Ep 405: Navigating Email Landmines + Bot Click Clarification | AKNF

Subscribe to DTC Newsletter - https://dtcnews.link/signup In this conversation, Eric and JoGo, Retention Director at Pilothouse.co discuss the issue of bot clicks in email campaigns and how to avoid them. They talk about Klaviyo's bot click exclusion feature and its limitations. They also discuss the concept of 'landmines' in email marketing and how to handle them. They provide tips on improving deliverability and engagement, such as removing bounced email addresses and focusing on adding value to emails. They also mention the importance of monitoring inbox placement using tools like Glock apps. Overall, the conversation provides valuable insights and strategies for optimizing email campaigns. Topics include: email marketing, bot click management, Klaviyo, email campaign optimization, digital marketing strategies, email engagement, bot click exclusion, spam complaint management, data integrity in email marketing, marketing technology, DTC marketing, customer engagement, email analytics, segmentation strategies, marketing automation, email deliverability, reducing spam complaints, email list health, engagement metrics, Klaviyo tools Timestamps 00:00 - Introduction 01:00 - Double Taps and Deliverability: Avoiding resending emails to non-openers 03:10 - Bot Click Exclusion: Leveraging Klaviyo's new feature 05:20 - Spam Complaints and Deliverability: Identifying and managing hidden spam complaints 07:30 - Segmentation and Engagement: Effective segmentation strategies for email lists 09:40 - Using Glock Apps: Monitoring email deliverability and inbox placements Hashtags #EmailMarketing #Deliverability #DTC #DigitalMarketing #Klaviyo #SpamManagement #EmailSegmentation #GlockApps #Ecommerce #MarketingTips Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

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