Ep 401: Common Google Ads Mistakes – PMax Errors & Overspending on Branded Search | AKNF

Subscribe to DTC Newsletter - ⁠https://dtcnews.link/signup⁠ Dive deep into Google Ads with Rafael from Pilothouse in this insightful episode. Rafael's team handles close to 100 account audits a year, and today he's sharing expert strategies on optimizing ad spend, the nuances of Performance Max vs. traditional shopping ads, and the critical importance of split testing. Whether you're scaling up or fine-tuning your campaigns, this episode offers actionable insights to enhance efficiency and effectiveness in your Google Ads efforts. Tune in to learn from a leading expert how to leverage Google Ads for better ROI. Recognize any of these Ls in your Google Ads accounts? Maybe work with Pilothouse: ⁠https://pilothouse.co⁠ Topics Discussed: Google Ads, Performance Max, Split Testing, Branded Search, Google Ad Spend, Ad Campaign Optimization, SEO, Digital Marketing Strategies, Ad Experiments, ROI in Advertising, Incrementality, Awareness Keywords. Timestamps: 0:00 - Introduction 2:00 - The Misuse of Branded Search in Google Ads 4:10 - Importance of Split Testing in Google Campaigns 6:50 - Performance Max vs. Standard Shopping: What Works Best? 9:20 - Using Awareness Keywords for Better Conversion 13:20 - How to Save on Branded Searches and Optimize Spend 18:30 - Crafting Effective Google Ads with Education-First Content 22:00 - Branded Search: When to Spend and When to Save 27:00 - Rafael’s Experience at Machu Picchu and Its Impact on Work Hashtags: #GoogleAds #DigitalMarketing #SEO #PerformanceMax #BrandedSearch #AwarenessKeywords #MarketingTips #DTCPodcast #PilotHouse Subscribe to DTC Newsletter - ⁠https://dtcnews.link/signup⁠ Advertise on DTC - ⁠https://dtcnews.link/advertise⁠ Work with Pilothouse - ⁠https://dtcnews.link/pilothouse⁠ Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - ⁠https://dtcnews.link/video

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