Chapter 1: What is discussed at the start of this section?
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Because I run my own online store, I pay a lot of attention to checkout and I shop online constantly so I know what's annoying. Trying to remember a login and a password for every single site. No, I'm not doing that. That's why I love when I see that little purple shop pay button. No wallet, no password reset. I just tap it and I'm done.
It makes everything so much faster, which is huge during merch drops when everybody's trying to check out at the same time. And you don't want your customers getting stuck. And that is all powered by Shopify. It's the commerce platform behind millions of businesses and about 10% of all e-commerce in the US. From brands just getting started to stores like my own, bunnyxo.com.
You can build a beautiful site that actually matches your brand, run email and social campaigns like you've got a full marketing team. And it handles the back end. Inventory, shipping, returns, all the stuff that normally feels overwhelming when you're running a business. It really does make everything smoother for both you and your customers. See less carts go abandoned and more sales go...
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Chapter 2: How does Matt Matthews describe his early influences and career path?
And when I saw that you guys had your little moments together online too, I was like, okay, he's cool people.
Kale's one of my besties. She's a ride or die, and she's also a twat. Yeah. I'm like, you know, it really was all just kind of full circle. She was like, oh, you're going to love Bunny. And I was like, okay. If you say I like her, I'll like her. And then I like, we met and I fell in love. And I was like, she's truly the kindest person. And like, that's hard to find. I love it. You're very sweet.
I'm being ain't lying.
Well, I also fell in love with you when I heard that you hate Bush. I was like, fucking thank God. Like, there's like this trend right now where everybody fucking wants to grow out their bush. And why do we think that's hot? Thigh to thigh, it looks like fucking Jiffy Pop.
Shut up, I'm gonna throw up, I'm gonna throw up.
I can't, who wants to dive in that?
I'm not, no. I don't want to floss my teeth when I'm trying to suck on a tally wacker, okay?
I don't want to look for the snake in the grass.
No, hell no. You know what I'm saying? I won't do it. And it's not... It ain't sanitary. You know? It smells like BO. If I'm trying, you know, to service the Lord's work down there, you know, I don't want... If there's a scent, I'm done.
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Chapter 3: What challenges did Matt face while growing up?
Well, so my barn is right beneath my house. Okay. So, like, I can walk down into the barn from my kitchen. Yeah. And y'all know I wear a robe. That's what I wear. And people really think that I'm being cute. Like, oh, he's just wearing that for views. No, bitch, I don't like clothes.
Right.
Okay? So I sleep naked. So when I wake up, I throw on a robe and nine times out of 10, like I am getting up at 6 a.m. to go put horses up before it gets hot and feed them and do all that. So I'm doing all that before I ever have my coffee. So like that's the first thing that I'm doing.
So a lot of times I'll just be walking down there just being like, baby, when that thing gets a thing, you know, just. Have they ever looked at you sideways? Oh, they look at me sideways every day. They're like, here comes this bitch again.
Just judgmental.
Yeah, they are.
What's the biggest lie you've told without getting caught?
Biggest lie I've told without getting caught. I don't know because my problem is I don't lie. I'm too honest. So I get in trouble for that. Yeah. Biggest lie I've told. You can pass if you need to. Yeah, I really don't know.
Gotcha. Weirdest DM you've ever gotten?
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Chapter 4: How did Matt transition from photography to comedy and music?
One more question.
Who's messier? You, your husband, or the goats?
The goats.
The goats?
They fucking stank. Oh my God. Y'all don't have goats, right?
I refuse.
Don't do it.
I refuse.
It's a trap. A billy goat will piss in his beard to attract the females. How does he reach? You ain't never seen one of them things. No. No. Girl, they like this long. No. And I got... They suck their own tallywhackers. Oh, God. And then he pisses in his beard and he stinks. Oh, it's just... What's wrong with that dude? It's atrocious.
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Chapter 5: What challenges did Matt face during his rise to fame?
That's your first taste of virality, right?
Yeah. That's crazy. And I was booking so much and I was making a ton of money. I started my, I opened my first studio downtown. Like it was insane.
Yeah.
Um, and it was incredible, you know, I mean, people were coming, other photographers were coming to learn from me and it was just, it probably gave you such a purpose though, because not only are you making these women feel beautiful, but you're also creating art and you're like, I don't know, you're just like in charge. It's your business. Like, yeah, it's gotta be so fulfilling.
Absolutely. And I felt so good making people feel so good. That was like a big thing to me. I remember I had a client come in and she had had a double mastectomy and I photographed her and like before her reconstruction and she was like, Oh my God, like I'm beautiful.
And I'm like, yeah, you are, you know, like seeing them come in being so timid, not loving their body, not feeling comfortable and seeing them walk out with their head high was just like, Oh man, it gives me chills to think about it because like, I love that part of my life. I love that journey still.
Would you ever, once all of this, the touring and the music and all that comes to an end, would you ever think of maybe just redoing it?
Your retirement years? We still have my boudoir business. And my associate, Brianna, who's been with me for eight years, she still photographs clients. Oh, wow. And it's still under my name. It's still my studio. And her work looks identical to mine. And so she still shoots. So, like, we still have that business. And it's amazing. And I was like, we worked so hard to build that.
I was like, just because I'm touring and doing all the things now, we're not letting that go.
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Chapter 6: How did Matt's experience with Jewel influence his music career?
So it was... It was just really, it was a really cool thing. But deep down, there was something missing. Right. You know, and I was like, I want to be on stage. You know, like, I wanted to sing. But I still never pursued that. And what started to happen for me was TikTok started deleting my videos.
Because of the boudoir. They just did another fucking community upline update today.
Oh yeah, I saw.
Yeah. I'm like.
And they had started deleting everything that I was posting. Yeah. For community guidelines and adult nudity, even though nobody was ever nude. And so I was like, I had built a following of like 2 million at that point. And I was like, I don't want to lose my account. You know, like, what do I do? So I quit posting. So from then I pivoted and I started doing how to take sexy selfies.
So I'd be like, put your phone up, put it on a video. And I would show them how to pose. And I'd be like, now screenshot that hoe and send it out. You know? And then that started blowing up. And everybody was like, oh, my God, your personality. Yeah. And so then I was like, okay, well, they're going to delete everything I'm posting. So I'll pivot again.
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Chapter 7: What insights does Matt share about the pressures of fame?
So I pivoted to start showing my personal life, which was my farm.
That's how we are as hustlers coming up from the backgrounds that we did is like, you're always going to figure out a way.
I'll figure it out.
Yeah, absolutely.
So I was like, okay, so where do we go now? So I was like, all right, so I'll pivot to farm. I'll start showing my farm and my ridiculous life of I'm out in this robe every day, cussing these chickens out. I'll start showing it to people.
Was this during COVID? During COVID.
Okay. Yeah. The first, and I remember like the first video got, I mean, it got like 13 million views and I gained over a half a million followers overnight. And I was like, what the fuck?
The crazy thing is, is like you had never hit my FYP until people started tagging you. And now your shit is all over my fucking FYP. Like it is. I can't scroll without seeing something from you or somebody tagging you in something or like it's it's crazy how much people just love you.
Well, they love you just as much.
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Chapter 8: How does Matt plan to integrate music into his comedy?
And I remember seeing comments of people saying, you made me smile. You made me laugh when I haven't laughed in weeks. Yeah. You made me, you brightened my day. And then again, same feeling as boudoir. I was like, that made me feel good that I made somebody feel good. And so everybody was like, Matt, you have to do comedy. You have to do comedy. You have to be a comedian.
I'd never watched comedy. I'd never, you know, never watched standup. It was never something that I wanted to do. Like I wanted to do music. Right. And, but I was like, I'm never going to pursue music. It's never going to be something that I do.
Why did you think that you just couldn't do it?
I just didn't think I was good enough.
Right.
So I was like, this is the next best thing.
Right.
I'll be on stage. I'll be performing. And I'm doing something that's easy for me, which is making people laugh.
Right. Being a stand-up comedian is not easy, though. Oh, but it is hard. It is hard. Like, it's fucking, you got to command. I think that's harder than singing.
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