Embodied CEO

467: 3 Things You Can Do Now To Positively Impact Your Marketing

22 Dec 2022

Contributed by Lukas

My team and I went through our entire year of podcasts and I got inspired to replay my TOP episode of the year, "3 Things You Can Do Now To Positively...

466: My Top 5 Lessons from 2022

15 Dec 2022

Contributed by Lukas

Today I'm sharing my top lessons from 2022 (and 1 BIG mistake I will never make again). If I look back at myself six months ago, I don't even fully re...

465: What to Do If Your Marketing Isn't Working

13 Dec 2022

Contributed by Lukas

Visibility and brand awareness builds an audience, but that alone won't guarantee a successful marketing strategy. After you build that audience, you ...

464: How to Know if You Should Be Running Paid Ads

08 Dec 2022

Contributed by Lukas

Is your business ready for paid ads? You might think I'm going to recommend running ads 10 out of 10 times - but the reality is, there are buckets you...

463: The 5 Most Important Parts To A Successful 2023 Marketing Strategy

06 Dec 2022

Contributed by Lukas

We are in the season of goal setting for the New Year. Most of the time when you set goals you create some sort of strategy or action plan to go along...

462: Inside Intel from Over $700k in Black Friday Revenue

01 Dec 2022

Contributed by Lukas

Are you ready for some inside intel on Black Friday?! Black Friday might be over, but knowing what worked (and what didn't!) is vital moving forward. ...

461: Will Your Sales Dip in December? Everything You Need to Know About Marketing Right Now

29 Nov 2022

Contributed by Lukas

I've witnessed so many businesses just stop marketing during December.  Not because they wanted to…but because they assumed no one would be buying ...

460: Is Digital Media Completely Changing Again? Get the Inside Scoop.

25 Nov 2022

Contributed by Lukas

Over the past couple of months, I've been spending some time on TikTok silently observing. If you haven't quite realized it yet, here's a truth bomb: ...

459: The Mindset Shift that Changed Everything for Me

22 Nov 2022

Contributed by Lukas

Have you ever felt frustrated with your team, or people in general? You know those feelings of: Why aren't they moving as quickly as me? If I was doi...

458: This Underrated but Still Wildly Effective Marketing Strategy - Secret Strategies Series #5

18 Nov 2022

Contributed by Lukas

Welcome back to the final episode in my 2022 Secret Strategies where I tackle a strategy that seems to be overshadowed these days: email marketing.  ...

457: Increase Your Sales Conversion With This - 2022 Secret Strategies Series #4

17 Nov 2022

Contributed by Lukas

In the 4th episode of my 2022 Secret Strategies series, we are diving into a topic I get asked about all the time - how to increase your sales convers...

456: Double Your Webinar Show Up & Engagement Rate - 2022 Secret Strategies Series #3

16 Nov 2022

Contributed by Lukas

It's day 3 of my 2022 Secret Strategies series, and if you're using webinars but struggling with LOW show up rates, this one's for you.  When I first...

455: How To Generate Quick Cash Or Improve Stagnant Results - 2022 Secret Strategies Series #2

15 Nov 2022

Contributed by Lukas

In the second episode of my new series, 2022 Secret Strategies, we are diving into TWO critical strategies. First, my cash infusion strategy. There ar...

454: Increase Your Profits with Your Existing Audience - 2022 Secret Strategies Series #1

14 Nov 2022

Contributed by Lukas

This week I'm coming to you with a new series: 2022 Secret Strategies. I hear so often from listeners how much they appreciate the tactical, cut to th...

453: This Will Make You More Money, and It's Not What You Think

10 Nov 2022

Contributed by Lukas

We all know that feeling in business where you're afraid to say no to an opportunity that equals money. You and I know it well…that desire to say ye...

452: 5 Strategies to End 2022 Strong

08 Nov 2022

Contributed by Lukas

Can you believe the end of 2022 is almost here?!  As business owners, the 4th quarter can leave us scrambling to wrap up the year on a positive note ...

451: This Should be Your #1 Marketing Priority

03 Nov 2022

Contributed by Lukas

Are you growing your warm audience? This can look like increasing your email list, social media following, overall reach of your content...  If you'r...

450: Live Launching Is Critical For Most Businesses - Here's Why

01 Nov 2022

Contributed by Lukas

Live launches are CRITICAL. Yes, critical. They are THAT important.  I know you've heard from other places that live launches suck and that automatin...

449: Top 2 Things Our Most Successful Clients Do

27 Oct 2022

Contributed by Lukas

We all know what goes into successful marketing, right? There's your strategy, your messaging, understanding of your ideal client, plus your actual of...

448: Creating Intentional Content in Your Marketing

25 Oct 2022

Contributed by Lukas

I've observed many business owners struggle when it comes to creating intentional content.  - and here's the deal - Creating connection through conte...

447: Update & Transparency from Me

20 Oct 2022

Contributed by Lukas

Today's episode is coming at you chock full of transparency. These past few months have been filled with important lessons, valuable experiences, and ...

446: Not Many People Will Tell You This

06 Oct 2022

Contributed by Lukas

I hope you're ready for this, because today's episode is one of my rants. It's a topic that lights a fire in me, because it just isn't talked about en...

445: These 3 Things are Losing You Money With Your Webinars

29 Sep 2022

Contributed by Lukas

Webinars are an art. An art of selling.  Providing value, connecting with your audience, and then pitching an offer is a proven sales strategy whethe...

444: We've Seen a Big Shift in Marketing Recently! Here's What It is...

27 Sep 2022

Contributed by Lukas

In today's podcast, I'm sharing a BIG shift we've seen in marketing recently….and seriously, it's a HUGE deal.  I had a feeling that this change wa...

443: Make More Sales by Connecting Your Funnels & Offers

22 Sep 2022

Contributed by Lukas

As business owners, we are always looking for a new solution or chasing a shiny object, when a lot of the time there's a ton of opportunity sitting ri...

442: The Lies the Industry is Telling You

20 Sep 2022

Contributed by Lukas

Today, I'm bringing back my most downloaded episode from this past year, and it's all about LIES.  More specifically, the lies the industry and other...

441: 95% of You are Missing This in Your Marketing - Behind the Scenes Day #6

15 Sep 2022

Contributed by Lukas

Marketing is an ever-evolving, constant practice of refinement. When things stop working, we know we need to locate the issue and refine. But (and don...

440: Secrets To Successful Paid Ads - Behind the Scenes Series Day #5

14 Sep 2022

Contributed by Lukas

I'm back with the 5th episode in our 'Behind the Scenes' series, and today I'm sharing some incredible secrets to achieving successful paid ads. But F...

439: Make Your Sales Goals Achievable & Simple Doing This - Behind the Scenes Series Day #4

09 Sep 2022

Contributed by Lukas

95% of the clients who come to work with us are struggling because they don't know their numbers, and knowing your numbers is critical to achieving yo...

438: How To Garner Attention & Stand Out From The Noise - Behind the Scenes Series Day #3

08 Sep 2022

Contributed by Lukas

It's day 3 of our Behind the Scenes series, and in today's episode I'm telling you to throw away the templates.  Yes, you heard that right. Those cop...

437: The Secret To Attracting & Converting Buyers - Behind the Scenes Series Day #2

07 Sep 2022

Contributed by Lukas

If your marketing strategy isn't bringing in and converting leads, then something isn't working…and I'm willing to bet it's your messaging.  Messag...

436: Creating A Guaranteed To Convert Marketing Strategy - Behind the Scenes Series Day #1

06 Sep 2022

Contributed by Lukas

Have you created a guaranteed to convert marketing strategy, or has strategy left your head spinning? I've spoken to many business owners who are so o...

435: These Strategies are Making a Comeback in Digital Marketing

01 Sep 2022

Contributed by Lukas

In everything, there are seasons and cycles.  In the economy, the cycle starts over when the bubble gets too big and bursts. Prices fluctuate, we ent...

434: Doing This In Your Marketing Will Cost You Money & Time!

30 Aug 2022

Contributed by Lukas

Are you constantly looking for a "one size fits all" solution to your marketing, hoping to just plug in your information and be on your way to sales? ...

433: 6 Things That Are Working Right Now in Marketing

25 Aug 2022

Contributed by Lukas

Marketing is always changing.  What's working right now may not be what was working last year, last month, or even last week. At Hirsh Marketing, we ...

432: Use This Method To Instantly Improve Your Marketing Results

18 Aug 2022

Contributed by Lukas

On today's episode, I'm going back to the basics. You've heard me say, "Marketing always works, it's just a matter of when," and it's true. Marketing ...

431: I Made 2 Mistakes That Cost Me Millions

16 Aug 2022

Contributed by Lukas

As a business owner, I've made mistakes. Mistakes that cost me millions.  MILLIONS.  I broke my own rules and my own advice, and honestly, it was a ...

430: Marketing & Business Tips, Strategies, and Real Talk with Ryan Deiss

09 Aug 2022

Contributed by Lukas

The economy has entered a recession, and for those in the digital marketing space, it seems we're all encountering the same questions:  How will thi...

429: Are Ads Essential in Today's Market?

02 Aug 2022

Contributed by Lukas

In today's climate, you may find yourself asking if ads are truly essential. Do you really need them to grow your business, or can they be cut in an a...

428: What If Your Marketing Doesn't Work?

28 Jul 2022

Contributed by Lukas

What if your marketing doesn't work? What if you spent countless hours working through your offer and strategy, created all the promotional materials,...

427: The Secrets Behind a Multi-Million Dollar Business with Russell Brunson (+ Marketing Predictions You Don't Want To Miss!)

26 Jul 2022

Contributed by Lukas

The economy is changing, and digital marketing is not immune to the effects of a recession. Preparing for the impact to come is imperative to protecti...

426: Business & Marketing Mistakes And Truths With Julie Chenell - Interview Series Day 5

22 Jul 2022

Contributed by Lukas

If you think that growing and sustaining a business is going to be EASY… this episode is about to prove that you have it dead wrong.  I'm NOT about...

425: Becoming The Best & Most Effective CEO with Alex Charfen - Interview Series Day 4

21 Jul 2022

Contributed by Lukas

424: From Marketing Failure To Success In 3 Months With Lauren Marie - Interview Series Day 3

20 Jul 2022

Contributed by Lukas

Lauren Marie joined Market Like A Pro, our done-with-you marketing consultancy, in January of 2022. Before coming in, her launch didn't go well, but w...

423: The Biggest Surprises & Mistakes While Growing A 7-Figure Business With Haley Burkhead - Interview Series Day 2

19 Jul 2022

Contributed by Lukas

Growing a team to help run a 7-Figure business is no joke. It cannot be about how you FEEL in the moment and bringing your ideas to the table. You hav...

422: Marketing Advice & Transparency That You NEED In Your Business With George Bryant - Interview Series Day 1

18 Jul 2022

Contributed by Lukas

421: 3 Things I Do When I Feel Like Giving Up

14 Jul 2022

Contributed by Lukas

As a CEO, the responsibility of leading a team can be HEAVY sometimes! Add that to the pile of (literal) crap that can be happening in your personal l...

420: Improve Your Marketing With This Simple Exercise

12 Jul 2022

Contributed by Lukas

Want to get better results for your marketing fast? You need to check where you're not being clear and compelling in your marketing message. The good ...

419: When To Pivot Vs. Losing Focus

07 Jul 2022

Contributed by Lukas

  Pivoting is the ultimate advantage for small businesses.   Instead of having to go through multiple committees, you can change your direction any ...

418: This Will Guarantee Your Success...And Its Not What You Think

05 Jul 2022

Contributed by Lukas

Can you really guarantee success in your business?   I believe you can.   Today's episode takes you through a part of Emily's journey since she star...

417: 3 Things You Can Do Now To Positively Impact Your Marketing

30 Jun 2022

Contributed by Lukas

Are you getting everything you can out of your marketing efforts?   I always say that marketing always works.   And you can always make it work even...

416: The Delayed Effect Of Today's Actions In Your Business

28 Jun 2022

Contributed by Lukas

As entrepreneurs, we're action takers.   When we have a goal, we move fast to create a plan, and do whatever it takes to achieve our results.   That...

415: When Is It Time To Change Or Create A New Offer

23 Jun 2022

Contributed by Lukas

When is it time to change an offer? I have a saying which is "Do 1 offer until you reach 1 million dollars". I'm not going against my own teachings he...

414: Attention All CEOs - You Need To Hear This

21 Jun 2022

Contributed by Lukas

Every CEO must hear this.   The "set it and forget it" model of running online businesses is long gone.   It's a fragile model that can only exist i...

413: Online Businesses Have Been Lied To

16 Jun 2022

Contributed by Lukas

412: The Biggest Mistake People Make With Their Webinars & Funnels

14 Jun 2022

Contributed by Lukas

411: Paradigm Shift In Your Marketing

09 Jun 2022

Contributed by Lukas

Running ads online is not like it used to be.   Not that long ago, we saw returns of 6:1, 10:1, even 20:1!   Because of market saturation, heavy com...

410: Marketing In 2022 Rule #5 - Conversion With Connection

07 Jun 2022

Contributed by Lukas

Ever since businesses went online, they forgot about one thing that creates trust with people.   And the more you do it, the harder it will be for yo...

409: Marketing In 2022 Rule #4 - This Will Destroy Your Success

06 Jun 2022

Contributed by Lukas

Rule #4 of marketing in 2022 is special to me because NO ONE wants to talk about it. It's the big elephant in the room online marketers want to ignore...

408: Marketing In 2022 Rule #3 - The King of All Marketing

03 Jun 2022

Contributed by Lukas

  Whenever you see diminishing returns in your marketing, what's the best thing you should do?    You should change what you're doing, right?   Bu...

407: Marketing In 2022 Rule #2 - Does Time = Attention?

02 Jun 2022

Contributed by Lukas

Garnering this one thing is key when marketing stops working.   Today I talk about what you should do when you need more leads, more sales and more c...

406: Marketing In 2022 Rule #1 - Why The "Why" Is Important

01 Jun 2022

Contributed by Lukas

When business gets tough, getting new clients becomes more difficult by the day, and advertising costs seem to rise by the hour, business owners tend ...

405-State Of The Union- Hirsh Marketing & Marketing In 2022

31 May 2022

Contributed by Lukas

If lack of inspiration, burnout and stressing about every detail of your business is part of your day-to-day, I have an important message for you.   ...

404: How Can I Make It So That Nobody Stops Buying

26 May 2022

Contributed by Lukas

Last year, making money online became much harder. Ad costs went up, targeting options on Facebook vanished, and response is down overall. For those o...

403: Throw Away The Templates & Do This Exercise

24 May 2022

Contributed by Lukas

  What do you do when you're up against a problem that seems impossible to solve?   We just ended a launch, but the ROAS was less than I expected.  ...

402: My Experience Trying MDMA

19 May 2022

Contributed by Lukas

I tried MDMA for the first time and it changed my life! This episode isn't about marketing BUT if you are a CEO or business owner and are interested i...

401: 3 Reasons Your Marketing Strategy Isn't Working

17 May 2022

Contributed by Lukas

Don't let stubbornness kill your marketing! If your marketing strategy isn't working, it's not time to double down just because "it worked a year ago....

400: 6 Secrets To My Personal Success

12 May 2022

Contributed by Lukas

It's the 400th episode of The Not For Lazy Marketers Podcast, and I'm celebrating by doing something a little different.    I peel back the curtain ...

399: A Mistake Most CEOs Frequently Make

09 May 2022

Contributed by Lukas

People always ask me what I love about growing a team AND what makes it the most challenging. While building a team comes with a ton of responsibility...

398: How We Took A Cost Per lead From $60 To $6 & Doubled The Ad Budget

05 May 2022

Contributed by Lukas

Entrepreneurs everywhere are freaking out about rapidly increasing ad costs. And sure, prices have increased. But instead of panicking, you can listen...

397: Answer This Question & Instantly Improve Your Marketing

03 May 2022

Contributed by Lukas

Do people click on your free offer but then don't sign up? Are you struggling with your conversion rates or getting any attention at all? Then it's ti...

396: The Lies The Industry Is Telling You - Marketing Momentum Series #5

29 Apr 2022

Contributed by Lukas

In this final episode of the Marketing Momentum Podcast Series, I expose the LIES we all see on Instagram and Facebook and how believing them is actua...

395 Series-Day 4: Speed is Queen- Marketing Momentum Series #4

28 Apr 2022

Contributed by Lukas

Everyday you don't make progress in your marketing you're losing money.   But don't worry, there's some quick & simple solutions I'm offering in the ...

394: May The Best Copywriter Win - Marketing Momentum Series #3

27 Apr 2022

Contributed by Lukas

Marketing rules and trends come and go, but the most powerful tool will always remain — MESSAGING.   In the third episode of the 2022 Marketing Mom...

393: The 3 Step Marketing Audit Strategy Plan- Marketing Momentum Series #2

26 Apr 2022

Contributed by Lukas

How do you up-level your marketing game and grow your business...CONSISTENTLY?   With this 3-step audit I teach you in the second episode of The 2022...

392: The 2022 Marketing Mindset - Marketing Momentum Series #1

25 Apr 2022

Contributed by Lukas

Ch-ch-changes! Digital marketing has completely transformed since 2021, and the changes will keep on coming!    In this first episode of The 2022 Ma...

391-Maximizing Your Time As A 7-Figure CEO

21 Apr 2022

Contributed by Lukas

We all have the same amount of hours in a day" — you've heard this one right? Well, it's absolutely true!    In this episode, I talk about exactly...

390: Are Facebook ads too expensive?

19 Apr 2022

Contributed by Lukas

Want to know if Facebook ads are too expensive right now? Curious if they are still effective?  Wondering if you should even try? Then you HAVE to tu...

389: The Lies Being Told To You About 'Passive' Income

14 Apr 2022

Contributed by Lukas

Ready for an Emily-style rant? Today I'm going HARD on this idea of PASSIVE INCOME.  Everywhere online I see people promoting the idea that you can c...

388: Business Advice & BTS With Emily Featuring A Special Guest

12 Apr 2022

Contributed by Lukas

I brought my Dad onto my podcast!  Join me for this very special interview where my Dad shares some of the BEST advice from his 25+ years as a serial...

387: Testing Out Facebook Lead Form Ads

07 Apr 2022

Contributed by Lukas

Curious if Facebook Lead Form Ads even work? We ran a series of tests, so you don't have to!  The results? Not as clear-cut as you'd think.    Join...

386 - Play To Your Strengths, Minimize Your Weaknesses

05 Apr 2022

Contributed by Lukas

Nobody is good at everything. Personally, I'm terrible at networking!    It's so easy as an entrepreneur to get distracted by everyone else's streng...

385 - Changing The Wrapping Paper On Your Funnel & Offer

31 Mar 2022

Contributed by Lukas

Unless you're raking in over a cool million in revenue, you should only be marketing ONE offer. However, you also have to continually create fresh con...

384 - My Exact Process For Achieving All My Goals

29 Mar 2022

Contributed by Lukas

Feeling overwhelmed at the thought of HOW to achieve your goals?   I feel that way sometimes - but then I use my 3-step process for getting OUT of ov...

383 - Guaranteeing Control Of Your Marketing Results - Bonus Series Day 5

25 Mar 2022

Contributed by Lukas

Does marketing feel like gambling, like it's ruled by luck & hope, or like you're just throwing spaghetti at the wall to see what sticks? I promise yo...

382 - Turning Your Leads Into SALES - Bonus Series Day 4

24 Mar 2022

Contributed by Lukas

Feel like you've tried EVERYTHING to increase your sales, but nothing seems to work? Don't worry, you're not alone – I'm here to help! In fact, I wa...

381 - Turning Your Audience Into Quality Leads - Bonus Series Day 3

23 Mar 2022

Contributed by Lukas

Did you know lead generation can be easy for ANY business? When you follow our clear, step-by-step approach for strategic lead generation – it is! T...

380 - Growing An Audience of BUYERS - Bonus Series Day 2

22 Mar 2022

Contributed by Lukas

If you're desperately trying to grow your audience, but aren't seeing the qualified leads roll in… Then you need our incredibly simple system of usi...

379 - Creating Consistent & Automated Business Growth - Bonus Series Day 1

21 Mar 2022

Contributed by Lukas

Sick of the social media hampster wheel but worried Facebook ads will just eat all your money?   Then discover our super simple, straightforward app...

378 - Embracing Discomfort In Marketing & Business

17 Mar 2022

Contributed by Lukas

Discomfort.  A topic nobody really, really likes to talk about. But I do! Because without embracing discomfort, you cannot grow as a person, as a lea...

377 - Should You Be Live Launching?

15 Mar 2022

Contributed by Lukas

Are you deciding between a live launch or an evergreen launch? Then you NEED to listen to this episode for some serious live launch tips. Inside, I'll...

376 - Are Facebook Ads Like Trading The Stock Market?

10 Mar 2022

Contributed by Lukas

Do you feel like Facebook Ads are like trading the stock market? Then you HAVE to tune into this episode. I'll share my CEO tips on how to get back in...

375 - Creating Experience Throughout Your Marketing & Business

08 Mar 2022

Contributed by Lukas

What kind of experience do you want to create for your audience?     That's the question you should be asking yourself at EVERY stage of your busin...

374 - Using Deep Communication In Your Marketing

03 Mar 2022

Contributed by Lukas

Want to know where MOST people mess up in their marketing?    In HOW they talk about their offers.   This is a mistake I see almost every business ...

373 - Your Marketing Mindset

01 Mar 2022

Contributed by Lukas

"But what if it doesn't work?"    I get this question a lot when teaching new strategies to entrepreneurs.    Have you ever decided not to impleme...

372 - Leadership Lessons That Changed The Game For My Company

24 Feb 2022

Contributed by Lukas

So much of leadership comes down to pushing yourself out of your comfort zone every single day…    Easier said than done, right?!    Over the la...

371 - Your Company Metrics & KPIs

22 Feb 2022

Contributed by Lukas

What if I told you it's possible to have your finger on the pulse of your company at ALL times…    … Well, that's exactly what metrics, KPIs, an...

370 - All My Personal CEO Hacks - Optimized Business Series 5

18 Feb 2022

Contributed by Lukas

As a mom, wife, CEO, and fitness enthusiast, I get asked all the time how I show up in so many areas of my life and make time for it all… without fe...

369 - 7-Figure Leadership Tips - Optimized Business Series 4

17 Feb 2022

Contributed by Lukas

To grow your company you also have to grow as a leader. I'm proud to say I am now living my dream as the CEO of a multimillion-dollar company with 24 ...

368 - Your Delivery Is Being Undervalued - Optimized Business Series 3

16 Feb 2022

Contributed by Lukas

No matter what, I make sure that we constantly overdeliver for every client we serve… In fact, overdelivering is the secret weapon to a sustainable ...