Oct 2020
Contributed by Lukas
“There’s too much of an opportunity cost to not know how well your content is doing.” @ramongberrios #DTCPOD“As soon as you see content perfor...
Text message marketing: Best practices and why it's better than email (with Yotpo)
01 Oct 2020
Contributed by Lukas
“49% of consumers are already signed up to receive text message marketing from brands.” @Yotpo #DTCPOD“The average person spends over four hours...
The limitations of in-house content (and how to solve for them)
29 Sep 2020
Contributed by Lukas
“In-house content loses a little bit of its authenticity when you’re the one that’s being the creative director. You might know what you’re au...
The gig economy and the future of work (with Farhaj Mayan, CEO of Kanna)
24 Sep 2020
Contributed by Lukas
In this episode, Jay is joined by Farhaj Mayan, Co-Founder and CEO at Kanna.Kanna is a people operations system for cannabis farms and dispensaries th...
Optimizing Google Tag Manager for eCommerce brands (with Brad Redding from Elevar)
17 Sep 2020
Contributed by Lukas
In this episode, Jay is joined by Brad Redding, Co-Founder of Elevar.Elevar is a platform that helps eCommerce brands better understand their marketin...
Founder Stories: Joe Christensen, Founder & CEO of MCTco.
10 Sep 2020
Contributed by Lukas
In this episode, Jay and Jamie are joined by Joe Christensen, Founder & CEO of MCTco.MCTco. is a protein keto bar snack company.Joe is here to share h...
How to sell better on Amazon and optimize your product listing (with Chris Moe from Cartograph)
03 Sep 2020
Contributed by Lukas
In this episode, Jay is joined by Chris Moe, COO and Co-Founder of Cartograph.Cartograph is an eCommerce focused agency that helps organic and natural...
Founder Stories: Breaking Down Golden Ratio's $10k in Sales on Launch with Founder Clark Nowlin
26 Aug 2020
Contributed by Lukas
In this episode, Jay and Ramon are joined by Clark Nowlin, Founder of Golden Ratio.Golden Ratio is a coffee brand that sells gold coffee. On his laun...
eCommerce Funding and Growth Strategy (with Wayflyer)
20 Aug 2020
Contributed by Lukas
In this episode, Jay is joined by Nicolas Derico, Director of Marketing at Wayflyer.Wayflyer is a company that offers revenue-based financing for eCom...
Founder Stories: Careste, American Luxury On-Demand Fashion (with Celeste Markey)
13 Aug 2020
Contributed by Lukas
In this episode, Jay is joined by Celeste Markey, Founder & CEO of Careste.Careste is a new American luxury brand offering on-demand couture.In this p...
Founder Stories: Emmett Shine, Co-Founder of Pattern Brands
06 Aug 2020
Contributed by Lukas
In this episode, Jay and Ramon are joined by Emmett Shine, Co-Founder and Executive Creative Director at Pattern Brands.Pattern (previously Gin Lane) ...
Founder Stories: SOUND Tea-Based Sparkling Beverages (with Salim Najjar)
30 Jul 2020
Contributed by Lukas
In this episode, Jay and Ramon are joined by Salim Najjar, Co-Founder of SOUND.SOUND is a beverage brand that sells tea-based sparkling beverages.Sali...
Facebook Ads Optimization and Scale (with SHOPANOVA)
23 Jul 2020
Contributed by Lukas
In this episode, Jay and Ramon are joined by Robby Switzer and Nathan Otwell from SHOPANOVA.SHOPANOVA is an agency that helps online stores get massiv...
How to Use User-Generated Content (UGC) to Get More Revenue And Higher Average Orders
16 Jul 2020
Contributed by Lukas
In this episode, Jay discusses how you can use user-generated content to help provide social proof and grow your brand.We’ve said it over and over o...
Tracking Influencer And Affiliate Marketing (with Michael Cole from Everflow)
08 Jul 2020
Contributed by Lukas
In this episode, Jay is joined by guest Michael Cole, VP of Marketing at Everflow.Everflow is a partner marketing platform that helps businesses track...
MarketerHire's Suggestions For Finding the Right Person to Run Paid Social
02 Jul 2020
Contributed by Lukas
In this episode, Jay and Ramon are joined by guest Evan Rallis, Marketing Product Manager at MarketerHire.MarketerHire is a premium marketer network t...
How to Grow as a Creator
25 Jun 2020
Contributed by Lukas
In this episode, Ramon discusses how to grow as a creator, along with some of the challenges you may face.In the old days, creators only had a few dig...
Do You Need Rights From Influencers To Use Their Content?
18 Jun 2020
Contributed by Lukas
In this episode, Jay discusses how influencers are starting to gain more power over monetizing their content.In the early days of influencers, creator...
How to Get More Content If You're Out (Or Just Want More)
10 Jun 2020
Contributed by Lukas
In this episode, Jay discusses what you can do if you need to create more content.If you need to scale your content production or don’t have enough ...
A Look Inside eCommerce In China (with Qumin CEO Arnold Ma)
04 Jun 2020
Contributed by Lukas
In this episode, Jay and Ramon are joined by guest Arnold Ma, CEO and Founder of Qumin.Quim is a people and experience business focused on China.With ...
Facebook Shops Is Here And It's Time To Use It If You Are An eCommerce Or DTC Brand
28 May 2020
Contributed by Lukas
In this episode, Jay discusses Facebook’s newest feature, Facebook Shops, and how it will impact eCommerce and influencer marketing.Facebook has bee...
How to Grow Your Brand Without Facbeook Ads
22 May 2020
Contributed by Lukas
In this episode, Ramon discusses how brands can still grow without ads, and why it’s important to be not fully reliant on them.Social ads have becom...
Raphael Paulin-Daigle: How To Make Landing Pages That Convert Better And Generate More Sales
21 May 2020
Contributed by Lukas
In this episode, Jay and Ramon are joined by guest Raphael Paulin-Daigle, Founder & CEO of SplitBase.SplitBase specializes in building high-converting...
How to Make Your First eCommerce Sale
14 May 2020
Contributed by Lukas
In this episode, Jay and Ramon discuss how you can set up your eCommerce store and make your first sale.Despite current events, eCommerce is at an all...
How To Create Strong Brand-Influencer Relationships
07 May 2020
Contributed by Lukas
In this episode, Jay and Ramon discuss how to create a strong relationship between brands and influencers.Most brands try to persuade influencers to j...
What Coronavirus Actually Means for Influencer Marketing and Influencers
30 Apr 2020
Contributed by Lukas
In this episode, Jay and Ramon discuss the potential end of the influencer era. Or at least that’s what everyone’s calling it.Due to the coronavir...
Questions You Need to Ask Before Buying An Influencer Marketing Platform
22 Apr 2020
Contributed by Lukas
In this episode, Jay goes through a list of questions all brands should ask before selecting an influencer marketing platform to use.As the influencer...
Influencer Marketing Campaigns That Actually Work? Here's Our Guide
16 Apr 2020
Contributed by Lukas
In this episode, Ramon discusses how to create an influencer marketing campaign that generates an ROI and why it’s so important to pay creators.Many...
How to Produce High-Quality Content for Without A Big Budget
09 Apr 2020
Contributed by Lukas
In this episode, Jay and Ramon discuss content creators, influencers, and content studios.Some people confuse content creators with influencers and bl...
eCommerce Marketing Tips That Aren't PPC
06 Apr 2020
Contributed by Lukas
In this episode, Jay discusses marketing strategies for first-time and long-time eCommerce stores.The eCommerce market is predicted to grow to $6.5 tr...
How To Fill Your Instagram With Content Every Day
26 Mar 2020
Contributed by Lukas
In this episode, Jay and Ramon discuss ideas for keeping your Instagram busy.Customers are 68% more likely to recommend your brand to their friends if...
How Is Coronavirus Impacting eCommerce And What You Can Do To Lessen The Impact
20 Mar 2020
Contributed by Lukas
In this episode, Jay and Ramon discuss how Coronavirus will impact US eCommerce.COVID-19 is having a heavy impact on the US economy and consumer habit...
What To Expect From Influencer Marketing
18 Mar 2020
Contributed by Lukas
In this episode, Jay discusses influencer marketing expectations for brands and influencers. Whether you are creating your first influencer campaign,...
How DTC Brands Can Make Money From Using Influencers
11 Mar 2020
Contributed by Lukas
In this episode, Jay and Ramon discuss whether influencer marketing actually works. SPOILER: It does.Influencer marketing has seen tremendous growth o...
Breaking Down The Most Successful Shopify Stores
05 Mar 2020
Contributed by Lukas
In this episode, Jay discusses 17 things you can copy to improve your Shopify store.Online retail continues to grow at blazing speed. With Gen Z spend...
User-Generated Content: Our Ultimate Guide On Acquiring, Leveraging, And Scaling UGC
27 Feb 2020
Contributed by Lukas
In this episode, Jay and Ramon discuss user-generated content (UGC) and its role in building audiences for both brands and influencers.Brands and infl...
How Zillion Beers and Mike Bloomberg Went Viral Through Influence
19 Feb 2020
Contributed by Lukas
In this episode, Jay and Ramon discuss two viral campaigns, Barstool Sports Zillion Beers and Mayor Mike Bloomberg’s meme campaign.The Zillion Beers...
Casper's Mattress Brand Was Built on Influencers, Will It Mean Success For Their IPO?
13 Feb 2020
Contributed by Lukas
In this episode, Jay and Ramon discuss Casper’s IPO launch and how it’s been built on influencers.Casper is the first company to mention in their ...
KOLs Rule Influencer Marketing in China: Here's Why
07 Feb 2020
Contributed by Lukas
In this episode, Jay and Ramon discuss KOLs, more commonly known as key opinion leaders.KOLs have become increasingly important in China due to a dist...
Why Everyday Influencers Are Key To Unlocking Brand Credibility
29 Jan 2020
Contributed by Lukas
In this episode, Jay and Ramon discuss the power of everyday influencers.When most people think of influencers they think of celebrities. Often left o...