Ep 387: How to extend the life of your cookies to improve your conversion funnel support emails | AKNF

Subscribe to DTC Newsletter - https://dtcnews.link/signup In this episode, Jordan Gordon, Pilothouse's Retention Director discusses the importance of funnel support (abandon cart, abandon checkout etc) in email marketing and provides tips for optimizing funnel support emails. Work with Jordan and Pilothouse ➝ https://pilothouse.co He explains how to extend the life of the cookie to improve conversion funnel support and suggests running reactivation programs to win back customers. Jordan also emphasizes the need for cadence testing and shares strategies for using content effectively in conversion funnel support emails. He introduces the concepts of coverage rate and persistence rate as metrics to monitor the effectiveness of funnel support. The episode concludes with a teaser for the next episode on email deliverability issues. Takeaways Funnel support is crucial for driving conversions in email marketing. Extending the life of the cookie can improve conversion funnel support. Cadence testing helps optimize the timing of funnel support emails. Using engaging content in conversion funnel support emails can increase their effectiveness. Monitoring coverage rate and persistence rate provides insights into the performance of funnel support. Timestamps: 00:00:00 - Introduction to Conversion Funnel Support and Campaign Optimization 00:02:00 - Motion: The Creative Analytics Platform Explained 00:04:10 - Extending Cookie Life for Improved Funnel Support 00:06:10 - Cadence Testing: Optimizing Email Timing for Better Engagement 00:08:10 - Innovative Email Content Strategies for Increased Conversions 00:10:20 - Managing Complex Email Rules and Optimizing Conversion Rates Hashtags: #EmailMarketing #ConversionOptimization #DigitalMarketing #FunnelSupport #CadenceTesting #CreativeAnalytics #Ecommerce #DTCMarketing Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

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