EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

376 | Dixon Jones - What Does Semantic Search Mean?

25 Nov 2020

Contributed by Lukas

Dixon Jones rattles off some core concepts of semantic search and what it means to today's SEO professional. Learn about the history of semantic searc...

375 | Social Engagement in the SEO Industry with Kristina Azarenko

18 Nov 2020

Contributed by Lukas

Kristina Azarenko provides us with an insight into the new SEO professional mindset. Specifically, we discuss why it's important to participate in the...

374 | Old SEO Tactics: What Not to Do in SEO with Kristina Azarenko

12 Nov 2020

Contributed by Lukas

Kristina Azarenko joins the EDGE to discuss old SEO techniques and tactics that don't hold water any more. Some techniques covered: PR bombing, DMOZ, ...

News from 378 with Shay Rowbottom

12 Nov 2020

Contributed by Lukas

High levels of Engagement on LinkedIn: 722 Million Members LinkedIn continues to grow by leaps and bounds, as seen in a recent quarterly report from M...

News from 376 with Dixon Jones

03 Nov 2020

Contributed by Lukas

Got Clarity? Free Website Analytics from Microsoft Microsoft is calling its new free web analytics tool Clarity, and it's meant to reveal what users a...

373 | Podcast Monetization with Benjamin Shapiro

02 Nov 2020

Contributed by Lukas

Part 2 of our interview with podcast entrepreneur, Benjamin Shapiro, host of the MarTech podcast and Voices of Search podcast.  In Part 1 we covered ...

News from 374 with Kristina Azarenko

30 Oct 2020

Contributed by Lukas

Can Site Sections Affect Overall Site Ranking? Google Speaks Google's John Mueller noted it depends on the data Google has and can get for the website...

372 | How to Grow Your Podcast with Benjamin Shapiro

28 Oct 2020

Contributed by Lukas

Benjamin Shapiro, host of The MarTech podcast and Voices of Search podcast joins us to discuss key items that every podcaster should know when growing...

News from Episode 372 with Benjamin Shapiro

21 Oct 2020

Contributed by Lukas

Why Podcasters Need Google Podcasts Manager This new service from Google includes tools for more actively managing podcasts for Google Search as well ...

371 | Fifteen Years of SEO with Will Critchlow

16 Oct 2020

Contributed by Lukas

This week's featured guest is Will Critchlow, CEO of SearchPilot, a company owned by the founders of Distilled. SearchPilot focuses on its SEO A/B tes...

News from 371 with Will Critchlow

13 Oct 2020

Contributed by Lukas

Topics covered in this week's news: New data-sharing regulations causes Facebook to reconsider operations in Europe The new Web Stories WordPress plug...

News from 370 with Paul Shapiro

10 Oct 2020

Contributed by Lukas

More AR and VR Options Coming from Facebook When Facebook launches its AR Glasses next year, will you be lining up for a pair? There's more happening ...

370 | Enterprise In-House SEO Advantages with Paul Shapiro

10 Oct 2020

Contributed by Lukas

This week's featured guest is Paul Shapiro, founder of Online Geniuses, a Slack Chat-based community for internet marketers. He is a programmer and is...

News from 368 with Jeroen Corthout

23 Sep 2020

Contributed by Lukas

Online-Only Grocery Stores Experiment by Whole Foods They call them "dark stores" because they're not for walk-in customers. Instead, they only fulfil...

369 | Google Ads Hiding Data with Kirk Williams and Sam Ruchlewicz

23 Sep 2020

Contributed by Lukas

This week we called upon two of our friends, Kirk Williams and Sam Ruchlewicz, to join episode 369 of EDGE of the Web. Kirk is the owner of ZATO, his ...

368 | Sales Automation and the Human Element with Jeroen Corthout

23 Sep 2020

Contributed by Lukas

Our featured guest on episode 368 of EDGE of the Web is Jeroen Corthout, CEO and co-founder of Salesflare, the intelligent CRM that startups and small...

367 | State of the YouTube Address with Tim Schmoyer

14 Sep 2020

Contributed by Lukas

Our featured guest on EDGE of the Web episode 367 is Tim Schmoyer, CEO of Video Creators. In 2006, Tim was in graduate school and wanted to introduce ...

News from 367 with Tim Schmoyer

04 Sep 2020

Contributed by Lukas

Beta Launch of "Horizon" VR Social Experience by Facebook Horizon is Facebook's sandbox creation tool for virtual reality experiences, which it wants ...

News from 366 with John Mueller

28 Aug 2020

Contributed by Lukas

Google Unconference: Sold Out! After seeing its Unconference completely sold out, Google has announced it will offer a virtual Webmaster Conference la...

366 | SEO Myths with John Mueller

27 Aug 2020

Contributed by Lukas

This week's featured guest is the one, the only, John Mueller from Google. If you don't know, John is the Senior Webmaster Trends Analyst at Google. H...

News from 365 with Julie Friedman Bacchini

21 Aug 2020

Contributed by Lukas

The Google Update that Wasn't The chatter began flying fast and furious about a possible update to the Google Search Algorithm on Saturday August 15, ...

365 | Paid Ad Challenges Over The Years with Julie Friedman Bacchini

21 Aug 2020

Contributed by Lukas

This week's featured guest is Julie F. Bacchini, President of Neptune Moon LLC. She has been in the PPC game since the days of LookSmart and Overture,...

364 | Cancel Culture in the Workplace with Max Yoder

18 Aug 2020

Contributed by Lukas

This week's featured guest is Max Yoder, Co-Founder and CEO of Lessonly. Lessonly is an online training software that helps teams learn, practice, and...

News from 364 with Max Yoder

14 Aug 2020

Contributed by Lukas

How Unstoppable is Google?  The big tech companies have been in the hot-seat of Congressional hearings because they're seen by some as monopolistic. ...

News from 363 with Jessica Bowman

23 Jul 2020

Contributed by Lukas

Details on the Hack of Prominent Twitter Accounts A total of 130 accounts were impacted, although personal information was compromised for only eight ...

363 | Team SEO Training in the Corporation with Jessica Bowman

23 Jul 2020

Contributed by Lukas

This week's featured guest on EDGE of the Web is Jessica Bowman, Founder/CEO of SEOinhouse.com. Jessica is a marketer who comes from an IT background,...

News from 362 with Gary Illyes

17 Jul 2020

Contributed by Lukas

Will Facebook Ban Political Ads? Social media platforms increasingly find themselves saddled with sorting out what to do about political ads on their ...

362 | Sunshine and Happiness from Google with Gary Illyes

16 Jul 2020

Contributed by Lukas

Can you really consider yourself a digital marketer if you don't know Gary Illyes? EDGE of the Web had the absolute honor to have the one and only Gar...

361 | Marketing Battle Plan during COVID-19 with Michael King

08 Jul 2020

Contributed by Lukas

This week's featured guest on EDGE of the Web is Mike King, The Founder and Managing Director of iPullRank, catching us up on what is new in the digit...

News from 361 with Michael King

08 Jul 2020

Contributed by Lukas

From The Verge- Spotify to roll out interactive podcast ads to allow listeners to interact with their device screen as an ad plays mid-roll of their f...

360 | Google Jobs and Internal Site Search Optimization with Marco Bonomo

02 Jul 2020

Contributed by Lukas

This week Marco Bonomo, SEO Specialist at Mediacom, joined us as our featured guest on EDGE of the Web to discuss Google jobs and internal site search...

News from 360 with Marco Bonomo

24 Jun 2020

Contributed by Lukas

This week's bonus news episode features Macro Bonomo from Mediacom, with our host, Erin Sparks. They discuss Google Ads giving credits for Covid-19, W...

BONUS EP: EDGE at SMX West 2020 with Sam Ruchlewicz

22 Jun 2020

Contributed by Lukas

We had a great time at SMX West in San Jose this year and were able to sit down with some thought leaders in our digital marketing space.  Huge thank...

BONUS EP: EDGE at SMX West 2020 with Patrick Stox

21 Jun 2020

Contributed by Lukas

We had a great time at SMX West in San Jose this year and were able to sit down with some thought leaders in our digital marketing space.  Huge thank...

BONUS EP: EDGE at SMX West 2020 with Mordy Oberstein

20 Jun 2020

Contributed by Lukas

We had a great time at SMX West in San Jose this year and were able to sit down with some thought leaders in our digital marketing space.  Huge thank...

BONUS EP: EDGE at SMX West 2020 with Elizabeth Marsten

20 Jun 2020

Contributed by Lukas

We had a great time at SMX West in San Jose this year and were able to sit down with some thought leaders in our digital marketing space.  Huge thank...

359 | Splitt On The Record with Martin Splitt

19 Jun 2020

Contributed by Lukas

We are honored that this week's featured guest on the award-winning EDGE of the Web podcast is the one and only Martin Splitt, Developer Relations at ...

News from 359 with Martin Splitt

19 Jun 2020

Contributed by Lukas

The Final Countdown for Adobe Flash's DemiseFlash has been on the decline as more content shifts to mobile platforms and standards such as HTML5 take ...

News from 358 with Greg Finn

10 Jun 2020

Contributed by Lukas

Page No-Index Guidance from Google If you wonder which pages really should get a "noindex" tag and which ones you don't have to bother with, Google's ...

358 | Google's Ups and Downs with Greg Finn

10 Jun 2020

Contributed by Lukas

Our featured guest this week on the award-winning EDGE of the Web podcast is Greg Finn, Chief Marketing Officer at Cypress North. He has been involved...

News from 357 with Paul Lovell

04 Jun 2020

Contributed by Lukas

Don't Panic About the Google Page Experience UpdateGoogle is talking about an algorithm update that will take place at some point in 2021, but it appe...

357 | Structured Data via GTM with Paul Lovell

03 Jun 2020

Contributed by Lukas

When it's time to get your schema mark-up in order, it's frustrating to have to wait in what feels like an endless line for the developers to make tim...

News from 356 with John Wall

01 Jun 2020

Contributed by Lukas

Advertisers Using AI to Find Podcast Opportunities  Podcasts are hugely popular right now, but digital marketers who want to advertise on the right o...

356 | Is Podcasting Your Drip Method for Sales with John Wall

01 Jun 2020

Contributed by Lukas

Could podcasting be your drip method for sales? Let's filter this with John Wall, and grind out the details! John Wall, Partner at Trust Insights and ...

News from 355 with Katy Mann

21 May 2020

Contributed by Lukas

Pandemic Impacts on Small Businesses Assembled by Facebook The report is based on Facebook collecting responses from 86,000 small-to-medium-sized busi...

355 | Shifting Your Business when the World Changes with Katy Mann

21 May 2020

Contributed by Lukas

Coronavirus has been affecting a lot of businesses over the past few months. Adjusting the way you operate your business during a global pandemic isn'...

News from 354 with Mordy Oberstein and Lily Ray

14 May 2020

Contributed by Lukas

Keep Calm and Carry On! Google's Latest Core Update On May 4, 2020, Google started rolling out what appears to be a big, broad core update. The full e...

354 | The May 2020 Google Core Update with Mordy Oberstein

14 May 2020

Contributed by Lukas

Every time Google rolls out a new core update, as they did earlier this month, it unleashes a storm of panic and frustration as people try to figure w...

News from 353 with Bill Sebald

06 May 2020

Contributed by Lukas

Online Meeting Services are Collecting More Data Than You Think An analysis of the privacy policies of Google Meet, Microsoft Teams, and WebEx show th...

353 | SEO Agency Life During Quarantine with Bill Sebald

05 May 2020

Contributed by Lukas

This week's special guest is Bill Sebald, Managing Partner of Greenlane Marketing. He has always approached SEO work like a detective trying to solve ...

News from 352 with Kristine Schachinger

29 Apr 2020

Contributed by Lukas

Work from Home Content Engagement Spikes on LinkedIn The biggest rise in people engaging with remote working content on LinkedIn is in the US, but not...

352 | Google Core Update Recovery with Kristine Schachinger

28 Apr 2020

Contributed by Lukas

When Google does core updates, there are inevitably winners and losers, and it often doesn't feel fair for sites that did nothing to intentionally vio...

News from 351 with Lily Ray

21 Apr 2020

Contributed by Lukas

Will the Pandemic Change SERP Permanently? Google's coronavirus search results now has a "sticky" menu (it follows you as you scroll down) to give a p...

351 | How Coronavirus is Impacting Search Behavior with Lily Ray

21 Apr 2020

Contributed by Lukas

Search behavior is something that has always been changing over time, but there have been unprecedented shifts caused by the COVID-19 coronavirus outb...

News from 350 with Amy Bishop

17 Apr 2020

Contributed by Lukas

Both Apple and Google are Mapping Social Distancing Performance Without a vaccine, the best weapon to battle the novel coronavirus and COVID-19 is soc...

350 | Impact of COVID-19 on PPC with Amy Bishop

16 Apr 2020

Contributed by Lukas

Change is the name of the game in digital marketing, and while many times the changes can be good, sometimes they're not. Change has been especially r...

News from 349 with Jon Henshaw

14 Apr 2020

Contributed by Lukas

The Economic Slowdown Hits Yelp Hard The coronavirus pandemic's economic impact has forced Yelp to lay off 1,000 of its workers and furlough another 1...

349 | Stop Marketing in a Crisis?? With Jon Henshaw

13 Apr 2020

Contributed by Lukas

Nearly 17 million have filed for unemployment in the past three weeks. The economy has come to an abrupt hard stop. What should digital marketing prof...

News from 348 with Aaron Levy

25 Mar 2020

Contributed by Lukas

Finally, New Smart Speaker Integrations for Google Podcasts Compared to other podcast platforms out there, Google has been behind the curve on podcast...

348 | Automation in Times of Crisis with Aaron Levy

25 Mar 2020

Contributed by Lukas

Too many companies have SEM strategies entirely focused on keywords or what's "most likely to convert" according to Google, as opposed to what makes t...

News from 347 with JD Prater

18 Mar 2020

Contributed by Lukas

Need Support for Google Ads or Google My Business? Be Prepared to Wait You'd think much of digital marketing wouldn't really be affected by the COVID-...

347 | Remote Working and Quora PPC with JD Prater

17 Mar 2020

Contributed by Lukas

A lot of companies are responding to the health concerns happening worldwide by sending employees home to work remotely. The digital marketing industr...

News from 346 with Britney Muller

13 Mar 2020

Contributed by Lukas

Update Your Local Listings if Affected by COVID-19 For companies with a Google My Business listing, Google is asking everyone to make sure their open ...

346 | SEO for 2020 with Britney Muller

10 Mar 2020

Contributed by Lukas

This week's featured guest is Britney Muller, Senior SEO Scientist at Moz, here to EDGEucate  you on the specifics within SEO that you need to focus ...

News from 345 with Chuck Fields

09 Mar 2020

Contributed by Lukas

Are Your WordPress Plugins Being Hacked? There has been an uptick in hacker attacks against WordPress sites, and the common thread running through the...

345 | Podcasting your Passion with Chuck Fields

09 Mar 2020

Contributed by Lukas

This week's featured guest is Chuck Fields, President and Founder of SpaceTech, has been teaching businesses better ways to work, especially getting m...

News from 344 with Sherry Bonelli

26 Feb 2020

Contributed by Lukas

New Image License Metadata at Google Beta testing is now underway at Google on new ways to display licensing information for material appearing in Goo...

344 | 7 Steps to Optimize Google My Business with Sherry Bonelli

25 Feb 2020

Contributed by Lukas

Claiming your Google My Business is a great way to start optimizing a FREE listing Google provides a lot of companies. If your business has a location...

News from 343 with Susan Wenograd

19 Feb 2020

Contributed by Lukas

YouTube is Beta-Testing New Viewer Applause Feature For now creators have to be invited by YouTube to test the new content monetization product, but i...

343 | Mastering Instagram Story Ads with Susan Wenograd

18 Feb 2020

Contributed by Lukas

When it comes to ad success, it's important to know who is active on the various social channel platforms. The divide of ages between the social platf...

News from 342 with Robert Rose

14 Feb 2020

Contributed by Lukas

Google Shopping Ads are Coming to Gmail Beginning on March 4, 2020, Shopping Ads will be eligible for placement in Gmail. Advertisers must opt-in thei...

342 | The Content Operational Model with Robert Rose

14 Feb 2020

Contributed by Lukas

Is your company putting enough time and attention into the strategies behind your content writing? Are you even using a specific strategy when it come...

News from 341 with Kim Scott

05 Feb 2020

Contributed by Lukas

Lazy-Loading for All Images in WordPress 5.4 The impact of this change means publishers who use WordPress will no longer have to rely on third-party p...

341 | Revising Your Radical Candor with Kim Scott

04 Feb 2020

Contributed by Lukas

Many people in the work space have a hard time with providing feedback without worrying about hurting someone's feelings. Other times, superiors have ...

340 | Natural Language SEO with Dawn Anderson

29 Jan 2020

Contributed by Lukas

Wondering what you really need to know about BERT and natural language SEO? Our listeners get the perspective of an international SEO and digital stra...

News from 340 with Dawn Anderson

28 Jan 2020

Contributed by Lukas

The Next SEO Obsession: Dwell Time When searchers click on a SERP link to check it out, may or may not then return to the SERP to look at other result...

339 | Are You A Showrunner? with Jay Acunzo

24 Jan 2020

Contributed by Lukas

The marketers who will win in today's environment are those who understand it's all about providing a great experience. It's no longer about GRABBING ...

News from 339 with Jay Acunzo

22 Jan 2020

Contributed by Lukas

Google Chrome to Phase Out Third-Party Cookies The digital media industry has two years to plan how it will identify audiences online when "cookie-poc...

News from 338 with Tim Jensen

15 Jan 2020

Contributed by Lukas

Beta Integration with PromoteIQ Now Available in Microsoft Advertising Microsoft Advertising is making changes to support retailers, including an inte...

338 | PPC: "More Than Meets The ROI" with Tim Jensen

14 Jan 2020

Contributed by Lukas

Ready to make your next brilliant digital marketing move in 2020? One thing to consider using is Google Tag Manager to track on-site engagement. Our f...

News from 337 with George Nguyen

08 Jan 2020

Contributed by Lukas

Did Google Start the New Year with a Search Algorithm Update?  There are always people complaining about drops in traffic and other people happy abou...

337 | Contributor Series with George Nguyen

07 Jan 2020

Contributed by Lukas

The digital marketing industry rang in the new year by reviewing everything new 2019 brought us and what is in store for 2020. This week's featured gu...

News from 336 with Talia Wolf

11 Dec 2019

Contributed by Lukas

Google Calls for Greater Sensitivity in Search Quality Guidelines The latest update to Google search quality guidelines reminds evaluators to keep in ...

336 | Funnel Fixes - Optimizing Your Landing Pages with Talia Wolf

10 Dec 2019

Contributed by Lukas

Make 2020 the year you consistently hit CRO home runs, a good starting point is optimizing your landing pages! If you're looking for ways to get more ...

News from 335 with Elizabeth Marsten

05 Dec 2019

Contributed by Lukas

Suggested Services Now Customizable in Google My Business Service-based business owners can now customize a list of suggested services on their Google...

335 | Amazon and Walmart eCommerce Tactics with Elizabeth Marsten

04 Dec 2019

Contributed by Lukas

In honor of Cyber Monday, we wanted to focus on the eCommerce market for this week's EDGE of the Web show! When you want to sell your products through...

BONUS | Live SEO Audit with Andy Drinkwater and Erin Sparks

27 Nov 2019

Contributed by Lukas

Listen in while the magic is happening during a live SEO audit. SEO experts Andy Drinkwater and Erin Sparks take on a listener submitted website and t...

News from 334 with Niklas Stephenson

26 Nov 2019

Contributed by Lukas

CCPA Compliance: Google Launches Restricted Data Processing Option To comply with the California Consumer Privacy Act (CCPA), companies can now enable...

334 | Marketers: Are you breaking the law? with Niklas Stephenson

25 Nov 2019

Contributed by Lukas

Everyone is concerned about privacy and data use more than ever before. Tighter laws are being put in place around the world. If your company's digita...

News from 333 with Bruce Clay

22 Nov 2019

Contributed by Lukas

Is Google Over-Reaching Into People's Lives? One of Google's recent patents appears to be geared towards sending people relevant purchase decision inf...

333 | The Wall Street Journal Takes on Google with Bruce Clay

21 Nov 2019

Contributed by Lukas

There aren't very many people who got involved in SEO from the very beginning and then stuck with it all the way to now. When you have the opportunity...

News from 332 with Aleyda Solis

13 Nov 2019

Contributed by Lukas

Don't miss another digital marketing news roundup on this week's episode of the award-winning EDGE of the Web podcast where we discuss busting EAT myt...

332 | SEO Audits that Maximize Growth with Aleyda Solis

12 Nov 2019

Contributed by Lukas

Getting great SEO results means making sure your audits are strategic, understandable, and actionable! With more than a decade of international SEO co...

News from Episode 331 with Bill Sebald

06 Nov 2019

Contributed by Lukas

On this week's EDGE of the Web show we discussed top trending digital marketing news ranging from new WordPress plugins and Facebook video metrics! Ch...

331 | Better SEO Reports with Bill Sebald

05 Nov 2019

Contributed by Lukas

When you're going the extra mile for clients in your SEO work, it should feel like you're being a detective. Your digital marketing clients need to fe...

News from Episode 330 with Adam White

01 Nov 2019

Contributed by Lukas

Love it or Hate it, Another Major Google Algorithm Change is Coming BERT-optimized natural language processing (NLP) means Google will look at more of...

330 | The Link to Google's BERT with Adam White

31 Oct 2019

Contributed by Lukas

Too many digital marketing and SEO professionals leave something out of the strategies they present to clients: Robust backlinks are the missing piece...

News from Episode 329 with Andy Drinkwater

23 Oct 2019

Contributed by Lukas

The H1 Debate Continues Google has previously said the use of H1 is not important to SEO because semantic analysis is the key. Others, however, note h...

329 | 2019 SEO Factors and Audit Tools with Andy Drinkwater

22 Oct 2019

Contributed by Lukas

When your ultimate goal is to improve your site's search position, there's no better way to get started than with a search engine optimization audit. ...

328 | Long Term Content Marketing with Joe Pulizzi

08 Oct 2019

Contributed by Lukas

Does your digital marketing strategy include long-term content marketing? It should! What do brands like Arrow Electronics, General Mills, and Kraft h...