Embodied CEO

567: The One Thing Almost Everybody Is Missing When Thinking About Marketing

12 Oct 2023

Contributed by Lukas

In this episode, I'm going to reveal my number one secret to successful marketing. It's simpler than you might think and it's all about building genui...

566: How To Make Sure Your Live Launches Are Wildly Successful

10 Oct 2023

Contributed by Lukas

Recently, a listener reached out to me on IG. She was on the verge of overhauling her entire marketing strategy, all based on what I had said in an ep...

565: How to Strategically Leverage Paid Ads in Your Business

05 Oct 2023

Contributed by Lukas

In this episode, I'm jumping into the essential elements of a successful business foundation. I've noticed a common mistake many entrepreneurs make - ...

564: I'm Not The Same Person I Was 7 Days Ago...My Costa Rica Takeaways

03 Oct 2023

Contributed by Lukas

In today's episode, I'm diving deep into my recent transformative experience at a retreat in Costa Rica and I am so excited to share my story. The ret...

563: The Top Mistakes Everybody Makes With Their Marketing As A Whole -- Mistakes Series #5

29 Sep 2023

Contributed by Lukas

Today is the culmination of my Marketing Mistakes Series. I'm going to delve into a topic that transcends specific strategies or tactics – the top m...

562: The Top Mistakes Everybody Makes When It's Time To Optimize What Isn't Working -- Mistakes Series #4

28 Sep 2023

Contributed by Lukas

Have you ever launched a new funnel, a marketing strategy, or a brand-new offer and found that it didn't convert as you had hoped? If so, you're not a...

561: The Top Mistakes Everybody Makes With Their Sales & Conversion Strategy -- Mistakes Series #3

27 Sep 2023

Contributed by Lukas

It's day 3 of my series, The Top Mistakes Everybody Makes with Their Sales & Conversion Strategy and today, I'm talking about the most common mistakes...

560: The Top Mistakes Everybody Makes With Their Lead Generation Strategy -- Mistakes Series #2

26 Sep 2023

Contributed by Lukas

In episode 2 of the Mistakes Series, we delve into common mistakes business owners often make in their lead generation strategies. It's vital to imple...

559: The Top Mistakes Everybody Makes With Their Brand Awareness & Visibility -- Mistakes Series #1

25 Sep 2023

Contributed by Lukas

Mistakes. Everyone makes them. Mistakes in brand awareness and visibility, lead generation, sales conversion, ongoing optimization, and general market...

558: The Power Of This Concept In Your Life, Business & Marketing

21 Sep 2023

Contributed by Lukas

In today's episode, I'm discussing a concept that sparked a profound shift in perspective for me. I'll explore various aspects of this concept, from s...

557: How To Instantly Stop Feeling Overwhelmed With Your Marketing

19 Sep 2023

Contributed by Lukas

In today's episode, I'm addressing a topic that many of us can relate to: the overwhelming world of marketing. Whether you're a seasoned marketer or j...

556: 3 Unexpected Areas In My Own Marketing That We're Focusing On To Increase Results

14 Sep 2023

Contributed by Lukas

In today's episode, I'm talking through three unexpected areas of my own personal marketing strategy that might just spark some innovative ideas for y...

555: The 3 Things Our Most Successful Clients Have In Their Marketing...That Most Are Missing!

12 Sep 2023

Contributed by Lukas

Welcome back to the Not for Lazy Marketers podcast, where today, I'm uncovering the three fundamental principles that all of our most successful clien...

554: What To Do When Something Isn't Working With Your Marketing

08 Sep 2023

Contributed by Lukas

Today's topic revolves around a common issue in marketing – when things aren't working as expected. The reality is that marketing doesn't always yie...

553: Why Keeping This Top Of Mind Can Make Or Break Your Success

06 Sep 2023

Contributed by Lukas

There's a fundamental concept that transcends industries, a concept that can transform your approach to marketing and business. This concept is the co...

552: How 7 & 8 Figure CEOs View Their Business

31 Aug 2023

Contributed by Lukas

Do you manage your business from a proactive state? Every business contends with threats and liabilities, and it's crucial to acknowledge and address ...

551: Breaking Down Alex Hormozis Book Launch Success With My Takeaways

29 Aug 2023

Contributed by Lukas

In today's episode, I'm discussing my key takeaways and reflections from Alex Hormozi's (the author of the book $100 Million Offers) most recent webin...

550: 90% Of Entrepreneurs Are Not Doing This...And It's Costing Them

24 Aug 2023

Contributed by Lukas

As entrepreneurs, we're wired to seek instant results and immediate gratification. But what if I told you that one of the most potent secrets to succe...

549: This Messaging Strategy Can Lower Your CPL's & Increase Your Sales Conversion

22 Aug 2023

Contributed by Lukas

On today's episode of the Not For Lazy Marketer's Podcast, I'm excited to uncover a topic that can honestly transform your marketing efforts and massi...

548: Why My Own Live Launches Are Wildly Successful...It's Not What You Think

17 Aug 2023

Contributed by Lukas

Welcome back to the podcast! Today, I'm going to discuss something that's been a game-changer in my business – my live launches. I've been doing the...

547: The 3 Biggest Contributing Factors To My Own Multi Million Dollar Company

15 Aug 2023

Contributed by Lukas

I'm thrilled to be diving into a topic that's been on my mind lately. In this episode, I want to peel back the curtain and share the three biggest dri...

546: My Take On DM Marketing Strategies

11 Aug 2023

Contributed by Lukas

In today's episode, I'm diving headfirst into the world of DM strategies—the art of direct messaging to grow your business organically. Now, I'm not...

545: 6 Weeks To Creating A Funnel That Generates Leads Daily With Micah Klug

08 Aug 2023

Contributed by Lukas

Some of my favorite Not For Lazy Marketer's Podcast Episodes are those where I get the privilege to interview other entrepreneurs. Today, I got the op...

544: The Marketing Formula That Works 100% Of The Time -- The Anti Marketing Hack Series #5

05 Aug 2023

Contributed by Lukas

Throughout this series, we've delved deep into various aspects of marketing, focusing on the three strategies that always work and that will make the ...

543: When Something Doesn't Convert, This Is Usually Why -- The Anti Marketing Hack Series #4

04 Aug 2023

Contributed by Lukas

I believe that 85% of the time, when you're facing marketing challenges and trying to figure out what's going wrong, it boils down to one crucial aspe...

542: Prioritize Consistency And You Can't Fail -- The Anti Marketing Hack Series #3

03 Aug 2023

Contributed by Lukas

Welcome to day three of my five-part series, the Anti Marketing Hack Series. In a world full of marketing hacks and quick fixes, it's easy to overlook...

541: How I Create Every Single Marketing Strategy -- The Anti Marketing Hack Series #2

02 Aug 2023

Contributed by Lukas

I'm back with day 2 of the Anti Marketing Hack Series, a series where I'm diving deep into the foundational marketing strategies and principles that w...

540: The Root & The Why Behind All Your Marketing -- The Anti Marketing Hack Series #1

01 Aug 2023

Contributed by Lukas

I have a special series coming at you this week! Every so often, I like to dive into a specific topic that speaks directly to our heart of hearts. In ...

539: The Most Underutilized Marketing Strategies That Will Make An Impact On Your Results

27 Jul 2023

Contributed by Lukas

In today's episode, we're diving deep into underutilized marketing strategies that can have a massive impact on your business results. These strategie...

538: Behind The Scenes Of Building Out A Marketing Strategy From The Ground Up With Heather Shannon

25 Jul 2023

Contributed by Lukas

On today's podcast, I am thrilled to have Heather Shannon joining me! Heather is a certified sex therapist who helps people understand their sexual id...

537: This Quick Exercise Could Help You Massively Grow Your Business Over The Next 30 Days

20 Jul 2023

Contributed by Lukas

As we approach the end of summer and find ourselves in a season of reflection, I believe it's the perfect moment to dive into a subject that many entr...

536: Most Of You Are Thinking About Your Marketing Wrong…Here's Why

18 Jul 2023

Contributed by Lukas

Today, we're diving deep into the world of marketing, specifically focusing on the power of visibility ads and building genuine relationships with you...

535: The 3 Layers In Every Successful Marketing Strategy

13 Jul 2023

Contributed by Lukas

In today's episode, we're diving into the three layers of the Not For Lazy Marketers process and how they contribute to your overall marketing strateg...

534: The One Specific Ad We Run For Every Client…Here's The Strategy!

11 Jul 2023

Contributed by Lukas

It's been a while since we have discussed this specific ad strategy, but it's such an essential part of what we do for our clients and my own ads. Tod...

533: These 2 Strategies Are Making The Biggest Impact On Our Client Results

10 Jul 2023

Contributed by Lukas

We've had a phenomenal few weeks with numerous client wins, tremendous momentum, and high satisfaction and retention rates. Today, I want to share the...

532: 3 Things Missing From Most Businesses Marketing Strategies

04 Jul 2023

Contributed by Lukas

In today's episode, I'm discussing three crucial elements that are often missing from most businesses' marketing strategies today. This topic has been...

531: You Either Have One Of These Two Resources To Grow Your Business

29 Jun 2023

Contributed by Lukas

For today's episode, I'll be diving into two key resources you can leverage to grow your business: time and money.  As we find ourselves approaching ...

530: If You're Not Getting Sales - This Is The Problem

27 Jun 2023

Contributed by Lukas

Marketing can sometimes feel complicated, but in reality, it boils down to a few key factors that impact your success. In today's episode, I address t...

529: The 5 Steps To A Successful Summer Marketing Strategy

22 Jun 2023

Contributed by Lukas

As entrepreneurs, we often face the challenge of dealing with a summer slowdown in revenue while still shouldering ongoing expenses. In today's episod...

528: The #1 Most Important Strategy To Implement In Your Business & Marketing Today

20 Jun 2023

Contributed by Lukas

In today's episode, I'm discussing a strategy that is crucial for success in marketing and business: the ability to pivot and adjust on the fly. Many ...

527: 3 Ways To Make Summer Big Months For Your Business

15 Jun 2023

Contributed by Lukas

In today's episode, I am thrilled to share with you some valuable insights on how to maximize your business potential during the summer months.  Duri...

526: 5 Traits Of The Most Successful Entrepreneurs

13 Jun 2023

Contributed by Lukas

Today, I'm diving into traits that all successful entrepreneurs possess. Throughout the interviews I conducted last week with some of our most success...

525: Rapid Business Growth And 4x ROAS Launch With Adrienne Weimer - Client Interview Series Ep #5

09 Jun 2023

Contributed by Lukas

In today's episode, our special guest is Adrienne Weimer, an extraordinary client and remarkable entrepreneur. Adrienne is a sales coach and LinkedIn ...

524: From Nothing To Multiple 6 Figures With Lacey Gebo - Client Interview Series Ep #4

08 Jun 2023

Contributed by Lukas

On today's podcast, we are joined by Lacey Gebo, an accomplished salon owner and stylist who has successfully built her business from scratch! Lacey s...

523: Rapid Business Growth, Marketing Insights & A BTS Look With Jeanne Petrucci - Client Interview Series Ep #3

07 Jun 2023

Contributed by Lukas

In today's episode, I'm talking with a very special guest, Jeanne Petrucci. Jeanne is a registered dietician, nutritionist, a culinary coach, and an e...

522: From Not Profitable Launch To Best Launch Ever With Hannah Cole - Client Interview Series Ep #2

06 Jun 2023

Contributed by Lukas

On today's Client Interview Series episode, I'm chatting with Hannah Cole, founder of Sunlight Tax, a business that offers tax education. Hannah share...

521: The Behind The Scenes Of A 42x ROAs With Mallory Nowak - Client Interview Series Ep #1

05 Jun 2023

Contributed by Lukas

Welcome to the first episode in my new Client Interview Series! In this episode, I sit down with Mallory Nowak, a functional nutritionist. Mallory sha...

520: Marketing On A Budget: The Essential Components To Your Strategy

01 Jun 2023

Contributed by Lukas

In today's episode, I'm giving some insight into essential components needed to elevate your marketing strategy. Your business, your offer, and your v...

519: 3 Hidden Areas You Could Generate More Revenue In Your Business Now

30 May 2023

Contributed by Lukas

In this episode of the Not For Lazy Marketers Podcast, I'm exploring different strategies to generate revenue and create a cash infusion in your busin...

518: If You're Making 6 Figures Or More, You Need To Hear This

25 May 2023

Contributed by Lukas

I'm excited to dive into a topic today that I believe brings a fresh perspective to the world of entrepreneurship and business growth. In this episode...

517: Remember These 3 Things When Solving Any Marketing Problem

23 May 2023

Contributed by Lukas

In today's episode, we're going to talk about an essential concept that is often overlooked. It's easy to lose sight of the bigger picture, but by rem...

516: Answer These Questions To Instantly Improve Your Messaging & Marketing

18 May 2023

Contributed by Lukas

In this episode, I've got some questions for you. If you can answer these questions, you'll be able to instantly improve your messaging and marketing....

515: I Made This Mistake In My Own Marketing & It Cost Me Big Time

16 May 2023

Contributed by Lukas

In today's episode, I'm sharing a mistake I made in my own marketing and how it cost me big time. Consistency is crucial for effective marketing strat...

514: 11 Strategies I'm Implementing Right Now to "Have It All"

11 May 2023

Contributed by Lukas

513: 3 Simple Strategies to Increase Connection (& Sales) With Your Audience

09 May 2023

Contributed by Lukas

Do you connect well with your audience? Today, I'm sharing 3 actionable tactics to increase connection with those who follow you, and ultimately boost...

512: Our $1M Month For Our Clients & The Transparent BTS Takeaways - Bonus Episode

05 May 2023

Contributed by Lukas

511: Two Hard Truths You All Need To Hear & Nobody Will Tell You

04 May 2023

Contributed by Lukas

Today's topic was inspired by a recent team meeting that got me fired up about the unrealistic client strategies that some influencers in the online m...

510: What All Of Our Most Successful Clients Are Leveraging Without Even Realizing It

02 May 2023

Contributed by Lukas

Today on the Not For Lazy Marketers Podcast, I'm emphasizing the significance of recognizing and utilizing your strengths and personality in your busi...

509: Master This & You'll Have a 7-Figure Business - Marketing Secrets Nobody Tells You Series #5

01 May 2023

Contributed by Lukas

Welcome to the last episode of my series 'Marketing Secrets Nobody Tells You' where I'm jumping into what I believe to be the most crucial element of ...

508: Marketing Is _____ But It's Not ______ - Marketing Secrets Nobody Tells You Series #4

28 Apr 2023

Contributed by Lukas

It's day 4 of the series Marketing Secrets Nobody Tells You, and I'm dropping a huge truth bomb. Marketing is NOT easy, but it IS simple. Successful e...

507: The #1 Reason for Failure in Business & Marketing Is...Marketing Secrets Nobody Tells You Series #3

27 Apr 2023

Contributed by Lukas

Welcome back to my Marketing Secrets Nobody Tell You series, where today I'm revealing one of the biggest (if not THE biggest) reasons why business ow...

506: The Answer To Marketing That Isn't Working Is Almost Always This - Marketing Secrets Nobody Tells You #2

26 Apr 2023

Contributed by Lukas

Welcome to episode two of the Marketing Secrets Nobody Tells You series, where we discuss the secrets that nobody talks about and the actions you can ...

505: This Holds 90% of Your Marketing Success & It's Not What You Think - Marketing Secrets Nobody Tells You #1

26 Apr 2023

Contributed by Lukas

You voted, and I'm delivering! This week's podcast series is Marketing Secrets Nobody Tells You, and each episode will include both a secret AND an ac...

504: 3 Things I'm Focusing On in My Own Marketing to Get Results

20 Apr 2023

Contributed by Lukas

503: This One Shift Can Make a Difference in Your Business This Week

18 Apr 2023

Contributed by Lukas

Do you ever feel stuck in analysis paralysis? You know what I'm talking about…the constant "what ifs" and fear of making the wrong decision in your ...

502: How to Use Buyer Personas to Improve Your Messaging

11 Apr 2023

Contributed by Lukas

501: How Do You Know If It's Time To Completely Pivot Your Marketing?

04 Apr 2023

Contributed by Lukas

In today's episode, I'm answering the question that plagues so many marketers: when do you know it's time to completely pivot your marketing strategy?...

500: 5 Personal Takeaways & Strategies From 500 Podcast Episodes

30 Mar 2023

Contributed by Lukas

Welcome to the 500th episode of the Not for Lazy Marketers podcast! 500! Wow, what a journey. A huge thank you to each of you who tune in regularly, w...

499: 3 Simple Tactics You Can Leverage Now To Improve Your Results

28 Mar 2023

Contributed by Lukas

Are you looking for ways to improve your results? In this episode of Not for Lazy Marketers, I'm dropping 3 simple, but HUGE, tactics you can implemen...

498: Do This Exercise To Instantly Improve Your Marketing Results (Plus An Announcement!)

24 Mar 2023

Contributed by Lukas

I had the most incredible training yesterday…honestly, it was my best one yet. While there is no replay (and I mean that), I did want to drop this b...

497: The 3 Reasons Why Your Offer Isn't Selling

23 Mar 2023

Contributed by Lukas

If you have an offer that just isn't selling, this episode is for you. Many people mistakenly think that their offer is not good enough or that people...

496: What Exactly is Part of a Converting Marketing Strategy?

21 Mar 2023

Contributed by Lukas

What is your marketing strategy?  That sense of overwhelm you just felt when reading that question…you're not alone. Many people feel overwhelmed w...

495: Hour By Hour How I Structure My Day As a Mom & 7 Figure Business Owner - Marketing Questions Answered #5

17 Mar 2023

Contributed by Lukas

I'm dedicating Day 5 of the 'Marketing Questions Answered' series to share how I structure my day as a successful entrepreneur and mom of three. This ...

494: I Can't Afford Marketing Support & I Can't Do It All - What Do I Do? - Marketing Questions Answered #4

16 Mar 2023

Contributed by Lukas

Welcome to the fourth episode of the 'Marketing Questions Answered' series. In this episode, I address a common struggle that many business owners fac...

493: Do Small Priced Digital Products and Lead Magnets Even Work? - Marketing Questions Answered #3

15 Mar 2023

Contributed by Lukas

492: Leveraging Your Content As Visibility Ads A Step By Step Guide - Marketing Questions Answered #2

14 Mar 2023

Contributed by Lukas

Welcome to episode two of my "Marketing Questions Answered" series. Today's topic is all about visibility ads. I'll be answering a question from a lis...

491: Creating Ads That Bring In Leads Who Convert To Paying Customers - Marketing Questions Answered #1

13 Mar 2023

Contributed by Lukas

Last week, I asked you to share with me your biggest marketing challenges and ask me your most pressing marketing questions so I could answer them for...

490: An Important Question to Ask to Stand Out & Generate More Sales

09 Mar 2023

Contributed by Lukas

Today's podcast episode is inspired by a question I was asked during a training session earlier this week. "How do I know what my unique selling point...

489: The 8 Things Our Most Profitable Clients Are Doing

07 Mar 2023

Contributed by Lukas

We are neck deep in businesses and their marketing day in and day out. When it comes to marketing and marketing success, we've seen it all! Have you e...

488: Is AI Going to Replace Us All?

02 Mar 2023

Contributed by Lukas

I know you've been hearing about AI from everyone, in every corner, and in every space lately, and I also know it's either filling you with excitement...

487: Everything That Goes into My 7 Figure Marketing Strategies

28 Feb 2023

Contributed by Lukas

If your marketing strategy isn't setting you up for success, you may need to take a step back. It is so important that you have a deep understanding o...

486: The 5 Biggest Mistakes My Highest Level Clients Were Making

23 Feb 2023

Contributed by Lukas

​​Have you ever looked at your own marketing through the eyes of your potential, ideal customer? This is one of the first steps I take when approa...

485: Raw & Real Entrepreneurship Lessons with George Bryant

21 Feb 2023

Contributed by Lukas

Last summer I hit a super low point in my business and it was around that same time I crossed paths with George Bryant. What I didn't know then was ho...

484: Paid Ad Predictions & Strategies to Leverage Now - 2023 Marketing Mastery #5

17 Feb 2023

Contributed by Lukas

It's day 5 and the last day of my 2023 Marketing Mastery series! I think I've saved the best for last…predictions and strategies for running paid ad...

483: Email & Text Message Marketing That Results in Sales - 2023 Marketing Mastery #4

16 Feb 2023

Contributed by Lukas

Welcome back to my 2023 Marketing Mastery series, it's day 4 (and if you've missed any of the previous 3, they are SO GOOD, so be sure to check them o...

482: Sales Funnel Strategies That Will Convert This Year - 2023 Marketing Mastery #3

15 Feb 2023

Contributed by Lukas

It's day 3 of my 2023 Marketing Mastery series, and today I'm discussing funnel strategies. More specifically sales funnel strategies that WILL conver...

481: Using Content to Strategically Convert Buyers - 2023 Marketing Mastery #2

14 Feb 2023

Contributed by Lukas

Welcome to Day 2 of my podcast series, Marketing Mastery in 2023, where I'm tackling everything content! Using organic and valuable content to strateg...

480: Million Dollar Marketing Mistakes You Don't Want to Make - 2023 Marketing Mastery #1

13 Feb 2023

Contributed by Lukas

This week, I'm coming at you with a new series called Marketing Mastery in 2023! This 5-day series will cover the latest trends and the TOP strategies...

479: 5 Secrets That Will Guarantee Your Success as an Entrepreneur

10 Feb 2023

Contributed by Lukas

If you've ever wondered what sets apart successful entrepreneurs from those who struggle to find success, look no further. I've seen the same consiste...

478: Top Strategies for Successfully Nurturing Your Audience

07 Feb 2023

Contributed by Lukas

In today's episode, I'm diving into the topic of nurturing your audience. Nurturing can take many forms, including social media, content, email, and a...

477: This One Simple Strategy Will Help You Sell More Of Your Offer

02 Feb 2023

Contributed by Lukas

As an entrepreneur myself, I understand the challenges of selling your offer effectively. That's why I believe it is so important to have clear and we...

476: Inside Look at How I Plan My Own 7-Figure Marketing Strategies

31 Jan 2023

Contributed by Lukas

Today, I'm giving you a behind-the-scenes look into my marketing strategy for my multi-7 figure business. If you've been curious about how you should ...

475: How to Create a Converting Lead Gen Offer

26 Jan 2023

Contributed by Lukas

Creating a high-value, free lead generation offer - one that creates a roadmap to your paid offer - can be a crucial part of your marketing strategy. ...

474: The #1 Thing Missing From Most Businesses Marketing

24 Jan 2023

Contributed by Lukas

I just wrapped up my incredible boot camp week of trainings for business owners, and I've been chatting with a ton of those participants in my DMs. Af...

473: The 4 Golden Rules to Guaranteeing Marketing Success

19 Jan 2023

Contributed by Lukas

Are you feeling the weight of pressure and overwhelm as you set your business goals for the year? You're not alone! I recently had a conversation with...

472: The 10 Things I'm Doing To Get To $10M This Year

17 Jan 2023

Contributed by Lukas

This year is going to be HUGE for my company. HUGE. It's already started out absolutely amazing, and I have set things in place to ensure that both my...

471: 3 Things Most People Won't Do This Year But Should

05 Jan 2023

Contributed by Lukas

In this episode of the Not For Lazy Marketers podcast, we'll be uncovering three overlooked strategies that can have a massive impact on your business...

470: 2022 Year in Review - Part Two

03 Jan 2023

Contributed by Lukas

Part two of my 2022 year in review is officially here. I'm revealing our successes from this past year and what I plan to carry forward into 2023. I'l...

469: 2022 Year in Review - Part One

29 Dec 2022

Contributed by Lukas

The Year of the Pivot. That is what I have themed my 2022. I made a ton of changes that really turned my year around. I allowed for more flexibility, ...

468: 2023 Marketing Strategy Must Do's Featuring George Bryant

27 Dec 2022

Contributed by Lukas