Embodied CEO

367 - My Top Marketing Strategies - Optimized Business Series 2

15 Feb 2022

Contributed by Lukas

Want to see how I personally think through my marketing strategy AND how I choose what we focus on to maximize our lead generation and our sales? In ...

366 - 7-Figure Business Strategies - Optimized Business Series 1

14 Feb 2022

Contributed by Lukas

You've gotta do the work to grow your business… We all know that.    But so many people get caught up in the details they forget the bigger pictur...

365 - Is Organic Content & Strategy Important?

10 Feb 2022

Contributed by Lukas

"If I'm running paid ads, do I really need an organic content strategy?" I understand why I get this question all the time. Creating an organic conten...

364 - Should You Create Another Offer?

08 Feb 2022

Contributed by Lukas

Stop everything and listen to this podcast episode first if you're even THINKING about adding a new offer. I'll break down exactly when adding a new o...

363 - Updated Facebook Changes, iOS15 & What They Mean

03 Feb 2022

Contributed by Lukas

Get the latest on all things Facebook! Today we're getting down, dirty, and a little nerdy on all the biggest Facebook shakeups that could significant...

362 - Do The Work Vs. Wait For Answers

01 Feb 2022

Contributed by Lukas

Rant alert! There is a mindset spreading across the online entrepreneur space (and society as a whole) that is 100% holding people back from their goa...

361 - The 2X Formula...How To Double Your Leads & Sales In 90 Days Or Less

27 Jan 2022

Contributed by Lukas

Today you're in for a treat. Last week I hosted a free training and broke down my formula that's guaranteed to 2X your business, starting wherever you...

360 - Speed = Success

25 Jan 2022

Contributed by Lukas

One of the most massive assets you can have as a business is the ability to make moves, and implement changes at lightning speed… because your growt...

359 - $70,000 Worth Of Support For A Fraction Of The Cost

21 Jan 2022

Contributed by Lukas

Market Like A Pro is FINALLY HERE! In the finale episode of The Great Reset, I am excited to share all of the juicy details of this one-of-a-kind prog...

358 - Why I Became Willing To Walk Away From $1M+ In Business - Great Reset Series 6

20 Jan 2022

Contributed by Lukas

This is the last episode of The Great Reset Bonus Podcast Series, where I share the final, big decision that we made at the end of 2021, and why I was...

357 - This Trumps Everything In Your Marketing Success - Great Reset Series 5

19 Jan 2022

Contributed by Lukas

Sure, it's important to have a deep understanding of what makes your offer a no-brainer for your clients… but you also have to be crystal clear abou...

356 - The One Exercise That Changed It All - - Great Reset Series 4

18 Jan 2022

Contributed by Lukas

In Episode #4 of The Great Reset, I share the crucial exercise that revealed how I can finally solve my client's long-standing problems. And I'll brea...

355 - The Clarity For Our Big Shift - - Great Reset Series 3

17 Jan 2022

Contributed by Lukas

I came face to face with the reality that I need to change my entire business, and that meant more than a few tweaks…. After we did interviews with ...

354 - Faced With The Reality What I Built Needed To Change - - Great Reset Series 2

14 Jan 2022

Contributed by Lukas

I knew it was a make-or-break moment in my business, and if I was going to pull through I'd have to step up and do something I'd never done before... ...

353 - 2021 Was The Hardest Year In Business..Here's The Backstory - Great Reset Series 1

13 Jan 2022

Contributed by Lukas

2021 massively rocked the marketing industry…. In this no-holds-barred series I'm peeling back the curtain and giving you an exclusive look at the s...

352 - What If Your Success Wasn't Optional?

11 Jan 2022

Contributed by Lukas

Ever wonder why some people crush their goals, and others make excuses? In this episode, I'm going to ask you a hard-hitting question that will clear ...

351 - How To Make Creating New Creative & Content Manageable

06 Jan 2022

Contributed by Lukas

When you're running your business as a one-person show, or have a relatively small team, creating content is likely one of your highest priorities tha...

350 - 4 Strategies To Take Into Your Business In 2022

04 Jan 2022

Contributed by Lukas

Over the last few weeks I've been reflecting on all that went down in 2021, the lessons I learned, what contributed the most to our clients' success a...

349 - My 2021Hard Struggles, Lessons & Wins

23 Dec 2021

Contributed by Lukas

In this episode of the Not For Lazy Marketers Podcast I'll be sharing clips from previous podcasts where I talked about my hardest struggles, lessons,...

348 - The Big 4: Listener Favorites From 2021

21 Dec 2021

Contributed by Lukas

In this special edition of the Not For Lazy Marketers Podcast, I'm revisiting our top 4, fan favorite/most impactful episodes of 2021! Tune in for EVE...

347 - All The Hottest Tips For Combatting iOS & Increased Ad Costs

16 Dec 2021

Contributed by Lukas

346 - Were My 2021 Marketing Predictions Correct? Let's Dissect It!

14 Dec 2021

Contributed by Lukas

In this special episode of The Not For Lazy Marketers Podcast, I'm reflecting on the marketing predictions I had for 2021. What did I miss, what chang...

345 - The Basics Can Always Create Success

09 Dec 2021

Contributed by Lukas

344 - Marketing Isn't Templates. It's Strategy & Process

07 Dec 2021

Contributed by Lukas

343 - 2022 Marketing Predictions

02 Dec 2021

Contributed by Lukas

If 2021 was a rocky year for your business, I hear you. Digital businesses had a lot of challenges thrown our way, which made marketing online harder ...

342 - Images Vs. Reels: Advice Directly From Team Hirsh

30 Nov 2021

Contributed by Lukas

Images versus Reels, which will yield the best results for your ads? The answer isn't as simple as you might think. Tune in to this episode for expert...

341 - Three Critical Marketing Actions To Take Now For 2022

26 Nov 2021

Contributed by Lukas

As we wind down the year, it's the perfect time to get your brain churning and start planning your 2022 marketing plan. In this episode, I'm challengi...

340 - How To Instantly Improve Your Messaging & Generate More Leads & Sales

23 Nov 2021

Contributed by Lukas

What is the number one foundational piece of marketing that many entrepreneurs either forget, or believe they've nailed down when, in reality, they ha...

339 - Fake Businesses Have Been Deplatformed

18 Nov 2021

Contributed by Lukas

In this episode, I'm sharing the brutal reality of digital marketing today: fake businesses have been de-platformed. The ones who are looking for a qu...

338 - How I Added An Additional $45k of Revenue In 4 Days

16 Nov 2021

Contributed by Lukas

I recently generated $45k in revenue for my business in just FOUR days without a sales page, with no ads, and no complex promotional strategy. And it ...

337 - Thinking This Way Will Change The Game For All CEO's

11 Nov 2021

Contributed by Lukas

As CEOs, it can be easy to want to turn the onboarding of a new team member into Standard Operating Procedures, task delegation, and spreadsheets. But...

336 - Creating Your Brand Identity = Improving Your Marketing

09 Nov 2021

Contributed by Lukas

When you're inspired, or emotionally charged, you are more than likely able to sit down, concentrate, ideate, write, record, you name it, some serious...

335 - Facebook, The Whistleblower, and The Meta Name Change

04 Nov 2021

Contributed by Lukas

Facebook is BEYOND frustrating in so many ways - from ad metrics being overreported, privacy breaches, the monopoly that it holds over the industry, a...

334 - This Is Killing Your Success

02 Nov 2021

Contributed by Lukas

There's ONE thing that's killing your business, and no, it's not just iOS updates or algorithm changes. The BIGGEST thing that's keeping you from ach...

333 - Nobody Else Will Tell You This HARD Truth About Online Business

30 Oct 2021

Contributed by Lukas

I'm so tired of the concept of, "I'm going to start an online business and I'm going to get money."   Yes, there are people out there that are crushi...

332 - Running Ads In Q4 & Through The Holidays

28 Oct 2021

Contributed by Lukas

With Black Friday, Christmas, and crazily enough 2022 lurking around the corner, it's time to start focusing on our ad strategy through the holidays. ...

331 - iOS 15 Is Coming...What You Need To Know

26 Oct 2021

Contributed by Lukas

If you're feeling lost among the countless iOS updates, trust me, you're not alone. And, with iOS 15 rolling out, there's even more to catch up on. Wi...

330 - 3 Actions To Ending 2021 With The Best Marketing Out There

21 Oct 2021

Contributed by Lukas

In today's episode, I'm sharing three actions you can take to end 2021 with the best marketing out there. Struggled to see results this year and want ...

329 - "It's So Exhausting To Try And Keep Up With My Marketing & Content Now"

19 Oct 2021

Contributed by Lukas

If you're one of the countless entrepreneurs out there saying, "it's so exhausting to try and keep up with my marketing and content now," I hear you. ...

328 - Current Facebook Trends Brought To You Straight From The Hirsh Team Huddle!

14 Oct 2021

Contributed by Lukas

In this episode, I'm sharing the most current Facebook trends brought to you directly from our exclusive Hirsh Team Huddles! From automatic placement ...

327 - The Most Overlooked Component Of Your Marketing

12 Oct 2021

Contributed by Lukas

Today's episode is all about the most overlooked component of your marketing: your foundation. You could be creating hundreds of Reels, have an amazin...

326 - My Vulnerable Realization: Is This Holding Your Business Success Back?

07 Oct 2021

Contributed by Lukas

In this episode, I share a vulnerable realization I had as an entrepreneur that I believe so many other business owners will find value in. We often a...

325 - The New Way Of Looking At Your Paid Ads Strategy

05 Oct 2021

Contributed by Lukas

In today's episode I'm challenging you to look at your paid ads strategy differently than you have before. As humans, we often try to do what we know ...

324 - The Era Of The Creator: Uplevel Your Content & Creative With Our Insider Process

30 Sep 2021

Contributed by Lukas

Last week, I made a bold claim that most entrepreneurs don't want to hear: we've entered the era of the creator. That means if you're trying to grow a...

323 - The Shift: What It Now Means To Partner With Hirsh Marketing

28 Sep 2021

Contributed by Lukas

In this episode, I share an exclusive recording of The Shift: A Hirsh Marketing Partner Info Session. With massive shifts in the industry, come massiv...

322 - Are You Treating Your Marketing Like An Investment?

23 Sep 2021

Contributed by Lukas

It's time to start treating your marketing like an investment, no more excuses. If you're not dedicating time, resources, and money into your marketin...

321 - The Big Shift: Your Marketing Has To Change

21 Sep 2021

Contributed by Lukas

A massive shift is coming to the world of digital marketing. Your messaging, your strategy, your offer, all of that still matters… but none of those...

320 - Being Strategic With Your Free Marketing Content

16 Sep 2021

Contributed by Lukas

In today's era of digital marketing, micro-content is king. Humans' attention spans are decreasing, and the demand for short, easily digestible conten...

319 - When Business Is Hard

14 Sep 2021

Contributed by Lukas

This is an honest and raw episode where I'm opening up about struggles I've been facing in my business over the last few weeks. Too often other entrep...

318 - The Mistake & Danger Of Comparing Other Strategies To Yours

09 Sep 2021

Contributed by Lukas

In this episode, I'm sharing what a lot of entrepreneurs need to hear, but no one talks about enough: the mistake and danger of comparing other strate...

317 - Increasing Your 1:1 Conversations With Your Audience

07 Sep 2021

Contributed by Lukas

With the current direction we're going with marketing, one thing is clear: connection with your audience is absolutely critical. To be successful in t...

316 - High CPMs, Facebook's Creative Going Stale Quicker & What You Can Do

02 Sep 2021

Contributed by Lukas

Uh oh...ads are 47% more expensive than last year. Working ads that would last for months now only last 10 weeks. What happened? What can we do about ...

315 - I Recently Restructured My Whole Team...Let Me Tell You Why

31 Aug 2021

Contributed by Lukas

Sometimes life will throw you a gut-punch. That's what it felt like when a VERY valuable team member of mine gave her notice to pursue a different car...

314 - What Facebook's Doing To Combat iOS Updates

26 Aug 2021

Contributed by Lukas

MASSIVE changes are coming to Facebook over the next five years in their attempt to combat the impacts they've felt from Apple's recent iOS updates. F...

313 - The Future Of Marketing & Direction We're Heading

24 Aug 2021

Contributed by Lukas

The goldmine days of digital marketing are OVER. You have to step up, stand out more, and work harder than ever before to earn your customers. What do...

312 - The #1 Way To Improve Your Marketing

19 Aug 2021

Contributed by Lukas

Struggling with astronomical ad costs? Watching your engagement plummet? Failing to get your offer to convert? Anytime you hit these kinds of roadbloc...

311 - Choosing What's Most Important In Your Marketing

17 Aug 2021

Contributed by Lukas

If I could give you one piece of advice to massively improve your results, it would be to focus on choosing what's most important in your marketing. I...

310 - Your Marketing Levers

12 Aug 2021

Contributed by Lukas

In today's episode, I'm sharing three levers that you can pull anytime something isn't converting to improve your marketing strategy and results. Whet...

309 - What's Working Vs. Not Working TODAY In Marketing

10 Aug 2021

Contributed by Lukas

Dying to know what's working vs not working today in marketing? I'm spilling ALL the tea in today's episode where I share an exclusive behind the scen...

308 - "But It Worked For Me A Year Ago"

05 Aug 2021

Contributed by Lukas

This episode is a call out for any entrepreneur still relying on marketing strategies that worked for them a year ago to boost this year's profits. Sp...

307 - People Buy Your WHY, Not Your What

03 Aug 2021

Contributed by Lukas

I hate to break it to you, but people buy your WHY, not your what. Odds are there are countless other businesses out there doing the same thing that y...

306 - The Future Of Instagram & Video

29 Jul 2021

Contributed by Lukas

Instagram is evolving, and your marketing must too. If you're not prepared to adapt to the platform's shift to prioritizing video content, one thing i...

305 - 6 Things That Contributed Most To My Success In The Last Year

27 Jul 2021

Contributed by Lukas

In this episode, I reflect on what advice I would give my past self on how to build a successful business. In the last year especially, my success has...

304 - This Mentality Will Kill Your Business & Marketing

22 Jul 2021

Contributed by Lukas

Rant time. There's a certain BS mentality that is perpetuated in the digital marketing industry, and not enough business owners are calling it out. In...

303 - How To Instantly Improve Your Content Marketing With Jessica Stansberry

20 Jul 2021

Contributed by Lukas

In today's episode, I'm joined by my friend and incredible entrepreneur Jessica Stansberry. Jessica spills all the tea on how to crack the organic mar...

302 - What Are You Best In The World At?

15 Jul 2021

Contributed by Lukas

In this episode, I'm challenging you to run EVERYTHING you do in your business through the filter of "what am I the best in the world at?" If you can ...

301 - Combining Your Organic & Paid Strategies

13 Jul 2021

Contributed by Lukas

Which is better, organic or paid marketing? While some marketers will have firm opinions one way or the other, I believe that they BOTH go hand in han...

300 - 5 Business Lessons That Will Save You Millions

08 Jul 2021

Contributed by Lukas

In this episode, I'm reflecting on how far my business has come over the last six years, the mistakes I've made, the lessons I've learned, and how it ...

299 - Data & Metric Overwhelm?

06 Jul 2021

Contributed by Lukas

I've seen countless entrepreneurs struggle with their data and allowing it to drive their decisions. Yet, if they could get to that place, they would ...

298 - Focus + Simplicity = Results

01 Jul 2021

Contributed by Lukas

I made the mistake of not taking my own advice this year. I've been working on way too many funnels rather than focusing all in on one until it was co...

297 - 5 Touchpoints To A Sale

29 Jun 2021

Contributed by Lukas

If you're not incorporating powerful touchpoints with your brand throughout your marketing strategy, you're losing out on tons of potential sales. Ful...

296 - The SOS iOS Response

24 Jun 2021

Contributed by Lukas

Like so many other marketers, when iOS 14 first hit, several of our clients suddenly experienced a massive dip in results. However, unlike many other ...

295 - My Ad Costs Have Spiked, What Now?

22 Jun 2021

Contributed by Lukas

In this episode, I'm sharing two strategies my team uses to bring our clients' ad costs down whenever they spike that WORK. Every. Single. Time. Despi...

294 - Evergreen Course Funnels Using The Scale Method Featuring Caitlin Bacher

17 Jun 2021

Contributed by Lukas

In today's episode, I'm joined by my good friend and fellow CEO, Caitlin Bacher. She helps online course creators generate consistent, scalable revenu...

293 - 40x ROAS - The Power Of Your Warm Audience

15 Jun 2021

Contributed by Lukas

Your warm audience is one of your business's most invaluable assets. If you are not continuously building your warm audience, engaging them, and re-ta...

292 - Leveraging A Podcast With Paid Ads

10 Jun 2021

Contributed by Lukas

In this episode, I'm sharing my best strategies for leveraging a podcast with paid ads. Meta right? I believe that podcasts are one of the best forms ...

291 - The Knowledge Gap

08 Jun 2021

Contributed by Lukas

In this episode, I'm speaking about the "knowledge gap" and why it is critical for marketers to understand their own. We often assume that when we spe...

290 - Is Using Paid Ads Cheating Your Business Growth?

03 Jun 2021

Contributed by Lukas

In this episode, I'm giving my honest answer to the question, "is using paid ads cheating your business growth?" In short, the answer is absolutely NO...

289 - Current Ad Hacks In This New Era

01 Jun 2021

Contributed by Lukas

In this episode, I'm sharing Team Hirsh's current ad hacks for success in this new era of digital marketing. The iOS 14 updates have created massive c...

288 - Your Business 'One Thing'

27 May 2021

Contributed by Lukas

In this episode, I'll show you how to define your business's "one thing". As entrepreneurs and visionaries, we're often overwhelmed with an abundance ...

287 - Don't Do This When Something Goes Wrong

25 May 2021

Contributed by Lukas

You will always experience periods of hardship in your business, that's just reality. Not enough entrepreneurs are open about these struggles, but we ...

286 - A More Engaged Audience Results In More Sales

20 May 2021

Contributed by Lukas

In this episode, you'll learn how a more engaged audience will result in more sales for your business. Many people make the mistake of focusing on the...

285 - Long Term Impacts of iOS: Seismic Changes Are Happening Online Right Now

18 May 2021

Contributed by Lukas

In this episode, I'm dissecting the long term impacts of the iOS 14 updates to the digital marketing world. What we're seeing now is only the beginnin...

284 - 2 Ways To Instantly Improve Your Webinar Conversions

13 May 2021

Contributed by Lukas

In this episode, I'm sharing two ways you can instantly improve your webinar conversion. I truly believe that creating a converting webinar is an artf...

283 - Facebook And It's Push To AI

13 May 2021

Contributed by Lukas

In this episode, I'm sharing more about Facebook's push to AI that has been happening for the last two years. Essentially, Facebook wants you to give ...

282 - Don't Be Afraid To Repel The Wrong Fit Customers

06 May 2021

Contributed by Lukas

In this episode, I'm sharing why it is just as important to repel the wrong fit customers in your messaging as it is to attract the right fit. Oftenti...

281 - Are Facebook Ad Costs Way Up?

04 May 2021

Contributed by Lukas

In this episode, we're chatting about rising Facebook costs and what this means for the future of marketing. While, yes, it's more expensive to market...

280 - Create A Strategy With These Two Components For Ultimate Success

29 Apr 2021

Contributed by Lukas

In today's episode, I'm sharing the two components that will create ultimate success in your marketing if you commit to them. First, you must be inten...

279 - The Reality Behind Digital Businesses That Nobody Is Talking About

27 Apr 2021

Contributed by Lukas

In today's episode, I'm going on a much needed rant. There's this misconception that running a digital business is, and should be, easy and that if it...

278 - Your First Crucial Milestone In Marketing

22 Apr 2021

Contributed by Lukas

In today's episode, I'm sharing everything you need to know about hitting your first crucial milestone in marketing: breaking even. Most people go int...

277 - Don't Overcomplicate & Overthink Your Marketing

20 Apr 2021

Contributed by Lukas

Too often, people overcomplicate their marketing by adding in all these technical components, shiny objects, bells and whistles. Those things don't eq...

276 - Optimizing, Pivoting, & Adjusting Is True Marketing

15 Apr 2021

Contributed by Lukas

In this episode, I go on a bit of a rant. A lot of influencers out there promote this idea that you're only one funnel away from success. That you jus...

275 - The 3 Main Elements To Testing Your Ads

13 Apr 2021

Contributed by Lukas

In this episode, I'm shedding light on the three main elements to testing your ads. Testing your ads can be extremely overwhelming, and many people th...

274 - Strategic Lead Generation That Actually Results In Sales

08 Apr 2021

Contributed by Lukas

In this episode, I'm diving into my top strategic lead generation strategies that actually result in sales. Lead generation is absolutely critical, es...

273 - The Stop Doing List

06 Apr 2021

Contributed by Lukas

In today's episode, I'm encouraging you to take the time to look at what's really driving the needle forward the most in your marketing, what's not an...

272 - The Do's & Don'ts Of Your Ad Creative

01 Apr 2021

Contributed by Lukas

In this episode I'm diving into the do's and don'ts of your ad creative. It is critical that you nail this because it is one of the most important com...

271 - Scaling Horizontally Vs. Scaling Vertically

30 Mar 2021

Contributed by Lukas

In this episode, I'm sharing all my best tips and strategies for scaling your business both horizontally and vertically. First, I'll walk you through ...

270 - The 3 Most Important Components To Improving Your Marketing Results

25 Mar 2021

Contributed by Lukas

In today's episode, I'm walking you through a case study of how we were able to improve our ad results for a client's webinar in just 30 days by follo...

269 - Shift The Focus From You To Your Customer

23 Mar 2021

Contributed by Lukas

In this episode, I'm sharing a hard marketing truth: your audience doesn't care about you. Too many marketers make the mistake of highlighting themsel...

268 - How To Instantly Improve Your Ad Targeting

18 Mar 2021

Contributed by Lukas

You're in for a treat with this episode my friends, because I'm sharing strategies you can implement right away to instantly improve your ad targeting...