Tom Sherrington discusses his journey in education, from realising his audience through blogging to the challenges of personal branding and public discourse. He shares insights on crafting a personal brand, engaging with an audience, and navigating the online space. Our conversation explores the dynamics of public speaking, blogging, and the impact of social media on personal and professional identity. We also cover topics related to humility, vulnerability, and authenticity in professional development and online presence. Tom shares insights on the challenges of running a school in a tough environment, the importance of honesty and authenticity in blogging, and the significance of professional development in education. He also discusses the need for balance in online presence and the value of experience and authenticity in sharing one's journey. TakeawaysRealising an audience through blogging and social media engagementCrafting a personal brand and navigating public discourseThe impact of social media on personal and professional identityEngaging with an audience and the challenges of public speakingHumility and vulnerability are essential qualities in professional development and online presence.Authenticity and honesty in blogging and online sharing resonate well with the audience.LinksTom Sherrington's blog, "Teacherhead"Tom Sherrington's Twitter profileThe Learning RainforestRosenshine's Principles in ActionWalkthrus websiteThis episode is supported by the International Curriculum Association. Learn more here. Thank you for tuning in, and as always, if you found this episode useful, please share your experience. You can find me online on X (@leaningshane), and LinkedIn. My website is shaneleaning.com and email address is [email protected] Shane's Intensive Leadership Programme at educationleaders.co/intensiveShane Leaning, an organisational coach based in Shanghai, supports school leaders globally. Passionate about empowment, he is the author of the best-selling 'Change Starts Here.' Shane is a leading educational voice in the UK, Asia and around the world.You can find Shane on LinkedIn and Bluesky. or shaneleaning.com Hosted on Acast. See acast.com/privacy for more information.

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