Embodied CEO
Episodes
267 - Marketing A Brand vs. Marketing A Funnel
16 Mar 2021
Contributed by Lukas
In this episode, I'm diving into the difference between marketing a brand versus marketing a funnel. There's a misconception in the digital marketing ...
266 - Understanding & Defining Your Ideal Customer
11 Mar 2021
Contributed by Lukas
In this episode, you'll learn how to go several layers deeper in understanding and defining your ideal customer avatar than you ever have before. Most...
265 - The Truth About Retargeting Ads
09 Mar 2021
Contributed by Lukas
In this episode, I'm uncovering the truth about retargeting ads that nobody talks about. People in the industry who teach Facebook ads and marketing m...
264 - What Experience Are You Creating For Your Leads & Customers?
04 Mar 2021
Contributed by Lukas
In this episode, I'm challenging you to focus on the experience you're creating for your leads and customers and ensure that it is better than your co...
Ep 263 - Leadership Lessons After 50 Hours Without Power In The Freezing Cold
02 Mar 2021
Contributed by Lukas
In today's episode, I'm sharing the behind the scenes of my experience enduring the Texas winter storm. I was without power for over 50 hours in freez...
262 - Why Focus Is More Powerful Than The Value Ladder
25 Feb 2021
Contributed by Lukas
In today's episode I share why, in my opinion, focusing on one funnel or offer until you get it converting really well is more powerful than trying to...
261 - Your Email List Is Critical Right Now
23 Feb 2021
Contributed by Lukas
In today's episode, I'm uncovering the one asset that will guarantee the success of your business, even if social media marketing stops working tomorr...
260 - Your Facebook Ads & Tracking
18 Feb 2021
Contributed by Lukas
In this episode, I'm talking all about the bane of every marketer's existence: tracking. While tracking may not be your favorite thing to do, it is ab...
259 - How To Run Visibility & Brand Awareness Ads
16 Feb 2021
Contributed by Lukas
In this episode, I'm uncovering all of my best practices and strategies for visibility and brand awareness ads. Too often, people get overwhelmed with...
258 - Marketing Overwhelm
11 Feb 2021
Contributed by Lukas
In today's episode, I go on a bit of a rant about the culture of marketing overwhelm being promoted in the digital marketing space, #sorrynotsorry. Th...
257 - What Result Do You Get Your Audience?
09 Feb 2021
Contributed by Lukas
In this episode, I'm pointing out one of the biggest components of messaging that I see people miss the mark on over and over again. Far too many peop...
256 - When Is It Time To Increase My Budget?
04 Feb 2021
Contributed by Lukas
In today's episode, I'm answering one of my biggest FAQs, "when is it time to increase my budget?" There are two key reasons for increasing your budge...
255 - The Power Of Your Warm Audience
02 Feb 2021
Contributed by Lukas
Never underestimate the power of your warm audience! Your business growth and success is heavily tied to your ability and commitment to consistently s...
254 - What Happens If Facebook Marketing Stops Working?
28 Jan 2021
Contributed by Lukas
In today's episode, I'm exploring a question that's circulating online (especially with the new iOS updates) of "what happens if Facebook marketing st...
253 - The Ability To Adapt & Pivot Will Make Or Break You
26 Jan 2021
Contributed by Lukas
In today's episode of The Not For Lazy Marketers Podcast, I'm calling out a commonly held mindset in the digital marketing industry that if you have a...
252 - Don't Be Gun Shy With Your Ads
21 Jan 2021
Contributed by Lukas
In today's episode, I'm reflecting on one of the most common questions I receive from my Ignite students, "what do I do next when my ad isn't converti...
251 - The 3 Successful Components To Guarantee Marketing Success
19 Jan 2021
Contributed by Lukas
In today's episode, I'm diving into the three successful components that your strategy needs in order to guarantee your marketing success. I promise i...
250 - Strategically Analyzing Your Ad Results (Insider Training!)
14 Jan 2021
Contributed by Lukas
In today's episode, I have a special treat for you guys. This episode is an exclusive behind the scenes look into one of the monthly live trainings we...
249 - Everything You Need To Know About The iOS Update
12 Jan 2021
Contributed by Lukas
In today's episode I'm sharing everything you need to know about the new iOS update and what it means for your Facebook ads. This update has caused mu...
248 - What Would A Billionaire Do?
07 Jan 2021
Contributed by Lukas
Today's episode may be triggering, but you need to hear this. You don't need to show up everywhere to be successful. You certainly can if that's what ...
247 - This Will Kill Your Marketing Success This Year
05 Jan 2021
Contributed by Lukas
In today's episode, I have a strong message and a word of caution for you. There is so much noise in the digital marketing world. There are endless st...
246 - 2020 Best Marketing Practices
31 Dec 2020
Contributed by Lukas
In our final episode of the year, I'm reflecting on seven of my team's 2020 best overall marketing practices that I believe will be crucial to pay att...
245 - 2020 High Ticket Funnel Best Practices
29 Dec 2020
Contributed by Lukas
In today's episode, I'm diving into all of Team Hirsh's best practices for creating an extremely profitable high ticket funnel. Now, I define a high t...
244 - 2020 Self Liquidating Offer Funnel Best Practices
24 Dec 2020
Contributed by Lukas
In today's episode, I'm sharing Team Hirsh's best practices for another strategy you can implement in your business: self-liquidating offer funnels. T...
243 - 2020 Webinar Best Practices
22 Dec 2020
Contributed by Lukas
In today's episode, I'm sharing all of our team's 2020 webinar best practices. If you hear any marketing gurus out there telling you webinars don't wo...
242 - Combining Automated Strategies With Live Launches
17 Dec 2020
Contributed by Lukas
In today's episode, I'm sharing a strategy that I believe will be a game-changer for your business in 2021. Webinars are a tried and true strategy for...
241 - Plan Your Most Profitable Year Ever
15 Dec 2020
Contributed by Lukas
In today's episode, I'm giving you an exclusive sneak peek into the first episode of my free private podcast series, The 2021 Revenue Revolution. I'm ...
240 - You Must Incorporate This In Your 2021 Marketing Strategy
10 Dec 2020
Contributed by Lukas
In today's episode, I'm sharing one major thing that I believe you MUST incorporate into your marketing strategy in 2021. I have noticed that there ha...
239 - 7 Business Lessons I Learned In 2020
08 Dec 2020
Contributed by Lukas
In today's episode, I'm reflecting on everything that the wicked curveball that was 2020 has taught me. There are seven incredibly valuable business l...
238 - Are You Questioning The Status Quo In Your Marketing?
03 Dec 2020
Contributed by Lukas
In today's episode, I'm sharing a recent epiphany of mine - those who are the most successful with their marketing frequently challenge the status quo...
237 - Value Drives Profit
01 Dec 2020
Contributed by Lukas
In today's episode, I'm sharing one of the core values that I teach, what we do for our clients, and what we encourage people to do when serving their...
236 - The 5 Things That Could Be Holding Back Your Facebook Ads Success
27 Nov 2020
Contributed by Lukas
In today's episode, I'm sharing with you the 5 things that could be holding back your Facebook ads success. From my Ignite students, to my clients, to...
235 - The Real & Raw BTS Of My Launch Results
24 Nov 2020
Contributed by Lukas
In today's episode, I'm sharing real and raw behind the scenes of my most recent live launch for my signature course, Ignite. To be completely transpa...
234 - Extremely Valuable Data To Pull At The End Of Each Year (That Will Make You More Money Next Year)
19 Nov 2020
Contributed by Lukas
In today's episode, I share the behind the scenes of a report my team and I put together that analyzes each of our customer's journeys throughout the ...
233 - 2021 Marketing Predictions
17 Nov 2020
Contributed by Lukas
In today's episode, I'm sharing with you eight of my top marketing predictions for 2021. Marketing is constantly evolving, and what might have brought...
232 - How to Maximize & Leverage Your Paid Ad Leads
12 Nov 2020
Contributed by Lukas
In today's episode, I'm sharing some of my team's top strategies on how to maximize and leverage your paid ad leads from a new resource that I just cr...
231 - Behind The Scenes Of CEO Week
10 Nov 2020
Contributed by Lukas
In today's episode, I'm diving into all the behind the scenes of my recent CEO week. I believe that it is so critical for us as CEO's and entrepreneur...
230 - 5 Launch Strategies That Will Multiply Your Launch Results
05 Nov 2020
Contributed by Lukas
In today's episode, I'm sharing 5 launch strategies that will drastically multiply your launch results. These are the exact strategies that I just use...
229 - Leveraging The Holidays For Your Marketing & Ads
03 Nov 2020
Contributed by Lukas
In this episode, I'm sharing my secrets on how to successfully leverage the holidays for your marketing and ads. There is so much opportunity to reall...
228 - Everything You Need To Know About Running Ads In Q4
29 Oct 2020
Contributed by Lukas
In this episode, I'm diving into everything you need to know about running ads in Q4 from the impacts of the election, the upcoming holidays, and wher...
227 - Marketing Small Priced Digital Products & Offers
27 Oct 2020
Contributed by Lukas
In this episode, I'm showing you how to successfully market your small priced digital products and offers so that you are profitable. If you're not, t...
226 - You Don't Need More Information. You Need To Execute
22 Oct 2020
Contributed by Lukas
In today's episode, I'm discussing a common theme I've noticed during the course of my latest launch - which is that you don't need more information, ...
225 - Fire Up Your Facebook Ads With These Three Secrets
20 Oct 2020
Contributed by Lukas
In this episode, I'm teaching you three pro-level strategies that will ensure your ads always hit peak performance and maximum ROI. What exactly are t...
224 - What Does Buying Data Mean?
15 Oct 2020
Contributed by Lukas
In this episode, I'm explaining what buying data really means. One of my core beliefs is that if you aren't willing to invest in your marketing in som...
223 - Boosting Your Facebook Ads Is NOT A Marketing Strategy
14 Oct 2020
Contributed by Lukas
In today's episode, I'm showing you why boosted posts are NOT a legitimate or sustainable marketing strategy. I've seen way too many people throw mone...
222 - Customizing Your Offer & Strategy For Your Ideal Customer
09 Oct 2020
Contributed by Lukas
In today's episode, I'm discussing the importance of customizing your offer and strategy for your ideal customer. Marketing can be overwhelming, and t...
221 - The BIGGEST Roadblock in 90% of people's marketing
06 Oct 2020
Contributed by Lukas
In this episode, I'm shedding light on the biggest marketing roadblock that stops so many people in their tracks. After speaking with so many of my cl...
220 - Top 3 Mistakes People Make In Their Marketing
01 Oct 2020
Contributed by Lukas
In today's episode I'm uncovering three of the biggest mistakes people make in their marketing. Hint: they involve your audience, the strategy you're ...
219 - Scaling & Optimizing Your Ads & Marketing
29 Sep 2020
Contributed by Lukas
In today's episode, I'm walking you through the exact process my team follows to determine when it's time to either optimize or scale our ads. Marketi...
218 - Maximizing A Live Launch With A Pre Launch
24 Sep 2020
Contributed by Lukas
In this episode, I'm giving you a behind the scenes look into the strategy that has been used for every single multi-million dollar launch that I've e...
217 - Maximizing Your Sales & Retargeting
22 Sep 2020
Contributed by Lukas
In this episode, I'm sharing five tips on how to maximize your sales and retargeting. When done right, these ads can generate thousands, and even mill...
216 - Diagnosing Your Marketing & Business Problems
17 Sep 2020
Contributed by Lukas
In today's episode, I'm showing you exactly how to diagnose your biggest marketing and business problems. It's not rocket science. All you have to do ...
215 - 9 Strategies To Nurture Your Leads So You Get More Sales
15 Sep 2020
Contributed by Lukas
In today's episode, I'm sharing nine strategies to nurture your leads so you get more sales. Generating leads is only half the battle. Once they're in...
214 - Finding Opportunity In Chaos & Stress
10 Sep 2020
Contributed by Lukas
In this episode, I'm getting really candid about the challenges I've been faced with lately in my business. When you're a leader going through hardshi...
213 - How To Maximize Your Lead Generation
08 Sep 2020
Contributed by Lukas
In this episode, we're diving into my top strategies for maximizing your lead generation. Not only do I discuss tips for generating and nurturing lead...
212 - Pop Up Podcasts & The Behind The Scenes Of Our Launch Results!
03 Sep 2020
Contributed by Lukas
In this episode I'm giving you a behind-the-scenes look into the success of our pop-up podcast series. I tried something that had never been done befo...
211 - How To Get The Most Results With Your Marketing
01 Sep 2020
Contributed by Lukas
In this episode I'm sharing my top five ways to get the most results with your marketing. There are so many areas people consistently mess up and make...
210 - Do You Have To Sell Your Product Organically Before Running Ads
27 Aug 2020
Contributed by Lukas
In this episode I'm answering a highly debated question: do you have to sell your product organically before running ads? Some say yes, I say no. The ...
209 - Growing A Following Of True Believers
25 Aug 2020
Contributed by Lukas
In today's episode, we're talking about followers. Not just how to gain a bunch of them, but how to gain ones that truly believe in you and your busin...
208 - What To Do If My Ads Not Converting
20 Aug 2020
Contributed by Lukas
In this episode, I'm walking you through Team Hirsh's exact process on what to do if your ads aren't converting. First you must do quality control, th...
207 - Is Your Offer The Problem
18 Aug 2020
Contributed by Lukas
In this episode, I answer every marketers most dreaded question when their ads aren't working: is the offer your problem? More often than not, the pro...
206 - How You Must Stand Out: It's Only Going To Get More Crowded Online
13 Aug 2020
Contributed by Lukas
In this episode, I provide you with my secret sauce strategies on how to make your brand/business stand out from your competition. In an online space ...
205 - Your Marketing Foundation
11 Aug 2020
Contributed by Lukas
In this episode, I'm taking it back to the basics of creating a solid marketing foundation. I walk you through step two of The Hirsh Process: Strategi...
204 - The Importance Of "Top Of Mind" Marketing
06 Aug 2020
Contributed by Lukas
In this episode, I'm speaking to the importance of "top of mind" marketing. If you're not the first person your audience thinks of when they decide th...
203 - How Do I Know If I'm Ready For Ads?
04 Aug 2020
Contributed by Lukas
In this episode, I'm breaking down the three conceptual keys you MUST have in place before you're ready to start running ads. If you don't have the pr...
202 - Business Lessons Nobody Will Tell You
30 Jul 2020
Contributed by Lukas
In today's episode I'm talking about the business lessons nobody will tell you about. These are lessons that I had to learn on my own - the hard way. ...
201 - Numbers. Are. Everything.
28 Jul 2020
Contributed by Lukas
In this episode, I'm talking about, you guessed it, numbers! That's because when it comes to marketing, the answer to your problems almost always lie ...
200 - The Two Types Of Ad Budgets
23 Jul 2020
Contributed by Lukas
In this episode, I'm breaking down the two different types of ad budgets: testing budgets, and scaling and optimizing budgets. It's critical to make s...
199 - Creating Ascension Within Your Products
21 Jul 2020
Contributed by Lukas
Today's episode is all about how to create ascension within your products. AKA, how to position your funnels in order to drive your buyers through the...
198 - The Economy & What This Means For Ads & High Ticket Sales Right Now
16 Jul 2020
Contributed by Lukas
In this episode I'm talking about what the impacts of the current economy mean for your ads and high ticket sales - right now. I predict what trends I...
197 - The Strategy That Will Pay For Your Ad Spend (When Done Right)
14 Jul 2020
Contributed by Lukas
In this episode I'm diving into the hottest strategy right now that, when done right, will pay for your ad spend. The strategy? Creating a self-liquid...
196 - How To Get Your Audience & Leads To Take Action
09 Jul 2020
Contributed by Lukas
Getting your audience and leads to take action is every entrepreneur's and business owner's goal, but getting them to actually do it isn't always so e...
195 - Influencer or Influential Entrepreneur?
07 Jul 2020
Contributed by Lukas
Here's a question you might never have asked yourself: are you an influencer, or an influential entrepreneur? Now traditionally, many of my clients fa...
194 - The 5 Keys To Massive Marketing Success
02 Jul 2020
Contributed by Lukas
In this episode of The Hirsh Marketing Underground Podcast I'm diving in to my five keys to massive marketing success. These are essential foundationa...
193 - How Do I Reach More Of My Target Audience
30 Jun 2020
Contributed by Lukas
"How do I reach more of my target audience?" Creating goal-breaking ads and reaching your perfect audience are NOT the result of using any special '...
192 - If You Care About Your Business You'll Prioritize This
25 Jun 2020
Contributed by Lukas
Today I'm diving into a topic that is priceless and will change your life, change your business and make marketing (and selling!) easier forever. If y...
191 - Why Are My Leads Not Converting To Buyers
23 Jun 2020
Contributed by Lukas
Today, I'm going to talk about a difficult scenario: What to do when your leads aren't converting to buyers. If you're in this situation, don't ru...
190 - Common Challenges When Scaling Ads
18 Jun 2020
Contributed by Lukas
Hate to break it to you, but you can't just let your Facebook ads sit for months and months and expect them to magically "work". Scaling doesn't com...
189 - What To Expect With Lower Ticket Offers
16 Jun 2020
Contributed by Lukas
Today I want to talk through the purpose of lower ticket offers because lately I've been seeing a lot of success with what we call "SLO" or self liqui...
188 - Your First 90 Days Running Ads To A New Funnel Or Offer
11 Jun 2020
Contributed by Lukas
A very common marketing question I get is, "When will I see results?" Are we talking a year? A month? Six months? I think it's safe to say that wh...
187 - When Do I Increase My Ad Spend?
09 Jun 2020
Contributed by Lukas
This is a common marketing question new + experienced business owners ask: When Do I Increase My Ad Spend? It's a bit more complicated than "Increas...
186 - The Importance Of Truly Knowing Your Customer
02 Jun 2020
Contributed by Lukas
Over half the time when marketing isn't working, it's because of MESSAGING. You could have the best strategy in the world and it wouldn't matter if ...
185 - My "Secret Sauce" To Keeping 95%+ Of Our Clients
28 May 2020
Contributed by Lukas
Lately, a lot of people have been asking me one question over and over again, "Emily, what is your secret to keeping a 95%+ client retention rate?" ...
184 - If You're Not Willing To Fail You're Doing It Wrong
26 May 2020
Contributed by Lukas
Are you afraid of failure? I'm willing to bet that the majority of people in this world are afraid of failure too. In my opinion, there's nothing ...
183 - Things You Can Do To Better Market Your Business
21 May 2020
Contributed by Lukas
Let's go back to the basics. They might be foundational things, but they are extremely important to focus on because honestly, most success in marke...
182 - Why LIVE Webinars Are CRUSHING It Right Now!
19 May 2020
Contributed by Lukas
I've been really excited lately. Why? Because live webinars are CRUSHING IT right now! Any dedicated business owner or serious entrepreneur should b...
181 - Market To What Your Audience Wants
14 May 2020
Contributed by Lukas
What is the most important thing in marketing? For me, it has to be MESSAGING. You've got your targeting, strategy, and offer down... but none of that...
180 - The Danger Of Distraction In A Crisis
12 May 2020
Contributed by Lukas
One of the most important things that you can do in your business is stay focused. I'm huge on focus. Stay focused on one offer, one funnel, one strat...
179 - Why Your Free Content Should Be Worth Paying For
07 May 2020
Contributed by Lukas
One of the most important parts of marketing is actually the free "value" content you share with your audience. Because, if your free content is good ...
178 - The True Entrepreneurs Will Be Exposed
05 May 2020
Contributed by Lukas
A "true" entrepreneur doesn't let anything get in the way of making things work - even a financial crisis. In this episode, I'll explain WHY, plus h...
177 - How I'm Leveraging This Time To Become A Stronger Business + Person
30 Apr 2020
Contributed by Lukas
Lots of people have asked how I'm "doing it all" right now. And like you, I don't really have another option but to show up! I could easily crumble un...
176 - Your CFO Shouldn't Be The Only One Who Knows Your Numbers
28 Apr 2020
Contributed by Lukas
I'm noticing lots of successful entrepreneurs realize for the first time… They really don't know their numbers! (If this is you, please know this do...
175 - Tips On Running Your Team & Business Online
23 Apr 2020
Contributed by Lukas
With so many people bringing their business online, I've received a lot of questions about how I run my team of 20+ employees virtually… This epis...
174 - Test, Refine, Repeat
21 Apr 2020
Contributed by Lukas
Curious about the experience of being a Hirsh Marketing client? In this episode, I'm sharing a behind-the-scenes look at The Hirsh Process in act...
173 - Why You Can't Automate Everything
16 Apr 2020
Contributed by Lukas
There's a lot of hype around automated content… because it's an incredible time-saver, especially before you have a support team. But you can't a...
172 - From Wanting To Pause Ads To 284% Return On Ad Spend
14 Apr 2020
Contributed by Lukas
When COVID-19 started to shut down the US, a handful of our clients wanted to pull back, shut down ads, and wait it out. Because that sounds easier, r...
171 - Giving And Receiving Feedback As A Leader
09 Apr 2020
Contributed by Lukas
Feedback (positive + negative!) from your Team is vital to your success. And if you want QUALITY feedback from the people you're paying… You have ...
170 - Using Content In The Sales Step Of Your Funnel
07 Apr 2020
Contributed by Lukas
Most advertisers (including my team) use standard retargeting ads… But in this episode, I'll show you how we're using podcast content to retarget po...
169 - Warming Up For A Launch
02 Apr 2020
Contributed by Lukas
There's one common thread with nearly all of our most successful client launches… Marketing strategy that includes the pre-launch phase. The "pre-la...
168 - Strategy For A Newer Ad Account
31 Mar 2020
Contributed by Lukas
If you're just starting to run ads on Facebook, you don't have a lot of pixel data to lean into - meaning, Facebook is still learning how to optimize ...