Embodied CEO

195 - Influencer or Influential Entrepreneur?

07 Jul 2020

Contributed by Lukas

Here's a question you might never have asked yourself: are you an influencer, or an influential entrepreneur? Now traditionally, many of my clients fa...

194 - The 5 Keys To Massive Marketing Success

02 Jul 2020

Contributed by Lukas

In this episode of The Hirsh Marketing Underground Podcast I'm diving in to my five keys to massive marketing success. These are essential foundationa...

193 - How Do I Reach More Of My Target Audience

30 Jun 2020

Contributed by Lukas

"How do I reach more of my target audience?"  Creating goal-breaking ads and reaching your perfect audience are NOT the result of using any special '...

192 - If You Care About Your Business You'll Prioritize This

25 Jun 2020

Contributed by Lukas

Today I'm diving into a topic that is priceless and will change your life, change your business and make marketing (and selling!) easier forever. If y...

191 - Why Are My Leads Not Converting To Buyers

23 Jun 2020

Contributed by Lukas

Today, I'm going to talk about a difficult scenario:  What to do when your leads aren't converting to buyers.  If you're in this situation, don't ru...

190 - Common Challenges When Scaling Ads

18 Jun 2020

Contributed by Lukas

Hate to break it to you, but you can't just let your Facebook ads sit for months and months and expect them to magically "work".  Scaling doesn't com...

189 - What To Expect With Lower Ticket Offers

16 Jun 2020

Contributed by Lukas

Today I want to talk through the purpose of lower ticket offers because lately I've been seeing a lot of success with what we call "SLO" or self liqui...

188 - Your First 90 Days Running Ads To A New Funnel Or Offer

11 Jun 2020

Contributed by Lukas

A very common marketing question I get is, "When will I see results?" Are we talking a year? A month?  Six months?  I think it's safe to say that wh...

187 - When Do I Increase My Ad Spend?

09 Jun 2020

Contributed by Lukas

This is a common marketing question new + experienced business owners ask: When Do I Increase My Ad Spend?  It's a bit more complicated than "Increas...

186 - The Importance Of Truly Knowing Your Customer

02 Jun 2020

Contributed by Lukas

Over half the time when marketing isn't working, it's because of MESSAGING.  You could have the best strategy in the world and it wouldn't matter if ...

185 - My "Secret Sauce" To Keeping 95%+ Of Our Clients

28 May 2020

Contributed by Lukas

Lately, a lot of people have been asking me one question over and over again, "Emily, what is your secret to keeping a 95%+ client retention rate?"  ...

184 - If You're Not Willing To Fail You're Doing It Wrong

26 May 2020

Contributed by Lukas

Are you afraid of failure?   I'm willing to bet that the majority of people in this world are afraid of failure too. In my opinion, there's nothing ...

183 - Things You Can Do To Better Market Your Business

21 May 2020

Contributed by Lukas

Let's go back to the basics.  They might be foundational things, but they are extremely important to focus on because honestly, most success in marke...

182 - Why LIVE Webinars Are CRUSHING It Right Now!

19 May 2020

Contributed by Lukas

I've been really excited lately. Why? Because live webinars are CRUSHING IT right now!  Any dedicated business owner or serious entrepreneur should b...

181 - Market To What Your Audience Wants

14 May 2020

Contributed by Lukas

What is the most important thing in marketing? For me, it has to be MESSAGING. You've got your targeting, strategy, and offer down... but none of that...

180 - The Danger Of Distraction In A Crisis

12 May 2020

Contributed by Lukas

One of the most important things that you can do in your business is stay focused. I'm huge on focus. Stay focused on one offer, one funnel, one strat...

179 - Why Your Free Content Should Be Worth Paying For

07 May 2020

Contributed by Lukas

One of the most important parts of marketing is actually the free "value" content you share with your audience. Because, if your free content is good ...

178 - The True Entrepreneurs Will Be Exposed

05 May 2020

Contributed by Lukas

A "true" entrepreneur doesn't let anything get in the way of making things work - even a financial crisis.  In this episode, I'll explain WHY, plus h...

177 - How I'm Leveraging This Time To Become A Stronger Business + Person

30 Apr 2020

Contributed by Lukas

Lots of people have asked how I'm "doing it all" right now. And like you, I don't really have another option but to show up! I could easily crumble un...

176 - Your CFO Shouldn't Be The Only One Who Knows Your Numbers

28 Apr 2020

Contributed by Lukas

I'm noticing lots of successful entrepreneurs realize for the first time… They really don't know their numbers! (If this is you, please know this do...

175 - Tips On Running Your Team & Business Online

23 Apr 2020

Contributed by Lukas

With so many people bringing their business online, I've received a lot of questions about how I run my team of 20+ employees virtually…  This epis...

174 - Test, Refine, Repeat

21 Apr 2020

Contributed by Lukas

Curious about the experience of being a Hirsh Marketing client?    In this episode, I'm sharing a behind-the-scenes look at The Hirsh Process in act...

173 - Why You Can't Automate Everything

16 Apr 2020

Contributed by Lukas

There's a lot of hype around automated content… because it's an incredible time-saver, especially before you have a support team.   But you can't a...

172 - From Wanting To Pause Ads To 284% Return On Ad Spend

14 Apr 2020

Contributed by Lukas

When COVID-19 started to shut down the US, a handful of our clients wanted to pull back, shut down ads, and wait it out. Because that sounds easier, r...

171 - Giving And Receiving Feedback As A Leader

09 Apr 2020

Contributed by Lukas

Feedback (positive + negative!) from your Team is vital to your success. And if you want QUALITY feedback from the people you're paying…  You have ...

170 - Using Content In The Sales Step Of Your Funnel

07 Apr 2020

Contributed by Lukas

Most advertisers (including my team) use standard retargeting ads… But in this episode, I'll show you how we're using podcast content to retarget po...

169 - Warming Up For A Launch

02 Apr 2020

Contributed by Lukas

There's one common thread with nearly all of our most successful client launches… Marketing strategy that includes the pre-launch phase. The "pre-la...

168 - Strategy For A Newer Ad Account

31 Mar 2020

Contributed by Lukas

If you're just starting to run ads on Facebook, you don't have a lot of pixel data to lean into - meaning, Facebook is still learning how to optimize ...

167 - Reporting Transparency

26 Mar 2020

Contributed by Lukas

The #1 thing people get wrong with ads is… REPORTING.  Because, it's actually really hard to get accurate reports to explain exactly what happens t...

166 - Special Edition 7 - The 5 Crucial Tactics During Scary Economic Times

24 Mar 2020

Contributed by Lukas

Welcome to the final episode in our SPECIAL EDITION podcast series about how to market your online business in a time of crisis. (This series comes in...

165 - Special Edition 6 - How To Leverage This Time If Sales Are Down

23 Mar 2020

Contributed by Lukas

Welcome to the sixth episode in our SPECIAL EDITION podcast series about how to market your online business in a time of crisis. (This series comes in...

164 - Special Edition 5 - How To Serve Your Community + Still Make Money During Crisis

22 Mar 2020

Contributed by Lukas

Welcome to the fifth episode in our SPECIAL EDITION podcast series about how to market your online business in a time of crisis. (This series comes in...

163 - Special Edition 4 - Leadership In Chaos

21 Mar 2020

Contributed by Lukas

Welcome to the fourth episode in our SPECIAL EDITION podcast series about how to market your online business in a time of crisis. (This series comes i...

162 - Special Edition 3 - Following Data Vs Emotions

20 Mar 2020

Contributed by Lukas

Welcome to the third episode in our SPECIAL EDITION podcast series about how to market your online business in a time of crisis. (This series comes in...

161 - Special Edition 2 - Marketing During A Time Of Panic

19 Mar 2020

Contributed by Lukas

Welcome to the second episode in our SPECIAL EDITION podcast series about how to market your online business in a time of crisis. (This series comes i...

160 - Special Edition 1 - The Importance Of Being Able To Pivot & Adjust

18 Mar 2020

Contributed by Lukas

Welcome to the first episode in our SPECIAL EDITION podcast series about how to market your online business in a time of crisis. (This series comes in...

159 - Don't "Change Everything" If Something Isn't Working

12 Mar 2020

Contributed by Lukas

When things aren't working (in life or business!), sometimes our "best" solution in the biggest, most emotional moments is to throw everything away an...

158 - Why Authentic Marketing Will Make Or Break You

10 Mar 2020

Contributed by Lukas

This is a reminder for me and for everyone else… DO NOT mold yourself into something you were never meant to become.  Stretch yourself, yes. Get ou...

157 - Why Being More Specific In Your Communication Matters

05 Mar 2020

Contributed by Lukas

Miscommunication happens when you're not specific enough. And this is true in the communication with your team, your spouse, your kids… and in your ...

156 - Leaning On The Pixel Data + Algorithms

03 Mar 2020

Contributed by Lukas

There's a few new-ish trends happening with Facebook ads…  In this episode I'll explain why Facebook prefers you lean into their algorithm (v fight...

155 - How To Ensure Your ICA Connects With Your Offer

27 Feb 2020

Contributed by Lukas

The best marketing strategies consider their audience above all else. If you want marketing that "works," your audience has to become your top priorit...

154 - Embracing Business Cycles

25 Feb 2020

Contributed by Lukas

Eternal business growth is impossible. Growing is only one phase in your journey to business success! You also need to embrace the slow-down seasons f...

153 - Retargeting Mistakes You May Not Think About

20 Feb 2020

Contributed by Lukas

Retargeting ads are a sexy topic in the digital marketing world - because, when they're done right, they work really well! But, I see a lot of entrepr...

152 - The Problem With The Paid Challenges Fad

18 Feb 2020

Contributed by Lukas

In the last six months, a new marketing strategy has popped up inside the online influencer + digital marketing community…   It's called, "The Pai...

151- Organic Or Paid Traffic?

13 Feb 2020

Contributed by Lukas

This is a common marketing question new + experienced business owners ask: Should I focus on organic or paid marketing first? My answer is not unusual...

150- Strategies For Marketing Live Events

11 Feb 2020

Contributed by Lukas

Thinking about planning a live event in 2020? In this episode, I'm taking you step-by-step through my thought process, including what works + doesn't ...

149- Nurturing In Your Marketing

06 Feb 2020

Contributed by Lukas

The reality is, most of your sales will come from someone who has multiple touch points with your brand. But not everyone strategizes for this! My com...

148- Very Few Entrepreneurs Are Able To Do This

04 Feb 2020

Contributed by Lukas

Very few entrepreneurs are able to have the level of focus necessary to master + scale a marketing strategy. Because, quite frankly - it's hard to whi...

147- Ignite Your Impact Is Here!

30 Jan 2020

Contributed by Lukas

My new book, "Ignite Your Impact," is out today! This 100+ page explanation of "holistic" marketing strategy is the culmination of 5+ years in the dig...

146- Entrepreneur Intuition

28 Jan 2020

Contributed by Lukas

If you're the CEO of your company, you've likely used what I'm calling,  "entrepreneur intuition," to get there. (And if you're not quite "there" yet...

145- Let Your Numbers Tell A Story

23 Jan 2020

Contributed by Lukas

You know you need to track data to know whether your marketing efforts matter… But, do you know which numbers to track + WHY? Every metric you (or y...

144- Your Marketing Is Only As Strong As Your Foundation

21 Jan 2020

Contributed by Lukas

Any marketing strategy you execute is only as strong as your foundation. Because, your foundation is everything. If you layer marketing strategies (ev...

143- Never Launch An Ad Before Defining This

16 Jan 2020

Contributed by Lukas

You should never launch any marketing campaign without first defining your GOAL numbers… even if you're selling something for the first time + have ...

142- Do I Have To Niche?

14 Jan 2020

Contributed by Lukas

If you're an entrepreneur of any kind, you likely have a hard time giving up on possibility. This is both your greatest gift + your most detrimental w...

141- The Formula To Successful Marketing

09 Jan 2020

Contributed by Lukas

Marketing that converts requires only 3 things… a stand-out offer, messaging that connects, and unique, custom-built strategy. That's it! No fancy "...

140- The Importance Of Urgency In Your Ads + Marketing

07 Jan 2020

Contributed by Lukas

"Why is Hirsh Marketing different?" It all comes down to urgency… but not in the way you think. I'm talking about urgency with your decision-making ...

139- The Massive Mistake In Not Constantly Building Your Warm Audience

02 Jan 2020

Contributed by Lukas

You want consistent sales, right? We all do. But in order to have consistent sales, YOU have to be consistent in your marketing - especially with buil...

138- Be Extremely Obvious With The Steps In Your Funnel

31 Dec 2019

Contributed by Lukas

You might think you're being obvious about what you sell + how someone can purchase… but you're likely not (OR, you can be even more obvious!). If y...

137- Don't Ignore Your Nurturing + Retention

26 Dec 2019

Contributed by Lukas

Before you get too far into planning your "2020 business goals," I want to remind you… Don't forget to nurture those leads you bring in (and therefo...

136- The Microwebinar Strategy

24 Dec 2019

Contributed by Lukas

The challenge with high-ticket sales is that the person buying is unlikely to watch an hour-long webinar. But then, how do you provide enough "nurturi...

135- The Huge Epiphany I Had Managing My Team

19 Dec 2019

Contributed by Lukas

In 4+ years in business, I've struggled to really outsource marketing from myself… because "nobody can do it like me," right? WRONG. And in this epi...

134- Simplifying + Connecting Everything In Your Marketing

17 Dec 2019

Contributed by Lukas

If you ask me about the 2020 goals for my business, all I have to say is… I want to simplify everything + make it even better! Here's what I mean: L...

133- The Importance Of Listening To Your Customer + Audience

12 Dec 2019

Contributed by Lukas

The foundation to any successful marketing strategy is… listening to YOUR customer (and responding to the feedback). That's how I've built my compan...

132- Seasons in Business

10 Dec 2019

Contributed by Lukas

No one tells you that business has both… seasons of growth + hard seasons where you need to recalibrate (where you're NOT hitting $$ goals maybe). T...

131- The Difference Between Cold, Warm, And Hot Traffic

05 Dec 2019

Contributed by Lukas

You know the difference between cold, warm, and hot traffic… but do you know which marketing strategies work best for each? In this episode I'll exp...

130- The Danger Of Listening To People Who Teach Marketing One Way

03 Dec 2019

Contributed by Lukas

It seems simple to replicate what works for someone else, but let me offer a few words of caution… There's a real danger to following the advice of ...

129- Marketing Simplified: The Rule of One

29 Nov 2019

Contributed by Lukas

Marketing is not as complex as people say. Here's a simpler way to think through your marketing… especially if you're making less than $1M in revenu...

128- The Danger Of Having Too Many Affiliates

26 Nov 2019

Contributed by Lukas

Last quarter we had two separate clients live launch with 300+ affiliates each. (These are big client accounts, but that's still A LOT of affiliates.)...

127- Why I (Pretty Much) Quit My Personal Social Media

21 Nov 2019

Contributed by Lukas

I've been off social media for 1 month now, and I've never been more present in my life + business. It sounds like a dramatic change (especially for t...

126- Stop Buying Into The Marketing Noise

19 Nov 2019

Contributed by Lukas

There's a lot of talk about the "Next Best Thing!" in marketing. And you'll notice, it's different depending on who you're talking to (and what they'r...

125- The Big Problem With An In-House Ads Team

14 Nov 2019

Contributed by Lukas

There's a trend happening right now in online business where entrepreneurs are choosing to build out in-house marketing teams v hire an agency. But ho...

124- Everyone Has A Funnel

12 Nov 2019

Contributed by Lukas

Everyone has a funnel, because a "funnel" is just a customer's journey to buying something. If you have a business and sell something online, you have...

123- Why I Doubled My Team's Paid Vacation Time

09 Nov 2019

Contributed by Lukas

I used to expect my team to work basically all the time… like me. But, I learned the hard way - that's actually to my company's detriment. In this e...

122- The #1 Weakness Of Most Entrepreneurs + Marketers

05 Nov 2019

Contributed by Lukas

Your 'brand new idea' or this 'once-in-a-lifetime opportunity' might feel like the next best thing, but watch out.  If you keep following every good ...

121- What Going On Vacation Will Teach You About Your Business

31 Oct 2019

Contributed by Lukas

Taking a week-long vacation to write my book helped me realize the areas in my company where I'm acting as a bottleneck. And you never want to be a bo...

120- Why You Can't Market Just Anything

29 Oct 2019

Contributed by Lukas

There's an old saying in the marketing world, "With good marketing, you can sell anything!" And here's my 15-minute speech about why that's WRONG. Yes...

119- How I Wrote A Book In 2.5 Days

24 Oct 2019

Contributed by Lukas

I wrote a book within 2.5 days on a quick trip to Hawaii! And this episode is all about HOW, the pre-planning that made it possible, the immense numbe...

118- The Customer Is Not Always Right

22 Oct 2019

Contributed by Lukas

You are the expert - not your client or customer. That's why you have a job! That's why people hire you. So no, your customer is NOT always right. If ...

117- Warming Up Your Audience For Launches

17 Oct 2019

Contributed by Lukas

The people who regularly engage + connect with their warm audience (i.e. email list, social media followers, podcast listeners) generally CRUSH their ...

116- Protecting Your Time + Energy As A CEO

15 Oct 2019

Contributed by Lukas

Nobody talks about the detailed ups + downs of growing a MULTI-million dollar business… but, we need to start! Because it's not as 'pretty' as growi...

115- Facebook Apocalypse + Account Shut Downs

10 Oct 2019

Contributed by Lukas

I'm diving into the huge RED FLAGS for ads + landing pages (i.e. what not to include in your messaging), plus walking you through a short list of what...

114- Behind-The-Scenes: Team Hirsh Launch Planning

08 Oct 2019

Contributed by Lukas

I'm detailing our behind-the-scenes launch prep for the second round of IGNITE. Of course, I use The Hirsh Process in my business, too - so you'll get...

113- Marketing Is Often About Pivoting + Adjusting

03 Oct 2019

Contributed by Lukas

Goal-breaking ads are NOT the result of finding the best audiences, using the latest 'ninja' strategies, and knowing the best technique… Those thing...

112- Treat All Your Business Relationships This Way

01 Oct 2019

Contributed by Lukas

Not every CEO is a good leader - but it's a skill you can learn! And in this episode, I'm detailing one of the most important leadership lessons I've ...

111- A Mistake People Are Making Tracking Ad Results

26 Sep 2019

Contributed by Lukas

Tracking your immediate results is one thing (i.e. what's happened in one week?). But tracking long-term + cross-checking with third party systems is ...

110- People Don't Pay For Information, They Pay For Results

24 Sep 2019

Contributed by Lukas

You can find basically anything on the internet at this point. And yet, your followers read your emails, and ask you questions, and buy your courses.....

109- When + Why You Need A Marketing Team

19 Sep 2019

Contributed by Lukas

There comes a point in business when you're ready to hire out your marketing - but when? And how do you know when you're ready? I'll answer that quest...

108- Life Behind-The-Scenes Of Growing A Multimillion Dollar Business

17 Sep 2019

Contributed by Lukas

In my longest podcast episode to-date (30 minutes!), I'm taking you behind-the-scenes of my day-to-day life + business, to explain how I "balance" a f...

107- What If I'm Not Selling To Every Lead On My List?

12 Sep 2019

Contributed by Lukas

"What if I'm not selling to every lead on my list? Do I create a downsell/upsell offer?" My advice is - not immediately! It's a mistake to shift your ...

106- "How Have You Built This Company In Less Than 4 Years?" Here's How.

10 Sep 2019

Contributed by Lukas

If you're an entrepreneur who hates feeling boxed in by calendars, schedules, systems, processes… you're normal - but you really need those things t...

105- The Importance Of Having Realistic Marketing Goals

05 Sep 2019

Contributed by Lukas

Wondering how to make "realistic" ads projections for your company? Start with the numbers (your numbers!) - and move backwards. Here's how.

104- Is The Problem Ads... Or Your Funnel?

03 Sep 2019

Contributed by Lukas

Marketing is an intricate puzzle of moving parts. And sometimes it's confusing to pinpoint the exact "problem" that needs fixed… Is it the ads or yo...

103- STOP Constantly Changing Your Strategy

29 Aug 2019

Contributed by Lukas

Let's say your new funnel isn't converting yet - at least not in the way you'd planned. How long do you wait to re-strategize? I'm answering this ques...

102- When Will I Start To See Results With My Ads?

27 Aug 2019

Contributed by Lukas

When will you start to see results with your ads? In this episode I'm detailing how we answer this question for our Hirsh Partners.

101- The Difference Between Warm Traffic + Cold Traffic Conversions

22 Aug 2019

Contributed by Lukas

Warm + cold traffic convert differently. That doesn't mean your cold traffic funnel doesn't or won't work - it means you need to think about it differ...

100- Celebrating 100 Episodes With A Brand New Offering!

20 Aug 2019

Contributed by Lukas

I'm frustrated with the lack of high-quality options in marketing for growing businesses, so - to celebrate EPISODE 100 of the podcast, I'm introducin...

99- The Mistake I Made That Cost My Company A Lot Of Money

15 Aug 2019

Contributed by Lukas

I messed up a few months ago by ditching my own processes. And my company is still cleaning up my mess, plus paying to fix the mistake. Here's what ha...

98- Value > Selling

13 Aug 2019

Contributed by Lukas

I'm diving into a hot topic: the importance of value-first marketing. I've been preaching this message from the very start - but here's a little more ...

97- Be Polarizing In Your Marketing

08 Aug 2019

Contributed by Lukas

In the increasingly saturated world of online courses + coaching programs, polarization is the only thing that works. But, YOU have to be clear about ...

96- The Huge Red Flag With "Guaranteeing" Ad Results

06 Aug 2019

Contributed by Lukas

Be careful signing a contract or making a purchase of anything with a "results guarantee" on the price tag - especially if it comes with a timeframe. ...