Embodied CEO

167 - Reporting Transparency

26 Mar 2020

Contributed by Lukas

The #1 thing people get wrong with ads is… REPORTING.  Because, it's actually really hard to get accurate reports to explain exactly what happens t...

166 - Special Edition 7 - The 5 Crucial Tactics During Scary Economic Times

24 Mar 2020

Contributed by Lukas

Welcome to the final episode in our SPECIAL EDITION podcast series about how to market your online business in a time of crisis. (This series comes in...

165 - Special Edition 6 - How To Leverage This Time If Sales Are Down

23 Mar 2020

Contributed by Lukas

Welcome to the sixth episode in our SPECIAL EDITION podcast series about how to market your online business in a time of crisis. (This series comes in...

164 - Special Edition 5 - How To Serve Your Community + Still Make Money During Crisis

22 Mar 2020

Contributed by Lukas

Welcome to the fifth episode in our SPECIAL EDITION podcast series about how to market your online business in a time of crisis. (This series comes in...

163 - Special Edition 4 - Leadership In Chaos

21 Mar 2020

Contributed by Lukas

Welcome to the fourth episode in our SPECIAL EDITION podcast series about how to market your online business in a time of crisis. (This series comes i...

162 - Special Edition 3 - Following Data Vs Emotions

20 Mar 2020

Contributed by Lukas

Welcome to the third episode in our SPECIAL EDITION podcast series about how to market your online business in a time of crisis. (This series comes in...

161 - Special Edition 2 - Marketing During A Time Of Panic

19 Mar 2020

Contributed by Lukas

Welcome to the second episode in our SPECIAL EDITION podcast series about how to market your online business in a time of crisis. (This series comes i...

160 - Special Edition 1 - The Importance Of Being Able To Pivot & Adjust

18 Mar 2020

Contributed by Lukas

Welcome to the first episode in our SPECIAL EDITION podcast series about how to market your online business in a time of crisis. (This series comes in...

159 - Don't "Change Everything" If Something Isn't Working

12 Mar 2020

Contributed by Lukas

When things aren't working (in life or business!), sometimes our "best" solution in the biggest, most emotional moments is to throw everything away an...

158 - Why Authentic Marketing Will Make Or Break You

10 Mar 2020

Contributed by Lukas

This is a reminder for me and for everyone else… DO NOT mold yourself into something you were never meant to become.  Stretch yourself, yes. Get ou...

157 - Why Being More Specific In Your Communication Matters

05 Mar 2020

Contributed by Lukas

Miscommunication happens when you're not specific enough. And this is true in the communication with your team, your spouse, your kids… and in your ...

156 - Leaning On The Pixel Data + Algorithms

03 Mar 2020

Contributed by Lukas

There's a few new-ish trends happening with Facebook ads…  In this episode I'll explain why Facebook prefers you lean into their algorithm (v fight...

155 - How To Ensure Your ICA Connects With Your Offer

27 Feb 2020

Contributed by Lukas

The best marketing strategies consider their audience above all else. If you want marketing that "works," your audience has to become your top priorit...

154 - Embracing Business Cycles

25 Feb 2020

Contributed by Lukas

Eternal business growth is impossible. Growing is only one phase in your journey to business success! You also need to embrace the slow-down seasons f...

153 - Retargeting Mistakes You May Not Think About

20 Feb 2020

Contributed by Lukas

Retargeting ads are a sexy topic in the digital marketing world - because, when they're done right, they work really well! But, I see a lot of entrepr...

152 - The Problem With The Paid Challenges Fad

18 Feb 2020

Contributed by Lukas

In the last six months, a new marketing strategy has popped up inside the online influencer + digital marketing community…   It's called, "The Pai...

151- Organic Or Paid Traffic?

13 Feb 2020

Contributed by Lukas

This is a common marketing question new + experienced business owners ask: Should I focus on organic or paid marketing first? My answer is not unusual...

150- Strategies For Marketing Live Events

11 Feb 2020

Contributed by Lukas

Thinking about planning a live event in 2020? In this episode, I'm taking you step-by-step through my thought process, including what works + doesn't ...

149- Nurturing In Your Marketing

06 Feb 2020

Contributed by Lukas

The reality is, most of your sales will come from someone who has multiple touch points with your brand. But not everyone strategizes for this! My com...

148- Very Few Entrepreneurs Are Able To Do This

04 Feb 2020

Contributed by Lukas

Very few entrepreneurs are able to have the level of focus necessary to master + scale a marketing strategy. Because, quite frankly - it's hard to whi...

147- Ignite Your Impact Is Here!

30 Jan 2020

Contributed by Lukas

My new book, "Ignite Your Impact," is out today! This 100+ page explanation of "holistic" marketing strategy is the culmination of 5+ years in the dig...

146- Entrepreneur Intuition

28 Jan 2020

Contributed by Lukas

If you're the CEO of your company, you've likely used what I'm calling,  "entrepreneur intuition," to get there. (And if you're not quite "there" yet...

145- Let Your Numbers Tell A Story

23 Jan 2020

Contributed by Lukas

You know you need to track data to know whether your marketing efforts matter… But, do you know which numbers to track + WHY? Every metric you (or y...

144- Your Marketing Is Only As Strong As Your Foundation

21 Jan 2020

Contributed by Lukas

Any marketing strategy you execute is only as strong as your foundation. Because, your foundation is everything. If you layer marketing strategies (ev...

143- Never Launch An Ad Before Defining This

16 Jan 2020

Contributed by Lukas

You should never launch any marketing campaign without first defining your GOAL numbers… even if you're selling something for the first time + have ...

142- Do I Have To Niche?

14 Jan 2020

Contributed by Lukas

If you're an entrepreneur of any kind, you likely have a hard time giving up on possibility. This is both your greatest gift + your most detrimental w...

141- The Formula To Successful Marketing

09 Jan 2020

Contributed by Lukas

Marketing that converts requires only 3 things… a stand-out offer, messaging that connects, and unique, custom-built strategy. That's it! No fancy "...

140- The Importance Of Urgency In Your Ads + Marketing

07 Jan 2020

Contributed by Lukas

"Why is Hirsh Marketing different?" It all comes down to urgency… but not in the way you think. I'm talking about urgency with your decision-making ...

139- The Massive Mistake In Not Constantly Building Your Warm Audience

02 Jan 2020

Contributed by Lukas

You want consistent sales, right? We all do. But in order to have consistent sales, YOU have to be consistent in your marketing - especially with buil...

138- Be Extremely Obvious With The Steps In Your Funnel

31 Dec 2019

Contributed by Lukas

You might think you're being obvious about what you sell + how someone can purchase… but you're likely not (OR, you can be even more obvious!). If y...

137- Don't Ignore Your Nurturing + Retention

26 Dec 2019

Contributed by Lukas

Before you get too far into planning your "2020 business goals," I want to remind you… Don't forget to nurture those leads you bring in (and therefo...

136- The Microwebinar Strategy

24 Dec 2019

Contributed by Lukas

The challenge with high-ticket sales is that the person buying is unlikely to watch an hour-long webinar. But then, how do you provide enough "nurturi...

135- The Huge Epiphany I Had Managing My Team

19 Dec 2019

Contributed by Lukas

In 4+ years in business, I've struggled to really outsource marketing from myself… because "nobody can do it like me," right? WRONG. And in this epi...

134- Simplifying + Connecting Everything In Your Marketing

17 Dec 2019

Contributed by Lukas

If you ask me about the 2020 goals for my business, all I have to say is… I want to simplify everything + make it even better! Here's what I mean: L...

133- The Importance Of Listening To Your Customer + Audience

12 Dec 2019

Contributed by Lukas

The foundation to any successful marketing strategy is… listening to YOUR customer (and responding to the feedback). That's how I've built my compan...

132- Seasons in Business

10 Dec 2019

Contributed by Lukas

No one tells you that business has both… seasons of growth + hard seasons where you need to recalibrate (where you're NOT hitting $$ goals maybe). T...

131- The Difference Between Cold, Warm, And Hot Traffic

05 Dec 2019

Contributed by Lukas

You know the difference between cold, warm, and hot traffic… but do you know which marketing strategies work best for each? In this episode I'll exp...

130- The Danger Of Listening To People Who Teach Marketing One Way

03 Dec 2019

Contributed by Lukas

It seems simple to replicate what works for someone else, but let me offer a few words of caution… There's a real danger to following the advice of ...

129- Marketing Simplified: The Rule of One

29 Nov 2019

Contributed by Lukas

Marketing is not as complex as people say. Here's a simpler way to think through your marketing… especially if you're making less than $1M in revenu...

128- The Danger Of Having Too Many Affiliates

26 Nov 2019

Contributed by Lukas

Last quarter we had two separate clients live launch with 300+ affiliates each. (These are big client accounts, but that's still A LOT of affiliates.)...

127- Why I (Pretty Much) Quit My Personal Social Media

21 Nov 2019

Contributed by Lukas

I've been off social media for 1 month now, and I've never been more present in my life + business. It sounds like a dramatic change (especially for t...

126- Stop Buying Into The Marketing Noise

19 Nov 2019

Contributed by Lukas

There's a lot of talk about the "Next Best Thing!" in marketing. And you'll notice, it's different depending on who you're talking to (and what they'r...

125- The Big Problem With An In-House Ads Team

14 Nov 2019

Contributed by Lukas

There's a trend happening right now in online business where entrepreneurs are choosing to build out in-house marketing teams v hire an agency. But ho...

124- Everyone Has A Funnel

12 Nov 2019

Contributed by Lukas

Everyone has a funnel, because a "funnel" is just a customer's journey to buying something. If you have a business and sell something online, you have...

123- Why I Doubled My Team's Paid Vacation Time

09 Nov 2019

Contributed by Lukas

I used to expect my team to work basically all the time… like me. But, I learned the hard way - that's actually to my company's detriment. In this e...

122- The #1 Weakness Of Most Entrepreneurs + Marketers

05 Nov 2019

Contributed by Lukas

Your 'brand new idea' or this 'once-in-a-lifetime opportunity' might feel like the next best thing, but watch out.  If you keep following every good ...

121- What Going On Vacation Will Teach You About Your Business

31 Oct 2019

Contributed by Lukas

Taking a week-long vacation to write my book helped me realize the areas in my company where I'm acting as a bottleneck. And you never want to be a bo...

120- Why You Can't Market Just Anything

29 Oct 2019

Contributed by Lukas

There's an old saying in the marketing world, "With good marketing, you can sell anything!" And here's my 15-minute speech about why that's WRONG. Yes...

119- How I Wrote A Book In 2.5 Days

24 Oct 2019

Contributed by Lukas

I wrote a book within 2.5 days on a quick trip to Hawaii! And this episode is all about HOW, the pre-planning that made it possible, the immense numbe...

118- The Customer Is Not Always Right

22 Oct 2019

Contributed by Lukas

You are the expert - not your client or customer. That's why you have a job! That's why people hire you. So no, your customer is NOT always right. If ...

117- Warming Up Your Audience For Launches

17 Oct 2019

Contributed by Lukas

The people who regularly engage + connect with their warm audience (i.e. email list, social media followers, podcast listeners) generally CRUSH their ...

116- Protecting Your Time + Energy As A CEO

15 Oct 2019

Contributed by Lukas

Nobody talks about the detailed ups + downs of growing a MULTI-million dollar business… but, we need to start! Because it's not as 'pretty' as growi...

115- Facebook Apocalypse + Account Shut Downs

10 Oct 2019

Contributed by Lukas

I'm diving into the huge RED FLAGS for ads + landing pages (i.e. what not to include in your messaging), plus walking you through a short list of what...

114- Behind-The-Scenes: Team Hirsh Launch Planning

08 Oct 2019

Contributed by Lukas

I'm detailing our behind-the-scenes launch prep for the second round of IGNITE. Of course, I use The Hirsh Process in my business, too - so you'll get...

113- Marketing Is Often About Pivoting + Adjusting

03 Oct 2019

Contributed by Lukas

Goal-breaking ads are NOT the result of finding the best audiences, using the latest 'ninja' strategies, and knowing the best technique… Those thing...

112- Treat All Your Business Relationships This Way

01 Oct 2019

Contributed by Lukas

Not every CEO is a good leader - but it's a skill you can learn! And in this episode, I'm detailing one of the most important leadership lessons I've ...

111- A Mistake People Are Making Tracking Ad Results

26 Sep 2019

Contributed by Lukas

Tracking your immediate results is one thing (i.e. what's happened in one week?). But tracking long-term + cross-checking with third party systems is ...

110- People Don't Pay For Information, They Pay For Results

24 Sep 2019

Contributed by Lukas

You can find basically anything on the internet at this point. And yet, your followers read your emails, and ask you questions, and buy your courses.....

109- When + Why You Need A Marketing Team

19 Sep 2019

Contributed by Lukas

There comes a point in business when you're ready to hire out your marketing - but when? And how do you know when you're ready? I'll answer that quest...

108- Life Behind-The-Scenes Of Growing A Multimillion Dollar Business

17 Sep 2019

Contributed by Lukas

In my longest podcast episode to-date (30 minutes!), I'm taking you behind-the-scenes of my day-to-day life + business, to explain how I "balance" a f...

107- What If I'm Not Selling To Every Lead On My List?

12 Sep 2019

Contributed by Lukas

"What if I'm not selling to every lead on my list? Do I create a downsell/upsell offer?" My advice is - not immediately! It's a mistake to shift your ...

106- "How Have You Built This Company In Less Than 4 Years?" Here's How.

10 Sep 2019

Contributed by Lukas

If you're an entrepreneur who hates feeling boxed in by calendars, schedules, systems, processes… you're normal - but you really need those things t...

105- The Importance Of Having Realistic Marketing Goals

05 Sep 2019

Contributed by Lukas

Wondering how to make "realistic" ads projections for your company? Start with the numbers (your numbers!) - and move backwards. Here's how.

104- Is The Problem Ads... Or Your Funnel?

03 Sep 2019

Contributed by Lukas

Marketing is an intricate puzzle of moving parts. And sometimes it's confusing to pinpoint the exact "problem" that needs fixed… Is it the ads or yo...

103- STOP Constantly Changing Your Strategy

29 Aug 2019

Contributed by Lukas

Let's say your new funnel isn't converting yet - at least not in the way you'd planned. How long do you wait to re-strategize? I'm answering this ques...

102- When Will I Start To See Results With My Ads?

27 Aug 2019

Contributed by Lukas

When will you start to see results with your ads? In this episode I'm detailing how we answer this question for our Hirsh Partners.

101- The Difference Between Warm Traffic + Cold Traffic Conversions

22 Aug 2019

Contributed by Lukas

Warm + cold traffic convert differently. That doesn't mean your cold traffic funnel doesn't or won't work - it means you need to think about it differ...

100- Celebrating 100 Episodes With A Brand New Offering!

20 Aug 2019

Contributed by Lukas

I'm frustrated with the lack of high-quality options in marketing for growing businesses, so - to celebrate EPISODE 100 of the podcast, I'm introducin...

99- The Mistake I Made That Cost My Company A Lot Of Money

15 Aug 2019

Contributed by Lukas

I messed up a few months ago by ditching my own processes. And my company is still cleaning up my mess, plus paying to fix the mistake. Here's what ha...

98- Value > Selling

13 Aug 2019

Contributed by Lukas

I'm diving into a hot topic: the importance of value-first marketing. I've been preaching this message from the very start - but here's a little more ...

97- Be Polarizing In Your Marketing

08 Aug 2019

Contributed by Lukas

In the increasingly saturated world of online courses + coaching programs, polarization is the only thing that works. But, YOU have to be clear about ...

96- The Huge Red Flag With "Guaranteeing" Ad Results

06 Aug 2019

Contributed by Lukas

Be careful signing a contract or making a purchase of anything with a "results guarantee" on the price tag - especially if it comes with a timeframe. ...

95- The One Thing Even 8- And 9-Figure Business Owners Are Lacking

01 Aug 2019

Contributed by Lukas

You have to be able to measure your marketing success - otherwise you don't have any! And that means, you have to know your numbers. In this episode, ...

94- My Process For Setting All Business + Personal Goals

30 Jul 2019

Contributed by Lukas

I get a lot of questions about how I manage my time as the CEO of a growing company. So in this episode, I'm sharing the behind-the-scenes goal-settin...

93- The Process Behind Setting Your Ad Budget

25 Jul 2019

Contributed by Lukas

I'm talking you through an in-depth example from one of my IGNITE students: If she wants to make $30K in revenue, what does that mean for her monthly ...

92- When Does It Make Sense To Go Evergreen?

23 Jul 2019

Contributed by Lukas

This is a question I never thought to answer, but it's a common one: "When should I go evergreen with my funnel?" Heads up - it's not about making a c...

91- Is Your Offer The Problem?

18 Jul 2019

Contributed by Lukas

If you're following a proven webinar funnel strategy + your offer is solid, the problem with your funnel is likely (yes, I'm saying it again) - your m...

90- The Mistake I Made In My Org Chart

16 Jul 2019

Contributed by Lukas

Until recently, I had only one touchpoint with my employees. In this episode, I'm detailing why this was a mistake + how I fixed it within a month.

89- Marketing Should Be An Above-The-Line Expense

11 Jul 2019

Contributed by Lukas

Marketing should be an above-the-line expense. You should be intentionally investing in marketing every month. And here's what that means for my busin...

88- Ads Amplify What You Have Already, Not Fix What Isn't Working

09 Jul 2019

Contributed by Lukas

If you have a crappy product or a broken funnel, ads can't help you - because ads can only amplify what's working already, not build your foundation.

87- Retention Rate + Why This Should Matter To You

05 Jul 2019

Contributed by Lukas

You might track your retention rate, your refund rate, or your student success rate - but whatever your business, you have delivery metrics. And here...

86- My #1 Takeaway From Our Launch

02 Jul 2019

Contributed by Lukas

Our course launch was a mega success (we crushed our goals!) - and this episode is about HOW that happened + what you should prioritize in your own l...

85- Mastering Client + Team Relations Virtually

27 Jun 2019

Contributed by Lukas

For virtual teams with virtual clients/customers: I'm sharing the relationship-building "to do's" we've mastered at Hirsh Marketing - with special att...

84- 50+ Years Of Combined Digital Marketing Experience All In One Place - Doors Close Soon!

25 Jun 2019

Contributed by Lukas

My team of 30+ is literally better than me. Can you honestly say that about the people you hire? If not, this episode is for you! (P.S. Doors to IGNI...

83- IGNITE Your Marketing With Strategy + Intention Like Never Before

20 Jun 2019

Contributed by Lukas

There's a science behind marketing that works. And the reason you haven't figured it out yet is this: Until now, no one has offered a course like IGN...

82- Behind-The-Scenes Of Taking A Client From $0 To $1M Revenue In 45 Days

18 Jun 2019

Contributed by Lukas

When you're ready to scale ads (or think you might be), tune into this episode for 3 strategies that led to one client's mega success - with tips for...

81- How We Made A Client $109,000 In 3 days

13 Jun 2019

Contributed by Lukas

One of our clients recently spent less than $500 ad spend to make $100k+ in sales (that's 29,114% ROI)...in 3 days! Tune in to learn the details abou...

80- What creates "true" influence? Here's 3 main things

11 Jun 2019

Contributed by Lukas

The 3 most important things you need to do a.s.a.p. to create "true" influence right now. It's not about good luck, or best timing, or *magic.* There...

79- What Managing Over $12M In Ad Spend / Year Teaches You

06 Jun 2019

Contributed by Lukas

3 major takeaways gathered from our behind-the-scenes management of more than $12M ad spend annually, PLUS a special announcement.

78- Strategically Using Flash Sales In Your Marketing

04 Jun 2019

Contributed by Lukas

A lot of people move through your funnel without purchasing, and too often, you forget about those people! In this episode, I'm sharing 2 flash sale ...

77- What's Working Today For High Ticket Sales Marketing

30 May 2019

Contributed by Lukas

I used to say people need nurturing before they get on the phone with you. But now, we're testing 2 new strategies for marketing to high ticket sales...

76- The One Thing Everyone Needs To Constantly Come Back To In Marketing + Business

28 May 2019

Contributed by Lukas

You and I both know the KEY to success is focusing on one thing at a time, but how? It's all about bringing yourself back (again and again!) to your ...

75- How Do You Prove Your Funnel?

23 May 2019

Contributed by Lukas

Before you scale your funnel, you need to prove that it works! How? You might not like my answer.

74- The Power Of Focusing On Your Delivery (And How This Actually Impacts Your Marketing)

21 May 2019

Contributed by Lukas

Your customers are the foundation of your business, which means how you deliver your product or service can make or break your success - with current...

73- Exact Process To Get $10 Leads Down To $2 With Ads Manager, Kristina

16 May 2019

Contributed by Lukas

Ads Manager Kristina details a new client account that witnessed $10 leads drop to $2... over a few months. Marketing will always work, but often, it...

72- What's Working + Not Working On Facebook Today According To Hirsh Marketing

14 May 2019

Contributed by Lukas

Social media marketing changes on the daily. In this episode, I'm sharing the TOP 3 ad types that are working really well right now, plus two things ...

71- Creating A Strategic Customer Journey For Your Customers + Products

09 May 2019

Contributed by Lukas

Everything you do + everything you make has a purpose. That's why we advise our clients to always, always, always consider the customer journey first...

70- Planning A Launch Budget When You Don't Have Any Data

07 May 2019

Contributed by Lukas

If you're launching for the first time (or if you're launching anything new) and you don't have tried and true data to pull from, this one's for you....

69- Using Facebook Attributions To Maximize Your Ad Results With Ads Manager, Vanessa

02 May 2019

Contributed by Lukas

If you're curious about how to use the data Facebook collects, in this episode I will provide all the clarity you need. Our Ads Manager, Vanessa, det...

68- The Top 2 Reasons Your Ads + Marketing Might Be Failing

30 Apr 2019

Contributed by Lukas

If you have a good product or service, but your funnel isn't "working," or your ads aren't converting then this episode is for you. I'll be walking y...