DTC POD: How The Best Brands Are Built
Episodes
#167 - Andrew Benin: CEO, Graza - How to generate $100k+ in your CPG DTC launch
01 Feb 2022
Contributed by Lukas
Andrew Benin is the co-founder & CEO of Graza, a Brooklyn based DTC brand reimagining extra-virgin olive oil. Andrew previously served at DTC powerh...
How to convert website visitors into paid customers without friction (with Raphael Paulin-Daigle, CEO of SplitBase)
27 Jan 2022
Contributed by Lukas
8:21 - Pivoting from SaaS to ecommerceRaphael was surrounded by Saas founders, but followed his instincts when he found himself far more interested in...
How to grow a company to $50M+ in Miami (with Michael Martocci, CEO of Swagup)
25 Jan 2022
Contributed by Lukas
4:47 - When goals make senseGoals can be a waste of time at a young company. But once you grow, you need to figure out what to prioritize.I think to s...
How Gem grew from the kitchen into a multi-million dollar nutrition brand through science & product innovation (with CEO Sara Cullen)
19 Jan 2022
Contributed by Lukas
1:26 - Rebuilding the vitamin categorySara realized that traditional vitamins weren’t built in a way to truly optimize health.“I was starting to s...
Jones Road: Bobbi Brown's new beauty brand and their secrets to rapid growth (with Cody Plofker, Director of Ecommerce)
17 Jan 2022
Contributed by Lukas
4:36 - Embracing clean beautyA long-time advocate of health and clean ingredients, Bobbi Brown founded Jones Road Beauty. The challenge was to make cl...
From DTC CPG to retail (with Jarod Steffes, CEO of Muddy Bites)
12 Jan 2022
Contributed by Lukas
Key Takeaways3:35 - Starting with KickstarterJarod and his partners knew they could have gone through the formal fundraising process, but wanted to ge...
Conversion rate optimization for DTC brands (with Shane Rostad, Owner of CRO Weekly Newsletter)
10 Jan 2022
Contributed by Lukas
During this episode, you will learn about;[00:05] What’s in for you in today’s episode[01:36] Who’s Shane Rostad and his area of specialty[06:34...
From making $1M a month in college to a DTC agency (with Daniel Snow, CEO of Snow Agency)
06 Jan 2022
Contributed by Lukas
9:56 - From bio major to builderDaniel’s journey into entrepreneurship started as the desire to make money for weekend college fun, despite the fact...
Branding across different avenues from landing pages to social (with Bailee Cooper, Ecommerce Manager of Sharma Brands)
03 Jan 2022
Contributed by Lukas
During this episode, you will learn about;[00:16] What’s in for you in today’s episode[01:43] Bailee’s career background information[03:57] What...
Creating a market | Launching a DTC sport (with Chris Meade, Co-Founder & Chief Marketing Officer of Crossnet)
29 Dec 2021
Contributed by Lukas
4:47 - The night CROSSNET was inventedChris and his friends were throwing ideas for a product invention at the wall to see if anything stuck when some...
How To Build Your Brand's CX (with Stephanie Robilliard, Head of Customer Support of Ekster)
27 Dec 2021
Contributed by Lukas
[00:16] What’s in for you in today’s episode[01:20] Stephanie career backstory[02:39] Ekster’s customer service before and after Stephanie joine...
DTC Finds: In-depth look at what discounting means for your margins
30 Nov 2021
Contributed by Lukas
“As you discount your product, you could potentially see better ad conversion.” @jayde3sai #DTCPOD“Sometimes when you discount to both new and r...
Be an expert at finding winning Facebook ad creative (with Reza Khadjavi, CEO of Motion)
24 Nov 2021
Contributed by Lukas
“We're helping brands and agencies learn what creatives are working best and why” @rezakhadjavi #DTCPOD“Teams who take naming conventions really...
How to build your Instagram and TikTok accounts to thousands of followers (with Kendall Dickieson, founder at Flexible Creative)
19 Nov 2021
Contributed by Lukas
“Not all organic creative can be paid creative and not all paid creative can be organic creative” @flexiblefoodie #DTCPOD“If you don't have the ...
DTC Finds: The BFCM strategy for you to copy
17 Nov 2021
Contributed by Lukas
“It's common nowadays to see lots of discounts around the holiday season, and so why not take this opportunity to really ramp up your sales ” @jay...
Looking towards the future of DTC with The Fascination's Maggie Gibson (Head of Partnerships and Merchandising)
12 Nov 2021
Contributed by Lukas
“We're basically curating all of the Web's emerging brands, culture defining brands all in one place.” @maggiebethgibson #DTCPOD“We're trying to...
DTC Finds: Best CPG blog examples + Transactional emails swipe file (examples)
09 Nov 2021
Contributed by Lukas
“An editor’s pick section for your blog is great because you have some really high performing content that maybe is performing well on search or s...
How SuitShop successfully rebranded and continues to grow with content, email, and paid (with Kristen Jones, Director of Marketing at SuitShop)
04 Nov 2021
Contributed by Lukas
“It's really all about the resources that you have and how you can really put that together” @kristenxjones #DTCPOD“We're inclusive, and you...
DTC Finds: Winning SMS strategies for BFCM and breaking down Nik Sharma's landing page guide
02 Nov 2021
Contributed by Lukas
“A really good strategy that you can do with SMS heading into Black Friday Cyber Monday is sending an email push for SMS sign ups for early access.”...
How to master direct market research and use it to help retention (with Joanne Coffey, Head of Retention at Aisling Organics)
29 Oct 2021
Contributed by Lukas
“We built the brand up to this incredible business that has helped so many women find the right beauty products for them” @itsJoanneCoffey #DTCPOD...
DTC Finds: Survey results from 25 7-fig DTC brands + Cushion Lab product page breakdown
26 Oct 2021
Contributed by Lukas
“If you're working on consumer goods, stay focused, double down in that sense before jumping into retail.” @jayde3sai #DTCPOD“If you can give ...
How to go from $0 to $1M in 4 months through working with creators (with Taylor Lagace, Co-founder and Co-CEO of Kynship)
21 Oct 2021
Contributed by Lukas
“Influencers have proven organically to be able to create content that engages with people” @TaylorLagace #DTCPOD“We're trying to find as many...
DTC Finds: Implement 100+ UX changes in seconds and secrets from 437 BFCM sales from last year
19 Oct 2021
Contributed by Lukas
“DataMilk analyzes your user’s behavior and then it launches UX changes automatically and then tests them to see how conversion goes.” @jayde3sa...
Why unifying your departments and data could be the biggest growth level you pull (with Julie Bernard, Chief Marketing Officer at Tradeswell)
15 Oct 2021
Contributed by Lukas
“You need one single unified environment to manage your businesses” @jbernard23 #DTCPOD“There's such a connectivity between how a digital commer...
DTC Finds: SMS templates you have to steal + how to turn returns into exchanges
12 Oct 2021
Contributed by Lukas
“Returns don't necessarily mean that someone didn't like your product, it might be that it just wasn't the right product for them.” @jayde3sai #DT...
How to master your eCommerce funnel and create ads that actually convert (with Trevor Carlson, CEO of Fresh Fuel Marketing)
07 Oct 2021
Contributed by Lukas
“I'm thinking very consciously about the impact that I'm having.” @trevorcarlson1 #DTCPOD“The biggest mistake people can make is assume that the...
Fantastic emails and texts: How to pre-fill carts for SMS with Shopify and Season Three's frictionless sales pitch
05 Oct 2021
Contributed by Lukas
“Mentioning free shipping and returns is something that can help to ease buyer concerns.” @jayde3sai #DTCPOD“Put together a link strategy for se...
Going from kitchen to mass selling: A crash course on manufacturing and operations (with Hector Gutierrez, CEO of JOI)
30 Sep 2021
Contributed by Lukas
“Understanding your point of differentiation is key.” @HectorIanG #DTCPOD“If you're going to be serving in a large market, hundreds of thousan...
Fantastic emails and texts: Casper's listicle that creates cross-sells and Kopari's SMS that uses UGC the right way
28 Sep 2021
Contributed by Lukas
“If you have complimentary products, you can use your email to act as a cross sell.” @jayde3sai #DTCPOD“The other thing that this text does real...
Behind the scenes look at transitioning from VC to founder (with Sarah Moret, Founder and CEO of Curie)
24 Sep 2021
Contributed by Lukas
“We were tapping into a market that was really underserved, which was products with clean formulations” @thats_a_moret #DTCPOD“The only differen...
Fantastic emails and texts: Kettle & Fire's educational email and Snow's great use of visual in SMS
21 Sep 2021
Contributed by Lukas
“If your product has a lot of complicated ingredients or might be a product that's used within a specific niche, you want to try and make sure that ...
The tasks you need to delegate for your DTC brand to grow (with Austin Brawner, CEO of Brand Growth Experts)
16 Sep 2021
Contributed by Lukas
“I’m passionate about working with eCommerce founders to help them build a business that works better for them” @a_brawn #DTCPOD“I started t...
Fantastic emails and texts: GrooveLife's email that reduce unsubscribes and Not Pot's brand loyalty SMS strategy
15 Sep 2021
Contributed by Lukas
“People are more likely to not unsubscribe when you allow them to opt out of emails that potentially don't fit them.” @jadesai94 #DTCPOD“Make su...
Learn what big brands are doing to innovate in the CPG space (with Orchid Bertelsen, Head of Digital Strategy & Innovation at Nestlé USA)
09 Sep 2021
Contributed by Lukas
“Trust breeds bravery, and when you're in innovation you're asking a lot of your clients and your customers to take a leap of faith with you” @Orc...
Fantastic emails and texts: Felix Gray's strategy to differentiate and Usual Wines getting customers to text them
07 Sep 2021
Contributed by Lukas
“If you have different values, features, or quality items you can use this in an email to highlight how your brand compares to competitors.” @ja...
Understanding the future of DTC trends and brands (with Aja Singer, creative and brand strategy consultant)
02 Sep 2021
Contributed by Lukas
“Have one on one conversations and really deep dive into who is actually engaging and shopping with you.” @AjaSinger #DTCPOD“Make sure you under...
Fantastic emails and texts: Austin Eastciders email using customer suggestions and Blume's BFCM to get more customers
31 Aug 2021
Contributed by Lukas
“If customers are buying two and they're getting one for free, they can give one of the products away, and that's a way to acquire related customers...
SEO in eCommerce and DTC: Tips for ranking #1 in search (with Kevin Miller, co-founder and CEO of Gr0.com)
26 Aug 2021
Contributed by Lukas
“We want to be the best in the world at Search Engine Optimization, and that's it.” @kmillertime421 #DTCPOD“All the different questions you coul...
Fantastic emails and texts: Italic's SMS opt-in email and Doe Lashes product launch text
24 Aug 2021
Contributed by Lukas
“If you haven't implemented an SMS list and you're thinking about it, use conversational copy to convince people to sign up.” @jadesai94 #DTCPOD“...
Chase Dimond shares his email secrets after creating more than $75M in revenue for brands
20 Aug 2021
Contributed by Lukas
“Email is really intimate, but in a way that is super scalable.” @ecomchasedimond #DTCPOD“I used email as a way to build audiences and nurture...
Fantastic emails and texts: Public Rec's top picks email and Hydrant's conversational texts
17 Aug 2021
Contributed by Lukas
“SMS marketing is really about getting people to convert.” @jadesai94 #DTCPOD“By creating these conversations and providing helpful advice, it b...
The secrets behind over $100M in SMS revenue in DTC (with Arri Bagah, founder and CEO of Conversmart and managing director of DTC DAY)
13 Aug 2021
Contributed by Lukas
“I built my first website off of code.” @arribagah #DTCPOD“Making it seem like you're having a one to one conversation is the best way to approa...
A quick update from the DTC POD
11 Aug 2021
Contributed by Lukas
We Speak About:[00:55] Announcing new show format[01:39] Introducing a new series[02:01] Curating interesting and actionable ideasThe new and improved...
Lessons from operating 5 eCommerce brands with a holding company (with Andrew Faris, CEO of 4x400)
05 Aug 2021
Contributed by Lukas
“We spent all of our time with other people's ideas, scaling those, and figured out that's what we're really good at.” @andrewjfaris #DTCPOD“I...
Copy this last chance email for non-buyers for your eCommerce store
03 Aug 2021
Contributed by Lukas
“Sometimes someone will sign up for that 15 percent discount or 20 percent discount and they'll get that email and maybe they won't end up purchasin...
Master TikTok marketing for your brand + other innovative growth strategies (with Ju Rhyu, Co-founder and CEO of Hero Cosmetics)
29 Jul 2021
Contributed by Lukas
“In the beginning it was really important for me that our business be a business that could stand on its own two feet, and that our company not be a...
3 eCommerce blog examples to inspire your brand's own blog (+ key takeaways)
27 Jul 2021
Contributed by Lukas
“By interviewing what a person is interested in, they might share it with their audience and people that are in their audience are probably going to...
Tips from a rising star in the DTC space on growth, product launches, CX, and personal brand (with Lillie Sun from Three Ships Beauty)
21 Jul 2021
Contributed by Lukas
“In the first couple of months we focused on getting everything up and running, and as we've grown a little bit, it's more so figuring out which one...
3 checkout strategies to steal for driving upsells and cross-sells
20 Jul 2021
Contributed by Lukas
“Providing sample products can provide an up-sell opportunity later if someone enjoys the product and buys the regular sized version.” @jadesai94 ...
Behind the scenes look at JUICE, a digital marketing agency's, rapid growth and helping brands (with co-founders Troy Osinoff and Mike Lisovetsky)
15 Jul 2021
Contributed by Lukas
“We’re a digital marketing agency but we've succeeded because we're thinking about the business from a partnership perspective rather than just bu...
A bulletproof competitor research strategy your DTC brand can do for free
12 Jul 2021
Contributed by Lukas
“Know a couple or at least one brand that you want to check out and then look at some other brands related to it for competitive research.” @jades...
An inside look at one of best run customer experience teams (with Eli Weiss, Director of Customer Experience at OLIPOP)
08 Jul 2021
Contributed by Lukas
“Being a good person, treating people like humans, and delivering experiences with empathy every day is number one for our brand.” @eliweisss #DTC...
The welcome series to help you convert non-buyers into buyers (and how to get them into your email sequence)
29 Jun 2021
Contributed by Lukas
“Set your goal to get subscribers to engage with your brand and set the tone of the relationship.” @jadesai94 #DTCPOD“The second email you send ...
How to build an unfair advantage for your brand (with Mark Patchett, founder of Growth Shop)
24 Jun 2021
Contributed by Lukas
“The idea has always been trying to crack the system of what makes brands work and what makes brands fail in some cases, and then reverse engineer i...
Breaking down winning TikTok strategies from brands crushing it on the video platform
22 Jun 2021
Contributed by Lukas
“The strategy that's been gaining more traction recently is engaging brand created content.” @jadesai94 #DTCPO“Accounts creating content aroun...
What's next for the DTC POD? - recapping the first half of the year and looking ahead
17 Jun 2021
Contributed by Lukas
“People are starting to get back to normal in some places, which means that habits are starting to change ” @jadesai94 #DTCPOD‘We're going to be...
A brand ambassador program that's not only generating revenue from sales, but also from its ambassadors
15 Jun 2021
Contributed by Lukas
“It's cool to see other ambassador programs that are empowering individuals to share and talk about a brand.” @jadesai94 #DTCPOD“Coldest Water i...
With $250M+ in eCommerce revenue generated, Daniel Snow, Co-Founder of The Snow Agency, shares how to launch and scale products
10 Jun 2021
Contributed by Lukas
“We found a product, created it, brought it to market, rapidly scaled multiple brands, and eventually sold our brands. That's how we were able to gr...
The analysis that can help you identify purchasing patterns for your eCommerce business
08 Jun 2021
Contributed by Lukas
“A market basket analysis helps you better understand purchasing patterns.” @jadesai94 #DTCPOD“Doing a basket analysis can show you combinations...
Lessons from a three-time founder who has now built a $10M+ eCommerce business (with Edgar Blazona, founder of BenchMade Modern)
04 Jun 2021
Contributed by Lukas
“The Internet has created an easier way for brands to go to the public and sell their goods.” @edgar-blazona #DTCPOD“There's pitfalls and thin...
3 fast tips for product categories
02 Jun 2021
Contributed by Lukas
“A lot of product searches nowadays are happening on mobile, you want to make sure your navigation is really clean and easy to use.”@jadesai94 #DT...
Over 100 episodes of the DTC: Reflecting on everything we've learned
28 May 2021
Contributed by Lukas
“It's the simple stuff that makes a difference and drives the needle. Talking to your customers, making sure you have open feedback channels, and kn...
West Elm's new unique approach to influencer marketing and ambassador programs
25 May 2021
Contributed by Lukas
“The program allows these tastemakers and insiders, which are essentially macro and micro-influencers, to create their own storefront for West Elm.”...
Jason Wong, Managing Partner of Wonghaus, shares his knowledge on brand building, influencer marketing, manufacturing, logistics, and more!
21 May 2021
Contributed by Lukas
“Community is everything, that's absolutely shaped the way that I approach eCommerce brands.” @pug #DTCPOD“Managing one brand and managing six...
What is break-even ROAS and how do you use it with regular ROAS?
18 May 2021
Contributed by Lukas
“When we're talking about break-even ROAS, the real importance comes into mind when you're comparing it to your actual return on ad spend.” @Jay...
Tips and examples for eCommerce quizzes that drive AOV and improve personalization (with Tina Donati from Octane AI)
13 May 2021
Contributed by Lukas
“Having a quiz to connect with your customers on site has become almost an essential part of the shopping experience.” @Tina_Donati #DTCPOD“You'...
DTC and eCommerce tips round-up, part 3 ( curated tips from recent DTC POD episodes!)
10 May 2021
Contributed by Lukas
“Values matter a lot and people sniff through false values. If you're a sustainable brand partner with sustainable brands. If you are a clean beauty...
Kettle & Fire's VP of Marketing, Jack Meredith, shares their marketing and growth strategy (from DTC to retail)
06 May 2021
Contributed by Lukas
“Our hypothesis was if we can really give content a shot and really invest in content marketing for a couple of months, maybe that can be our compet...
Quick tips to level up your Pinterest marketing strategy (with examples!)
04 May 2021
Contributed by Lukas
“Pinterest is a great opportunity to be able to direct traffic to where you want it to go.” @jadesai94 #DTCPOD“About 97% of the top pinterest se...
An inside look at how Little and Lively Clothing did $250k sales in 24 hours with no ads (with Jordan West)
29 Apr 2021
Contributed by Lukas
“We had another launch within the first hour. We did one hundred and fifty thousand dollars of sales and then we sold out.” @jordan-west-marketer ...
Key takeaways from Native deodorant's growth from 0 to $100M in 2.5 years
27 Apr 2021
Contributed by Lukas
“Native deodorant went from zero to selling for $100M in 2.5 years.” @jadesai94 #DTCPOD“It's important to have sustainable growth. Sometimes b...
An inside look at Black Wolf's hyper growth and unique business strategy (with Sam Lewkowict, Co-Founder & CEO of Black Wolf)
21 Apr 2021
Contributed by Lukas
“We focused on making a skin care brand that would make the process of buying and using skin care itself simple, fun and engaging for men” @SLewko...
How to build a strong eCommerce marketing calendar
19 Apr 2021
Contributed by Lukas
“A marketing calendar can help drive revenue and create the structure for how you want to grow.” @jadesai94 #DTCPOD“Product releases are a great...
Huron's approach to tackling the growing men's skincare market (with Matt Mullenax, Co-Founder & CEO of Huron)
15 Apr 2021
Contributed by Lukas
“There's no ideal or perfect founder background. It's a collection of different experiences that ultimately bubble into a skill set that arms you to...
Why user-generated video is the best type of user-generated content
13 Apr 2021
Contributed by Lukas
“User-generated video has become even more popular thanks to TikTok and Instagram Reels.” @jadesai94 #DTCPOD“When you use video, you’re able t...
Tips for using Pinterest as a brand awareness channel (with Lynn Power, Co-Founder and CEO of MASAMI)
08 Apr 2021
Contributed by Lukas
“That's the beauty of Pinterest. You don't have to spend a lot. It's a very, very low spend platform.” @lynnpowered #DTCPOD“Out of all the so...
A quick guide to building better loyalty programs for your DTC brand
06 Apr 2021
Contributed by Lukas
“When you're building your loyalty program, make sure and focus your efforts on understanding what drives loyalty for your customers.” @jadesai94 ...
How Stratia Skincare used Reddit as launchpad for building a DTC brand (with Alli Reed, Owner and Founder or Stratia Skincare)
31 Mar 2021
Contributed by Lukas
“A consumer's attention is a finite resource. Make sure you do the most with the time you have with them.” @alliareed #DTCPOD“Reddit is a wonder...
Leveraging brand-owned communities to fuel DTC growth
30 Mar 2021
Contributed by Lukas
“Brand exclusives and community go hand-in-hand for brands. You need a great offer to get customers in your community.” @jadesai94 #DTCPOD“Commu...
How Industry West is tackling both DTC and B2B to be an 8-figure company (with Ian Leslie, CMO of Industry West)
25 Mar 2021
Contributed by Lukas
“The more you’re able to provide DTC type tools on a B2B scale, you’ll be better off and have a leg up.” @irleslie #DTCPOD“Where we differen...
Everything you need to know about eCommerce subscription models (and how to run the best one)
23 Mar 2021
Contributed by Lukas
“The most common subscription model for eCommerce is a replenishment model. People receive new orders, every X months.” @jadesai94 #DTCPOD“If yo...
Lessons learned from scaling a men's skincare brand to a multi-million dollar brand (with Benjamin Smith, Founder and CEO of Disco)
19 Mar 2021
Contributed by Lukas
“We really invested in our formulations, which allowed us to scale because our products work and our return rate is less than one percent.” @itmeb...
How offering free shipping affected Heartland Bread's business (marketing breakdown)
16 Mar 2021
Contributed by Lukas
“To address operating constraints created by free shipping, consider adjusting your offer to create efficiency for your business.” @jadesai94 #DTC...
How to 7x your return on spend with influencers and creators (with Ashton Marshall, Affiliate Manager for Mindful Health)
11 Mar 2021
Contributed by Lukas
“In Q1 of 2021, we spent $4,315 on Trend and made $51,194 from working with creators on Trend's platform.” Ashton Marshall #DTCPOD“We make sur...
How to raise over $3M on Kickstarter while launching your product (with Conor Lewis, founder of FORT)
09 Mar 2021
Contributed by Lukas
“There are two components to going viral, either the product itself is viral or the creator or the person who uses it as viral.” @conorblewis #DTC...
Creating sustainable products + building online communities (with Courtney Boyd Myers, Founder of AKUA)
04 Mar 2021
Contributed by Lukas
“I love the idea of crowdfunding. I'm a huge community builder, super connector, and I love the idea of building an army of people who are fightin...
DTC trends to watch in 2021
02 Mar 2021
Contributed by Lukas
“Make sure you tailor your offer to something that's personal to a customer or shopper.” @jadesai94 #DTCPOD“DTC brands are starting to look the ...
Curating strong product lines + successfully rebranding (with Jaz Fenton, Founder of Yellow Beauty)
25 Feb 2021
Contributed by Lukas
“I would definitely recommend starting small with your product line. You can always add but you can’t always take away.” @jazyfent #DTCPOD“Y...
Introducing the DTCers Community + New Spot for the DTC POD
23 Feb 2021
Contributed by Lukas
We’re changing things up this week with an introduction to the DTC POD’s new DTCers community - an invite-only community for DTC and eCommerce fou...
The importance of design in brand storytelling (with Squarespace's Lukas Thoms)
12 Feb 2021
Contributed by Lukas
“Design is so core to telling your story, and that's really what building a great brand is all about.” @LukasThoms #DTCPOD“There's no longer goi...
Breaking down the highly-successful DTC brand NUGGS: positioning, go to market strategy, website, and more
09 Feb 2021
Contributed by Lukas
This isn’t your ordinary chicken nuggetWe’re covering one of the hottest brands in DTC - NUGGS, a plant-based chicken brand. NUGGS was founded by...
How to launch a brand from $0 to $1M in the middle of a pandemic (with Oscar Adelman, Founder of Remi)
04 Feb 2021
Contributed by Lukas
“My aha moment was when there was a middleman who was not really providing value. So we thought if we could find a way to go directly to the consume...
Why you need to focus on acquiring customers organically (and how to do it)
02 Feb 2021
Contributed by Lukas
“Paid advertising should be complementary to organic efforts instead of being the main driver.” @jadesai94 #DTCPOD“If you’re able to acquire c...
How early-stage brands can win at influencer marketing (with Amanda Goetz, Founder of House of Wise)
27 Jan 2021
Contributed by Lukas
“When I think about go-to-market strategy, there are two ways of doing it. Top-down where you get as many eyeballs on your brand as possible or bott...
5 ways to combat ad fatigue
26 Jan 2021
Contributed by Lukas
“If your target audience is experiencing ad fatigue, they aren’t going to be responding well to your ads.” @jadesai94 #DTCPOD“Ad fatigue can c...
Creating a better alternative to existing products (with Grace Lee, Founder of Birdy Grey)
21 Jan 2021
Contributed by Lukas
“The bridal industry is mostly set up for brick and mortar and wholesale. Because we don’t have a store, we're able to pass savings directly to th...
Building a more sustainable DTC brand by understanding linear commerce
19 Jan 2021
Contributed by Lukas
“By blending the line between media and commerce, you can lower customer acquisition cost and increase lifetime value.” @jadesai94 #DTCPOD“There...
How Shondra Washington helps brands and underrepresented founders raise $100k+ on Clubhouse through live crowdfunding
14 Jan 2021
Contributed by Lukas
“One of the reasons why TBC-Capital is education first is because we're trying to democratize all the information that's stuck in these corporate bo...
Breaking down the Mrbeast Burger launch, the future of product launches, and the creator economy
12 Jan 2021
Contributed by Lukas
“It took McDonald’s over 10 years to launch 700 locations but Mrbeast was able to launch 300 locations almost overnight.” @ramongberrios #DTCPOD...
The growth metrics you should follow for eCommerce and how to predict purchases and churn
07 Jan 2021
Contributed by Lukas
“The cost of acquiring a customer is higher than its ever been.” @JulianaJaxx #DTCPOD“Your current customers are much more likely to make anothe...