Embodied CEO
Episodes
95- The One Thing Even 8- And 9-Figure Business Owners Are Lacking
01 Aug 2019
Contributed by Lukas
You have to be able to measure your marketing success - otherwise you don't have any! And that means, you have to know your numbers. In this episode, ...
94- My Process For Setting All Business + Personal Goals
30 Jul 2019
Contributed by Lukas
I get a lot of questions about how I manage my time as the CEO of a growing company. So in this episode, I'm sharing the behind-the-scenes goal-settin...
93- The Process Behind Setting Your Ad Budget
25 Jul 2019
Contributed by Lukas
I'm talking you through an in-depth example from one of my IGNITE students: If she wants to make $30K in revenue, what does that mean for her monthly ...
92- When Does It Make Sense To Go Evergreen?
23 Jul 2019
Contributed by Lukas
This is a question I never thought to answer, but it's a common one: "When should I go evergreen with my funnel?" Heads up - it's not about making a c...
91- Is Your Offer The Problem?
18 Jul 2019
Contributed by Lukas
If you're following a proven webinar funnel strategy + your offer is solid, the problem with your funnel is likely (yes, I'm saying it again) - your m...
90- The Mistake I Made In My Org Chart
16 Jul 2019
Contributed by Lukas
Until recently, I had only one touchpoint with my employees. In this episode, I'm detailing why this was a mistake + how I fixed it within a month.
89- Marketing Should Be An Above-The-Line Expense
11 Jul 2019
Contributed by Lukas
Marketing should be an above-the-line expense. You should be intentionally investing in marketing every month. And here's what that means for my busin...
88- Ads Amplify What You Have Already, Not Fix What Isn't Working
09 Jul 2019
Contributed by Lukas
If you have a crappy product or a broken funnel, ads can't help you - because ads can only amplify what's working already, not build your foundation.
87- Retention Rate + Why This Should Matter To You
05 Jul 2019
Contributed by Lukas
You might track your retention rate, your refund rate, or your student success rate - but whatever your business, you have delivery metrics. And here...
86- My #1 Takeaway From Our Launch
02 Jul 2019
Contributed by Lukas
Our course launch was a mega success (we crushed our goals!) - and this episode is about HOW that happened + what you should prioritize in your own l...
85- Mastering Client + Team Relations Virtually
27 Jun 2019
Contributed by Lukas
For virtual teams with virtual clients/customers: I'm sharing the relationship-building "to do's" we've mastered at Hirsh Marketing - with special att...
84- 50+ Years Of Combined Digital Marketing Experience All In One Place - Doors Close Soon!
25 Jun 2019
Contributed by Lukas
My team of 30+ is literally better than me. Can you honestly say that about the people you hire? If not, this episode is for you! (P.S. Doors to IGNI...
83- IGNITE Your Marketing With Strategy + Intention Like Never Before
20 Jun 2019
Contributed by Lukas
There's a science behind marketing that works. And the reason you haven't figured it out yet is this: Until now, no one has offered a course like IGN...
82- Behind-The-Scenes Of Taking A Client From $0 To $1M Revenue In 45 Days
18 Jun 2019
Contributed by Lukas
When you're ready to scale ads (or think you might be), tune into this episode for 3 strategies that led to one client's mega success - with tips for...
81- How We Made A Client $109,000 In 3 days
13 Jun 2019
Contributed by Lukas
One of our clients recently spent less than $500 ad spend to make $100k+ in sales (that's 29,114% ROI)...in 3 days! Tune in to learn the details abou...
80- What creates "true" influence? Here's 3 main things
11 Jun 2019
Contributed by Lukas
The 3 most important things you need to do a.s.a.p. to create "true" influence right now. It's not about good luck, or best timing, or *magic.* There...
79- What Managing Over $12M In Ad Spend / Year Teaches You
06 Jun 2019
Contributed by Lukas
3 major takeaways gathered from our behind-the-scenes management of more than $12M ad spend annually, PLUS a special announcement.
78- Strategically Using Flash Sales In Your Marketing
04 Jun 2019
Contributed by Lukas
A lot of people move through your funnel without purchasing, and too often, you forget about those people! In this episode, I'm sharing 2 flash sale ...
77- What's Working Today For High Ticket Sales Marketing
30 May 2019
Contributed by Lukas
I used to say people need nurturing before they get on the phone with you. But now, we're testing 2 new strategies for marketing to high ticket sales...
76- The One Thing Everyone Needs To Constantly Come Back To In Marketing + Business
28 May 2019
Contributed by Lukas
You and I both know the KEY to success is focusing on one thing at a time, but how? It's all about bringing yourself back (again and again!) to your ...
75- How Do You Prove Your Funnel?
23 May 2019
Contributed by Lukas
Before you scale your funnel, you need to prove that it works! How? You might not like my answer.
74- The Power Of Focusing On Your Delivery (And How This Actually Impacts Your Marketing)
21 May 2019
Contributed by Lukas
Your customers are the foundation of your business, which means how you deliver your product or service can make or break your success - with current...
73- Exact Process To Get $10 Leads Down To $2 With Ads Manager, Kristina
16 May 2019
Contributed by Lukas
Ads Manager Kristina details a new client account that witnessed $10 leads drop to $2... over a few months. Marketing will always work, but often, it...
72- What's Working + Not Working On Facebook Today According To Hirsh Marketing
14 May 2019
Contributed by Lukas
Social media marketing changes on the daily. In this episode, I'm sharing the TOP 3 ad types that are working really well right now, plus two things ...
71- Creating A Strategic Customer Journey For Your Customers + Products
09 May 2019
Contributed by Lukas
Everything you do + everything you make has a purpose. That's why we advise our clients to always, always, always consider the customer journey first...
70- Planning A Launch Budget When You Don't Have Any Data
07 May 2019
Contributed by Lukas
If you're launching for the first time (or if you're launching anything new) and you don't have tried and true data to pull from, this one's for you....
69- Using Facebook Attributions To Maximize Your Ad Results With Ads Manager, Vanessa
02 May 2019
Contributed by Lukas
If you're curious about how to use the data Facebook collects, in this episode I will provide all the clarity you need. Our Ads Manager, Vanessa, det...
68- The Top 2 Reasons Your Ads + Marketing Might Be Failing
30 Apr 2019
Contributed by Lukas
If you have a good product or service, but your funnel isn't "working," or your ads aren't converting then this episode is for you. I'll be walking y...
67- Why I Hired A Bestselling Author To Work With My Team
25 Apr 2019
Contributed by Lukas
I'm no longer the most important person in my company. I'm completely removed from the day-to-day of my business, which means my team members carry t...
66- How To Plan Highly Effective Retargeting Ads
23 Apr 2019
Contributed by Lukas
Re-targeting ads are a Team Hirsh *favorite* ad that we use for our clients because, if you do them right, they are less expensive and more effective...
65- An Inside Look At What We're Doing To Prep For Our Own Launch!
18 Apr 2019
Contributed by Lukas
I'm launching a course in June (it's been a while since I've done my own launch!) and in this episod I'm detailing how we worked backwards from the n...
64- Deep Dive Into Instagram Stories With Senior Strategist, Taylor
16 Apr 2019
Contributed by Lukas
In this episode we're joined by Team Hirsh Senior Strategist, Taylor, to answer a host of questions about Instagram story ads! You've probably notice...
63- Facebook Algorithm Changes
11 Apr 2019
Contributed by Lukas
You've likely noticed that Facebook's algorithm is now favoring meaningful and genuine interactions with its users (specifically likes, comments, and ...
62- Why I Look At My Company As An Investor Now
09 Apr 2019
Contributed by Lukas
In this episode, I'm detailing my transition from thinking about the day-to-day into thinking about my company as an "investor" (rather than a CEO) - ...
61- How Long Will Facebook Ads Work In The Industry?
04 Apr 2019
Contributed by Lukas
After the Facebook/Instagram day-long shutdown a few weeks ago, a lot of people started asking, "How long will ads work on these platforms?" BUT, don...
60- The Facebook Apocolypse Of Ad Account Disapprovals + Shut Downs With Ads Manager, Jordan
02 Apr 2019
Contributed by Lukas
In this SPECIAL GUEST EPISODE ads manager, Jordan, talks all about what you can do when disapprovals + shutdowns happen, plus how to avoid these thin...
59- Behind-The-Scenes Of My Personal Journey From $1M to $3M
28 Mar 2019
Contributed by Lukas
This episode is a behind-the-scenes look at my personal growth journey into running a multi-million dollar company in less than four years.
58- The power of scaling with intention
26 Mar 2019
Contributed by Lukas
This episode is all about scaling with intention, because let's be honest - there's no way to "scale with intention" that doesn't involve making decis...
57- Huge Facebook Change: Campaign budget optimization with Roger
21 Mar 2019
Contributed by Lukas
And in this episode, Senior Strategist Roger is walking you through the "how to's" and what we're seeing on the side of what's working + what's not wi...
56- Don't go silent after a launch
19 Mar 2019
Contributed by Lukas
In this episode I'm jumping into lecture-mode (just a little bit!) to remind you, "Don't go silent after a launch!" and "YES, your devotion to connect...
55- Why I'll always have a remote team
14 Mar 2019
Contributed by Lukas
This episode is a little different from my usual marketing content, but if you're a business owner with 1+ employees, you've likely asked these questi...
54- Our secret podcast ads funnel
12 Mar 2019
Contributed by Lukas
In this episode, I'm detailing a Team Hirsh secret strategy: The Podcast Amplifier Funnel. (My amazing team dreamed this up, and our clients are alrea...
53- Using Instagram Stories strategically
07 Mar 2019
Contributed by Lukas
In this episode I'm detailing 3 ways Instagram stories ads work really well for our clients. HINT: These are things you can start doing today (before,...
52- How to test your messaging in your ads
05 Mar 2019
Contributed by Lukas
People often ask me, "How does your Team create ad creative that converts? Can you share your template?" Now, if you've been following along with me f...
51- The second strategy call we added for all our clients, and why you should do this, too!
28 Feb 2019
Contributed by Lukas
Facebook reporting of your results can be up to 30 percent off. And third party reporting services are often inaccurate, too - or at least frustrating...
50- Small hack to make an ad not look like an ad in the FB feed
26 Feb 2019
Contributed by Lukas
People are trained to ignore ads. (You, too, honestly.) Just like switching the TV channel or changing the radio station, people will simply scroll pa...
49- What you do leading up to the launch is more important than the launch!
21 Feb 2019
Contributed by Lukas
How far in advance do you plan for a launch? And what do you do during the "pre-launch" period? Let me tell you this: What you do + how you show up in...
48- What nobody tells you about selling digital products
19 Feb 2019
Contributed by Lukas
*Today's topic is controversial (and it's different from my usual marketing advice).* Here's the truth: Building an online empire is hard work. Sellin...
47- Hirsh Process Sandbox Testing with Senior Strategist Roger
14 Feb 2019
Contributed by Lukas
*SPECIAL GUEST EPISODE* Wanna get to know Team Hirsh a little better? I'm so excited to introduce the genius behind some of our biggest client account...
46- How many funnels do you need?
12 Feb 2019
Contributed by Lukas
There's a lot of misinformation out there (I know, because I hear the stories of overwhelm + failure all the time). So in this episode, I'm clearing u...
45- Do webinars still work?
07 Feb 2019
Contributed by Lukas
Yes, webinars work - but not for everyone. The better question is - Will a webinar work for YOU? In this episode, I'm answering the ever-prominent que...
44- The difference between marketing a business + marketing a funnel
05 Feb 2019
Contributed by Lukas
In this episode I'm talking about the difference between marketing ONE webinar funnel and marketing your whole business. I'm challenging the "bro mark...
43- Why messaging, copy, and creative is so crucial
29 Jan 2019
Contributed by Lukas
My Team is well-known for ads that convert, but in this episode - I'm talking about our SECRET to why: Team Hirsh includes a full-house creative team!...
42- How to think differently in your marketing
24 Jan 2019
Contributed by Lukas
In this episode, I'm detailing the importance of customized marketing strategy in a busy marketplace. I'm asking the questions, "What can you do diffe...
41- Behind-the-scenes with our director of strategy, Maria Gudelis
22 Jan 2019
Contributed by Lukas
*SPECIAL GUEST EPISODE* with Maria, our Director of Strategy. One of our newer clients had huge success in his first week working with us (think $4k i...
40- The secret behind our hiring that creates massive ROI for clients
17 Jan 2019
Contributed by Lukas
I'm creating a boutique marketing experience for every business owner who works with my team - even though we have 75+ clients! Wanna know how we do i...
39- Why marketing isn't just about the Facebook ads
15 Jan 2019
Contributed by Lukas
Facebook ads are the entrance into your funnel, right? Meaning, they're not the whole strategy start to finish. On today's episode, I'm taking you thr...
38- The importance of scarcity in your marketing + offers
10 Jan 2019
Contributed by Lukas
"I don't want to be spammy and give a deadline." I hear this time and again from potential partners, and.. I totally get that! I don't want you to be ...
37- How to get 15-25 percent more sales from your webinars
08 Jan 2019
Contributed by Lukas
You've done the work to get the right people signed up for your webinar. They watched or they didn't - but now they're on your list! What's next? How ...
36- What sets our million-dollar clients apart
03 Jan 2019
Contributed by Lukas
What separates million-dollar business owners from the rest? I've got insider knowledge on 75+ influencers in this space, and I can tell you - it's no...
36- What sets our million-dollar clients apart
03 Jan 2019
Contributed by Lukas
What separates million-dollar business owners from the rest? I've got insider knowledge on 75+ influencers in this space, and I can tell you - it's no...
35- 2019 Predictions
01 Jan 2019
Contributed by Lukas
Welcome to 2019! In our first episode of the new year, I'm sharing my predictions for what will (and won't) work with digital marketing this year, in ...
34- How to scale your Facebook ads fast
28 Dec 2018
Contributed by Lukas
It can be really tricky to scale ads quickly enough, especially during a live launch. And here's the thing: There's a right way and a wrong way. (If y...
33- The entrepreneur curse that kills your marketing
26 Dec 2018
Contributed by Lukas
The entrepreneur curse that kills your marketing? Those 10,000 new ideas that steal your focus. Now, hear me out: You're an entrepreneur, a visionary....
32 - High ticket sales webinar hack
20 Dec 2018
Contributed by Lukas
If you've got a webinar that leads to a high-ticket program, coaching or services, we've got the funnel HACK that will increase your sales (by 5-10 pe...
31- 4 ninja webinar retargeting ads that will multiply your results
18 Dec 2018
Contributed by Lukas
If you're running ads to a webinar, your primary goal is to increase webinar attendance, right? That's where your sales come from - the people who act...
30 - Why I'm closing my doors for the rest of 2018
14 Dec 2018
Contributed by Lukas
I'm closing the doors to new partners on December 21 (until early next year). That's almost unheard of in the marketing world, but it's a decision you...
29- ANNOUNCEMENT: We are NO longer an agency!
12 Dec 2018
Contributed by Lukas
Hirsh Marketing is making a huge pivot from "ads agency," because we're MORE than an agency (and always have been). In fact, we're shifting our langua...
28- Instagram Ads 101
06 Dec 2018
Contributed by Lukas
Instagram is where it's happening lately. But, not everyone is leveraging this for their marketing strategy - and even fewer people are doing this wel...
27- Tracking your entire customer journey (and why this makes you more money)
04 Dec 2018
Contributed by Lukas
You've heard me say it before: One of my biggest pet peeves with other ads agencies is their narrow-minded focus. Too many marketers look at Facebook ...
26- The Importance of FOCUS in Your Marketing
29 Nov 2018
Contributed by Lukas
You have 901 ideas for your business (or worse, you have more than one business). Once you begin one thing, you start another, and another. But what i...
25- The 3 Factors You're Always Paying Attention to When You Market Your Sales Funnels
27 Nov 2018
Contributed by Lukas
Don't ditch your latest product or service, only because your ads aren't converting to sales! What if it has nothing to do with your offer and everyth...
24- Will my ads costs go up during the holidays?
21 Nov 2018
Contributed by Lukas
Will your ad costs go up during the holidays? Should you just TURN OFF ads for November/December? My answer is yes and no. In this episode I'm talking...
23- Who should be running your ads?
19 Nov 2018
Contributed by Lukas
How do you know when you're ready to hire out ads? And do you hire one ads manager, or work with an agency, or create an in-house marketing team? In t...
22- Setting Up Your Ads For Holiday Promotions
15 Nov 2018
Contributed by Lukas
You know the holidays are a momentous time for business - but there are a few keys to successful promotions that sell. This podcast is all about how t...
21- An Inside Look At How Hirsh Marketing Ads Managers Are Trained
13 Nov 2018
Contributed by Lukas
Running ads is not rocket science. The hard part is growing a team to manage results as you're scaling your business without dropping the ball. This i...
20- Challenges vs. Webinars: Which One Should You Do?
08 Nov 2018
Contributed by Lukas
In this episode we're defining the main differences between challenge + webinar funnels, offering examples for when you might use both, and asking the...
19- Customizing Your Marketing to YOUR Ideal Client
06 Nov 2018
Contributed by Lukas
In this episode you'll hear examples of some successful funnel and ad strategies and why they probably WON'T work for you and your ideal client. You'l...
18- Why Scaling Ads Isn't Only About Your Budget
01 Nov 2018
Contributed by Lukas
On this episode of the podcast I'm explaining two ways of scaling your ads. Vertical scaling is what you're already familiar with. It's the more, more...
17- ONE AD THAT PRODUCED 10,000% ROI
30 Oct 2018
Contributed by Lukas
You're looking for an easy, cheap Facebook ad that's crazy effective, right? (I hear that request so often in the online space!) Well, here it is. In ...
16- What If My Ad Is Not Converting?
25 Oct 2018
Contributed by Lukas
In this episode I'm sharing a Team Hirsh philosophy: It's less about IF your ad will be successful and more about WHEN. Before you shut down a campaig...
15- The Difference Between Successful Marketers and Failing Marketers (playing the long game)
23 Oct 2018
Contributed by Lukas
Wanna know the KEY difference between successful businesses and ones that fail right out the gate? A lot people don't understand this, even though the...
14- A Hidden Audience Almost Everyone Should Be Using
18 Oct 2018
Contributed by Lukas
Data reports don't have to be scary! And actually, they're vital to the successful growth of your business. Data is the end-all-be-all for making deci...
13- Top Mistakes People Make When Launching A Campaign
16 Oct 2018
Contributed by Lukas
Planning a live launch for a new offering? Every second of a live launch is super crucial so this episode is for you. I'm diving deep into an example ...
12- Everything You Need To Be Looking At Weekly In Your Marketing
11 Oct 2018
Contributed by Lukas
Data reports don't have to be scary! And actually, they're vital to the successful growth of your business. Data is the end-all-be-all for making deci...
11- How To Use Facebook Lives In Your Marketing
09 Oct 2018
Contributed by Lukas
You've heard me say this before: Facebook Live video is a crucial marketing tool for your business. And if you're not already, you should be going liv...
10- Our Secret Webinar Funnel
04 Oct 2018
Contributed by Lukas
Ready to have your mind blown? In this episode, I'm sharing our SECRET step-by-step process to creating webinar funnels! Team Hirsh is all about retar...
9- What You Need To Be Tracking Daily With Your Facebook Ads
02 Oct 2018
Contributed by Lukas
In this episode, I explain what The Hirsh Team does differently than any other ads agency or third party software out there: manual, daily tracking fo...
8- The Key To Successful Sales Ads During A Live Launch
27 Sep 2018
Contributed by Lukas
How do you leverage sales ads during a live launch? This episode is packed with value! Learn the keys to running successful sales ads during a live la...
7- Inside Scoop: The Golden Ticket To Making Your Ads Successful No Matter What
25 Sep 2018
Contributed by Lukas
What is the golden ticket to making ads successful no matter what? In this episode, you will get the inside scoop: we dive into case studies and talk ...
6- Behind The Scenes: The Hirsh Process: Step 5 - Scale & Optimize
20 Sep 2018
Contributed by Lukas
Here we take a look at your customer's journey as a whole as we cover the FIFTH step of The Hirsh Process, which is Scaling and Optimizing. Dive deep ...
5- Behind The Scenes: The Hirsh Process: Step 4 - Make Money
18 Sep 2018
Contributed by Lukas
You've got your customer journey down, your ads and funnel are working up until this point - and now it's time for the sales… How can you connect wi...
4- Behind The Scenes: The Hirsh Process: Step 3 - Lead Generation
13 Sep 2018
Contributed by Lukas
In today's episode, we are going to discuss STEP THREE of The Hirsh Process: Lead Generation. Find out how our process for creating a lead generation ...
3- Behind The Scenes: The Hirsh Process: Step 2
09 Sep 2018
Contributed by Lukas
Everybody likes to talk about value, content and focusing on connections...very few people actually systematically apply it to their marketing. In tod...
2- Behind The Scenes: The Hirsh Process: Step 1
09 Sep 2018
Contributed by Lukas
People are attracted to people and emotions, so in this episode, we cover the FIRST step of The Hirsh Process, Strategize, and what this step has to d...
1- Behind The Scenes: The Hirsh Process
09 Sep 2018
Contributed by Lukas
Welcome to The Hirsh Marketing Underground Podcast! We're diving into what makes us the best Facebook Ad Agency out there: listen to an overview of th...
Welcome to The Hirsh Marketing Underground Podcast
31 Aug 2018
Contributed by Lukas
Welcome to The Hirsh Marketing Underground Podcast. ATTENTION Innovators, Influencers, Creators and Game-Changing Entrepreneurs: Your internet dominat...