Embodied CEO
Episodes
496: What Exactly is Part of a Converting Marketing Strategy?
21 Mar 2023
Contributed by Lukas
What is your marketing strategy? That sense of overwhelm you just felt when reading that question…you're not alone. Many people feel overwhelmed w...
495: Hour By Hour How I Structure My Day As a Mom & 7 Figure Business Owner - Marketing Questions Answered #5
17 Mar 2023
Contributed by Lukas
I'm dedicating Day 5 of the 'Marketing Questions Answered' series to share how I structure my day as a successful entrepreneur and mom of three. This ...
494: I Can't Afford Marketing Support & I Can't Do It All - What Do I Do? - Marketing Questions Answered #4
16 Mar 2023
Contributed by Lukas
Welcome to the fourth episode of the 'Marketing Questions Answered' series. In this episode, I address a common struggle that many business owners fac...
493: Do Small Priced Digital Products and Lead Magnets Even Work? - Marketing Questions Answered #3
15 Mar 2023
Contributed by Lukas
492: Leveraging Your Content As Visibility Ads A Step By Step Guide - Marketing Questions Answered #2
14 Mar 2023
Contributed by Lukas
Welcome to episode two of my "Marketing Questions Answered" series. Today's topic is all about visibility ads. I'll be answering a question from a lis...
491: Creating Ads That Bring In Leads Who Convert To Paying Customers - Marketing Questions Answered #1
13 Mar 2023
Contributed by Lukas
Last week, I asked you to share with me your biggest marketing challenges and ask me your most pressing marketing questions so I could answer them for...
490: An Important Question to Ask to Stand Out & Generate More Sales
09 Mar 2023
Contributed by Lukas
Today's podcast episode is inspired by a question I was asked during a training session earlier this week. "How do I know what my unique selling point...
489: The 8 Things Our Most Profitable Clients Are Doing
07 Mar 2023
Contributed by Lukas
We are neck deep in businesses and their marketing day in and day out. When it comes to marketing and marketing success, we've seen it all! Have you e...
488: Is AI Going to Replace Us All?
02 Mar 2023
Contributed by Lukas
I know you've been hearing about AI from everyone, in every corner, and in every space lately, and I also know it's either filling you with excitement...
487: Everything That Goes into My 7 Figure Marketing Strategies
28 Feb 2023
Contributed by Lukas
If your marketing strategy isn't setting you up for success, you may need to take a step back. It is so important that you have a deep understanding o...
486: The 5 Biggest Mistakes My Highest Level Clients Were Making
23 Feb 2023
Contributed by Lukas
Have you ever looked at your own marketing through the eyes of your potential, ideal customer? This is one of the first steps I take when approa...
485: Raw & Real Entrepreneurship Lessons with George Bryant
21 Feb 2023
Contributed by Lukas
Last summer I hit a super low point in my business and it was around that same time I crossed paths with George Bryant. What I didn't know then was ho...
484: Paid Ad Predictions & Strategies to Leverage Now - 2023 Marketing Mastery #5
17 Feb 2023
Contributed by Lukas
It's day 5 and the last day of my 2023 Marketing Mastery series! I think I've saved the best for last…predictions and strategies for running paid ad...
483: Email & Text Message Marketing That Results in Sales - 2023 Marketing Mastery #4
16 Feb 2023
Contributed by Lukas
Welcome back to my 2023 Marketing Mastery series, it's day 4 (and if you've missed any of the previous 3, they are SO GOOD, so be sure to check them o...
482: Sales Funnel Strategies That Will Convert This Year - 2023 Marketing Mastery #3
15 Feb 2023
Contributed by Lukas
It's day 3 of my 2023 Marketing Mastery series, and today I'm discussing funnel strategies. More specifically sales funnel strategies that WILL conver...
481: Using Content to Strategically Convert Buyers - 2023 Marketing Mastery #2
14 Feb 2023
Contributed by Lukas
Welcome to Day 2 of my podcast series, Marketing Mastery in 2023, where I'm tackling everything content! Using organic and valuable content to strateg...
480: Million Dollar Marketing Mistakes You Don't Want to Make - 2023 Marketing Mastery #1
13 Feb 2023
Contributed by Lukas
This week, I'm coming at you with a new series called Marketing Mastery in 2023! This 5-day series will cover the latest trends and the TOP strategies...
479: 5 Secrets That Will Guarantee Your Success as an Entrepreneur
10 Feb 2023
Contributed by Lukas
If you've ever wondered what sets apart successful entrepreneurs from those who struggle to find success, look no further. I've seen the same consiste...
478: Top Strategies for Successfully Nurturing Your Audience
07 Feb 2023
Contributed by Lukas
In today's episode, I'm diving into the topic of nurturing your audience. Nurturing can take many forms, including social media, content, email, and a...
477: This One Simple Strategy Will Help You Sell More Of Your Offer
02 Feb 2023
Contributed by Lukas
As an entrepreneur myself, I understand the challenges of selling your offer effectively. That's why I believe it is so important to have clear and we...
476: Inside Look at How I Plan My Own 7-Figure Marketing Strategies
31 Jan 2023
Contributed by Lukas
Today, I'm giving you a behind-the-scenes look into my marketing strategy for my multi-7 figure business. If you've been curious about how you should ...
475: How to Create a Converting Lead Gen Offer
26 Jan 2023
Contributed by Lukas
Creating a high-value, free lead generation offer - one that creates a roadmap to your paid offer - can be a crucial part of your marketing strategy. ...
474: The #1 Thing Missing From Most Businesses Marketing
24 Jan 2023
Contributed by Lukas
I just wrapped up my incredible boot camp week of trainings for business owners, and I've been chatting with a ton of those participants in my DMs. Af...
473: The 4 Golden Rules to Guaranteeing Marketing Success
19 Jan 2023
Contributed by Lukas
Are you feeling the weight of pressure and overwhelm as you set your business goals for the year? You're not alone! I recently had a conversation with...
472: The 10 Things I'm Doing To Get To $10M This Year
17 Jan 2023
Contributed by Lukas
This year is going to be HUGE for my company. HUGE. It's already started out absolutely amazing, and I have set things in place to ensure that both my...
471: 3 Things Most People Won't Do This Year But Should
05 Jan 2023
Contributed by Lukas
In this episode of the Not For Lazy Marketers podcast, we'll be uncovering three overlooked strategies that can have a massive impact on your business...
470: 2022 Year in Review - Part Two
03 Jan 2023
Contributed by Lukas
Part two of my 2022 year in review is officially here. I'm revealing our successes from this past year and what I plan to carry forward into 2023. I'l...
469: 2022 Year in Review - Part One
29 Dec 2022
Contributed by Lukas
The Year of the Pivot. That is what I have themed my 2022. I made a ton of changes that really turned my year around. I allowed for more flexibility, ...
468: 2023 Marketing Strategy Must Do's Featuring George Bryant
27 Dec 2022
Contributed by Lukas
467: 3 Things You Can Do Now To Positively Impact Your Marketing
22 Dec 2022
Contributed by Lukas
My team and I went through our entire year of podcasts and I got inspired to replay my TOP episode of the year, "3 Things You Can Do Now To Positively...
466: My Top 5 Lessons from 2022
15 Dec 2022
Contributed by Lukas
Today I'm sharing my top lessons from 2022 (and 1 BIG mistake I will never make again). If I look back at myself six months ago, I don't even fully re...
465: What to Do If Your Marketing Isn't Working
13 Dec 2022
Contributed by Lukas
Visibility and brand awareness builds an audience, but that alone won't guarantee a successful marketing strategy. After you build that audience, you ...
464: How to Know if You Should Be Running Paid Ads
08 Dec 2022
Contributed by Lukas
Is your business ready for paid ads? You might think I'm going to recommend running ads 10 out of 10 times - but the reality is, there are buckets you...
463: The 5 Most Important Parts To A Successful 2023 Marketing Strategy
06 Dec 2022
Contributed by Lukas
We are in the season of goal setting for the New Year. Most of the time when you set goals you create some sort of strategy or action plan to go along...
462: Inside Intel from Over $700k in Black Friday Revenue
01 Dec 2022
Contributed by Lukas
Are you ready for some inside intel on Black Friday?! Black Friday might be over, but knowing what worked (and what didn't!) is vital moving forward. ...
461: Will Your Sales Dip in December? Everything You Need to Know About Marketing Right Now
29 Nov 2022
Contributed by Lukas
I've witnessed so many businesses just stop marketing during December. Not because they wanted to…but because they assumed no one would be buying ...
460: Is Digital Media Completely Changing Again? Get the Inside Scoop.
25 Nov 2022
Contributed by Lukas
Over the past couple of months, I've been spending some time on TikTok silently observing. If you haven't quite realized it yet, here's a truth bomb: ...
459: The Mindset Shift that Changed Everything for Me
22 Nov 2022
Contributed by Lukas
Have you ever felt frustrated with your team, or people in general? You know those feelings of: Why aren't they moving as quickly as me? If I was doi...
458: This Underrated but Still Wildly Effective Marketing Strategy - Secret Strategies Series #5
18 Nov 2022
Contributed by Lukas
Welcome back to the final episode in my 2022 Secret Strategies where I tackle a strategy that seems to be overshadowed these days: email marketing. ...
457: Increase Your Sales Conversion With This - 2022 Secret Strategies Series #4
17 Nov 2022
Contributed by Lukas
In the 4th episode of my 2022 Secret Strategies series, we are diving into a topic I get asked about all the time - how to increase your sales convers...
456: Double Your Webinar Show Up & Engagement Rate - 2022 Secret Strategies Series #3
16 Nov 2022
Contributed by Lukas
It's day 3 of my 2022 Secret Strategies series, and if you're using webinars but struggling with LOW show up rates, this one's for you. When I first...
455: How To Generate Quick Cash Or Improve Stagnant Results - 2022 Secret Strategies Series #2
15 Nov 2022
Contributed by Lukas
In the second episode of my new series, 2022 Secret Strategies, we are diving into TWO critical strategies. First, my cash infusion strategy. There ar...
454: Increase Your Profits with Your Existing Audience - 2022 Secret Strategies Series #1
14 Nov 2022
Contributed by Lukas
This week I'm coming to you with a new series: 2022 Secret Strategies. I hear so often from listeners how much they appreciate the tactical, cut to th...
453: This Will Make You More Money, and It's Not What You Think
10 Nov 2022
Contributed by Lukas
We all know that feeling in business where you're afraid to say no to an opportunity that equals money. You and I know it well…that desire to say ye...
452: 5 Strategies to End 2022 Strong
08 Nov 2022
Contributed by Lukas
Can you believe the end of 2022 is almost here?! As business owners, the 4th quarter can leave us scrambling to wrap up the year on a positive note ...
451: This Should be Your #1 Marketing Priority
03 Nov 2022
Contributed by Lukas
Are you growing your warm audience? This can look like increasing your email list, social media following, overall reach of your content... If you'r...
450: Live Launching Is Critical For Most Businesses - Here's Why
01 Nov 2022
Contributed by Lukas
Live launches are CRITICAL. Yes, critical. They are THAT important. I know you've heard from other places that live launches suck and that automatin...
449: Top 2 Things Our Most Successful Clients Do
27 Oct 2022
Contributed by Lukas
We all know what goes into successful marketing, right? There's your strategy, your messaging, understanding of your ideal client, plus your actual of...
448: Creating Intentional Content in Your Marketing
25 Oct 2022
Contributed by Lukas
I've observed many business owners struggle when it comes to creating intentional content. - and here's the deal - Creating connection through conte...
447: Update & Transparency from Me
20 Oct 2022
Contributed by Lukas
Today's episode is coming at you chock full of transparency. These past few months have been filled with important lessons, valuable experiences, and ...
446: Not Many People Will Tell You This
06 Oct 2022
Contributed by Lukas
I hope you're ready for this, because today's episode is one of my rants. It's a topic that lights a fire in me, because it just isn't talked about en...
445: These 3 Things are Losing You Money With Your Webinars
29 Sep 2022
Contributed by Lukas
Webinars are an art. An art of selling. Providing value, connecting with your audience, and then pitching an offer is a proven sales strategy whethe...
444: We've Seen a Big Shift in Marketing Recently! Here's What It is...
27 Sep 2022
Contributed by Lukas
In today's podcast, I'm sharing a BIG shift we've seen in marketing recently….and seriously, it's a HUGE deal. I had a feeling that this change wa...
443: Make More Sales by Connecting Your Funnels & Offers
22 Sep 2022
Contributed by Lukas
As business owners, we are always looking for a new solution or chasing a shiny object, when a lot of the time there's a ton of opportunity sitting ri...
442: The Lies the Industry is Telling You
20 Sep 2022
Contributed by Lukas
Today, I'm bringing back my most downloaded episode from this past year, and it's all about LIES. More specifically, the lies the industry and other...
441: 95% of You are Missing This in Your Marketing - Behind the Scenes Day #6
15 Sep 2022
Contributed by Lukas
Marketing is an ever-evolving, constant practice of refinement. When things stop working, we know we need to locate the issue and refine. But (and don...
440: Secrets To Successful Paid Ads - Behind the Scenes Series Day #5
14 Sep 2022
Contributed by Lukas
I'm back with the 5th episode in our 'Behind the Scenes' series, and today I'm sharing some incredible secrets to achieving successful paid ads. But F...
439: Make Your Sales Goals Achievable & Simple Doing This - Behind the Scenes Series Day #4
09 Sep 2022
Contributed by Lukas
95% of the clients who come to work with us are struggling because they don't know their numbers, and knowing your numbers is critical to achieving yo...
438: How To Garner Attention & Stand Out From The Noise - Behind the Scenes Series Day #3
08 Sep 2022
Contributed by Lukas
It's day 3 of our Behind the Scenes series, and in today's episode I'm telling you to throw away the templates. Yes, you heard that right. Those cop...
437: The Secret To Attracting & Converting Buyers - Behind the Scenes Series Day #2
07 Sep 2022
Contributed by Lukas
If your marketing strategy isn't bringing in and converting leads, then something isn't working…and I'm willing to bet it's your messaging. Messag...
436: Creating A Guaranteed To Convert Marketing Strategy - Behind the Scenes Series Day #1
06 Sep 2022
Contributed by Lukas
Have you created a guaranteed to convert marketing strategy, or has strategy left your head spinning? I've spoken to many business owners who are so o...
435: These Strategies are Making a Comeback in Digital Marketing
01 Sep 2022
Contributed by Lukas
In everything, there are seasons and cycles. In the economy, the cycle starts over when the bubble gets too big and bursts. Prices fluctuate, we ent...
434: Doing This In Your Marketing Will Cost You Money & Time!
30 Aug 2022
Contributed by Lukas
Are you constantly looking for a "one size fits all" solution to your marketing, hoping to just plug in your information and be on your way to sales? ...
433: 6 Things That Are Working Right Now in Marketing
25 Aug 2022
Contributed by Lukas
Marketing is always changing. What's working right now may not be what was working last year, last month, or even last week. At Hirsh Marketing, we ...
432: Use This Method To Instantly Improve Your Marketing Results
18 Aug 2022
Contributed by Lukas
On today's episode, I'm going back to the basics. You've heard me say, "Marketing always works, it's just a matter of when," and it's true. Marketing ...
431: I Made 2 Mistakes That Cost Me Millions
16 Aug 2022
Contributed by Lukas
As a business owner, I've made mistakes. Mistakes that cost me millions. MILLIONS. I broke my own rules and my own advice, and honestly, it was a ...
430: Marketing & Business Tips, Strategies, and Real Talk with Ryan Deiss
09 Aug 2022
Contributed by Lukas
The economy has entered a recession, and for those in the digital marketing space, it seems we're all encountering the same questions: How will thi...
429: Are Ads Essential in Today's Market?
02 Aug 2022
Contributed by Lukas
In today's climate, you may find yourself asking if ads are truly essential. Do you really need them to grow your business, or can they be cut in an a...
428: What If Your Marketing Doesn't Work?
28 Jul 2022
Contributed by Lukas
What if your marketing doesn't work? What if you spent countless hours working through your offer and strategy, created all the promotional materials,...
427: The Secrets Behind a Multi-Million Dollar Business with Russell Brunson (+ Marketing Predictions You Don't Want To Miss!)
26 Jul 2022
Contributed by Lukas
The economy is changing, and digital marketing is not immune to the effects of a recession. Preparing for the impact to come is imperative to protecti...
426: Business & Marketing Mistakes And Truths With Julie Chenell - Interview Series Day 5
22 Jul 2022
Contributed by Lukas
If you think that growing and sustaining a business is going to be EASY… this episode is about to prove that you have it dead wrong. I'm NOT about...
425: Becoming The Best & Most Effective CEO with Alex Charfen - Interview Series Day 4
21 Jul 2022
Contributed by Lukas
424: From Marketing Failure To Success In 3 Months With Lauren Marie - Interview Series Day 3
20 Jul 2022
Contributed by Lukas
Lauren Marie joined Market Like A Pro, our done-with-you marketing consultancy, in January of 2022. Before coming in, her launch didn't go well, but w...
423: The Biggest Surprises & Mistakes While Growing A 7-Figure Business With Haley Burkhead - Interview Series Day 2
19 Jul 2022
Contributed by Lukas
Growing a team to help run a 7-Figure business is no joke. It cannot be about how you FEEL in the moment and bringing your ideas to the table. You hav...
422: Marketing Advice & Transparency That You NEED In Your Business With George Bryant - Interview Series Day 1
18 Jul 2022
Contributed by Lukas
421: 3 Things I Do When I Feel Like Giving Up
14 Jul 2022
Contributed by Lukas
As a CEO, the responsibility of leading a team can be HEAVY sometimes! Add that to the pile of (literal) crap that can be happening in your personal l...
420: Improve Your Marketing With This Simple Exercise
12 Jul 2022
Contributed by Lukas
Want to get better results for your marketing fast? You need to check where you're not being clear and compelling in your marketing message. The good ...
419: When To Pivot Vs. Losing Focus
07 Jul 2022
Contributed by Lukas
Pivoting is the ultimate advantage for small businesses. Instead of having to go through multiple committees, you can change your direction any ...
418: This Will Guarantee Your Success...And Its Not What You Think
05 Jul 2022
Contributed by Lukas
Can you really guarantee success in your business? I believe you can. Today's episode takes you through a part of Emily's journey since she star...
417: 3 Things You Can Do Now To Positively Impact Your Marketing
30 Jun 2022
Contributed by Lukas
Are you getting everything you can out of your marketing efforts? I always say that marketing always works. And you can always make it work even...
416: The Delayed Effect Of Today's Actions In Your Business
28 Jun 2022
Contributed by Lukas
As entrepreneurs, we're action takers. When we have a goal, we move fast to create a plan, and do whatever it takes to achieve our results. That...
415: When Is It Time To Change Or Create A New Offer
23 Jun 2022
Contributed by Lukas
When is it time to change an offer? I have a saying which is "Do 1 offer until you reach 1 million dollars". I'm not going against my own teachings he...
414: Attention All CEOs - You Need To Hear This
21 Jun 2022
Contributed by Lukas
Every CEO must hear this. The "set it and forget it" model of running online businesses is long gone. It's a fragile model that can only exist i...
413: Online Businesses Have Been Lied To
16 Jun 2022
Contributed by Lukas
412: The Biggest Mistake People Make With Their Webinars & Funnels
14 Jun 2022
Contributed by Lukas
411: Paradigm Shift In Your Marketing
09 Jun 2022
Contributed by Lukas
Running ads online is not like it used to be. Not that long ago, we saw returns of 6:1, 10:1, even 20:1! Because of market saturation, heavy com...
410: Marketing In 2022 Rule #5 - Conversion With Connection
07 Jun 2022
Contributed by Lukas
Ever since businesses went online, they forgot about one thing that creates trust with people. And the more you do it, the harder it will be for yo...
409: Marketing In 2022 Rule #4 - This Will Destroy Your Success
06 Jun 2022
Contributed by Lukas
Rule #4 of marketing in 2022 is special to me because NO ONE wants to talk about it. It's the big elephant in the room online marketers want to ignore...
408: Marketing In 2022 Rule #3 - The King of All Marketing
03 Jun 2022
Contributed by Lukas
Whenever you see diminishing returns in your marketing, what's the best thing you should do? You should change what you're doing, right? Bu...
407: Marketing In 2022 Rule #2 - Does Time = Attention?
02 Jun 2022
Contributed by Lukas
Garnering this one thing is key when marketing stops working. Today I talk about what you should do when you need more leads, more sales and more c...
406: Marketing In 2022 Rule #1 - Why The "Why" Is Important
01 Jun 2022
Contributed by Lukas
When business gets tough, getting new clients becomes more difficult by the day, and advertising costs seem to rise by the hour, business owners tend ...
405-State Of The Union- Hirsh Marketing & Marketing In 2022
31 May 2022
Contributed by Lukas
If lack of inspiration, burnout and stressing about every detail of your business is part of your day-to-day, I have an important message for you. ...
404: How Can I Make It So That Nobody Stops Buying
26 May 2022
Contributed by Lukas
Last year, making money online became much harder. Ad costs went up, targeting options on Facebook vanished, and response is down overall. For those o...
403: Throw Away The Templates & Do This Exercise
24 May 2022
Contributed by Lukas
What do you do when you're up against a problem that seems impossible to solve? We just ended a launch, but the ROAS was less than I expected. ...
402: My Experience Trying MDMA
19 May 2022
Contributed by Lukas
I tried MDMA for the first time and it changed my life! This episode isn't about marketing BUT if you are a CEO or business owner and are interested i...
401: 3 Reasons Your Marketing Strategy Isn't Working
17 May 2022
Contributed by Lukas
Don't let stubbornness kill your marketing! If your marketing strategy isn't working, it's not time to double down just because "it worked a year ago....
400: 6 Secrets To My Personal Success
12 May 2022
Contributed by Lukas
It's the 400th episode of The Not For Lazy Marketers Podcast, and I'm celebrating by doing something a little different. I peel back the curtain ...
399: A Mistake Most CEOs Frequently Make
09 May 2022
Contributed by Lukas
People always ask me what I love about growing a team AND what makes it the most challenging. While building a team comes with a ton of responsibility...
398: How We Took A Cost Per lead From $60 To $6 & Doubled The Ad Budget
05 May 2022
Contributed by Lukas
Entrepreneurs everywhere are freaking out about rapidly increasing ad costs. And sure, prices have increased. But instead of panicking, you can listen...
397: Answer This Question & Instantly Improve Your Marketing
03 May 2022
Contributed by Lukas
Do people click on your free offer but then don't sign up? Are you struggling with your conversion rates or getting any attention at all? Then it's ti...