DTC Podcast

Ep 577: Why Content Targeting on YouTube Is Beating Cheap CPVs

16 Jan 2026

Audio

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Subscribe to DTC Newsletter - https://dtcnews.link/signupEric sits down with Dougie, Pilothouse's Google Lead, to dig into why content targeting—specifically with YouTube Select—is outperforming audience-based targeting, even at premium CPMs. If you’ve been running low-cost YouTube campaigns with underwhelming results, this is the mindset shift you need.For DTC brands tired of wasting money on passive YouTube impressions.What YouTube Select actually is (and why it matters for performance)How to think about placements vs. audiencesWhy content congruence improves funnel performanceScaling tips: what kind of brands can go big with SelectHow to build creatives that match the content being watchedWho this is for: Brands spending serious dollars on YouTube, or considering a shift from Meta to a broader channel mix.What to steal:Align creative to content before launchUse Google reps to identify top indexed channels by personaTreat YouTube Select like TV: flight-based, not daily budget-drivenTimestamps00:00 Content vs interest targeting02:01 Why content alignment converts04:02 YouTube Select explained06:02 Why low quality inventory fails08:04 How content based creative works10:03 Google and YouTube strategy shift12:02 Aligning creative to placements14:02 Meta and Google funnel synergy16:01 Scaling with YouTube SelectHashtags#YouTubeSelect #GoogleAds #ContentTargeting #MediaBuying #DigitalAdvertising #PerformanceMarketing #BrandStrategy #YouTubeAds #PaidMedia #MarketingPodcast #DTCMarketing #AdStrategy #AudienceTargeting #CreativeStrategy #Pilothouse Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://www.pilothouse.co/?utm_source=AKNF577Follow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

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3ª PARTE | 17 DIC 2025 | EL PARTIDAZO DE COPE

01 Jan 1970

El Partidazo de COPE

13:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

12:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

10:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

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13:00H | 20 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

12:00H | 20 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

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DTC Podcast

Ep 577: Why Content Targeting on YouTube Is Beating Cheap CPVs

This episode hasn't been transcribed yet

Other recent transcribed episodes

3ª PARTE | 17 DIC 2025 | EL PARTIDAZO DE COPE

13:00H | 21 DIC 2025 | Fin de Semana

12:00H | 21 DIC 2025 | Fin de Semana

10:00H | 21 DIC 2025 | Fin de Semana

13:00H | 20 DIC 2025 | Fin de Semana

12:00H | 20 DIC 2025 | Fin de Semana

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