Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to All Killer No Filler the DTC Podcast. Today we're diving deep into email content with Cam and Alex. We start by harkening back to our last podcast with JoGo from Pilothouse email, where he laid out this handy guide for the emails you need to send this BFCM. Offer 1- VIP - Get first pick (no exclusions, engaged in last list) Offer 1 - Product feature (whole list) Offer 1- Product feature (engaged audience) Offer 1 - “Perfect together” - paired products Offer 2 - “Bestseller” (whole list) Offer 2 - “Bestseller” (engaged list) Offer 3 - Cyber Monday Closing - 70% off everything This podcast features commentary on best practices when it comes to email design, offer design, and emotive copywriting. Work with Pilothouse ➝ https://pilothouse.co Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video
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