Embodied CEO

296 - The SOS iOS Response

24 Jun 2021

Contributed by Lukas

Like so many other marketers, when iOS 14 first hit, several of our clients suddenly experienced a massive dip in results. However, unlike many other ...

295 - My Ad Costs Have Spiked, What Now?

22 Jun 2021

Contributed by Lukas

In this episode, I'm sharing two strategies my team uses to bring our clients' ad costs down whenever they spike that WORK. Every. Single. Time. Despi...

294 - Evergreen Course Funnels Using The Scale Method Featuring Caitlin Bacher

17 Jun 2021

Contributed by Lukas

In today's episode, I'm joined by my good friend and fellow CEO, Caitlin Bacher. She helps online course creators generate consistent, scalable revenu...

293 - 40x ROAS - The Power Of Your Warm Audience

15 Jun 2021

Contributed by Lukas

Your warm audience is one of your business's most invaluable assets. If you are not continuously building your warm audience, engaging them, and re-ta...

292 - Leveraging A Podcast With Paid Ads

10 Jun 2021

Contributed by Lukas

In this episode, I'm sharing my best strategies for leveraging a podcast with paid ads. Meta right? I believe that podcasts are one of the best forms ...

291 - The Knowledge Gap

08 Jun 2021

Contributed by Lukas

In this episode, I'm speaking about the "knowledge gap" and why it is critical for marketers to understand their own. We often assume that when we spe...

290 - Is Using Paid Ads Cheating Your Business Growth?

03 Jun 2021

Contributed by Lukas

In this episode, I'm giving my honest answer to the question, "is using paid ads cheating your business growth?" In short, the answer is absolutely NO...

289 - Current Ad Hacks In This New Era

01 Jun 2021

Contributed by Lukas

In this episode, I'm sharing Team Hirsh's current ad hacks for success in this new era of digital marketing. The iOS 14 updates have created massive c...

288 - Your Business 'One Thing'

27 May 2021

Contributed by Lukas

In this episode, I'll show you how to define your business's "one thing". As entrepreneurs and visionaries, we're often overwhelmed with an abundance ...

287 - Don't Do This When Something Goes Wrong

25 May 2021

Contributed by Lukas

You will always experience periods of hardship in your business, that's just reality. Not enough entrepreneurs are open about these struggles, but we ...

286 - A More Engaged Audience Results In More Sales

20 May 2021

Contributed by Lukas

In this episode, you'll learn how a more engaged audience will result in more sales for your business. Many people make the mistake of focusing on the...

285 - Long Term Impacts of iOS: Seismic Changes Are Happening Online Right Now

18 May 2021

Contributed by Lukas

In this episode, I'm dissecting the long term impacts of the iOS 14 updates to the digital marketing world. What we're seeing now is only the beginnin...

284 - 2 Ways To Instantly Improve Your Webinar Conversions

13 May 2021

Contributed by Lukas

In this episode, I'm sharing two ways you can instantly improve your webinar conversion. I truly believe that creating a converting webinar is an artf...

283 - Facebook And It's Push To AI

13 May 2021

Contributed by Lukas

In this episode, I'm sharing more about Facebook's push to AI that has been happening for the last two years. Essentially, Facebook wants you to give ...

282 - Don't Be Afraid To Repel The Wrong Fit Customers

06 May 2021

Contributed by Lukas

In this episode, I'm sharing why it is just as important to repel the wrong fit customers in your messaging as it is to attract the right fit. Oftenti...

281 - Are Facebook Ad Costs Way Up?

04 May 2021

Contributed by Lukas

In this episode, we're chatting about rising Facebook costs and what this means for the future of marketing. While, yes, it's more expensive to market...

280 - Create A Strategy With These Two Components For Ultimate Success

29 Apr 2021

Contributed by Lukas

In today's episode, I'm sharing the two components that will create ultimate success in your marketing if you commit to them. First, you must be inten...

279 - The Reality Behind Digital Businesses That Nobody Is Talking About

27 Apr 2021

Contributed by Lukas

In today's episode, I'm going on a much needed rant. There's this misconception that running a digital business is, and should be, easy and that if it...

278 - Your First Crucial Milestone In Marketing

22 Apr 2021

Contributed by Lukas

In today's episode, I'm sharing everything you need to know about hitting your first crucial milestone in marketing: breaking even. Most people go int...

277 - Don't Overcomplicate & Overthink Your Marketing

20 Apr 2021

Contributed by Lukas

Too often, people overcomplicate their marketing by adding in all these technical components, shiny objects, bells and whistles. Those things don't eq...

276 - Optimizing, Pivoting, & Adjusting Is True Marketing

15 Apr 2021

Contributed by Lukas

In this episode, I go on a bit of a rant. A lot of influencers out there promote this idea that you're only one funnel away from success. That you jus...

275 - The 3 Main Elements To Testing Your Ads

13 Apr 2021

Contributed by Lukas

In this episode, I'm shedding light on the three main elements to testing your ads. Testing your ads can be extremely overwhelming, and many people th...

274 - Strategic Lead Generation That Actually Results In Sales

08 Apr 2021

Contributed by Lukas

In this episode, I'm diving into my top strategic lead generation strategies that actually result in sales. Lead generation is absolutely critical, es...

273 - The Stop Doing List

06 Apr 2021

Contributed by Lukas

In today's episode, I'm encouraging you to take the time to look at what's really driving the needle forward the most in your marketing, what's not an...

272 - The Do's & Don'ts Of Your Ad Creative

01 Apr 2021

Contributed by Lukas

In this episode I'm diving into the do's and don'ts of your ad creative. It is critical that you nail this because it is one of the most important com...

271 - Scaling Horizontally Vs. Scaling Vertically

30 Mar 2021

Contributed by Lukas

In this episode, I'm sharing all my best tips and strategies for scaling your business both horizontally and vertically. First, I'll walk you through ...

270 - The 3 Most Important Components To Improving Your Marketing Results

25 Mar 2021

Contributed by Lukas

In today's episode, I'm walking you through a case study of how we were able to improve our ad results for a client's webinar in just 30 days by follo...

269 - Shift The Focus From You To Your Customer

23 Mar 2021

Contributed by Lukas

In this episode, I'm sharing a hard marketing truth: your audience doesn't care about you. Too many marketers make the mistake of highlighting themsel...

268 - How To Instantly Improve Your Ad Targeting

18 Mar 2021

Contributed by Lukas

You're in for a treat with this episode my friends, because I'm sharing strategies you can implement right away to instantly improve your ad targeting...

267 - Marketing A Brand vs. Marketing A Funnel

16 Mar 2021

Contributed by Lukas

In this episode, I'm diving into the difference between marketing a brand versus marketing a funnel. There's a misconception in the digital marketing ...

266 - Understanding & Defining Your Ideal Customer

11 Mar 2021

Contributed by Lukas

In this episode, you'll learn how to go several layers deeper in understanding and defining your ideal customer avatar than you ever have before. Most...

265 - The Truth About Retargeting Ads

09 Mar 2021

Contributed by Lukas

In this episode, I'm uncovering the truth about retargeting ads that nobody talks about. People in the industry who teach Facebook ads and marketing m...

264 - What Experience Are You Creating For Your Leads & Customers?

04 Mar 2021

Contributed by Lukas

In this episode, I'm challenging you to focus on the experience you're creating for your leads and customers and ensure that it is better than your co...

Ep 263 - Leadership Lessons After 50 Hours Without Power In The Freezing Cold

02 Mar 2021

Contributed by Lukas

In today's episode, I'm sharing the behind the scenes of my experience enduring the Texas winter storm. I was without power for over 50 hours in freez...

262 - Why Focus Is More Powerful Than The Value Ladder

25 Feb 2021

Contributed by Lukas

In today's episode I share why, in my opinion, focusing on one funnel or offer until you get it converting really well is more powerful than trying to...

261 - Your Email List Is Critical Right Now

23 Feb 2021

Contributed by Lukas

In today's episode, I'm uncovering the one asset that will guarantee the success of your business, even if social media marketing stops working tomorr...

260 - Your Facebook Ads & Tracking

18 Feb 2021

Contributed by Lukas

In this episode, I'm talking all about the bane of every marketer's existence: tracking. While tracking may not be your favorite thing to do, it is ab...

259 - How To Run Visibility & Brand Awareness Ads

16 Feb 2021

Contributed by Lukas

In this episode, I'm uncovering all of my best practices and strategies for visibility and brand awareness ads. Too often, people get overwhelmed with...

258 - Marketing Overwhelm

11 Feb 2021

Contributed by Lukas

In today's episode, I go on a bit of a rant about the culture of marketing overwhelm being promoted in the digital marketing space, #sorrynotsorry. Th...

257 - What Result Do You Get Your Audience?

09 Feb 2021

Contributed by Lukas

In this episode, I'm pointing out one of the biggest components of messaging that I see people miss the mark on over and over again. Far too many peop...

256 - When Is It Time To Increase My Budget?

04 Feb 2021

Contributed by Lukas

In today's episode, I'm answering one of my biggest FAQs, "when is it time to increase my budget?" There are two key reasons for increasing your budge...

255 - The Power Of Your Warm Audience

02 Feb 2021

Contributed by Lukas

Never underestimate the power of your warm audience! Your business growth and success is heavily tied to your ability and commitment to consistently s...

254 - What Happens If Facebook Marketing Stops Working?

28 Jan 2021

Contributed by Lukas

In today's episode, I'm exploring a question that's circulating online (especially with the new iOS updates) of "what happens if Facebook marketing st...

253 - The Ability To Adapt & Pivot Will Make Or Break You

26 Jan 2021

Contributed by Lukas

In today's episode of The Not For Lazy Marketers Podcast, I'm calling out a commonly held mindset in the digital marketing industry that if you have a...

252 - Don't Be Gun Shy With Your Ads

21 Jan 2021

Contributed by Lukas

In today's episode, I'm reflecting on one of the most common questions I receive from my Ignite students, "what do I do next when my ad isn't converti...

251 - The 3 Successful Components To Guarantee Marketing Success

19 Jan 2021

Contributed by Lukas

In today's episode, I'm diving into the three successful components that your strategy needs in order to guarantee your marketing success. I promise i...

250 - Strategically Analyzing Your Ad Results (Insider Training!)

14 Jan 2021

Contributed by Lukas

In today's episode, I have a special treat for you guys. This episode is an exclusive behind the scenes look into one of the monthly live trainings we...

249 - Everything You Need To Know About The iOS Update

12 Jan 2021

Contributed by Lukas

In today's episode I'm sharing everything you need to know about the new iOS update and what it means for your Facebook ads. This update has caused mu...

248 - What Would A Billionaire Do?

07 Jan 2021

Contributed by Lukas

Today's episode may be triggering, but you need to hear this. You don't need to show up everywhere to be successful. You certainly can if that's what ...

247 - This Will Kill Your Marketing Success This Year

05 Jan 2021

Contributed by Lukas

In today's episode, I have a strong message and a word of caution for you. There is so much noise in the digital marketing world. There are endless st...

246 - 2020 Best Marketing Practices

31 Dec 2020

Contributed by Lukas

In our final episode of the year, I'm reflecting on seven of my team's 2020 best overall marketing practices that I believe will be crucial to pay att...

245 - 2020 High Ticket Funnel Best Practices

29 Dec 2020

Contributed by Lukas

In today's episode, I'm diving into all of Team Hirsh's best practices for creating an extremely profitable high ticket funnel. Now, I define a high t...

244 - 2020 Self Liquidating Offer Funnel Best Practices

24 Dec 2020

Contributed by Lukas

In today's episode, I'm sharing Team Hirsh's best practices for another strategy you can implement in your business: self-liquidating offer funnels. T...

243 - 2020 Webinar Best Practices

22 Dec 2020

Contributed by Lukas

In today's episode, I'm sharing all of our team's 2020 webinar best practices. If you hear any marketing gurus out there telling you webinars don't wo...

242 - Combining Automated Strategies With Live Launches

17 Dec 2020

Contributed by Lukas

In today's episode, I'm sharing a strategy that I believe will be a game-changer for your business in 2021. Webinars are a tried and true strategy for...

241 - Plan Your Most Profitable Year Ever

15 Dec 2020

Contributed by Lukas

In today's episode, I'm giving you an exclusive sneak peek into the first episode of my free private podcast series, The 2021 Revenue Revolution. I'm ...

240 - You Must Incorporate This In Your 2021 Marketing Strategy

10 Dec 2020

Contributed by Lukas

In today's episode, I'm sharing one major thing that I believe you MUST incorporate into your marketing strategy in 2021. I have noticed that there ha...

239 - 7 Business Lessons I Learned In 2020

08 Dec 2020

Contributed by Lukas

In today's episode, I'm reflecting on everything that the wicked curveball that was 2020 has taught me. There are seven incredibly valuable business l...

238 - Are You Questioning The Status Quo In Your Marketing?

03 Dec 2020

Contributed by Lukas

In today's episode, I'm sharing a recent epiphany of mine - those who are the most successful with their marketing frequently challenge the status quo...

237 - Value Drives Profit

01 Dec 2020

Contributed by Lukas

In today's episode, I'm sharing one of the core values that I teach, what we do for our clients, and what we encourage people to do when serving their...

236 - The 5 Things That Could Be Holding Back Your Facebook Ads Success

27 Nov 2020

Contributed by Lukas

In today's episode, I'm sharing with you the 5 things that could be holding back your Facebook ads success. From my Ignite students, to my clients, to...

235 - The Real & Raw BTS Of My Launch Results

24 Nov 2020

Contributed by Lukas

In today's episode, I'm sharing real and raw behind the scenes of my most recent live launch for my signature course, Ignite. To be completely transpa...

234 - Extremely Valuable Data To Pull At The End Of Each Year (That Will Make You More Money Next Year)

19 Nov 2020

Contributed by Lukas

In today's episode, I share the behind the scenes of a report my team and I put together that analyzes each of our customer's journeys throughout the ...

233 - 2021 Marketing Predictions

17 Nov 2020

Contributed by Lukas

In today's episode, I'm sharing with you eight of my top marketing predictions for 2021. Marketing is constantly evolving, and what might have brought...

232 - How to Maximize & Leverage Your Paid Ad Leads

12 Nov 2020

Contributed by Lukas

In today's episode, I'm sharing some of my team's top strategies on how to maximize and leverage your paid ad leads from a new resource that I just cr...

231 - Behind The Scenes Of CEO Week

10 Nov 2020

Contributed by Lukas

In today's episode, I'm diving into all the behind the scenes of my recent CEO week. I believe that it is so critical for us as CEO's and entrepreneur...

230 - 5 Launch Strategies That Will Multiply Your Launch Results

05 Nov 2020

Contributed by Lukas

In today's episode, I'm sharing 5 launch strategies that will drastically multiply your launch results. These are the exact strategies that I just use...

229 - Leveraging The Holidays For Your Marketing & Ads

03 Nov 2020

Contributed by Lukas

In this episode, I'm sharing my secrets on how to successfully leverage the holidays for your marketing and ads. There is so much opportunity to reall...

228 - Everything You Need To Know About Running Ads In Q4

29 Oct 2020

Contributed by Lukas

In this episode, I'm diving into everything you need to know about running ads in Q4 from the impacts of the election, the upcoming holidays, and wher...

227 - Marketing Small Priced Digital Products & Offers

27 Oct 2020

Contributed by Lukas

In this episode, I'm showing you how to successfully market your small priced digital products and offers so that you are profitable. If you're not, t...

226 - You Don't Need More Information. You Need To Execute

22 Oct 2020

Contributed by Lukas

In today's episode, I'm discussing a common theme I've noticed during the course of my latest launch - which is that you don't need more information, ...

225 - Fire Up Your Facebook Ads With These Three Secrets

20 Oct 2020

Contributed by Lukas

In this episode, I'm teaching you three pro-level strategies that will ensure your ads always hit peak performance and maximum ROI. What exactly are t...

224 - What Does Buying Data Mean?

15 Oct 2020

Contributed by Lukas

In this episode, I'm explaining what buying data really means. One of my core beliefs is that if you aren't willing to invest in your marketing in som...

223 - Boosting Your Facebook Ads Is NOT A Marketing Strategy

14 Oct 2020

Contributed by Lukas

In today's episode, I'm showing you why boosted posts are NOT a legitimate or sustainable marketing strategy. I've seen way too many people throw mone...

222 - Customizing Your Offer & Strategy For Your Ideal Customer

09 Oct 2020

Contributed by Lukas

In today's episode, I'm discussing the importance of customizing your offer and strategy for your ideal customer. Marketing can be overwhelming, and t...

221 - The BIGGEST Roadblock in 90% of people's marketing

06 Oct 2020

Contributed by Lukas

In this episode, I'm shedding light on the biggest marketing roadblock that stops so many people in their tracks. After speaking with so many of my cl...

220 - Top 3 Mistakes People Make In Their Marketing

01 Oct 2020

Contributed by Lukas

In today's episode I'm uncovering three of the biggest mistakes people make in their marketing. Hint: they involve your audience, the strategy you're ...

219 - Scaling & Optimizing Your Ads & Marketing

29 Sep 2020

Contributed by Lukas

In today's episode, I'm walking you through the exact process my team follows to determine when it's time to either optimize or scale our ads. Marketi...

218 - Maximizing A Live Launch With A Pre Launch

24 Sep 2020

Contributed by Lukas

In this episode, I'm giving you a behind the scenes look into the strategy that has been used for every single multi-million dollar launch that I've e...

217 - Maximizing Your Sales & Retargeting

22 Sep 2020

Contributed by Lukas

In this episode, I'm sharing five tips on how to maximize your sales and retargeting. When done right, these ads can generate thousands, and even mill...

216 - Diagnosing Your Marketing & Business Problems

17 Sep 2020

Contributed by Lukas

In today's episode, I'm showing you exactly how to diagnose your biggest marketing and business problems. It's not rocket science. All you have to do ...

215 - 9 Strategies To Nurture Your Leads So You Get More Sales

15 Sep 2020

Contributed by Lukas

In today's episode, I'm sharing nine strategies to nurture your leads so you get more sales. Generating leads is only half the battle. Once they're in...

214 - Finding Opportunity In Chaos & Stress

10 Sep 2020

Contributed by Lukas

In this episode, I'm getting really candid about the challenges I've been faced with lately in my business. When you're a leader going through hardshi...

213 - How To Maximize Your Lead Generation

08 Sep 2020

Contributed by Lukas

In this episode, we're diving into my top strategies for maximizing your lead generation. Not only do I discuss tips for generating and nurturing lead...

212 - Pop Up Podcasts & The Behind The Scenes Of Our Launch Results!

03 Sep 2020

Contributed by Lukas

In this episode I'm giving you a behind-the-scenes look into the success of our pop-up podcast series. I tried something that had never been done befo...

211 - How To Get The Most Results With Your Marketing

01 Sep 2020

Contributed by Lukas

In this episode I'm sharing my top five ways to get the most results with your marketing. There are so many areas people consistently mess up and make...

210 - Do You Have To Sell Your Product Organically Before Running Ads

27 Aug 2020

Contributed by Lukas

In this episode I'm answering a highly debated question: do you have to sell your product organically before running ads? Some say yes, I say no. The ...

209 - Growing A Following Of True Believers

25 Aug 2020

Contributed by Lukas

In today's episode, we're talking about followers. Not just how to gain a bunch of them, but how to gain ones that truly believe in you and your busin...

208 - What To Do If My Ads Not Converting

20 Aug 2020

Contributed by Lukas

In this episode, I'm walking you through Team Hirsh's exact process on what to do if your ads aren't converting. First you must do quality control, th...

207 - Is Your Offer The Problem

18 Aug 2020

Contributed by Lukas

In this episode, I answer every marketers most dreaded question when their ads aren't working: is the offer your problem? More often than not, the pro...

206 - How You Must Stand Out: It's Only Going To Get More Crowded Online

13 Aug 2020

Contributed by Lukas

In this episode, I provide you with my secret sauce strategies on how to make your brand/business stand out from your competition. In an online space ...

205 - Your Marketing Foundation

11 Aug 2020

Contributed by Lukas

In this episode, I'm taking it back to the basics of creating a solid marketing foundation. I walk you through step two of The Hirsh Process: Strategi...

204 - The Importance Of "Top Of Mind" Marketing

06 Aug 2020

Contributed by Lukas

In this episode, I'm speaking to the importance of "top of mind" marketing. If you're not the first person your audience thinks of when they decide th...

203 - How Do I Know If I'm Ready For Ads?

04 Aug 2020

Contributed by Lukas

In this episode, I'm breaking down the three conceptual keys you MUST have in place before you're ready to start running ads. If you don't have the pr...

202 - Business Lessons Nobody Will Tell You

30 Jul 2020

Contributed by Lukas

In today's episode I'm talking about the business lessons nobody will tell you about. These are lessons that I had to learn on my own - the hard way. ...

201 - Numbers. Are. Everything.

28 Jul 2020

Contributed by Lukas

In this episode, I'm talking about, you guessed it, numbers! That's because when it comes to marketing, the answer to your problems almost always lie ...

200 - The Two Types Of Ad Budgets

23 Jul 2020

Contributed by Lukas

In this episode, I'm breaking down the two different types of ad budgets: testing budgets, and scaling and optimizing budgets. It's critical to make s...

199 - Creating Ascension Within Your Products

21 Jul 2020

Contributed by Lukas

Today's episode is all about how to create ascension within your products. AKA, how to position your funnels in order to drive your buyers through the...

198 - The Economy & What This Means For Ads & High Ticket Sales Right Now

16 Jul 2020

Contributed by Lukas

In this episode I'm talking about what the impacts of the current economy mean for your ads and high ticket sales - right now. I predict what trends I...

197 - The Strategy That Will Pay For Your Ad Spend (When Done Right)

14 Jul 2020

Contributed by Lukas

In this episode I'm diving into the hottest strategy right now that, when done right, will pay for your ad spend. The strategy? Creating a self-liquid...