EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

677 | Fending off Local Attacks w/ Joy Hawkins

24 Apr 2024

Contributed by Lukas

Be sure to enter the code "EdgeoftheWeb" at Riverside.fm for 15% off of your subscription! https://creators.riverside.fm/edgeoftheweb.   Local SEO sp...

676 | Getting Tactical with Local SEO w/ Joy Hawkins

16 Apr 2024

Contributed by Lukas

Be sure to enter the code "EdgeoftheWeb" at Riverside.fm for 15% off of your subscription! https://creators.riverside.fm/edgeoftheweb.   Top Google c...

675 | News from the EDGE | Week of 4.8.2024

12 Apr 2024

Contributed by Lukas

Welcome back for another week of news from the EDGE! Google is jumping into the CRM market as it plans to acquire HubSpot for $34 billion. Some expert...

674 | Drawing The Line With AI Content w/ Simon Cox

11 Apr 2024

Contributed by Lukas

Be sure to enter the code "EdgeoftheWeb" at Riverside.fm for 15% off of your subscription! https://creators.riverside.fm/edgeoftheweb.   Welcome back...

673 | News from the EDGE | Week of 4.1.2024

02 Apr 2024

Contributed by Lukas

Erin Sparks is back behind the Digital News Desk this week to deliver a groundbreaking news flash - Google greenlights Microsoft's 53% acquisition, ha...

672 | Reflecting on SEO and Web Development History w/ Simon Cox

02 Apr 2024

Contributed by Lukas

Joining the EDGE this week is web development Swiss Army Knife: Simon Cox. Simon is a pioneer in website development with almost 30 years of full-scal...

671 | News from the EDGE | Week of 3.25.2024

27 Mar 2024

Contributed by Lukas

Erin was off fighting crime this week, but you need not worry because the great Mordy Oberstein and Jacob Mann took the stage for this segment. Plenty...

670 | The GA4 Concert and Afterparty w/ Brie Anderson

15 Mar 2024

Contributed by Lukas

Welcome back to seasoned marketing analyst, strategist, educator, and owner of BEAST Analytics, Brie Anderson, for her second interview segment. The l...

669 | News from the EDGE | Week of 3.11.2024

12 Mar 2024

Contributed by Lukas

TikTok is potentially looking at a ban in the U.S if they don't adhere to federal guidelines within 6 months… What drawbacks could this have for mar...

668 | Rocking Out GA4 w/ Brie Anderson

11 Mar 2024

Contributed by Lukas

This week's featured guest is the owner of BEAST Analytics, Brie Anderson. Brie began her career at the age of 16, evolving into the analytic solution...

667 | News from the EDGE | Week of 3.4.2024

06 Mar 2024

Contributed by Lukas

There's a lot of movement to cover in the Google realm this week. The carnage continues as a U.S judge grants more class action antitrust lawsuits aga...

666 | Design Thinking for SEOs w/ Ola King

29 Feb 2024

Contributed by Lukas

Ola King is back for his second segment this week to unpack the role of a Search Experience Designer, and how user experience design optimization play...

665 | News from the EDGE | Week of 2.26.2024

27 Feb 2024

Contributed by Lukas

Google Local Services Ads in the Hot Seat Welcome back to the EDGE! No Mordy this week, but no need to worry because the great Cindy Krum of MobileMox...

664 | Search Experience Optimization w/ Ola King

22 Feb 2024

Contributed by Lukas

Ola King started his career as a music producer, learning SEO along the way to help promote his songs and score millions of views. In addition to host...

663 | News from the EDGE | Week of 2.19.2024

20 Feb 2024

Contributed by Lukas

The EDGE team covered a slew of news this week. Articles from Search Engine Land, Search Engine Round Table, and Search Engine Journal covered the lan...

662 | Local SEO and Google SGE w/ Greg Gifford

15 Feb 2024

Contributed by Lukas

Gearing Up for SGE  Welcome back local SEO specialist and COO at Search Lab Greg Gifford. This week Greg joins host Erin Sparks to uncover the myths ...

661 | News from the EDGE | Week of 2.12.2024

14 Feb 2024

Contributed by Lukas

Google has taken a stand on fake reviews with a new reviews spam algorithm, claiming to have removed over 170 million policy-violating reviews in 2023...

660 | How To Dominate Your Local SEO w/ Greg Gifford

09 Feb 2024

Contributed by Lukas

Greg Gifford travels the globe speaking to SEO audiences throughout the year, thankfully we were able to rein him in for this week's interview series....

659 | News from the EDGE | Week of 2.5.2024

06 Feb 2024

Contributed by Lukas

Hot off the dumping of Bard, Erin, Mordy, and Jacob jump into all the changes happening within Google this week. That's right… Bard is no more, as G...

658 | Content at Scale Using Artificial Intelligence w/ Julia McCoy

01 Feb 2024

Contributed by Lukas

Welcome founder of Content Hacker and president of Content at Scale, AI specialist Julia McCoy, who is back for her second segment this week to unders...

657 | News from the EDGE | Week of 1.29.2024

31 Jan 2024

Contributed by Lukas

SGE in Timeout When will SGE actually come to life on the SERP? It seems the answer is not any time soon, as Google is letting Microsoft and others ta...

656 | Artificial Intelligence Optimization (AIO) w/ Julia McCoy

25 Jan 2024

Contributed by Lukas

Joining the EDGE this week is the founder of Content Hacker and president of Content at Scale, AI specialist Julia McCoy. Julia has been building her ...

655 | News from the EDGE | Week of 1.22.2024

23 Jan 2024

Contributed by Lukas

Welcome back to News from the EDGE!  Study shows that many top SEOs are concerned about the current state of Google in response to the poor quality, ...

654 | Breaking Through the SEO Ceiling w/ Todd Friesen

18 Jan 2024

Contributed by Lukas

Overcoming the SGE Title Wave Welcome back, Former Director of SEO and Digital Strategy at Salesforce and Head of Digital Experience and SEO at Vimeo,...

653 | News from the EDGE | Week of 1.15.2024

16 Jan 2024

Contributed by Lukas

A new transition king has been crowned this week as Erin takes the throne. Shh… don't tell Mordy! After a quick week off the team is back in action ...

652 | Building SEO For Long-Term Growth w/ Todd Friesen

12 Jan 2024

Contributed by Lukas

Former Director of SEO and Digital Strategy at Salesforce and Head of Digital Experience and SEO at Vimeo, Todd Friesen joins the EDGE this week to di...

651 | News from the EDGE | Week of 1.1.2024

05 Jan 2024

Contributed by Lukas

Cookie Monster Sorrows Happy New Year, folks! Kick-off 2024 the right way, and get up to date on all the latest SEO and marketing news you missed duri...

650 | News from the EDGE | Week of 12.25.2023

28 Dec 2023

Contributed by Lukas

Buckle up, EDGE fans! Erin, Jacob, and Mordy crash onto the scene with the last EDGE of the Web episode of 2024, Episode 650. Mordy, please….can we ...

649 | Retail Media Opportunities and Ethics w/ Elizabeth Marsten

21 Dec 2023

Contributed by Lukas

Welcome back to the EDGE! Retail Media expert, Elizabeth Marsten, is back for her second segment this time to talk about the impact data has on the re...

648 | The 3rd Wave of Digital Advertising w/Elizabeth Marsten

18 Dec 2023

Contributed by Lukas

A four-time guest of the EDGE and VP of commerce strategic services at Tinuiti, Elizabeth Marsten, joins the show this week to explore the profound la...

647 | News from the EDGE | Week of 12.14.2023

14 Dec 2023

Contributed by Lukas

Rock, Paper, Scissors - Shoot! Listen in as we're joined by Crystal Carter, head of communications at Wix, to discuss the world of SEO and digital mar...

646 | Your GA4 Health Check w/ Dana DiTomaso

09 Dec 2023

Contributed by Lukas

Are you struggling to fully grasp Google Analytics 4? This week we welcome back founding partner at Kick Point, Dana DiTomaso, for her second intervie...

645 | News from the EDGE | Week of 12.05.2023

06 Dec 2023

Contributed by Lukas

Welcome back to News from the EDGE! Host Erin Sparks was out this week, so the pivot man Mordy Oberstein, and 3D-printer extraordinaire Jacob Mann too...

644 | The Role of the Agency and GA4 w/ Dana DiTomaso

02 Dec 2023

Contributed by Lukas

This week, we welcome Dana DiTomaso to the show for her long-awaited return to the EDGE. Dana is a marketing partner at Kick Point, working to help cl...

643 | News from the EDGE | Week of 11.20.2023

22 Nov 2023

Contributed by Lukas

Welcome back to News from the EDGE! There's plenty of chaos within OpenAI as CEO Sam Altman is ousted by the board who justifies the decision as 'for ...

642 | The Future of SEO: AI to SGE | BrightonSEO US |Live From San Diego!

20 Nov 2023

Contributed by Lukas

The EDGE of the WEB team ventured across the country to attend the inaugural BrightonSEO U.S conference in beautiful San Diego! This special podcast w...

641 | News from the EDGE | Week of 11.13.2023

14 Nov 2023

Contributed by Lukas

Incoming! New Google Review and Helpful Content update on the way, but this may be the last time you're notified beforehand. Moving forward it seems t...

640 | Optimizing a Headless CMS w/ Lidia Infante

03 Nov 2023

Contributed by Lukas

We welcome back Lidia Infante to the show for her second segment this week. Lidia, an SEO consultant for Sanity.io, goes in depth in describing her ex...

639 | EDGE Flash: Google's Knowledge Vault Opened Up w/ Jason Barnard

02 Nov 2023

Contributed by Lukas

We have a massive EDGE News Flash here for you folks, as we unpack major changes in the Google Knowledge Graph. Joining the flash is a great friend of...

638 | News from the EDGE | Week of 10.30.2023

31 Oct 2023

Contributed by Lukas

Looking for a last-minute Halloween costume? We've got you covered with the most glamorous costume around, an undeniable head-turner, a Monday morning...

637 | Decoding User Intent w/ Lidia Infante

26 Oct 2023

Contributed by Lukas

Joining the show this week is Senior SEO Manager at Sanity.io, Lidia Infante. Lidia has nearly 10 years in the industry and extensive experience in PP...

636 | News from the EDGE | Week of 10.23.2023

24 Oct 2023

Contributed by Lukas

For marketers, the only thing scarier than Halloween is all this AI, as an astounding 70% say they are overwhelmed by Artificial Intelligence developm...

635 | Questionable Practices Associated With Google Ads w/ Greg Finn

19 Oct 2023

Contributed by Lukas

This week, we welcome Cypress North Performance Digital Marketing Partner and co-host of the Marketing O'Clock podcast, Greg Finn. Greg has nearly 20 ...

634 | News from the EDGE | Week of 10.16.2023

18 Oct 2023

Contributed by Lukas

Did You Say Synthetic Humans? Welcome back to another episode of News from the EDGE! Google has begun initiating the removal of third-party cookies, w...

633 | Mastering The Holistic SEO Process w/ Eli Schwartz

13 Oct 2023

Contributed by Lukas

Eli Schwartz is back for again this week here on The EDGE, this time to dig deep into the roots of SEO strategy. Eli has extensive expertise in master...

632 | News from the EDGE | Week of 10.09.2023

11 Oct 2023

Contributed by Lukas

You Thought Your AI Chats Were Private Didn't You? Welcome back to the EDGE for another great week in SEO news. Google is indexing your conversations ...

631 | Foundational SEO Strategy w/ Eli Schwartz

06 Oct 2023

Contributed by Lukas

Translating Conversion Success To Clients This week we welcome back distinguished SEO expert, Eli Schwartz, to the EDGE. Eli has put in over a decade ...

630 | News from the EDGE | Week of 10.02.2023

05 Oct 2023

Contributed by Lukas

Is This The End Of Google Ads? We're back with another episode of news from this EDGE! Unfortunately, Mordy had to step away this week but fear not! W...

629 | Utilizing Google Analytics 4 w/ Matt Holz

29 Sep 2023

Contributed by Lukas

Sustaining Relations With Your Clients Discover the significance of migrating to Google Analytics 4 and harnessing its noteworthy capabilities. This w...

628 | News from the EDGE | Week of 9.25.2023

27 Sep 2023

Contributed by Lukas

Google Accused of Misleading Us All! Google has a whistleblower! A former software engineer for Google reveals the search engine IS incorporating clic...

627 | Leveraging the New Tools in GA4 w/ Matt Holz

22 Sep 2023

Contributed by Lukas

Unleashing the Power of Machine Learning and First-Party Data Matt Holz, VP of Product Strategy at FoundSM, has nearly 20 years of marketing strategy ...

626 | News from the EDGE | Week of 9.18.2023

20 Sep 2023

Contributed by Lukas

Google's At It Again... Google's all over the place! No surprise that they're facing scrutiny for the deals they've struck that have given them an unf...

625 | Changing the Dynamics of Content Creation and Team Learning w/ Natalie Arney

18 Sep 2023

Contributed by Lukas

Content strategies have to adapt with the changing SERP landscape brought on by Google's Search Generative Experience (SGE). Natalie Arney gives her i...

624 | News from the EDGE | Week of 9.11.2023

13 Sep 2023

Contributed by Lukas

We've got another great episode in the books for this week's EDGE news. Google loses the majority of Gen Z search preference… It's the rise of TikTo...

623 | Navigating the World of Generative Search w/ Natalie Arney

08 Sep 2023

Contributed by Lukas

Coming in hot from Brighton UK, SEO Consultant Natalie Arney joins the EDGE this week to uncover what's in store for us with Google Search Generative ...

622 | News from the EDGE | Week of 9.4.2023

06 Sep 2023

Contributed by Lukas

Google's doing what? We have lots of Google news for you today, and some might make you scratch your head. ChatGPT is losing momentum, have they final...

621 | Unleashing the Power of AI in SEO w/ Sara Taher

01 Sep 2023

Contributed by Lukas

Sara Taher returns for her second interview segment, this time discussing the necessary strategies SEO professionals need in order to adapt to AI. Eri...

620 | Building a Strong Entity Strategy w/ Sara Taher

25 Aug 2023

Contributed by Lukas

Sara Taher is a strong presence in the SEO industry, but oh, so humble.   Erin and Sara dive into the importance of prioritizing user experience, as...

619 | News from the EDGE | Week of 8.22.2023

23 Aug 2023

Contributed by Lukas

Welcome back to another episode of The EDGE, we've got lots of exciting Google news on the plate for this episode. SGE has new additional buildout aro...

618 | Amplifying Women's Voices in SEO w/ Sarah McDowell

18 Aug 2023

Contributed by Lukas

Sarah McDowell joins the EDGE for her second segment this week. Sarah has a long history with podcasting, as she now co-hosts her fourth show, the SEO...

617 | News from the EDGE | Week of 8.14.2023

15 Aug 2023

Contributed by Lukas

Americans FEAR AI! Google and AI news is coming back at ya! Google's toned down HowTo and FAQ results, but fear not, they've launched a GA4 training c...

616 | Unveiling the SEO Mindset: Candid Conversations on Imposter Syndrome, Burnout, and Anxiety

14 Aug 2023

Contributed by Lukas

Give a warm welcome to this week's guest Sarah Mcdowell! Sarah works as the SEO Manager at podcast management and monetization platform, Captivate, as...

615 | News from the EDGE | Week of 8.7.2023

10 Aug 2023

Contributed by Lukas

We're back in business as Mordy makes his return for this episode of the news! This past week Moz held MozCon, unveiling Brand Authority Metric to ena...

614 | The AI Road Ahead of Us w/ Dr. Pete Meyers

07 Aug 2023

Contributed by Lukas

Long live the Radish King. Buckle up! Dr. Pete Meyers, marketing scientist at Moz, says the road ahead with AI might be a bumpy one. Find out why he t...

613 | News from the EDGE | Week of 7.31.2023

03 Aug 2023

Contributed by Lukas

Mordy's in a Box! Crystal Carter, Head of SEO Communications at Wix, joins the EDGE team in the absence of Mordy, who evidently has box issues.  A wh...

612 | Navigating Generative AI w/ Dr. Pete Meyers

02 Aug 2023

Contributed by Lukas

Guiding the Buyer's Journey After a long hiatus, Marketing Scientist Dr. Pete Meyers is back on the EDGE once again! As a marketing scientist at Moz, ...

611 | News from the EDGE | Week of 7.24.2023

25 Jul 2023

Contributed by Lukas

The "X" Factor We're back for another week of SEO & digital marketing news with lots to cover! Twitter has lost it's wings as Elon Musk leads a massiv...

610 | Google Generative AI w/ Glenn Gabe

24 Jul 2023

Contributed by Lukas

Glenn Gabe is back for more on The EDGE! Glenn has over 27 years of experience in SEO, plays as a major contributor in the field. This week we discuss...

609 | News from the EDGE | Week of 7.17.2023

18 Jul 2023

Contributed by Lukas

Has AI Fallen Off? Erin embarked on a sun-filled beach getaway this week. However, fear not, because Mordy and Jacob have taken up the reins to tackle...

608 | Tracking the SERP Features w/ Glenn Gabe

14 Jul 2023

Contributed by Lukas

Glenn Gabe, a leading authority in the SEO industry, joins host Erin Sparks on this episode of The EDGE. Glenn has over 27 years of experience in SEO,...

607 | News from the EDGE | Week of 7.10.2023

12 Jul 2023

Contributed by Lukas

Honorary member of the EDGE, Barry Schwartz, joins the show to discuss what other than Google! There's some major social media news with the launch of...

606 | International Culture, Diversification & SEO w/ Gemma Houghton

10 Jul 2023

Contributed by Lukas

Is extending your website content to an international audience right for your brand? International SEO expert Gemma Houghton joins the EDGE once again...

605 | News from the EDGE | Week of 7.3.2023

06 Jul 2023

Contributed by Lukas

The triad is back amidst Jacob's return… but also joining the show this week is Toronto based SEO consultant Jess Joyce to discuss some recent Googl...

604 | News from the EDGE | Week of 06.26.2023

28 Jun 2023

Contributed by Lukas

Jacob's off this week, and the two annoying ones go at it…..at the News from the EDGE, of course! We take on AI warnings from Gary Illyes, and news ...

603 | International SEO w/ Gemma Houghton

25 Jun 2023

Contributed by Lukas

In this episode, Director of Marketing at Web Certain, Gemma Houghton, joins the show to discuss her expertise in International SEO. Gemma gives great...

602 | News from the EDGE | Week of 06.19.2023

21 Jun 2023

Contributed by Lukas

Wouldn't you like to have your living room decorated by an AI bot? What could go wrong there? In the news this week, we cover Google Perspectives, upd...

601 | Advanced Structured Data Tips from Daniel Cheung

16 Jun 2023

Contributed by Lukas

Guest Daniel K. Cheung is back on the show with host Erin Sparks to discuss his deep apprehension about Structured Data. Plus, Daniel shares different...

600 | News from the EDGE | Week of 6.12.2023

14 Jun 2023

Contributed by Lukas

Episode 600 folks… we made it! Today's news brings a full package of AI, along with Mordy's catastrophic effort in attempting a screenplay. Some exp...

599 | Relevant and Significant Schema w/ Daniel K. Cheung

09 Jun 2023

Contributed by Lukas

Looking to explore the capabilities of structured data? Interested in developing and understanding the concept of schema? Guest Daniel K. Cheung is we...

598 | News from the EDGE | Week of 6.5.2023

06 Jun 2023

Contributed by Lukas

Erin jumped out of this week's news to go into the wilderness where there is no AI, and Mordy brought even more of it to the show. News articles for T...

597 | News from the EDGE | Week of 5.29.2023

01 Jun 2023

Contributed by Lukas

More AI and Google for you! We've got the latest news from Google recently, with some interesting forecasting for what Google could evolve into by 203...

596 | Validating and Building your Schema w/Martha van Berkel

31 May 2023

Contributed by Lukas

Get a deeper understanding of schema markup with guest Martha van Berkel, Co-Founder of SchemaApp. Martha gives her insights into validating your sche...

595 | News from the EDGE | Week of 5.22.2023

26 May 2023

Contributed by Lukas

Judith Lewis joins the EDGE team this week to jump into ALL the news we cover. We cover articles from the The Verge, Wall Street Journal, CNN and Sear...

594 | It's Not Google's Knowledge Graph, It's Yours w/Martha van Berkel

19 May 2023

Contributed by Lukas

It's time to own your knowledge graph! Martha van Berkel of SchemaApp shares her perspective on the history of structured data, its pitfalls, and its ...

593 | News from the EDGE | Week of 5.15.2023

17 May 2023

Contributed by Lukas

Hot after the search announcement at Google I/O conference, Erin, Mordy and Jacob roll through the slew of changes that are coming to SEO. Search Gene...

592 | Indexability with Google w/ Areej AbuAli

12 May 2023

Contributed by Lukas

EDGE of the web host Erin Sparks welcomes back guest Areej AbuAli on this episode. Are you in control of your indexing on Google? Areej gives her prof...

591 | News from the EDGE | Week of 5.8.2023

09 May 2023

Contributed by Lukas

It's Here, the AI Blitz section of News from the EDGE. We've fought it long enough, now AI News has its own section. We go through a slew of news in d...

590 | News from the EDGE | Week of 5.1.2023

02 May 2023

Contributed by Lukas

It's time to move to GA4, folks! Google Analytics 4 is upon us - and it's time to get migrating! We cover a number of articles, but none more importan...

589 | Women in Tech SEO Edition w/ Areej AbuAli

27 Apr 2023

Contributed by Lukas

Erin Sparks welcomes guest Areej AbuAli, founder of Crawlina and Women in Tech SEO, to discuss her entrepreneurial journey, what it's like to grow a c...

588 | News from the EDGE | Week of 4.24.2023

25 Apr 2023

Contributed by Lukas

Is Google really retiring its ranking factors of mobile-friendliness, page speed, site security, and on-page experience? What will Facebook do for cus...

587 | What is Marketplace SEO? w/ Brodie Clark

20 Apr 2023

Contributed by Lukas

What is marketplace SEO? Is it the same as e-commerce SEO? Not necessarily.  Listen to this episode to hear guest Brodie Clark, SEO consultant, discu...

586 | News from the EDGE | Week of 4.17.2023

18 Apr 2023

Contributed by Lukas

Have you heard about Google's new Project Magi? Word is that GA4 was just updated to include "one per session" conversion tracking. Jacob Mann, Mordy ...

585 | SERP Snippets Over Time w/ Brodie Clark

14 Apr 2023

Contributed by Lukas

How have Google's rich snippets and knowledge graphs evolved over time? What impact will generative AI have on the SERP? What tools can we use to dete...

584 | News from the EDGE | Week of 4.10.2023

13 Apr 2023

Contributed by Lukas

If Facebook enters the AI chat space will he call it ZuckBot? What are Google's Quality Raters doing with Bard and is it coming to the most popular se...

583 | AI and Paid Media w/ Greg Finn

06 Apr 2023

Contributed by Lukas

What impact will AI have on marketing and advertising in 2023? Is Discord a viable marketing channel? What's it take to build a successful podcast? Jo...

582 | News from the EDGE | Week of 4.3.2023

05 Apr 2023

Contributed by Lukas

Not a week goes by when we're not talking about AI these days. Elon Musk and Steve Wozniak say the tech world should put a six-month pause on the deve...

581 | Google – The Disingenuous Trickster?

30 Mar 2023

Contributed by Lukas

Why does Google's support for paid advertising stink so bad and what's causing cost per lead to skyrocket up? Erin Sparks and Greg Finn sit down to di...

580 | News from the EDGE | Week of 3.27.2023

29 Mar 2023

Contributed by Lukas

Mordy Oberstein and Jacob Mann partner up this week to tackle the digital marketing news. It seems the SEO industry isn't that impressed with Google B...

579 | Offensive vs. Defensive SEO w/ Chris Long

23 Mar 2023

Contributed by Lukas

What's the difference between an offensive and defensive approach to SEO? Erin Sparks sits down with Chris Long to discuss the minutia between these t...

578 | What Does Expertise Look Like in the Eyes of Google?

16 Mar 2023

Contributed by Lukas

Chris Long and Erin Sparks sit down to discuss expertise, and what that may look like in the eyes of Google. The dive into the Information Gain Score,...