Duo On Air Podcast
Episodes
#115: Evergreen Quiz Funnels & Copy Tips To Grow Your List
15 Apr 2024
Contributed by Lukas
We have Kayla Dean on the podcast this week! Sheâs a website copywriter and the owner of The Literary Co. We have tons of copywriters in our world o...
#114: We Ran Paid Ads... Here's What Happened
08 Apr 2024
Contributed by Lukas
We're stepping into uncharted territory â yes, weâre talking about paid ads! As your go-to Duo for all things organic marketing, we've always navi...
#113: Declutter Your Business in Five Steps
01 Apr 2024
Contributed by Lukas
Itâs officially spring cleaning season, which means itâs time to see what needs to be cleaned up in your business. This is something we definitely...
#112: What Worked & What Didn't for Our Latest Course Launch
25 Mar 2024
Contributed by Lukas
We are sharing behind the scenes of our latest launch for our DIY SEO Course, SEO On Tap! Weâll talk about how it came to life, why it was a success...
#111: How Are You Creating Videos? This Tool Will Change Everything!
18 Mar 2024
Contributed by Lukas
We are so excited to invite the founder and CEO of Tella, Grant Shaddick, to the podcast. Tella is an all-in-one video platform and screen recorder s...
#110: Can You Really Do SEO Yourself? This Boutique's Experience.
11 Mar 2024
Contributed by Lukas
Can you actually teach yourself SEO and see results? In this episode, we are chatting with Katy, who's not just a guest; she's walked the walk, having...
#109: The Three Things Search Engines Do
04 Mar 2024
Contributed by Lukas
Have you ever wondered how search engines actually work? More importantly how they can work for you. Thatâs what weâre talking about today: three ...
#108: Is Dubsado The Right Client Management System For You?
26 Feb 2024
Contributed by Lukas
Are you finally feeling ready to invest in a client management system? Maybe you already have one and your wondering if it's the best tool for you? Or...
#107: Sick of Social Media? Listen To This.
19 Feb 2024
Contributed by Lukas
Maybe you love social media or maybe you hate it? Regardless of how you feel about the social platforms, we all understand that we canât lay our ent...
#106: Your Exclusive Backstage Pass to Our Event Prep
12 Feb 2024
Contributed by Lukas
Weâve started prioritizing speaking gigs in our marketing strategy, and we want to take you BTS of how we prepare for them! Speaking and events...
#105: Tips To Boosting Your Profit Margin
05 Feb 2024
Contributed by Lukas
Have you ever wondered how to keep more of your hard-earned money in the bank?! Then this episode is for you! It always seems to fly out the window! S...
#104: How We Handle 10+ Clients At One Time
29 Jan 2024
Contributed by Lukas
Today, we are talking about something that makes us feel a little crazy... how many clients we have at once and how the heck we manage it without dro...
#103: Breaking Down Our Favorite Website Platform
22 Jan 2024
Contributed by Lukas
We are spilling all the beans on our favorite website platform and whyâ from both a design and an SEO perspective. If you are still deciding what pl...
#102: Five Website Pages You Didnât Know You Needed
15 Jan 2024
Contributed by Lukas
Today's episode we dive in deep to explore five different website pages that you likely didnât even know you needed. The best part? These pages will...
#101: Rebranding Through Our Clientâs Eyes
08 Jan 2024
Contributed by Lukas
We are so excited to bring Sara Gillis on the podcast! Sara has been a student of ours, a friend and now a client! She is a copywriter specializing in...
#100: Celebrating 100 Episodes!
01 Jan 2024
Contributed by Lukas
Itâs hard to believe we are 100 episodes in, yet we still feel like we have just scratched the surface and have so much more to share! Â For todayâ...
#99: Reflecting Back on 2023
26 Dec 2023
Contributed by Lukas
Rather than the whole look ahead and goal-setting theme that always comes around right before the new year, we wanted to take a different approach be...
#98: Steal These ChatGPT Prompts For Easy Content Creation
18 Dec 2023
Contributed by Lukas
In today's fast-paced digital world, staying ahead in content creation can feel like an uphill battle. But what if AI could be your secret weapon? In ...
#97: How To Market Your Business With Data in 2024
11 Dec 2023
Contributed by Lukas
Joining our podcast today is on of our past SEO students, Rachael Woods from Woods MarCom. She specializes in bringing her clients the best data-driv...
#96: Understanding the Importance of Submarks In Your Brand
04 Dec 2023
Contributed by Lukas
In this episode, we reveal how these mini-branding heroes can add a punch of personality to your business. Perfect for places where your main logo can...
#95: How Sustainability & Style Can Lead To Entrepreneurial Success
27 Nov 2023
Contributed by Lukas
Join us as we chat with Emily, a trailblazer in sustainable style, unraveling how conscious fashion choices not only reflect your personal brand but a...
#94: Why You Believe SEO Is Hard
20 Nov 2023
Contributed by Lukas
Why on earth do we believe that SEO is so hard? If you thought you were the only one, know that you absolutely arenât. When we surveyed our aud...
#93: Boost Your Reach with These Pinterest Hacks
13 Nov 2023
Contributed by Lukas
Ready to up your Pinterest game? In this episode, we're diving into how this platform can massively boost your reach, organically. Weâve got Laurel...
#92: Navigating Stress and Success Through Nervous System Health
06 Nov 2023
Contributed by Lukas
Get ready to tune into a game-changing conversation that's all about the secret weapon in business you never knew you needed: your nervous system. Â ...
#91: Marketing Tricks and Treats đ»
31 Oct 2023
Contributed by Lukas
Dive into the spooky side of marketing with us on this Halloween special episode! We even dressed the partâ You'll have to tune in to "hear" đžđ...
#90: Lessons Learned & Evolutions Worth Sharing Inside Duo
23 Oct 2023
Contributed by Lukas
In this episode, dive deep into the evolution of Duo Collective, exploring the many twists and turns that shaped our journey. Every business evolves, ...
#89: Reviving Your Dreams While Rocking a 9-5
16 Oct 2023
Contributed by Lukas
It's so easy to get caught in the cycle of our day jobs or even our own businesses, letting our passions slide to the wayside. On this episode, we div...
#88: How Many Marketing Channels Should You Use? Prepare for a Twist!
09 Oct 2023
Contributed by Lukas
Ever find yourself puzzling over how many marketing channels to juggle? We get it, and we've been there. In today's episode, we're diving deep into th...
#87: Meet Mila! Courtneyâs Maternity Leave Recap
02 Oct 2023
Contributed by Lukas
Are you ready!? Tune in as we dive into Courtney's maternity recap. From hopeful rainbows in Iceland to the joyous arrival of little Mila, this episod...
#86: Business Growth Can Be Fun... Hereâs How!
25 Sep 2023
Contributed by Lukas
In this episode, we're diving deep into the vibrant world of business development, but not in the way you might expect! We're joined by Melissa Lohrer...
#85: Are You Cannibalizing Your Keywords?
18 Sep 2023
Contributed by Lukas
In this episode, we dive deep into the hidden world of Keyword Cannibalization: a sneaky SEO mishap where multiple pages on your site are unintentiona...
#84: Is Substack the Perfect Platform for Your Content?
11 Sep 2023
Contributed by Lukas
Itâs our very first repeat guest, and we couldnât be more honored to have her back on the pod! Introducing the one and only Sara from Between The...
#83: Introducing SEOâs Newest Metric: Brand Authority
05 Sep 2023
Contributed by Lukas
SEO is evolving, and there's a new metric on the block that's making waves: Brand Authority. You already know weâre your besties in everything searc...
#82: Tapping Into Your Marketing Sixth Sense
28 Aug 2023
Contributed by Lukas
Join us today for a special chat with Lisa Sanchez from The Cocoon. With credentials like Harvard and top tech giants, Lisa's journey from high achiev...
#81: The Future of Online Search Is Changing
21 Aug 2023
Contributed by Lukas
The search experience has been relatively the same for many years. You turn to Google to find an answer to a question. You then get served a bunch of...
#80: What Itâs Really Like To Outsource Your SEO
14 Aug 2023
Contributed by Lukas
Have you ever wondered what it's like to outsource your SEO with us? You're about to get a first-hand review! Today a former client of ours, Dana, is...
#79: Our Favorite Tools For Blogging
07 Aug 2023
Contributed by Lukas
How on earth do we come up with content ideas?! I mean, we have our email newsletter, weekly podcast episodes, blogs, all the different social media p...
#78: Why You Should Scrap Your To-Do List
31 Jul 2023
Contributed by Lukas
If we asked you "are you growing your business with intention?" how do you think you'd answer? This question gave us a little pause and we bet it did...
#77: The Key to Building a Winning Mindset
24 Jul 2023
Contributed by Lukas
Sunny McGraw is a marketing and mindset coach for women in their prime. She has worked with some of the world's biggest brands like Coke, Starbucks an...
#76: SEO Maintenance & What Metrics Actually Matter
17 Jul 2023
Contributed by Lukas
DOWNLOAD THE FREE SEO METRICS WORKSHEET Â Today I am spilling the beans on how I feel about SEO retainer packages, why I donât offer them, and wha...
#75: Two Tips To Overcoming Your Limiting Beliefs
10 Jul 2023
Contributed by Lukas
 There is no way you won't feel a spark of motivation from our guest after listening to this episode. Sensi Graves popped into our inbox with the co...
#74: How to Let Go and Outsource as an Entrepreneur
06 Jul 2023
Contributed by Lukas
 One of the very best things we did in our business within the last year was outsource, and itâs one of the reasons we have been able to bring in ...
#73: This One Thing Will Improve Your SEO This Year
26 Jun 2023
Contributed by Lukas
This episode is going to be hard for me, not going to lie! Choosing one thing⊠HOW!? So I had to think long and hard about this one, and I am feeli...
#72: Are You Culturally Aware In Your Marketing?
19 Jun 2023
Contributed by Lukas
Every once in a while, you hear or see something so good that doesnât leave your brain. Thatâs how we felt after listening to Cassandra Leâs TE...
#71: How a Strong Brand Boosts Your SEO Strategy
12 Jun 2023
Contributed by Lukas
Have you ever wondered why we chose to pair branding and SEO as our core business services? Well other than the fact that we are obsessed with these ...
#70: Harness The Power of Lead Gen To Scale Your Biz
05 Jun 2023
Contributed by Lukas
When we talk about outsourcing, does lead generation come to mind? If we were being honest, Iâd say no. I think about content creation, social medi...
#69: A Breakdown Of My SEO Audit Process
30 May 2023
Contributed by Lukas
Have you ever wondered how we audit our client's website and overall SEO performance? Well, todayâs your lucky day! On this podcast episode I am br...
#68: Tips For Fueling Your Day Through Nutrition
22 May 2023
Contributed by Lukas
Weâre bringing something a little different to you today! Different, but equally important as all the other topics we talk about đ We are not ta...
#67: How I Work as a Mom and CEO with Limited Childcare
15 May 2023
Contributed by Lukas
Soon enough you will be hearing about both of our journeys juggling motherhood and running a business. But since Court just had her sweet little baby...
#66: Tips For Building A Business Partnership As a Solopreneur
08 May 2023
Contributed by Lukas
Have you thought about finding a business partner? We love connecting with other "Duos"â whether they started as partners, or found one along the w...
#65: Signs You Are Ready To Pivot Your Business
01 May 2023
Contributed by Lukas
Today, we are talking about something that is very real in our business right now and that is this feeling that something needs to change. We've made...
#64: Tackling Imposter Syndrome & Perfectionism on Social Media
24 Apr 2023
Contributed by Lukas
Tune into our episode with Annik Welsh, a Social Media Manager and a certified Confidence & Social Media Coach. Two titles we've never heard together,...
#63: The Doâs and Donâts of using Canva For Your Business
17 Apr 2023
Contributed by Lukas
Canva is one of our favorite business tools. It allows people not-so-versed in graphic design (hi, Abbey here!) to produce on-brand graphics quickly. ...
#62: How To Write The Best Meta Descriptions To Drive Traffic
10 Apr 2023
Contributed by Lukas
Even if you have an optimized website, the best keywords, and a perfect content strategy, you might be missing these two crucial things for your busi...
#61: Automation & System Set Ups with Dubsado Expert
03 Apr 2023
Contributed by Lukas
We are so excited to introduce you to Taryn Rachelle from The Social Lifestyle Co. Taryn is a wealth of knowledge when it comes to building effective ...
#60: 4 Branding Mistakes You Need To Avoid
27 Mar 2023
Contributed by Lukas
There are definitely more than four branding mistakes you can make when branding your business, but today, weâre going over some of the most commo...
#59: How To Start Using AI Toolsâ It Doesnât Have To Be Hard!
20 Mar 2023
Contributed by Lukas
You are going to love Cameron and Tia, a Minnesota photographer husband and wife team. Seriously, we couldn't stop laughing while having some insanely...
#58: Grow Your Email List With These Lead Magnets
13 Mar 2023
Contributed by Lukas
Email marketing has always been a huge priority for us. Even in the early days when we didn't have Tuesday Tips & Sip, we knew growing our list was im...
#57: Whatâs The Deal With ChatGPT?
06 Mar 2023
Contributed by Lukas
We are breaking down everything you need to know about ChatGPT, Google and how to use AI writing tools ethically in your business. ChatGPT is a form ...
#56: The Power Of Anti-Boring Merch & Swag For Your Business
27 Feb 2023
Contributed by Lukas
We are so excited to chat with another set of two business partners from Go To Market Studio. We met Amanda and Jessie in a membership group called 1...
#55: How We Are Preparing For Maternity Leave
20 Feb 2023
Contributed by Lukas
We aren't shying away from anything in this episode! From content prep to time off and even financial decisionsâ we are sharing it all. And best yet...
#54: Strategies for Staying Motivated on Instagram
13 Feb 2023
Contributed by Lukas
We get these questions All. The. Time. How do you post every day? (p.s. we don't!) How do you share Reels as much as you do? Truth is we are definite...
#53: Hot Tips To Start Selling On Etsy In 2023
06 Feb 2023
Contributed by Lukas
Being successful on Etsy is more than just listing your productsâ this rings true for both physical and digital products! You canât just put it ou...
#52: How We Brought in $55k in Revenue With One Guest Podcast Episode
30 Jan 2023
Contributed by Lukas
Happy birthday to the Duo On Air Podcast! đ„ł This is our 52nd episode meaning we've been publishing podcast episodes for one whole year. On this ep...
#51: Are You Making Financially Smart Decisions?
23 Jan 2023
Contributed by Lukas
Are you ready to hire a bookkeeper? Can you afford that next investment? Could you take a maternity leave and still pay yourself? What types of repor...
#50: How To Feel More Confident About Money as an Entrepreneur
16 Jan 2023
Contributed by Lukas
This was not something that came natural for usâ in fact, it still doesn't! But understanding how to better manage our money has helped us make key ...
#49: Curious What it Takes to Start a Podcast?
09 Jan 2023
Contributed by Lukas
Have you ever thought about starting a podcast? It seems intimidating but trust us, itâs really not! Itâs actually the easiest form of content we...
#48: 4 Of Our Favorite SEO Tools We Are Using in 2023
02 Jan 2023
Contributed by Lukas
Our favorite, completely free, SEO keyword research tools we are using to write content in 2023 and beyond.  DUO COLLECTIVE SHOW NOTES: https://du...
#47: Is It A Good Idea To Work With Your Best Friend?
26 Dec 2022
Contributed by Lukas
Giving you a peek behind the scenes at what it's like to work with your best friend. The pros, cons and real life look at our business. We've been thr...
#46: 11 Things To Automate In Your Business
19 Dec 2022
Contributed by Lukas
That to-do list is longâ we get it! As a solopreneur or even a small team, your hours are limited. Yet, for some reason we really struggle to set u...
#45: Are Instagram Reels The Only Thing That Work Now?
12 Dec 2022
Contributed by Lukas
Should you be posting static content to your feed anymore? Are reels and video the only way to grow? We are breaking down one of the most asked questi...
#44: Branding Buzzwords You Should Know
05 Dec 2022
Contributed by Lukas
Lets break through the jargon and "real" talk about all the elements you need to have a strong brand. When it comes to branding there is a lot of ja...
#43: Can Anyone Write A book?
28 Nov 2022
Contributed by Lukas
Do you want to write a book? Kerrie Fitzgerald tells us all about her upcoming book and the challenges she has faced along the way. Â DUO COLLECTIVE ...
#42: How To Get 5 Star Google Reviews For Your Business
21 Nov 2022
Contributed by Lukas
One simple question you can ask your customers to get higher quality reviews and better your SEO. Â DUO COLLECTIVE SHOW NOTES: https://duocollective....
#41: How To Build A Career Outside Of Your Comfort Zone
14 Nov 2022
Contributed by Lukas
From nurse to law school to entrepreneurship â hear Irnise William's journey to pursuing her dreams for change against all odds.  DUO COLLECTIVE...
#40: 5 Ways to Improve Your Local SEO
07 Nov 2022
Contributed by Lukas
Regardless of who your audience is, tune into this episode to explore ways to boost your local SEO in your neighborhood and beyond.  DUO COLLECTIV...
#39: How To Find Community In Entrepreneurship
31 Oct 2022
Contributed by Lukas
Xanthe from Oh Sierra joins to talk about building authentic community in all aspects of life and business, in a way that feels good.  DUO COLLECT...
#38: Are You Self-Sabotaging? How To Identify & Stop It
24 Oct 2022
Contributed by Lukas
Is your self-sabotaging causing you to miss big goals in your business? Could it be holding you back from scaling? Let's break down how to identify an...
#37: How to DIY Your Own Organic Marketing Strategy
17 Oct 2022
Contributed by Lukas
Everything you need to build your own organic marketing roadmap for 2023. From choosing a priority platform to tracking your goals. Â DUO COLLECTIVE ...
#36: Are You Letting Professionalism Hold You Back From Showing Up?
10 Oct 2022
Contributed by Lukas
We are chatting with Brittnie Renee about how she shows up for her audience authentically and how everyone has something unique to share with the worl...
#35: 5 Marketing Strategies During A Recession
03 Oct 2022
Contributed by Lukas
What types of marketing should you focus on in a recession? Here are 5 tips to help you save money and generate long term growth.  DUO COLLECTIVE ...
#34: How This Entrepreneur Owned Her Different To Build An Empire
26 Sep 2022
Contributed by Lukas
From being laid off to building a six figure empire, Aleya Harris of Flourish Marketing shares her entrepreneurship journey. Â DUO COLLECTIVE SHOW NO...
#33: Finding Balance As An Entrepreneur With Our Coach Val Marlene
19 Sep 2022
Contributed by Lukas
Val Marlene doesn't shy away from the tough questions about balance, boundaries and finances when it comes to running your business your way.  DUO...
#32: Do You Really Need Instagram For Your Business?
29 Aug 2022
Contributed by Lukas
Join us and Tara Reid, The Introvert Coach, as we dig into introvert-friendly marketing tips and how you might not need Instagram to help grow your bu...
#31: 3 Easy SEO Tricks To Better Your Rankings, Quickly
22 Aug 2022
Contributed by Lukas
You've heard us say organic SEO is a long game (and it is!) But today we are sharing 3 easy SEO tricks to help you rank higher. If you are looking for...
#30: How To Write Personality-Packed Copy With My Write Hand Woman
15 Aug 2022
Contributed by Lukas
Lucy walks us through what your brand copy might be missing and why you might be struggling to standout amongst your competition.  DUO COLLECTIVE ...
#29: How You Can Use An Interactive Quiz To Grow Your Business
08 Aug 2022
Contributed by Lukas
Jackie from Interact Quiz Builder is joining us to chat all things engagement and how you can easily implement a quiz into your business today in orde...
#28: 7 Signs That You Are A Multi-Passionate Entrepreneur
01 Aug 2022
Contributed by Lukas
Could you be a multi-passionate entrepreneur? Together we walk through the 7 signs and how they might just help you step into your true power as a cre...
#27: TikTok vs. Instagram | What You Need To Know From TikTok Queen Sarah Kleist
25 Jul 2022
Contributed by Lukas
Listen from our guest Sarah Kleist as she takes us through her journey of going viral on TikTok, algorithm tips and how to get started today for your ...
#26: Showing Up As Your Authentic Self
18 Jul 2022
Contributed by Lukas
Easy tips and solutions on how to be your authentic self in order to better connect and engage with your audience.  DUO COLLECTIVE SHOW NOTES: htt...
#25: The Power Of Visual Storytelling With Dox Design
11 Jul 2022
Contributed by Lukas
On this episode we dive into all things branding with Dox Design. What is visual storytelling and how can you use it to grow your brand?  DUO COLL...
#24: Courtney Brings The Fireworks
04 Jul 2022
Contributed by Lukas
A mini episode all about Courtney's obsession of celebrating holidays to the max â 4th of July included! â festive outfits, wigs and so much more!...
#23: How To Secure Your First Speaking Gig, Gain Authority & Visibility
27 Jun 2022
Contributed by Lukas
If the idea of speaking at an event makes you queasy, this episode is for you! Here's how to secure your first speaking gig in order to gain more auth...
#22: 4 Reasons It Might Be Time To Rebrand Your Business
20 Jun 2022
Contributed by Lukas
When is the right time to rebrand your business? Maybe you've been feeling a little uninspired lately and can't quite put your finger on what might be...
#21: 3 Easy Ways To Get Backlinks For Your Website Today
13 Jun 2022
Contributed by Lukas
Here are some easy ways to get backlinks for your website to help improve your organic SEO by ranking higher on search engines and improving your auth...
#20: How To Create The Best Instagram Profile Bio For Your Business
06 Jun 2022
Contributed by Lukas
Walking you through exactly how to build the best Instagram profile bio that will capture your audiences attention and help you appear higher in searc...
#19: Avoid These 7 Bad SEO Strategies
30 May 2022
Contributed by Lukas
You can't trick search engines like Google. If it sounds too good to be true, it probably is! Tune in to hear 7 SEO strategies you should avoid for yo...
#18: Why Buying Social Media Templates Wonât Solve Your Instagram Problems
23 May 2022
Contributed by Lukas
Beautifully designed social media templates are all over Etsy, Pinterest and a gazillion websites. Maybe you've purchased some or want to? Here's what...
#17: The One Thing You Should Be Doing To Drive Better Engagement
16 May 2022
Contributed by Lukas
Breaking down the details on how to better understand your audience with one simple survey. We'll chat tools, questions you should ask, along with how...
#16: 5 Easy Reel Ideas Where You Donât Have To Show Your Face
09 May 2022
Contributed by Lukas
If you want to grow on Instagram, you have to create reels. But you don't have to show your face if you aren't ready. Here are some easy ways to still...