EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

477 | Product-Led SEO with Eli Schwartz

09 Feb 2022

Contributed by Lukas

Eli Schwartz has helped in honing a much better perspective of understanding where SEO really needs to reside: Product-Led SEO.  On this podcast we c...

476 | News from the EDGE | Week of 1.31.2022

02 Feb 2022

Contributed by Lukas

Erin, Mordy and Jacob cover the digital marketing news of the week with articles from Roger Montti, George Nguyen, Brock Cooper and Danny Goodwin.  O...

475 | Paid Media Advertising for 2022 w Joe Martinez and Michelle Morgan

02 Feb 2022

Contributed by Lukas

The second part of the Joe Martinez and Michelle Morgan (Paid Media Pros) interview. We discussed how marketers have to adapt to new platforms and met...

474 | News from the EDGE | Week of 1.24.2022

25 Jan 2022

Contributed by Lukas

Well, Mordy may have blown all of the headlines even before the intro, but we did cover some great stories from Henry Powderly of SEL, Roger Montti an...

473 | The State of Paid Media Advertising w Joe Martinez and Michelle Morgan

19 Jan 2022

Contributed by Lukas

Joe Martinez and Michelle Morgan of Paid Media Pros join the EDGE team IN STUDIO!  They have so much information to share with our listeners when it ...

472 | News from the EDGE | Week of 1.17.2022

18 Jan 2022

Contributed by Lukas

We're feeling very blessed with our new sponsors, Ahrefs and Inlinks!  Listen to the team as Erin actually wears a color during recording!  Great ar...

471 | News from the EDGE | Week of 1.10.2022

12 Jan 2022

Contributed by Lukas

The EDGE team tackles the Steelers entering the playoffs, key articles from Matt Southern, George Nguyen and Sean Hollister, as well as a poll regardi...

470 | News from the EDGE | Week of 01.03.2022

04 Jan 2022

Contributed by Lukas

Welcome back to the EDGE for a new year of SEO and Digital Marketing News in 2022!  We started off in rare form with a resolution of #MoreMordy from ...

469 | Local SEO Myths with Darren Shaw

31 Dec 2021

Contributed by Lukas

Darren Shaw of Whitespark.ca joins the EDGE in the second of two parts as we dive into the persistent Local SEO Myths. We covering a great deal that D...

468 | News from the EDGE | Week of 12.27.2021

27 Dec 2021

Contributed by Lukas

The end of the year is here and we covered so much on today's show.  Not really - it was a Matrix 4 bashfest.  A couple of news items, yadda yadda a...

467 | News from the EDGE | Week of 12.20.2021

20 Dec 2021

Contributed by Lukas

We welcome our new title sponsor, Ahrefs as part of the EDGE team.  Welcome back!  We're coming in for a landing of this year's news items with UPDA...

466 | News from the EDGE | Week of 12.13.2021

15 Dec 2021

Contributed by Lukas

Mordy's back with the EDGE team, talking about the news of the day.  We covered stories from Roger Montti, Barry SChwartz and Patrick Stox of Ahrefs....

465 | News from the EDGE | Week of 12.06.2021

07 Dec 2021

Contributed by Lukas

Andrew "Optimisey" joins the EDGE team this week, covering just a fraction of the hot digital marketing news.  There's so much happening, it was toug...

464 | News from the EDGE | Week of 11.29.2021

01 Dec 2021

Contributed by Lukas

Mordy's back from vacation and we're covering his review of the November Core Algorithm update from Semrush. We're back to trolling each other with th...

457 | Local Search Ranking Factors with Darren Shaw

26 Nov 2021

Contributed by Lukas

Darren Shaw of Whitespark.ca joins the EDGE again (been a while) to discuss Local SEO, Google Business Profile as well as his annual Local Search Rank...

463 | EDGEFlash: November Google Core & Knowledge Graph Updates

24 Nov 2021

Contributed by Lukas

Jason Barnard and Lily Ray join Erin Sparks on an EDGEFlash - a breaking digital marketing news episode.  When it happens, we will get it to you as s...

462 | News from the EDGE | Week of 11.15.2021

16 Nov 2021

Contributed by Lukas

Covering a lot of (Site)Ground here on the show today with Erin Sparks and Mordy Oberstein.  Learning about the carbon emission expense of IndexNow, ...

461 | News from the EDGE | Week of 11.8.2021

10 Nov 2021

Contributed by Lukas

Mordy missed this episode!  Please publicly shame him, if you would!  We covered pretty important news - GMB is gone!  What's in a name, really.  ...

455 | Future-proofing Your Site-Speed with Victor Zhitomirsky

04 Nov 2021

Contributed by Lukas

In our second segment of our Victor Zhitomirsky interview, we unpacked the caching and optimization tools available to help speed up your websites.  ...

460 | News from the EDGE | Week of 11.1.2021

02 Nov 2021

Contributed by Lukas

We go "Meta" on today's episode.  Mordy wants to rename our firm's name, Jacob wants to rename Indianapolis, Erin renames Morday, it's all-Meta All-t...

453 | Avoiding Black Hat Core Web Vitals with Victor Zhitomirsky

26 Oct 2021

Contributed by Lukas

With Core Web Vitals prominent in the SEO community dialogue, we wanted to take a moment to dive deep into understanding the issue.  We researched an...

458 | News from the EDGE | Week of 10.25.2021

26 Oct 2021

Contributed by Lukas

It was an all-skate for Google topics this week on the EDGE.  The EDGE team covered articles from Search Engine Land and Search Engine Journal with a...

456 | News from the EDGE | Week of 10.18.2021

19 Oct 2021

Contributed by Lukas

Rollin, rollin, rollin...keep that mobile search rolling!  Mordy, Jacob and Erin review the biggest news from last week - the Infinite Scroll on Goog...

454 | News from the EDGE | Week of 10.04.2021

06 Oct 2021

Contributed by Lukas

Mordy's back in the second chair to discuss Google's SearchOn event from last week and join Erin in basking in all of the great reveals that Google ha...

452 | News from the EDGE | Week of 09.27.2021

28 Sep 2021

Contributed by Lukas

George Nguyen of Search Engine Land joined Erin on the show this week to cover the news this week in Mordy's absence. We always love George's take on ...

450 | News from the EDGE | Week of 9.20.2021

22 Sep 2021

Contributed by Lukas

Mordy gave the 450 episode his own 450 response code (yes, check out server codes all of you SEO geeks)!  He's away on holiday and we brought it to t...

449 | The Best Google SEO Tools and Extensions with Olga Zarzeczna

21 Sep 2021

Contributed by Lukas

Olga Zarzeczna appears on the EDGE for her second segment as we discuss her recent articles, a list of 52 SEO tools from Google and 79 Best Chrome Ext...

The SCRUM : Is Google Search Getting Worse? | EDGE of the Web

16 Sep 2021

Contributed by Lukas

Let's regroup. Erin Sparks, Mordy Oberstein and Andrew "Optimisey" Cock-Starkey hold the first EDGE of the Web SCRUM to discuss the growing concern of...

447 | 65 Top SEO Audit Tools from Olga Zarzeczna

16 Sep 2021

Contributed by Lukas

Olga Zarzeczna appeared on the SEO radar in August of 2020 with an incredible series of contributions to the community.  With incredibly crafted...

448 | News from the EDGE | Week of 9.13.2021

14 Sep 2021

Contributed by Lukas

Mordy and Erin tear into the topics this week (except for the Google Algorithm changes this weekend...missed that). We even got Mordy to pipe in about...

445 | Continued SEO Education and Personal Value with Kristina Azarenko

11 Sep 2021

Contributed by Lukas

We continue our conversation with Kristina Azarenko, educating people through her SEO Challenge (#SEOChallenge). We break down some of the learning bl...

446 | News from the EDGE | Week of 8.30.2021

01 Sep 2021

Contributed by Lukas

Carolyn Lyden drops in on the EDGE team to discuss her recent article that has the SEO industry looking at our relationship with Google. We're part of...

444 | News from the EDGE | Week of 8.23.2021

23 Aug 2021

Contributed by Lukas

In this episode, of which the SERP Title is yet to be determined by Google, we have a special guest with us to interpret the hot mess of Title replace...

443 | Dismantling SEO Perfectionism with Kristina Azarenko

20 Aug 2021

Contributed by Lukas

With Kristina Azarenko educating people through her SEO Challenge (#SEOChallenge), we thought it would be great to get her and Erin Sparks together to...

441 | Product Marketing in a Hyper-Sensitive Climate with JD Prater and Joe Martinez

20 Aug 2021

Contributed by Lukas

Prater & Martinez are back! This time around, we talk about brand perception shifts throughout the Pandemic, inclusive marketing and how audiences are...

442 | News from the EDGE | Week of 8.16.2021

19 Aug 2021

Contributed by Lukas

In this week's news coverage, Erin Sparks and Mordy Oberstein are keeping an eye on Facebook and Google. Facebook is trying to work user privacy into ...

440 | News from the EDGE | Week of 8.9.2021

11 Aug 2021

Contributed by Lukas

Erin and Mordy talk COVID and tech SEO. Proof of vaccination on Yelp, Google's structured data testing tool is gone, potential rumblings of an unmenti...

439 | Fractional, Personal Marketing and the Changes in Consumer Privacy with JD Prater and Joe Martinez

10 Aug 2021

Contributed by Lukas

We're joined by two experts in this interview! JD Prater and Joe Martinez join us to discuss relationship-marketing, client fears and the hot, hot top...

438 | News from the EDGE | Week of 8.2.2021

04 Aug 2021

Contributed by Lukas

Erin Sparks chats with a stateside Mordy Oberstein, co-hosting from his hotel room. From Google Ads Editor, LinkedIn's new acquisition to Wordpress an...

437 | News from the EDGE | Week of 7.26.2021

28 Jul 2021

Contributed by Lukas

Erin Sparks is back at the mic with Mordy Oberstein to tackle some recent developments in SEO from Google. Today's news update covers the gamut—anot...

436 | News from the EDGE | Week of 7.19.2021

21 Jul 2021

Contributed by Lukas

Mordy Oberstein is joined by the great Barry Schwartz this week as they analyze July's Core Update, a new GoDaddy integration for merchants, and the d...

435 | Pivoting Clients Towards Their Evolving Customer Personas with Garrett Sussman

20 Jul 2021

Contributed by Lukas

Garrett Sussman, Demand Generation Manager at iPullRank, continues his talk with Erin Sparks as they focus in on subject matter knowledge and meeting ...

434 | News from the EDGE | Week of 7.12.2021

14 Jul 2021

Contributed by Lukas

In this week's news roundup, Erin Sparks and Mordy Oberstein talk about Clubhouse's partnership with TED, Google's Pandu Nayak's roadmap for MUM and a...

433 | The Agency/Client Relationship with Garrett Sussman

13 Jul 2021

Contributed by Lukas

Garrett Sussman, Demand Generation Manager at iPullRank, talks to us about his experience in developing tools to help connect agencies to clients and ...

432 | News from the EDGE | Week of 7.6.2021

07 Jul 2021

Contributed by Lukas

On this week's roundup of News from the EDGE, Erin Sparks and Mordy Oberstein discuss Core Updates, recent opinions from Google's John Mueller and the...

431 | Understanding Google's Multitask Unified Model (MUM) with Bill Slawski

06 Jul 2021

Contributed by Lukas

We went through the Bill Slawski-looking glass in this second part of our interview with the Gandalf of SEO. SEO strategy starts with knowledge of the...

430 | News from the EDGE | Week of 6.21.2021

22 Jun 2021

Contributed by Lukas

While Erin's away, Mordy Oberstein and Carolyn Lyden take the mic and cover four new developments in the Google ecosystem. We cover Fake News sites, j...

429 | Search Ontology & Language Models with Bill Slawski

22 Jun 2021

Contributed by Lukas

We speak with one of our favorite minds in search today, Bill Slawski of Go Fish Digital. Bill studies patents the way a librarian studies books. In t...

428 | News from the EDGE | Week of 6.14.2021

15 Jun 2021

Contributed by Lukas

Mordy Oberstein, George Nguyen and Jacob Mann host this week's episode of News From The Edge. They wrestle the mic away from Erin Sparks to talk about...

427 | Matching User Intent on Google Search with Mark Traphagen

14 Jun 2021

Contributed by Lukas

In this episode, we continue our conversation with Mark Traphagan about metrics that should be more important than rank. We also touch on whether Goog...

426 | News from the EDGE | Week of 6.7.2021

10 Jun 2021

Contributed by Lukas

On this week's roundup of News from the EDGE, Erin Sparks and Wix's Mordy Oberstein finally (yeah, our studio lost internet) get to cover the digital ...

425 | The Problems and Future of Enterprise SEO with Mark Traphagen

08 Jun 2021

Contributed by Lukas

What are the problems when analyzing and acting on data from enterprise-level SEO projects?  With hundreds of thousands of pages to deal with, t...

424 | News from the EDGE | Week of 5.31.2021

04 Jun 2021

Contributed by Lukas

On this week's roundup of News from the EDGE, Erin Sparks and Wix's Mordy Oberstein a number of Google moves this week including very interesting jump...

423 | Reporting on the Realm of SEO Ideas and Data with Roger Montti

04 Jun 2021

Contributed by Lukas

Roger Montti shares with the EDGE audience some of his perspectives of the more contentious discussions that SEOs are having in the marketplace of ide...

422 | News from the EDGE | Week of 5.24.2021

26 May 2021

Contributed by Lukas

On this week's roundup of News from the EDGE, Erin Sparks and Wix's Mordy Oberstein explore the ways MUM may change search behavior, fall in love with...

421 | Roger Montti Talks SEO Publishing and Recent Articles

26 May 2021

Contributed by Lukas

In this two-part interview, Roger Montti of Search Engine Journal talks about how last year's pandemic affected SEOs who want to see each other and le...

420 | News from the EDGE | Week of 5.17.2021

19 May 2021

Contributed by Lukas

On this week's episode of EDGE of the Web, Erin Sparks and Wix's Mordy Oberstein unpack the news about YouTube improving Creator Studio, new privacy-f...

419 | SEO Basics and the Top SEOs You Should Follow from Andrew Optimisey

18 May 2021

Contributed by Lukas

Andrew "Optimisey" Cock-Starkey continued his discussion with us as we explored his tenants to help businesses do the small but powerful things that i...

418 | News from the EDGE | Week of 5.10.2021

11 May 2021

Contributed by Lukas

On this week's News From The EDGE, host Erin Sparks, Wix's Mordy Oberstein and EDGE Media Studio's Creative Director Jacob Mann set expectations for C...

417 | Getting Back Together for SEO in the Real World

11 May 2021

Contributed by Lukas

Andrew Cock-Starkey (aka Andrew Optimisey) started to hold small conferences at a local college to help inform some of the local businesses of the bes...

416 | News from the EDGE | Week of 5.03.2021

04 May 2021

Contributed by Lukas

Join Erin & Mordy as they unpack how Google's adding links to featured snippets, the new ability to report indexing issues, Bing's new shopping featur...

415 | Critical Thinking and SEO Insights with Pedro Dias

03 May 2021

Contributed by Lukas

Host Erin Sparks talks to Pedro Dias, Ex-Google and now Head of SEO at Reach PLC, about critical thinking in SEO, his experiences working at Google, a...

414 | News from the EDGE | Week of 4.26.2021

27 Apr 2021

Contributed by Lukas

Join us as we give our take on the SEO news of the week for you. Grabbing ahold of the headlines, Mordy Oberstein and I spend time giving our two cent...

413 | It's Better to be Preferred than to be Indexed with Pedro Dias

27 Apr 2021

Contributed by Lukas

Host Erin Sparks talks to Pedro Dias, Ex-Google and now Head of SEO at Reach PLC, about how Google views information, what companies should consider h...

412 | News from the EDGE | Week of 4.19.2021

21 Apr 2021

Contributed by Lukas

The SEO News to pay attention to this week includes Google's ability to deal with long-form questions, the postponement of the Core Web Vitals update,...

411 | Privacy & Inclusion (FLoC) with Carolyn Lyden of Search Engine Land

16 Apr 2021

Contributed by Lukas

The face of tech has changed and the pie is getting bigger. We talk about Google's FLOC and how the scene changes as privacy becomes paramount. Caroly...

410 | News from the EDGE | Week of 4.12.2021

13 Apr 2021

Contributed by Lukas

On this week's episode, we unpack two new updates from Google on their algorithm and Search Console, explore more info on Core Web Vitals and attempt ...

409 | Community Narratives with Carolyn Lyden of Search Engine Land

09 Apr 2021

Contributed by Lukas

Ahead of SMX Create (April 13) we have the answer to what narratives are going to be top-of-mind in the SEO community post-pandemic. Carolyn Lyden, Di...

408 | News from the EDGE | Week of 4.5.2021

06 Apr 2021

Contributed by Lukas

We grabbed the top headlines of the week and complained about a couple of google overreaches, in your host's humble opinion.  Here what Erin and Mord...

407 | Content Reuse with Ashley Segura

05 Apr 2021

Contributed by Lukas

Ashley Segura, Co-Founder and Operations VP of TopHatSocial, explains how to navigate the challenges of repurposing content in your omnichannel digita...

406 | News from the EDGE | Week of 3.29.2021

30 Mar 2021

Contributed by Lukas

Mordy joins Erin to go through some of the digital news on episode 406.  [00:03:18] Will the SEMrush IPO Make a Splash? SEMrush went public last week...

405 | Content Market Business Goals with Ashley Segura

30 Mar 2021

Contributed by Lukas

[00:06:13] How content consumption has changed in the last few years. [00:08:15] This virtual atmosphere is going to be permanent, to a scale. [00:09:...

404 | The EDGE of the Web 404 Page Awards Show

24 Mar 2021

Contributed by Lukas

We had a fantastic time with our 404-page contest, where we had our listeners submit their favorite three 404, Page Cannot Be Found pages from across ...

EP 403 | SEO Testing Methodologies with Kevin Indig

22 Mar 2021

Contributed by Lukas

Kevin Indig, SEO Director of Shopify, in his second part of our interview, covers the scientific methodology and mindset necessary for SEO improvement...

402 | News from the EDGE | Week of 3.15.2021

16 Mar 2021

Contributed by Lukas

Mordy joins Erin to go through some of the digital news on episode 402.  We have a special Twitter contest for the best 404 page for our upcoming 404...

EP 401 | Micro Conversions and the ROI of SEO with Kevin Indig

11 Mar 2021

Contributed by Lukas

Kevin Indig, Director of SEO at Shopify, shares some truly radical concepts towards how SEOs and business stakeholders should understand the ROI of SE...

400 | News from the EDGE | Week of 3.08.2021

09 Mar 2021

Contributed by Lukas

[00:06:07] Will Google Pass the Cost of Digital Ad Taxes to US Advertisers? Maryland is the first state to pass a tax on digital advertising. In count...

399 | Link Building and Website Flipping with Craig Campbell

05 Mar 2021

Contributed by Lukas

Craig Campbell visited the EDGE team to share some key understandings around Personal Blog Networks for inbound link building.  He also shared his ma...

398 | News from the EDGE | Week of 3.01.2021

02 Mar 2021

Contributed by Lukas

397 | Leaving the Digital Agency Life with Craig Campbell

26 Feb 2021

Contributed by Lukas

Craig Campbell, long time SEO, gives us a deep and dark look into the running of an agency and how it can affect you.  There are stresses and challen...

396 | News from the EDGE | Week of 2.22.2021

23 Feb 2021

Contributed by Lukas

[00:03:22] Site Ranking Smackdown: Wix vs WordPress All other things equal, does one website CMS (content management system) platform have an edge ove...

395 | Brand SERP Optimization with Jason Barnard

19 Feb 2021

Contributed by Lukas

Jason Barnard, the Brand SERP Guy, joins the EDGE to talk about Brand SERP Optimization.  We cover a host of steps to improve Google's understanding ...

394 | News from the EDGE | Week of 2.15.2021

16 Feb 2021

Contributed by Lukas

[00:03:48] Desktop Users Will Now Have Messaging for Google My Business It was only a matter of time for desktop users to get GMB messaging, and it's ...

393 | Bringing your Brand (SERP) into Focus with Jason Barnard

10 Feb 2021

Contributed by Lukas

Jason Barnard, the Brand SERP Guy, joins the EDGE to share the concept of the Brand SERP and how it affects our digital visibility.  Learn about Jaso...

392 | News from the EDGE | Week of 2.8.2021

09 Feb 2021

Contributed by Lukas

[00:06:00] Google News and Discover Abuses Targeted by New Manual Actions When a site is reviewed by humans for alignment with Google's webmaster guid...

391 | The SEMRush Tour: Unpacking the Digital Marketing Toolset with Fernando Angulo

04 Feb 2021

Contributed by Lukas

Fernando Angulo, Head of Communications at SEMRush, digs into the SEMRush World Data Trends of 2020 they published and we discussed the ability to see...

390 | News from the EDGE | Week of 2.1.2021

02 Feb 2021

Contributed by Lukas

[00:03:35] Are Google Local Services Ads Tanking Google Ads Accounts? Google launched local services ads for lawyers in September and many lawyers are...

389 | SEMRush, Company Culture and Changes with Fernando Angula

28 Jan 2021

Contributed by Lukas

Fernando Angulo, Head of Communications at SEMRush, shares his thoughts on the changes that the company had to go through over the course of the last ...

388 | News from the EDGE | Week of 1.25.2021

26 Jan 2021

Contributed by Lukas

[00:03:37] Price Drops Featured in New Google Rich Results Consumers love finding out about price drops, and Google is launching a new rich results fe...

387 | Google, Facebook, and Antitrust with Sam Tomlinson

20 Jan 2021

Contributed by Lukas

Sam Tomlinson joins us to discuss the issues revolving around the antitrust cases of Google & Facebook.  We unpack each company's challenges and the ...

386 | News from the EDGE | Week of 1.18.2021

19 Jan 2021

Contributed by Lukas

[00:03:24] New Community Feedback Feature on Yelp for "Health and Safety Measures" Enough people want to know how safe they'll be from the pandemic if...

385 | Antitrust Cases and Big Tech with Sam Tomlinson

16 Jan 2021

Contributed by Lukas

Sam Tomlinson joins us to discuss the issues revolving around the antitrust cases of Big Tech (Google, Facebook, Apple, and Amazon). We cover the hist...

384 | News from the EDGE | Week of 1.11.2021

12 Jan 2021

Contributed by Lukas

[00:04:43] The Why and How of Going Granular: Beyond Traditional Intent User search intent has increasingly taken center stage for shaping content and...

383 | News from the EDGE | Week of 1.04.2021

05 Jan 2021

Contributed by Lukas

Welcome to 2021! Here's what we covered this week: [00:03:44] Legal Action Against TikTok for Underage Data Violations While TikTok has managed to avo...

382 | News from the EDGE | Week of 12.28.2020 - Is 2020 Legit?

29 Dec 2020

Contributed by Lukas

Last Week of Digital Marketing News for 2020 (3:48) Request Indexing Tool is Now Back in Google Search Console Google's Request Indexing Tool was firs...

381 | Shay Rowbottom on Social Narcissism

23 Dec 2020

Contributed by Lukas

We're joined on the EDGE by Shay Rowbottom, social media influencer on LinkedIn for a second segment of our interview.  We talked about the need for ...

380 | News from the EDGE | Week of 12.21.2020

22 Dec 2020

Contributed by Lukas

This week's News Roundup: Another Google Search Console Feature Disabled: Issue Validation If you use Issue Validation to tell Google you've fixed an ...

379 | Shay Rowbottom and the LinkedIn Difference

16 Dec 2020

Contributed by Lukas

We're joined again on the EDGE by Shay Rowbottom, social media influencer on LinkedIn. Shay shares with the EDGE listeners key thoughts about the stre...

378 | News from the EDGE | Week of 12.14.2020

15 Dec 2020

Contributed by Lukas

Mordy Oberstein joins the rag-tag band of EDGE of the Web in our new weekly digital marketing news delivery! Today's Headlines:  (06:53) Biggest Goog...

377 | Dixon Jones - The Importance of Links and Schema to Google Search

04 Dec 2020

Contributed by Lukas

In the second part of our interview with Dixon Jones, we discuss the unique attributes of the InLinks software and how it supports semantic SEO.  Dix...