EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer
Episodes
News from Episode 327 with Tim Soulo
03 Oct 2019
Contributed by Lukas
NEWS SYNOPSES: Google Gives Webmasters More Control Over Their Search Listing DisplaysThree new meta tags allow for controlling the max length of a te...
327 | Marketing SaaS from Scratch with Tim Soulo
02 Oct 2019
Contributed by Lukas
SaaS marketing hinges on building your brand, inbound content marketing, and identifying the right lead acquisition channels. What better way to learn...
326 BONUS | Q&A Session with Joe Martinez
26 Sep 2019
Contributed by Lukas
Do you know all the ways to incorporate Quora into your PPC strategy? Maybe you're not including Quora in your PPC plan because you don't know where t...
326 | Quora: Riches from Niches with Joe Martinez
16 Sep 2019
Contributed by Lukas
What's one of the biggest Digital Marketing mistakes being made today? Spending all of your PPC dollars on Google and Facebook! You might be surprised...
News from Episode 326 with Joe Martinez
16 Sep 2019
Contributed by Lukas
Host Erin Sparks and Guest Joe Martinez discuss this weeks trending topics: Google Changes the Meta Robots Nofollow Tag from a Directive to a Hint Th...
News from Episode 325 with Mike Blumenthal
11 Sep 2019
Contributed by Lukas
Was There a Google Search Algorithm Update Around September 4th or 5th? Inquiring minds want to know, but it can be hard to tell. Anyone with a site t...
325 | How Your Reputation Affects Local Search - Interview with Mike Blumenthal
11 Sep 2019
Contributed by Lukas
If your business or client's business gets all of its customers from a localized area- how do you go about optimizing your website to cater to just yo...
News from Episode 324 with Marie Haynes
06 Sep 2019
Contributed by Lukas
Don't miss this week's edition of the EDGE of the Web podcast when our special guest is Marie Haynes, Owner of Marie Haynes Consulting Inc., who will ...
324 | What is Google E-A-Ting? - Interview with Marie Haynes
06 Sep 2019
Contributed by Lukas
Google is constantly coming out with small and core algorithm updates, forcing digital marketers to continuously work on providing top-notch content t...
News from Episode 323 with Bill Slawski
21 Aug 2019
Contributed by Lukas
Don't miss this week's edition of the EDGE of the Web podcast when our special guest is Bill Slawski, Director of SEO Research at Go Fish Digital, wil...
323 | SEO: From Keywords to Concepts - Interview with Bill Slawski
20 Aug 2019
Contributed by Lukas
Schema continues to grow in search results with featured snippets, knowledge panels, structured snippets and more. Location history will become part o...
News from Episode 322 with Arlie Hartman
14 Aug 2019
Contributed by Lukas
Our special guest this week on the EDGE of the Web podcast is Arlie Hartman, Chief Information Security Officer at BraunAbility. He'll be talking abou...
322 | Securing Your Customers and Yourself - Interview with Arlie Hartman
13 Aug 2019
Contributed by Lukas
If all the craziness you hear about malware, cybersecurity, data breaches, info security, and ransomware attacks have you feeling nervous, then you'll...
News from Episode 321 with Kirk Williams
07 Aug 2019
Contributed by Lukas
Don't miss our special guest this week on the award-winning EDGE of the Web podcast: Kirk Williams of ZATO Marketing. He's a leading PPC expert and wi...
321 | Smart Shopping with Google Ads - Interview with Kirk Williams
06 Aug 2019
Contributed by Lukas
Smart Shopping Ads and Campaigns are on the rise. Are you ready to leverage them into business success? PPC Hero says he's among the Top 25 Most Influ...
News from Episode 320 with Shay Rowbottom
23 Jul 2019
Contributed by Lukas
The Digital Marketing news roundup on the Site Strategics EDGE of the Web podcast makes sense of the latest headlines. This week's episode features sp...
320 | Extreme Growth from LinkedIn - Interview with Shay Rowbottom
23 Jul 2019
Contributed by Lukas
More and more companies involved in B2B Digital Marketing realize they need to make the most of LinkedIn but aren't sure how to make it happen. Find o...
News from Episode 319 with Tim Schmoyer
09 Jul 2019
Contributed by Lukas
Ready for another Digital Marketing news roundup segment on the award-winning EDGE of the Web podcast? This week features commentary and analysis with...
319 | Storytelling on YouTube to Create a Huge Audience - Interview with Tim Schmoyer
09 Jul 2019
Contributed by Lukas
YouTube launched back in 2005 when it was largely just cat videos and low-quality content. It's come a loooong way since then, baby! @timschmoyer, Fou...
News from Episode 318 with Traci Reuter
27 Jun 2019
Contributed by Lukas
At Site Strategics we make it easy for you to stay up-to-date on the latest #DigitalMarketing news with our roundup segment in each episode. This week...
318 | How to build a foolproof social advertising strategy - Interview with Traci Reuter
27 Jun 2019
Contributed by Lukas
If building a foolproof social advertising strategy to engage your ideal clients sounds like a dream come true, you can do it! Learn how with Traci Re...
317 | Employee Social Media Advocacy - Interview with Glenn Gaudet
24 Jun 2019
Contributed by Lukas
You might think having every employee in your business helping with your #DigitalMarketing is just a fantasy, but it's not! It's called employee socia...
News from 317 with Glenn Gaudet
24 Jun 2019
Contributed by Lukas
It's time for another #DigitalMarketing news roundup segment on the award-winning EDGE of the Web podcast, this time featuring commentary and analysis...
316 | Leveraging Search & Social For Maximum ROI with Susan Wenograd
18 Jun 2019
Contributed by Lukas
How can Digital Marketing professionals leverage SEARCH and SOCIAL for maximum ROI? Why do so many digital marketers continue to focus on front-end ac...
News from 316 with Susan Wenograd
18 Jun 2019
Contributed by Lukas
The best #DigitalMarketing professionals keep up with the latest trending news affecting their work. This is why every episode of the EDGE of the Web ...
315 | E-A-T with Lily Ray
07 Jun 2019
Contributed by Lukas
Want your websites and pages to rank better with Google? You've got to focus on E-A-T: Expertise, Authoritativeness and Trustworthiness. Join us for a...
News from Episode 315 with Lily Ray
07 Jun 2019
Contributed by Lukas
When it's time to catch up on the latest #DigitalMarketing news, all you have to do is tune in to the latest episode of the Site Strategics EDGE of th...
314 | Automation and Machine Learning with Ginny Marvin
04 Jun 2019
Contributed by Lukas
A growing number of advertisers are feeling like lab rats at the hands of the big platforms as they experiment with automation and Machine Learning. B...
News from Episode 314 with Ginny Marvin
04 Jun 2019
Contributed by Lukas
You can now ask Amazon Alexa to delete all your voice recordings from the day, Twitter is experimenting with showing more ads, and Roku's new Activati...
313 | Would you be embarrassed to put this on a billboard? w/ PJ Christie
28 May 2019
Contributed by Lukas
Here's a little litmus test #DigitalMarketing professionals should apply to their messages: Would you be embarrassed to put this on a billboard? PJ Ch...
312 | Do Better Work w/ Max Yoder
01 May 2019
Contributed by Lukas
There are many strategies and tactics people can try when the goal is to #DoBetterWork, which just so happens to be the title of Max Yoder's book. ...
311 | Debunking 7 Myths About Editing Listings on Google Maps w/Joy Hawkins
19 Apr 2019
Contributed by Lukas
We're diving deep into Local SEO today by debunking some common myths when it comes to editing your Google My Business. Joy Hawkins is the owner of St...
310 | How to Use Paid Review Sites For Lead Generation w/Garrett Mehrguth
16 Apr 2019
Contributed by Lukas
Paying for SEO may seem like a weird thought, but when you are looking at the landscape of your competitive keywords it might make sense to pay for a ...
309 | How to Use Machine Learning for SEO w/Britney Muller
10 Apr 2019
Contributed by Lukas
What if we could automate and use machines from some of the most mundane SEO tasks and free up our time for more strategy? Well, it is possible and we...
308 | How to Use Data Analysis for SEO w/JR Oakes
08 Apr 2019
Contributed by Lukas
JR Oakes is the Senior Director of Technical SEO Research at Adapt Partners and he shares a lot of great information on Twitter and GitHub about how t...
307 | How to Create Effective Case Studies w/Joel Klettke
26 Mar 2019
Contributed by Lukas
Writing case studies are hard to do well. They take a lot of time, you have to interview clients and if you don't do it right, you've completely waste...
306 | The Role of Machine Learning and AI in PPC w/Brad Geddes
15 Mar 2019
Contributed by Lukas
Machine Learning and Artificial Intelligence are going to continue to dominate the conversation in the PPC industry this year. What are the best ways ...
305 | Bridging the Gap Between Content Creation & Marketing Strategy w/Erin Acheson
12 Mar 2019
Contributed by Lukas
From a young age, we are taught to share. Sharing is important and sharing is caring. But, when it comes to our professional lives, teams within an or...
304 | The Marketing Rebellion is Here w/Mark Schaefer
05 Mar 2019
Contributed by Lukas
The fields of marketing, advertising, and PR are constantly changing. Past strategies no longer work as technology is racing ahead of us, customers ar...
303 | Moz's Domain Authority 2.0 w/Russ Jones
28 Feb 2019
Contributed by Lukas
In case you missed our last episode, Moz has recently announced that they are changing the way Domain Authority will be scored beginning on March 5. R...
302 | Learning from Google's Quality Rater Guidelines w/Marie Haynes
19 Feb 2019
Contributed by Lukas
Last year, Google updated its Quality Rater Guidelines - what changed and what lessons are there to learn from this update? Marie Haynes, the owner of...
301 | What's Driving the Growth of Marketing Technology? w/Scott Brinker
12 Feb 2019
Contributed by Lukas
There's one thing that is for certain in the marketing technology industry - change. Rather than slowing down, several big changes are accelerating ac...
300 | Conversational Marketing & Episode 300 w/Dave Gerhardt
05 Feb 2019
Contributed by Lukas
Welcome to our 300th episode (and 8th year of shows!). We've covered a lot of different topics and interviewed several 100 different people over the p...
EP 299: Why You Should Be Using Bing Ads w/John Lee
29 Jan 2019
Contributed by Lukas
Most of a PPC Manager's focus tends to be on Google Ads - but you could be overlooking a valuable channel for ads - and that's Bing Ads. What in store...
EP 298: How to Use Reddit To Drive Marketing Strategy & Traffic
22 Jan 2019
Contributed by Lukas
Recent reports have said that Reddit generates more traffic than Facebook or Twitter and was the third most visited website behind Google and YouTube....
EP 297: How to Improve Site Speed on WordPress w/Jon Henshaw
15 Jan 2019
Contributed by Lukas
WordPress has become one of the most popular content management systems as it is running over 28% of the web. And to their credit, it is easy to use h...
EP 296: "Clarity Wins - Get Heard. Get Referred." w/Steve Woodruff
09 Jan 2019
Contributed by Lukas
Everywhere we look and go we are bombarded with ads and distraction. How do you compete with that when you are marketing your businesses? Steve Woodru...
EP 295: What to Expect from SEO in 2019 w/Ashley Berman Hale
18 Dec 2018
Contributed by Lukas
We are just a few weeks from 2019 and 2018 gave us a lot of change in the SEO industry? What can we expect in 2019? Ashley Berman Hale, the Technical ...
EP 294: How to Use Conversational Copywriting to Improve Your SEO w/Nick Usborne
11 Dec 2018
Contributed by Lukas
Have you ever read your own website and thought, "That just doesn't sound like me?" or maybe your sales copy feels too pushy? The future of SEO is nat...
EP 293: Prepare Your Marketing Agency for 2019 w/Jeff Allen
04 Dec 2018
Contributed by Lukas
The year 2019 is right around the corner and now is the perfect time to make some changes to your agency culture. What steps do you need to take for t...
EP 292: Mobile-First Indexing and Progressive Web Apps w/Cindy Krum
15 Nov 2018
Contributed by Lukas
Google is changing at a rapid pace - the top of the SERP doesn't even feature websites anymore! They have been replaced by knowledge graph and other a...
EP 291: Building Reports with Google Data Studio w/Andrew Garberson
12 Nov 2018
Contributed by Lukas
Are you looking to spruce up your marketing reports? Google Data Studio is one of the great marketing reporting tools that marketers seem to overlook....
EP 290: Search & Social Advertising Made Better Together w/Mark Irvine
06 Nov 2018
Contributed by Lukas
When something goes viral on social media, how long before do keyword searches on that topic begin gaining traction? Can search marketers develop a st...
EP 289: Break the Wheel & Question Best Practices w/Jay Acunzo
31 Oct 2018
Contributed by Lukas
The marketing world is filled with advice and ideas from "thought leaders" but just because an "expert" says or writes something, that doesn't mean we...
EP 288: How to Dominate at Local SEO w/Damon Gochneaur
29 Oct 2018
Contributed by Lukas
Wow! What an information-packed show we have for you today! Damon Gochneaur is the founder of Aspiro Agency and the Director of Search at Southwest Me...
EP 287: Talk Triggers - Creating Customers with Word of Mouth w/Jay Baer
15 Oct 2018
Contributed by Lukas
Did you know that in a recent study, it was found that word of mouth resulted in 50-91% of a company's sales - yet most companies don't have a strateg...
EP 286 - Flip the Funnel with Account-Based Marketing w/Sangram Vajre
09 Oct 2018
Contributed by Lukas
We've all seen the traditional marketing funnel or different variations of it. The traditional funnel starts with the awareness stage at the widest pa...
EP 285: Why You Should Optimize Your Marketing w/Hailey Friedman
02 Oct 2018
Contributed by Lukas
We talk a lot on the show about search engine optimization, but how often are you optimizing your overall marketing efforts? Hailey Friedman, the Head...
EP 284: Bullseye Marketing w/Louis Gudema
24 Sep 2018
Contributed by Lukas
Recent research says that over 80% of companies are seriously under-investing when it comes to their marketing. Louis Gudema, author of the new book "...
EP 283: An Introduction to Facebook Analytics w/JD Prater
18 Sep 2018
Contributed by Lukas
Have you heard of Facebook Analytics? Well, chances are you haven't and JD Prater, Director of Growth at Beautiful.AI, says that most marketers aren't...
EP 282: The Google Medic Update w/Ruth Burr Reedy
04 Sep 2018
Contributed by Lukas
Earlier this month, Google released a new update to their core algorithm that many in the SEO industry are labeling "The Google Medic Update". Ruth Bu...
EP 281: What You Need To Know About Google Sponsored Units w/Elizabeth Marsten
28 Aug 2018
Contributed by Lukas
Chances are you've seen (or clicked!) a Google Sponsored Unit and you had no idea what it was. Not a lot is known about Google Sponsored Units as they...
EP 280: The Neuroscience of Storytelling w/Joe Lazauskas
21 Aug 2018
Contributed by Lukas
Joe Lazauskas joins us on the show today to break down a few of the major concepts in his new book "The Storytelling Edge." This book came out earlier...
EP 279: The Importance of Digital Knowledge Management w/Jeff Rohrs
14 Aug 2018
Contributed by Lukas
Over the last year or so, we've all seen a big shift in the search and with the growth of devices like the Amazon Echo and Google Home, it has become ...
How To Drive More Leads To Brick & Mortar Businesses w/Ben Adkins
07 Aug 2018
Contributed by Lukas
Dr. Ben Adkins is a licensed and practicing chiropractor turned Facebook marketer and agency owner. In this special episode, we discuss with Ben about...
EP 277: Demand Generation for 2020 w/Jason Miller
31 Jul 2018
Contributed by Lukas
Over the last eight years, demand generation has undergone a radical change as the tools and techniques have rapidly shifted. Jason Miller, the Head o...
EP 276: How to do Influencer Marketing in 2018 w/Duncan Alney
24 Jul 2018
Contributed by Lukas
We love having our Indianapolis friends in the studio with us for our show and this week, we are joined by Duncan Alney, the founder of Firebelly Mark...
EP 275: Why Facebook Ads Work w/Mojca Zove
19 Jul 2018
Contributed by Lukas
There is always something new with Facebook Ads and so we're learning what's new with Mojca Zove, founder of Super Spicy Media. She runs a Facebook Ad...
EP 274: Everything You Need to Know About Quora Ads w/Joe Martinez
05 Jul 2018
Contributed by Lukas
While most of the advertising conversation is taken up by Facebook and Google, there are some lesser-known channels that can get you some great result...
EP 273: Breaking Down Silos in Marketing Agencies w/Paxton Gray
02 Jul 2018
Contributed by Lukas
Departmental silos are seen as a growing pain for most organizations and Paxton Gray, VP of Operations at 97th Floor, joins us on the show today to he...
EP 272: Differences Between YouTube and Facebook Video Ads w/Cory Henke
26 Jun 2018
Contributed by Lukas
Cory Henke is the CEO and Founder of Variable Media and he just recently spoke at SMX Advanced and SMX West about YouTube and Facebook Video Ads. We c...
EP 271: The Creative Curve w/Allen Gannett
11 Jun 2018
Contributed by Lukas
We've been spoon-fed the notion that creativity only comes from geniuses - either we have that gift or we don't. But Allen Gannett, CEO of Trackmaven,...
EP 270: Busting Common AMP Myths w/Eric Enge
08 Jun 2018
Contributed by Lukas
It has been a while since we had a show focused on Accelerated Mobile Pages (AMP). And it's been a while since we had Eric Enge on the show too, so we...
EP 269: The Importance of Conversion Optimization & Split Testing w/Chris Dayley
05 Jun 2018
Contributed by Lukas
On this episode, we are joined by Chris Dayley, the VP of Testing and Site Optimization at Disruptive Advertising. He has a great background in SEO an...
EP 268: A Beginner's Guide to LinkedIn Ads w/AJ Wilcox
23 May 2018
Contributed by Lukas
Have you experimented with LinkedIn ads before? We haven't and we wanted to learn more, so we reached out to AJ Wilcox who is the founder of B2Linked....
EP 267: The Fun Formula - How to Make Work Fun Again w/Joel Comm
21 May 2018
Contributed by Lukas
The "hustle and grind" lifestyle that we used to hearing and some have bought into is a lifestyle that is unsustainable leading to physical ailments, ...
EP 266: The Importance of Storytelling w/Ashley Ward
16 May 2018
Contributed by Lukas
If you have listened to our show for a while, then you know how much we love the SEMrush tool. It is one of our favorite tools and it is used every da...
EP 265: Facebook Video Ads Best Practices w/Akvile DeFazio
01 May 2018
Contributed by Lukas
This week we're learning how to spruce up our Facebook Ads with video. Akvile DeFazio is the President of AKvertise, Inc. and she is just off her pres...
EP 264: The Go-Giver Influencer w/Bob Burg
25 Apr 2018
Contributed by Lukas
Today we're talking about a little story that tackles the paradox of achieving what you want by focusing on the other person's interests. No, not in a...
EP 263 - Dream Teams - Working Together Without Falling Apart w/Shane Snow
17 Apr 2018
Contributed by Lukas
What can we learn from pirate gangs, buddy cops, Jewish soccer kids and a guy who tried to build a dome over a small town in Vermont? Shane Snow, the ...
EP 262: How to Use Podcasts to Improve Your SEO w/Sherry Bonelli
12 Apr 2018
Contributed by Lukas
It's a little bit like the movie "Inception" on today's show as we're talking about how podcasting helps SEO...on an SEO podcast. Sherry Bonelli, the ...
EP 261: How to Improve Your PPC Campaign with Audiences w/Michelle Morgan
10 Apr 2018
Contributed by Lukas
It's not very often we get an in-studio guest for our show, but we were lucky enough to be joined in-studio by Michelle Morgan of Clix Marketing. Mich...
EP 260: The Marriage of Audience & Intent in Paid Search w/Dan Golden
06 Apr 2018
Contributed by Lukas
Dan Golden is the President and Chief Search Artist at Be Found Online, which has been named as the #1 place to work according to AdAge. He's very pas...
EP 259: Preparing for the Future of Search & SEO w/Jeremiah Smith
19 Mar 2018
Contributed by Lukas
Here in central Indiana, we're tired of this cold. It's been a long winter and so we decided to catch up with Jeremiah Smith of SimpleTiger in Sarasot...
EP 258: Picking the Right Engagement Metrics for SEO w/Cyrus Shepard
16 Mar 2018
Contributed by Lukas
What engagement metrics are you using in your SEO campaign? In this episode, we talk to Cyrus Shepard and get his feedback on that question plus we ta...
EP 257: Building SEO Strategies Around Google Search Quality Evaluator Guidelines w/Phil Singleton
06 Mar 2018
Contributed by Lukas
A couple years ago, Google released their Google Search Quality Evaluator Guidelines - a training and resource document they use for the Search Qualit...
EP 256: The State of Publishing in 2018 w/Loren Baker
28 Feb 2018
Contributed by Lukas
Fifteen years ago, Loren Baker decided to start up a website (or web journal, at the time) called Search Engine Journal and now it has become one of t...
EP 255: 10x Marketing Formula w/Garrett Moon
13 Feb 2018
Contributed by Lukas
Results or Die – that's the philosophy of CoSchedule, an online tool for organizing all of your digital marketing. The CEO and co-founder, Garrett M...
EP 254: Google Local Questions & Answers w/Aaron Weiche
06 Feb 2018
Contributed by Lukas
Last year, Google released a new feature to Google My Business pages called Google Questions and Answers but most business owners have no idea it even...
EP 253: How to Build a Brand Community w/Carrie Melissa Jones
30 Jan 2018
Contributed by Lukas
One topic we have never covered on the show in the past six years is building a community around your brand. Companies large and small have created co...
EP 252: The Future of Search w/Will Critchlow
23 Jan 2018
Contributed by Lukas
The year of 2018 looks to be an exciting year for the search industry and in this episode, we'll talk to Will Critchlow, the Founder and CEO of Distil...
EP 251: Shifting from Google Ads to Facebook Ads w/Susan Wenograd
16 Jan 2018
Contributed by Lukas
We're seeing more and more clients wanting to experiment with Facebook Advertising - but in most organizations, the PPC Manager is being asked to do t...
EP 250: How Voice Search Changes Everything w/Duane Forrester
09 Jan 2018
Contributed by Lukas
"Open the Pod Bay Doors, Hal" - talk about a voice command that caused all sorts of commotion and chaos. Today, however, you probably find yourself as...
EP 249: Become a Better Boss With Radical Candor w/Kim Scott
13 Dec 2017
Contributed by Lukas
Earlier this year, Erin and Tom were sitting at a local networking event and the presenter started talking about this concept called Radical Candor. I...
EP 248: How to Get Buy In (& Budget!) For REAL Content Marketing w/Michael Brenner
05 Dec 2017
Contributed by Lukas
How do you convince your CMO or CEO to do REAL content marketing? And not only that but how do you secure enough budget so that you can produce the co...
EP 247: Using Humor in Your Marketing w/Tom Fishburne
14 Nov 2017
Contributed by Lukas
For the last 15 years, Tom Fishburne has been poking fun at the marketing industry and for the first time he has compiled over 200 of his favorite com...
EP 246: Tips for Starting a Podcast w/Jay Acunzo
07 Nov 2017
Contributed by Lukas
Podcasting is becoming the newest trend in content marketing and we wanted to talk to the host of one of our favorite podcasts, the Unthinkable podcas...
EP 245: Delight Your Customers and Build Customer Loyalty w/Sujan Patel
31 Oct 2017
Contributed by Lukas
Customers aren't as loyal as they used to be but that doesn't mean you can't build customer loyalty, it just means you have to work a little bit harde...
EP 244: Understanding the Google Algorithm w/John Mueller
10 Oct 2017
Contributed by Lukas
You know, this show started over five years ago with a mission to educate our audience on the different areas of digital marketing and our sweet spot ...
EP 243: Tips to Improve Your On-Camera Presence w/David H. Lawrence XVII
06 Oct 2017
Contributed by Lukas
David H. Lawrence XVII is an actor and professional voiceover talent and is best known for his role as Eric Doyle (The Puppet Master villain) in Heroe...