EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

577 | News from the EDGE | Week of 3.13.2023

14 Mar 2023

Contributed by Lukas

Every week there seems to be an unlimited amount of headlines to cover on News from the EDGE about generative AI. TikTok is taking on search giants Go...

576 | Featured Snippets w/ Chris Long

10 Mar 2023

Contributed by Lukas

Erin Sparks sits down with Chris Long to discuss featured snippets, their value, and how to earn them on the SERP. The higher you rank in the 10 blue ...

575 | News from the EDGE | Week of 3.6.2023

09 Mar 2023

Contributed by Lukas

There's a lot to cover in SEO and digital marketing this week on EDGEnews.  From a new WordPress plugin vulnerability and local service ads to Google...

574 | Goals, Strategies, and Tactics w/ Kevin Indig

03 Mar 2023

Contributed by Lukas

In this episode of EDGEtalk, Kevin Indig, a renowned SEO expert and executive consultant, shares his insights on developing effective strategies for b...

573 | News from the EDGE | Week of 2.20.2027

02 Mar 2023

Contributed by Lukas

Welcome to this week's episode of EDGEnews, the podcast that brings you the latest updates and insights from the world of SEO and digital marketing. ...

572 | Generative AI Content w/ Kevin Indig

24 Feb 2023

Contributed by Lukas

Kevin Indig stops by the EDGE studios virtually to have a conversation about generative AI content with Erin Sparks on this episode of EDGEtalk. Can A...

571 | News from the EDGE | Week of 2.20.2023

22 Feb 2023

Contributed by Lukas

Would you pay $12 a month to be verified on Facebook, Instagram and WhatsApp? Looks like Meta is adopting the Twitter model. Did you know Bing just pu...

570 | Internal Link Building and Automated Content w/ Cyrus Shepard

17 Feb 2023

Contributed by Lukas

Cyrus Shepard and Erin Sparks explore why internal linking is so important to SEO, all while backing it up with studies and giving many pro tips for a...

569 | News from the EDGE | Week of 2.13.2023

15 Feb 2023

Contributed by Lukas

Should AI be used for YMYL content? Does CLS have more weight in Google Core Web Vitals? Will Bing's chatbot steal your clicks? These questions and mo...

568 | The Google Farmer and our Crop w/Cyrus Shepard

10 Feb 2023

Contributed by Lukas

Cyrus Shepard is this week's guest on episode 568 of EDGE of the Web show. He sits down with Erin Sparks to discuss the changing SERP features, visual...

567 | News from the EDGE | Week of 2.6.2023

08 Feb 2023

Contributed by Lukas

GA 4 is coming, and Google says it will implement it for you. Do you want to be verified on Twitter? That'll be $1000 per month. . . maybe? Is Google ...

566 | News from the EDGE | Week of 1.30.2023

02 Feb 2023

Contributed by Lukas

Mordy grabs the captain's seat as Erin's stuck in a trailer in the garage with COVID. Wow - listen to these guys. They just wander around the news whi...

565 | PAAs and Rich Snippets with Mark Williams-Cook

27 Jan 2023

Contributed by Lukas

Erin Sparks and Mark Williams-Cook explore featured snippets and People Also Ask (PAA) features from Google. They dig into the benefits and how SEOs c...

564 | Zero-Volume Keywords & Intent Proximity w/ Mark Williams-Cook

20 Jan 2023

Contributed by Lukas

Mark Williams-Cook and Erin Sparks have a deep conversation about the current transition happening for SEOs – moving from keyword search volume to i...

563 | News from the EDGE | Week of 1.16.2023

18 Jan 2023

Contributed by Lukas

Brands are admitting publicly to using AI to write their content – How do you think Google responded? Erin and Mordy take a deep dive down the r...

562 | How Google Has Learned with Voice Search w/ Cindy Crum

14 Jan 2023

Contributed by Lukas

We're talking voice search, the Internet of Things, and Google's Multitask Unified Model with Cindy Krum on this episode of the EDGE. Her breadth of k...

561 | News from the EDGE | Week of 1.9.2023

11 Jan 2023

Contributed by Lukas

We cover the MOST important digital marketing news of the week: which is better, Ring Dings or Ding Dongs - seriously? Erin, Mordy, and Greg Finn of M...

560 | Understanding the Knowledge Graph and Topic Layer w/ Cindy Krum

07 Jan 2023

Contributed by Lukas

The SEO Sherpa, Cindy Krum, comes back to the EDGE loaded for bear! It's awesome to reflect back on what Cindy was talking about in 2018 and and nowm ...

559 | News from the EDGE | Week of 01.02.2023

05 Jan 2023

Contributed by Lukas

We just hit a new year, and like with every new year comes new SEO tips, tools, techniques, and upcoming trends to look out for. Mordy Oberstein and E...

558 | Optimizing Search Content Like a Comedian w/ Dan Shure

31 Dec 2022

Contributed by Lukas

Our final podcast of 2022 doesn't fail to deliver as we tackle content optimization with an analogy: treating it like you would if you were a comedian...

557 | Finding or Creating Your Podcast Niche w/ Dan Shure

27 Dec 2022

Contributed by Lukas

Dan Shure, the host of Experts of the Wire podcast, returns to join the EDGE. He discusses how the show came about in 2015 and the factors of the succ...

556 | News from the EDGE | Week of 12.19.2022

21 Dec 2022

Contributed by Lukas

There's a lot of news this week coming up on the holidays and it's Google's fault! Morty Olberstein and Erin Sparks dig into the new Google Search Con...

555 | Why Do We See Google as a Person?

17 Dec 2022

Contributed by Lukas

Norm Vogele, the Onsite Content Strategist for Page One Power, opines on philosophical concepts with Erin Sparks about the inherent dangers of personi...

554 | News from the EDGE | Week of 12.12.2022

13 Dec 2022

Contributed by Lukas

"Welcome back to the EDGE,  In today's podcast: we'll be exploring three major headlines from the SEO/tech world. First, Google has brought the conti...

553 | Videos for SEO and SEO for Videos - Paul Andre de Vera

07 Dec 2022

Contributed by Lukas

Erin Sparks at EDGE talks with Paul Andre (DRE) de Vera about all things video SEO. He brings over a decade of SEO experience to bear with his best pr...

552 | News from the EDGE | Week of 12.05.2022

06 Dec 2022

Contributed by Lukas

Two years with Mordy Oberstein as a co-host with us. Yes, let that sink in for a moment. Are we masochists? The EDGE team digs into a lot of news this...

551 | Bringing the Energy w/ Paul Andre de Vera from the SEO Video Show

06 Dec 2022

Contributed by Lukas

Paul Andre (DRE) de Vera shares how Covid motivated him to start a live-streaming podcast. Over 100 shows and two years later, he's still cranking out...

550 | News from the EDGE | Week of 11.28.2022

30 Nov 2022

Contributed by Lukas

Hear that record scratch? [ Skreekeekeekkhchhhchchchhh ] Is that an Obsolete Sound (care of CitiesandMemories.com), or Mordy and Erin jumping into the...

549 | Semantic Search Evolution with Marie Haynes

30 Nov 2022

Contributed by Lukas

Today on the EDGE, Erin sits down once again with Dr. Marie Haynes to discuss how semantic search has evolved and what the future may have in store fo...

548 | News from the EDGE | Week of 11.21.2022

23 Nov 2022

Contributed by Lukas

Our Thanksgiving 2022 edition. Seriously, Jacob was using that gobble effect way too much! Mordy's is back with us with a packed show, full of article...

547 | Recovering from Algorithm Update Effects with Marie Haynes

22 Nov 2022

Contributed by Lukas

Dr. Marie Haynes shares her thoughts and insights on the EDGE by looking at the plethora of Google algorithm updates this year. 2022 has seen its fair...

546 | News from the EDGE | Week of 11.14.2022

18 Nov 2022

Contributed by Lukas

Cindy Krum jumps into the news with Erin to tackle the slew of news this week! A little late, but still really important! Erin blames his kids… Cove...

545 | Visual Search Optimization with Crystal Carter

15 Nov 2022

Contributed by Lukas

Crystal Carter, Head of SEO Communications at Wix, joins the EDGE to discuss Visual Image Search Optimization. After discussing Visual Image Search on...

544 | Visual Search with Crystal Carter

10 Nov 2022

Contributed by Lukas

Crystal Carter joins the EDGE to school us on Visual Image Search. Fresh from the stage at the last MozCon, she brings her insights and expertise on v...

543 | News from the EDGE | Week of 11.07.2022

09 Nov 2022

Contributed by Lukas

Abusing the host? Is that what Mordy has lowered himself to? We love the Fall decor on the SERP. It's NEWS! Today we cover articles from Search Engine...

542 | News from the EDGE | Week of 10.31.2022

02 Nov 2022

Contributed by Lukas

Our Halloween 2022 Episode (yeah, it's November, moving on) covers articles from MarTech, Android Police, Search Engine Land, and Semrush. We dug into...

541 | Dealing with Plagiarism and Imposter Syndrome w/ Olga Zarzeczna

01 Nov 2022

Contributed by Lukas

Olga Zarzeczna shares her perspective on the recent situation she had to deal with - the theft of her own web content, which got published as someone ...

540 | News from the EDGE | Week of 10.24.2022

26 Oct 2022

Contributed by Lukas

The prodigal son returns to the show. Mordy Oberstein is back to cut up the news like a Halloween Jack-o'-Lantern! We cover articles from Search Engin...

539 | Yet Even More Top SEO Mistakes w/ Olga Zarzeczna

19 Oct 2022

Contributed by Lukas

We are continuing with OlgaTober with the second of three episodes covering our interview with Olga Zarzeczna, one of the top SEO Audit specialists, t...

538 | News from the EDGE | Week of 10.10.2022

13 Oct 2022

Contributed by Lukas

Andrew Optimisey jumps in to join Erin on the news this week! Andrew shares some of the great speakers from BrightonSEO, which makes us all sizably je...

537 | Top SEO Mistakes from Olga Zarzeczna

12 Oct 2022

Contributed by Lukas

Olga Zarzeczna joins the EDGE again to provide some fantastic insight into over a hundred SEO audits she has done. We have some of the top issues that...

536 | News from the EDGE | Week of 10.3.2022

06 Oct 2022

Contributed by Lukas

There were so many things from the Google Search On event! All the things! And we didn't cover nearly enough of them from Barry's article. But Mordy a...

535 | When "It Depends" Doesn't Cut It w/ Tyler Bain

05 Oct 2022

Contributed by Lukas

Tyler Bain, project manager with Page One Power, joins Erin to create of drinking game with the use of analogies in project management! No, of course ...

534 | Images and Local Search w/Mike Blumenthal

27 Sep 2022

Contributed by Lukas

Mike Blumenthal's second segment on the EDGE takes us into the realm of the value of image optimization for Local Search. It's a huge conversion facto...

533 | News from the EDGE | Week of 09.19.2022

21 Sep 2022

Contributed by Lukas

Dug into Search Engine Land, Tech Crunch and yes, Bloomberg (the first one on deck) this week. Of course, we couldn't cover the bloody 5th Product Rev...

532 | Local Search Volatility and Google Accountability

20 Sep 2022

Contributed by Lukas

Mike Blumenthal, "Professor Maps" of the Local SEO community, catches up with the EDGE after some time to lay out the volatility he's seen in local se...

531 | News from the EDGE | Week of 09.12.2022

13 Sep 2022

Contributed by Lukas

Ever listened to a podcast dumpster fire? You've got to check this one out. We led with today's breaking news of Google's September 2022 Core Update a...

530 | The Two Essential Ingredients of SEO w/Michel Fortin

10 Sep 2022

Contributed by Lukas

The second segment of our Michel Fortin interview goes from helpful content straight into the customer's search intent. Are we meeting them on the roa...

529 | News from the EDGE | Week of 09.05.2022

08 Sep 2022

Contributed by Lukas

We came across a very important article from Dan Taylor this week regarding the possibility of site indexing being the most coveted goal for SEO's of ...

528 | User-First SEO = Helpful Content w/ Michel Fortin

05 Sep 2022

Contributed by Lukas

It couldn't be more timely! Michel Fortin, long time SEO professional, has recently written a fantastic article regarding "user-first" SEO principles,...

527 | News from the EDGE | Week of 08.29.2022

31 Aug 2022

Contributed by Lukas

Robots can recognize other robots, right Modie (Mordy's AI name)? Alright, we evidently were advertising SERP's Up, the new Wix podcast, as Mordy' thr...

526 | Dawn Anderson: Is That Page Good Enough to Represent the Query?

31 Aug 2022

Contributed by Lukas

Dawn Anderson shares her expertise of semantic relationships of content for the EDGE audience, in this second part of her interview with Erin Sparks. ...

525 | News from the EDGE | Week of 08.22.2022

24 Aug 2022

Contributed by Lukas

So the whole SEO world turns on its ear, and we hold it back until the third article? Really, an update like this deserves top billing! We are here at...

524 | The Evolution of Google Updates w/ Dawn Anderson

20 Aug 2022

Contributed by Lukas

Dawn Anderson joins Erin Sparks to discuss the history of Google updates and the pursuit of "cleaning" up the web. Dawn shows her expertise and knowle...

523 | YouTube Shorts & Recovering from Burnout w/ Tim Schmoyer

16 Aug 2022

Contributed by Lukas

In our second segment with Tim Schmoyer, founder of VideoCreators.com, we walk through what it takes to create YouTube Shorts with success. It's not f...

522 | News from the EDGE | Week of 8.8.2022

10 Aug 2022

Contributed by Lukas

Does Mordy really think that we going to answer our live chat WHILE doing the show? Seriously. Articles from Search Engine Journal, Land, and Roundtab...

521 | Breaking the Google Mindset in YouTube w/ Tim Schmoyer

09 Aug 2022

Contributed by Lukas

Tim Schmoyer joins back up with the EDGE to discuss a dissonance that has to be figured out: we can't use our Google SEO mindset for YouTube optimizat...

520 | News from the EDGE | Week of 08.01.2022

04 Aug 2022

Contributed by Lukas

Late in the week for recording due to a power outage at the studio, we jump into this week's news from Search Engine Land and Search Engine Roundtable...

519 | What You Didn't Know in News SEO w/ Barry Adams

29 Jul 2022

Contributed by Lukas

In this second segment of our interview with Barry Adams, we unpacked further some SEO tips for the news publishing industry. We delve into misconcept...

518 | News from the EDGE | Week of 07.25.2022

27 Jul 2022

Contributed by Lukas

Did Mordy literally try to piss off every one of our sponsors this week?  Boy, it felt like it.  Drop in as we cover Search Engine Journal and Conte...

517 | News Publishing SEO with Barry Adams

23 Jul 2022

Contributed by Lukas

Barry Adams returns to the EDGE to share key SEO tips for the news publishing industry. We delve into what Barry has seen from over 50 news site audit...

516 | News from the EDGE | Week of 7.18.2022

21 Jul 2022

Contributed by Lukas

Crystal Carter, Head of SEO Communications at Wix joins the EDGE crew in Mordy's stead to cover all of the hot topics, including the hottest topic, th...

515 | Where Has Google's Data Gone? w/ Patrick Stox

17 Jul 2022

Contributed by Lukas

There was a huge bit of news that is stirring up a good deal of conversation in the SEO circles on social media. Patrick Stox and Ahrefs released a st...

514 | News from the EDGE | Week of 7.11.2022

11 Jul 2022

Contributed by Lukas

Greg Finn of the Marketing o'Clock podcast comes on to step in for Mordy while he's at #MozCon! Oh wait - Mordy crashed the party! We thought we had a...

513 | Technical SEO Audits & Domain Name Protection with Bill Hartzer

09 Jul 2022

Contributed by Lukas

Bill Hartzer, SEO veteran, and speaker joins Erin Sparks to discuss the history of technical SEO audits, the best tools to analyze log files, and key ...

512 | News from the EDGE | Week of 7.4.2022

07 Jul 2022

Contributed by Lukas

We take a moment to not talk SEO on the show this week. Believe that?  Actually, we do sew in some key concepts about search regarding the investment...

511 | Inbound Marketing is a Romance w/ Norm Vogele

29 Jun 2022

Contributed by Lukas

Norm Vogele of Page One Power joins the EDGE to discuss the concept of inbound marketing as a romance, one that has to be carefully managed and develo...

510 | News from the EDGE | Week of 06.27.2022

28 Jun 2022

Contributed by Lukas

A chunk of the EDGE conversation this week revolves around the potential monetization of information with the news that Google is paying Wikimedia for...

509 | News from the EDGE | Week of 06.20.2022

21 Jun 2022

Contributed by Lukas

Erin and Mordy have fun while Jacob's away and try out a new podcast recording platform.  Wow - did we hit a wall with lag.  We're not saying which ...

508 | News from the EDGE | Week of 6.13.2022

15 Jun 2022

Contributed by Lukas

Here's an episode that takes on a news item and dives into the philosophical and metaphysical (no, not a new Facebook virtual world).  Covering stori...

507 | Optimization of the Brand SERP and Avoiding Mistakes

14 Jun 2022

Contributed by Lukas

Jason Barnard returns for the second segment of his interview with EDGE of the Web to discuss Brand SERP optimization. Jason, The Brand SERP Guy, help...

506 | News from the EDGE | Week of 6.6.2022

08 Jun 2022

Contributed by Lukas

Erin, Mordy, and Jacob get lost along the way in this episode, covering stories from Search Engine Land and Search Engine Journal.  Ahrefs has rolled...

505 | Are Brand SERPS an SEO Ranking Factor?

05 Jun 2022

Contributed by Lukas

Jason Barnard has joined Erin on the EDGE again to discuss his new book, The Fundamentals of Brand SERP for Business. Jason, The Brand SERP Guy, is bl...

504 | Keyword and Topic Research Tool Updates from InLinks with Dixon Jones

04 Jun 2022

Contributed by Lukas

We have a special show for our listeners of the EDGE.  InLinks. our ongoing sponsor of the News podcast has made a major overhaul of their Keyword an...

503 | News from the EDGE | Week of 5.30.2022

02 Jun 2022

Contributed by Lukas

The EDGE team stops in mid-recording to submit Erin's info to the lead funnel over at UberSuggest to demonstrate what is about to happen to AnswerTheP...

502 | Training on Google Analytics 4 with Krista Seiden

27 May 2022

Contributed by Lukas

It's been announced, and we need to ramp up our understanding and implementation of Google Analytics 4. In part 2 of this interview, Krista Seiden of ...

501 | News from the EDGE | Week of 5.23.2022

25 May 2022

Contributed by Lukas

The EDGE team dropped in on a number of articles this week from Search Engine Round Table and Search Engie Journal, carefully reading and ruminating a...

500 | Going Over the EDGE: Epic Fails for our 500th

23 May 2022

Contributed by Lukas

EDGE of the Web is proud to bring you some epic fails shared by friends of the show.  We wanted to lean into the 500, seeing that the server error co...

499 | News from the EDGE | Week of 5.16.2022

17 May 2022

Contributed by Lukas

Did we hear that right?  Google introduces the first designated schema ranking signal!  That's breaking news!  Erin, Mordy and Jacob cover the Goog...

498 | Google Analytics 4 Ramp Up with Krista Seiden

15 May 2022

Contributed by Lukas

It's been announced and we need to ramp up our understanding  and implementation of Google Analytics 4.    Krista Seiden of KS Digital, LLC shares ...

497 | News from the EDGE | Week of 05.09.2022

10 May 2022

Contributed by Lukas

Erin, Mordy and Jacob are blown away by what happened to Moz.com, at least for 12 hours. Listen in on who Mordy thinks may have been the culprit of su...

496 | News from the EDGE | Week of 5.2.2022

03 May 2022

Contributed by Lukas

Recording from our home studios this week, EDGE rolled out its review of 4 digital news stories this week from Search Engine Roundtable, Search Engine...

495 | Measuring the Success of Structured Data Deployment

29 Apr 2022

Contributed by Lukas

Jonny Ross of Fleek Marketing gives us a run through of practical tips for successful schema deployment on your website.  We also cover a great deal ...

494 | News from the EDGE | Week of 4.25.2022

28 Apr 2022

Contributed by Lukas

Mordy's back with the EDGE team as we go through a number of great news pieces this week from Search Engine Land, Search Engine Roundtable, TechCrunch...

493 | News from the EDGE | Week of 4.18.2022

19 Apr 2022

Contributed by Lukas

THE Barry Schwartz joins the EDGE team and kicks Mordy out of his seat this week to cover the digital marketing news that is happening. Covering Searc...

492 | Schema and SEO with Jonny Ross

18 Apr 2022

Contributed by Lukas

Jonny Ross, the founder of Fleek Marketing, joins the EDGE to provide foundational information about structured data via schema.  We cover what it is...

491 - News from the EDGE - Week of 4.11.2022

14 Apr 2022

Contributed by Lukas

George Nguyen, Director of SEO Editorial at Wix, joins the team to replace the an absent Mordy Oberstein to cover articles of the week in digital mark...

490 | News from the EDGE | Week of 4.4.2022

05 Apr 2022

Contributed by Lukas

The EDGE team tackled this week's news with gusto and a bit of exhaustion, actually.  So much to cover and so little time.  We've got a Facebook stu...

489 | The SCRUM 2 : To AMP or Not to AMP, that is the Question | EDGE of the Web

04 Apr 2022

Contributed by Lukas

Is Google wanting to see a Google-shaped web? There is a huge debate swirling around the Google AMP over the past 5 years.  Proponents and detractors...

488 | News from the EDGE | Week of 3.28.2022

31 Mar 2022

Contributed by Lukas

Erin's back in the captain's seat to go over the recent digital marketing news of the week.  Stories from Search Engine Roundtable….yup, that's it…...

487 | News from the EDGE | Week of 3.21.2022

22 Mar 2022

Contributed by Lukas

Erin may have left Mordy this week to fend for himself but he was still present during the show… you will have to tune in to the video on YouTube to...

486 | Executing Enterprise SEO at Scale with seoClarity

18 Mar 2022

Contributed by Lukas

Mitul Gandhi, CEO of seoClarity, with Mark Traphagan, speaks to the EDGE about their new product, seoClarity Automate, a game-changing scenario for en...

485 | News from the EDGE | Week of 3.14.2022

15 Mar 2022

Contributed by Lukas

How did last week's poll fail?  That's our question.  Erin's not happy there.  New From the EDGE this week covers articles are from George Nguyen, ...

484 | News from the EDGE | Week of 3.7.2022

08 Mar 2022

Contributed by Lukas

The EDGE team gets back to it and covers some key digital marketing news from Search Engine Land exclusively this episode. Articles are from Barry Sch...

483 | News from the EDGE | Week of 2.28.2022

02 Mar 2022

Contributed by Lukas

We're discussing how to help Ukraine during an incredibly dangerous time. Erin Sparks, Mordy Oberstein, and Jason Barnard discuss digital news related...

482 | News from the EDGE | Week of 2.21.2022

22 Feb 2022

Contributed by Lukas

Mordy's got news that he won't tell anyone.  Way to start off a news show, right? We dove into articles from Search Engine Land, Journal and Roundtab...

481 | SEO SaaS Technology Growth with Mitul Gandhi and Mark Traphagan

22 Feb 2022

Contributed by Lukas

There's such a growth in SEO technology. It's time to take a moment and learn how one of these firms use what they learn from companies that use them ...

480 | News from the EDGE | Week of 2.14.2022

15 Feb 2022

Contributed by Lukas

Congrats to Barry Schwartz for 30,000 posts on Search Engine Roundtable!  Thanks for all of the hard work.  The EDGE is covering stories from Search...

479 | Using Consumer Product Experience as a North Star for SEO

15 Feb 2022

Contributed by Lukas

Eli Schwartz joins us on the second part of his interview on the EDGE, discussing how to achieve Blue Ocean status with your SEO strategy.  Learn som...

478 | News from the EDGE | Week of 2.7.2022

09 Feb 2022

Contributed by Lukas

Celebrating 10 Years of our SEO podcast - we had a great time covering digital marketing news from Barry Schwartz, Roger Montti and Kirk Williams.  W...