Embodied CEO

595: Marketing 2024 Predictions #3 - Blending These Two Strategies Together Will Be Key

03 Jan 2024

Contributed by Lukas

In part 3 of our 2024 Marketing Predictions, I am discussing a crucial strategy that combines the power of evergreen automated funnels with live launc...

594: Marketing 2024 Predictions #2 - Creating Your Marketing Strategy Into An Experience

02 Jan 2024

Contributed by Lukas

Let's jump into part 2 of my "Marketing 2024 Predictions" series by exploring the crucial shift needed in marketing strategies for the upcoming year. ...

593: Marketing 2024 Predictions #1 - How To Navigate The Economy In 2024

01 Jan 2024

Contributed by Lukas

In this first episode of 2024, I'm kicking off a special series on 2024 Marketing Predictions inspired by our recently released Marketing Playbook. I'...

592: I'm Taking A Month Off, Building My Company To 8 Figures, and A New Cycle I Think We're Entering Into

28 Dec 2023

Contributed by Lukas

In the final episode of 2023, I share a spontaneous brain dump on three crucial insights for the upcoming year. I discuss the heightened importance of...

591: Avoid These Top 4 Mistakes To Have The Most Successful 2024

26 Dec 2023

Contributed by Lukas

In this podcast episode, I explore four critical mistakes to steer clear of when shaping your 2024 marketing strategy. Uncover the pitfalls to avoid, ...

590: I Am Sick Of Talking About Marketing

21 Dec 2023

Contributed by Lukas

Do you ever feel completely burnt out as a content creator? As someone deeply immersed in content creation, I can tell you it's 100% normal to experie...

589: This Is THE Most Important Asset To A Business (And Made Me $25K In A Day)

19 Dec 2023

Contributed by Lukas

In this episode, I emphasize the invaluable asset of a warm audience and a growing email list for any business. Drawing from personal experience, I sh...

588: 4 MUST Do's For A Successful Webinar

14 Dec 2023

Contributed by Lukas

In today's episode, I discuss 4 strategies you must implement for webinar success. Whether you're a seasoned webinar creator or a newcomer, this episo...

587: My Personal Top 4 Business Lessons From 2023

12 Dec 2023

Contributed by Lukas

In this episode of the Not For Lazy Marketers podcast, I take a deep dive into the pivotal lessons I've learned over the past year. Reflecting on a mi...

586: The 5 Elements That MUST Be Considered In Your 2024 Strategy

07 Dec 2023

Contributed by Lukas

In this episode, I break down the five essential elements needed for a successful marketing strategy.  Whether you're a seasoned entrepreneur or just...

585: 5 Things That ARE Working To Grow My Own Business

05 Dec 2023

Contributed by Lukas

In this episode, I'm sharing five key factors that have directly contributed to my business success, and these principles extend to all successful ent...

584: Is The Economy Impacting Business & Marketing? My Inside Scoop

30 Nov 2023

Contributed by Lukas

In this episode, I dive deep into the current economic landscape and its impact on businesses and marketing as we transition into a new year. I'm also...

583: 3 Specific Strategies To Leverage In Your Marketing At The End Of A Year

28 Nov 2023

Contributed by Lukas

In today's episode, I'm serving up three powerhouse strategies to wrap up your year with a bang. I firmly believe in seizing the unique energy of the ...

582: This Simple Strategy Will Lead To More Sales - Especially If You Have A Lower Marketing Budget!

23 Nov 2023

Contributed by Lukas

In today's episode of the Not For Lazy Marketers podcast, I'll be diving into a simple, yet crucial tactic for you to implement in your marketing effo...

581: 5 Marketing Non-Negotiables That Will Make Or Break Success

21 Nov 2023

Contributed by Lukas

Recently, I was at dinner with friends and fellow entrepreneurs and someone asked me a question that really got me thinking: "What are the principles ...

580: Takeaways & Strategies From A Clients 16.5x ROAs & 6 Figure Launch

16 Nov 2023

Contributed by Lukas

In today's episode, I share an exciting success story from a client who achieved a remarkable 16.5x return on ad spend and a 6-figure launch. The key ...

579: 3 Strategies For Running Ads & Successful Marketing Through The Holidays

14 Nov 2023

Contributed by Lukas

In this episode of the Not For Lazy Marketers podcast, I emphasize the significance of staying consistent and intentional in your marketing during the...

578: How To Have A Multiple 7 Figure Business AND The Life, Relationships & Health Of Your Dreams - The Era Of Both Series Part 5

10 Nov 2023

Contributed by Lukas

In today's episode, we are concluding this five-part series with a focus on the key aspects necessary to embrace this new Era of Both, a concept that ...

577: Unveiling Offer Shifts & All The Behind The Scenes In These Decisions - The Era Of Both Series Part 4

09 Nov 2023

Contributed by Lukas

In this fourth episode of The Era of Both series, I reveal the shifts and changes we're making to our Hirsh Marketing offers. I emphasize the importan...

576: The NEW 5 Part Marketing Process That Guarantees Your Marketing Success - The Era Of Both Series Part 3

08 Nov 2023

Contributed by Lukas

Today I'm giving you a glimpse into the core alterations that have been brewing behind the scenes. This evolution, after nearly a decade, is an announ...

575: 2 New Company Values & How They Have Already Impacted Our Growth - The Era Of Both Series Part 2

07 Nov 2023

Contributed by Lukas

In this episode of the Not For Lazy Marketers podcast, I'm excited to share the second installment of a very special 5-part series. This week is all a...

574: An Open Letter To All CEO's, Welcome To The Era Of Both

06 Nov 2023

Contributed by Lukas

In this podcast episode, I'm embarking on a new and transformative journey. This episode marks the beginning of a five-part series where I will be off...

573: The 6 Strategies Our Most Successful Clients Are Implementing...That You Might Not Easily Guess

02 Nov 2023

Contributed by Lukas

In this podcast episode, I'm excited to share six strategies that I've identified through observations of our most successful clients and businesses. ...

572: The Two Different Verticals Of Your Marketing You Need A Strategy For

31 Oct 2023

Contributed by Lukas

In this episode of the Not For Lazy Marketers podcast, I'm exploring the balance between short-term and long-term marketing strategies and emphasizing...

571: You're Likely Making This Mistake In Your Marketing - Marketing Rule #1

26 Oct 2023

Contributed by Lukas

In this episode of the Not For Lazy Marketers podcast, I dive into a core foundational marketing principle that often gets overlooked. I'm discussing ...

570: Why So Many Black Friday Sales Fail - 3 Things NOT To Do With Your Promo

24 Oct 2023

Contributed by Lukas

In this podcast episode, I share valuable insights and tips on how to make your Black Friday sales a success. I discuss the importance of building a w...

569: 5 Things You Can Do To Improve Your Marketing Results Now

19 Oct 2023

Contributed by Lukas

Welcome to this special podcast episode where I dive into 5 practical strategies that can make an immediate impact on your marketing efforts. These st...

568: The Most Important Part of Your Business and Marketing Strategy…That Many Forget!

17 Oct 2023

Contributed by Lukas

In this podcast episode, I share my recent insights and reflections on the importance of authenticity and leveraging one's natural gifts in marketing ...

567: The One Thing Almost Everybody Is Missing When Thinking About Marketing

12 Oct 2023

Contributed by Lukas

In this episode, I'm going to reveal my number one secret to successful marketing. It's simpler than you might think and it's all about building genui...

566: How To Make Sure Your Live Launches Are Wildly Successful

10 Oct 2023

Contributed by Lukas

Recently, a listener reached out to me on IG. She was on the verge of overhauling her entire marketing strategy, all based on what I had said in an ep...

565: How to Strategically Leverage Paid Ads in Your Business

05 Oct 2023

Contributed by Lukas

In this episode, I'm jumping into the essential elements of a successful business foundation. I've noticed a common mistake many entrepreneurs make - ...

564: I'm Not The Same Person I Was 7 Days Ago...My Costa Rica Takeaways

03 Oct 2023

Contributed by Lukas

In today's episode, I'm diving deep into my recent transformative experience at a retreat in Costa Rica and I am so excited to share my story. The ret...

563: The Top Mistakes Everybody Makes With Their Marketing As A Whole -- Mistakes Series #5

29 Sep 2023

Contributed by Lukas

Today is the culmination of my Marketing Mistakes Series. I'm going to delve into a topic that transcends specific strategies or tactics – the top m...

562: The Top Mistakes Everybody Makes When It's Time To Optimize What Isn't Working -- Mistakes Series #4

28 Sep 2023

Contributed by Lukas

Have you ever launched a new funnel, a marketing strategy, or a brand-new offer and found that it didn't convert as you had hoped? If so, you're not a...

561: The Top Mistakes Everybody Makes With Their Sales & Conversion Strategy -- Mistakes Series #3

27 Sep 2023

Contributed by Lukas

It's day 3 of my series, The Top Mistakes Everybody Makes with Their Sales & Conversion Strategy and today, I'm talking about the most common mistakes...

560: The Top Mistakes Everybody Makes With Their Lead Generation Strategy -- Mistakes Series #2

26 Sep 2023

Contributed by Lukas

In episode 2 of the Mistakes Series, we delve into common mistakes business owners often make in their lead generation strategies. It's vital to imple...

559: The Top Mistakes Everybody Makes With Their Brand Awareness & Visibility -- Mistakes Series #1

25 Sep 2023

Contributed by Lukas

Mistakes. Everyone makes them. Mistakes in brand awareness and visibility, lead generation, sales conversion, ongoing optimization, and general market...

558: The Power Of This Concept In Your Life, Business & Marketing

21 Sep 2023

Contributed by Lukas

In today's episode, I'm discussing a concept that sparked a profound shift in perspective for me. I'll explore various aspects of this concept, from s...

557: How To Instantly Stop Feeling Overwhelmed With Your Marketing

19 Sep 2023

Contributed by Lukas

In today's episode, I'm addressing a topic that many of us can relate to: the overwhelming world of marketing. Whether you're a seasoned marketer or j...

556: 3 Unexpected Areas In My Own Marketing That We're Focusing On To Increase Results

14 Sep 2023

Contributed by Lukas

In today's episode, I'm talking through three unexpected areas of my own personal marketing strategy that might just spark some innovative ideas for y...

555: The 3 Things Our Most Successful Clients Have In Their Marketing...That Most Are Missing!

12 Sep 2023

Contributed by Lukas

Welcome back to the Not for Lazy Marketers podcast, where today, I'm uncovering the three fundamental principles that all of our most successful clien...

554: What To Do When Something Isn't Working With Your Marketing

08 Sep 2023

Contributed by Lukas

Today's topic revolves around a common issue in marketing – when things aren't working as expected. The reality is that marketing doesn't always yie...

553: Why Keeping This Top Of Mind Can Make Or Break Your Success

06 Sep 2023

Contributed by Lukas

There's a fundamental concept that transcends industries, a concept that can transform your approach to marketing and business. This concept is the co...

552: How 7 & 8 Figure CEOs View Their Business

31 Aug 2023

Contributed by Lukas

Do you manage your business from a proactive state? Every business contends with threats and liabilities, and it's crucial to acknowledge and address ...

551: Breaking Down Alex Hormozis Book Launch Success With My Takeaways

29 Aug 2023

Contributed by Lukas

In today's episode, I'm discussing my key takeaways and reflections from Alex Hormozi's (the author of the book $100 Million Offers) most recent webin...

550: 90% Of Entrepreneurs Are Not Doing This...And It's Costing Them

24 Aug 2023

Contributed by Lukas

As entrepreneurs, we're wired to seek instant results and immediate gratification. But what if I told you that one of the most potent secrets to succe...

549: This Messaging Strategy Can Lower Your CPL's & Increase Your Sales Conversion

22 Aug 2023

Contributed by Lukas

On today's episode of the Not For Lazy Marketer's Podcast, I'm excited to uncover a topic that can honestly transform your marketing efforts and massi...

548: Why My Own Live Launches Are Wildly Successful...It's Not What You Think

17 Aug 2023

Contributed by Lukas

Welcome back to the podcast! Today, I'm going to discuss something that's been a game-changer in my business – my live launches. I've been doing the...

547: The 3 Biggest Contributing Factors To My Own Multi Million Dollar Company

15 Aug 2023

Contributed by Lukas

I'm thrilled to be diving into a topic that's been on my mind lately. In this episode, I want to peel back the curtain and share the three biggest dri...

546: My Take On DM Marketing Strategies

11 Aug 2023

Contributed by Lukas

In today's episode, I'm diving headfirst into the world of DM strategies—the art of direct messaging to grow your business organically. Now, I'm not...

545: 6 Weeks To Creating A Funnel That Generates Leads Daily With Micah Klug

08 Aug 2023

Contributed by Lukas

Some of my favorite Not For Lazy Marketer's Podcast Episodes are those where I get the privilege to interview other entrepreneurs. Today, I got the op...

544: The Marketing Formula That Works 100% Of The Time -- The Anti Marketing Hack Series #5

05 Aug 2023

Contributed by Lukas

Throughout this series, we've delved deep into various aspects of marketing, focusing on the three strategies that always work and that will make the ...

543: When Something Doesn't Convert, This Is Usually Why -- The Anti Marketing Hack Series #4

04 Aug 2023

Contributed by Lukas

I believe that 85% of the time, when you're facing marketing challenges and trying to figure out what's going wrong, it boils down to one crucial aspe...

542: Prioritize Consistency And You Can't Fail -- The Anti Marketing Hack Series #3

03 Aug 2023

Contributed by Lukas

Welcome to day three of my five-part series, the Anti Marketing Hack Series. In a world full of marketing hacks and quick fixes, it's easy to overlook...

541: How I Create Every Single Marketing Strategy -- The Anti Marketing Hack Series #2

02 Aug 2023

Contributed by Lukas

I'm back with day 2 of the Anti Marketing Hack Series, a series where I'm diving deep into the foundational marketing strategies and principles that w...

540: The Root & The Why Behind All Your Marketing -- The Anti Marketing Hack Series #1

01 Aug 2023

Contributed by Lukas

I have a special series coming at you this week! Every so often, I like to dive into a specific topic that speaks directly to our heart of hearts. In ...

539: The Most Underutilized Marketing Strategies That Will Make An Impact On Your Results

27 Jul 2023

Contributed by Lukas

In today's episode, we're diving deep into underutilized marketing strategies that can have a massive impact on your business results. These strategie...

538: Behind The Scenes Of Building Out A Marketing Strategy From The Ground Up With Heather Shannon

25 Jul 2023

Contributed by Lukas

On today's podcast, I am thrilled to have Heather Shannon joining me! Heather is a certified sex therapist who helps people understand their sexual id...

537: This Quick Exercise Could Help You Massively Grow Your Business Over The Next 30 Days

20 Jul 2023

Contributed by Lukas

As we approach the end of summer and find ourselves in a season of reflection, I believe it's the perfect moment to dive into a subject that many entr...

536: Most Of You Are Thinking About Your Marketing Wrong…Here's Why

18 Jul 2023

Contributed by Lukas

Today, we're diving deep into the world of marketing, specifically focusing on the power of visibility ads and building genuine relationships with you...

535: The 3 Layers In Every Successful Marketing Strategy

13 Jul 2023

Contributed by Lukas

In today's episode, we're diving into the three layers of the Not For Lazy Marketers process and how they contribute to your overall marketing strateg...

534: The One Specific Ad We Run For Every Client…Here's The Strategy!

11 Jul 2023

Contributed by Lukas

It's been a while since we have discussed this specific ad strategy, but it's such an essential part of what we do for our clients and my own ads. Tod...

533: These 2 Strategies Are Making The Biggest Impact On Our Client Results

10 Jul 2023

Contributed by Lukas

We've had a phenomenal few weeks with numerous client wins, tremendous momentum, and high satisfaction and retention rates. Today, I want to share the...

532: 3 Things Missing From Most Businesses Marketing Strategies

04 Jul 2023

Contributed by Lukas

In today's episode, I'm discussing three crucial elements that are often missing from most businesses' marketing strategies today. This topic has been...

531: You Either Have One Of These Two Resources To Grow Your Business

29 Jun 2023

Contributed by Lukas

For today's episode, I'll be diving into two key resources you can leverage to grow your business: time and money.  As we find ourselves approaching ...

530: If You're Not Getting Sales - This Is The Problem

27 Jun 2023

Contributed by Lukas

Marketing can sometimes feel complicated, but in reality, it boils down to a few key factors that impact your success. In today's episode, I address t...

529: The 5 Steps To A Successful Summer Marketing Strategy

22 Jun 2023

Contributed by Lukas

As entrepreneurs, we often face the challenge of dealing with a summer slowdown in revenue while still shouldering ongoing expenses. In today's episod...

528: The #1 Most Important Strategy To Implement In Your Business & Marketing Today

20 Jun 2023

Contributed by Lukas

In today's episode, I'm discussing a strategy that is crucial for success in marketing and business: the ability to pivot and adjust on the fly. Many ...

527: 3 Ways To Make Summer Big Months For Your Business

15 Jun 2023

Contributed by Lukas

In today's episode, I am thrilled to share with you some valuable insights on how to maximize your business potential during the summer months.  Duri...

526: 5 Traits Of The Most Successful Entrepreneurs

13 Jun 2023

Contributed by Lukas

Today, I'm diving into traits that all successful entrepreneurs possess. Throughout the interviews I conducted last week with some of our most success...

525: Rapid Business Growth And 4x ROAS Launch With Adrienne Weimer - Client Interview Series Ep #5

09 Jun 2023

Contributed by Lukas

In today's episode, our special guest is Adrienne Weimer, an extraordinary client and remarkable entrepreneur. Adrienne is a sales coach and LinkedIn ...

524: From Nothing To Multiple 6 Figures With Lacey Gebo - Client Interview Series Ep #4

08 Jun 2023

Contributed by Lukas

On today's podcast, we are joined by Lacey Gebo, an accomplished salon owner and stylist who has successfully built her business from scratch! Lacey s...

523: Rapid Business Growth, Marketing Insights & A BTS Look With Jeanne Petrucci - Client Interview Series Ep #3

07 Jun 2023

Contributed by Lukas

In today's episode, I'm talking with a very special guest, Jeanne Petrucci. Jeanne is a registered dietician, nutritionist, a culinary coach, and an e...

522: From Not Profitable Launch To Best Launch Ever With Hannah Cole - Client Interview Series Ep #2

06 Jun 2023

Contributed by Lukas

On today's Client Interview Series episode, I'm chatting with Hannah Cole, founder of Sunlight Tax, a business that offers tax education. Hannah share...

521: The Behind The Scenes Of A 42x ROAs With Mallory Nowak - Client Interview Series Ep #1

05 Jun 2023

Contributed by Lukas

Welcome to the first episode in my new Client Interview Series! In this episode, I sit down with Mallory Nowak, a functional nutritionist. Mallory sha...

520: Marketing On A Budget: The Essential Components To Your Strategy

01 Jun 2023

Contributed by Lukas

In today's episode, I'm giving some insight into essential components needed to elevate your marketing strategy. Your business, your offer, and your v...

519: 3 Hidden Areas You Could Generate More Revenue In Your Business Now

30 May 2023

Contributed by Lukas

In this episode of the Not For Lazy Marketers Podcast, I'm exploring different strategies to generate revenue and create a cash infusion in your busin...

518: If You're Making 6 Figures Or More, You Need To Hear This

25 May 2023

Contributed by Lukas

I'm excited to dive into a topic today that I believe brings a fresh perspective to the world of entrepreneurship and business growth. In this episode...

517: Remember These 3 Things When Solving Any Marketing Problem

23 May 2023

Contributed by Lukas

In today's episode, we're going to talk about an essential concept that is often overlooked. It's easy to lose sight of the bigger picture, but by rem...

516: Answer These Questions To Instantly Improve Your Messaging & Marketing

18 May 2023

Contributed by Lukas

In this episode, I've got some questions for you. If you can answer these questions, you'll be able to instantly improve your messaging and marketing....

515: I Made This Mistake In My Own Marketing & It Cost Me Big Time

16 May 2023

Contributed by Lukas

In today's episode, I'm sharing a mistake I made in my own marketing and how it cost me big time. Consistency is crucial for effective marketing strat...

514: 11 Strategies I'm Implementing Right Now to "Have It All"

11 May 2023

Contributed by Lukas

513: 3 Simple Strategies to Increase Connection (& Sales) With Your Audience

09 May 2023

Contributed by Lukas

Do you connect well with your audience? Today, I'm sharing 3 actionable tactics to increase connection with those who follow you, and ultimately boost...

512: Our $1M Month For Our Clients & The Transparent BTS Takeaways - Bonus Episode

05 May 2023

Contributed by Lukas

511: Two Hard Truths You All Need To Hear & Nobody Will Tell You

04 May 2023

Contributed by Lukas

Today's topic was inspired by a recent team meeting that got me fired up about the unrealistic client strategies that some influencers in the online m...

510: What All Of Our Most Successful Clients Are Leveraging Without Even Realizing It

02 May 2023

Contributed by Lukas

Today on the Not For Lazy Marketers Podcast, I'm emphasizing the significance of recognizing and utilizing your strengths and personality in your busi...

509: Master This & You'll Have a 7-Figure Business - Marketing Secrets Nobody Tells You Series #5

01 May 2023

Contributed by Lukas

Welcome to the last episode of my series 'Marketing Secrets Nobody Tells You' where I'm jumping into what I believe to be the most crucial element of ...

508: Marketing Is _____ But It's Not ______ - Marketing Secrets Nobody Tells You Series #4

28 Apr 2023

Contributed by Lukas

It's day 4 of the series Marketing Secrets Nobody Tells You, and I'm dropping a huge truth bomb. Marketing is NOT easy, but it IS simple. Successful e...

507: The #1 Reason for Failure in Business & Marketing Is...Marketing Secrets Nobody Tells You Series #3

27 Apr 2023

Contributed by Lukas

Welcome back to my Marketing Secrets Nobody Tell You series, where today I'm revealing one of the biggest (if not THE biggest) reasons why business ow...

506: The Answer To Marketing That Isn't Working Is Almost Always This - Marketing Secrets Nobody Tells You #2

26 Apr 2023

Contributed by Lukas

Welcome to episode two of the Marketing Secrets Nobody Tells You series, where we discuss the secrets that nobody talks about and the actions you can ...

505: This Holds 90% of Your Marketing Success & It's Not What You Think - Marketing Secrets Nobody Tells You #1

26 Apr 2023

Contributed by Lukas

You voted, and I'm delivering! This week's podcast series is Marketing Secrets Nobody Tells You, and each episode will include both a secret AND an ac...

504: 3 Things I'm Focusing On in My Own Marketing to Get Results

20 Apr 2023

Contributed by Lukas

503: This One Shift Can Make a Difference in Your Business This Week

18 Apr 2023

Contributed by Lukas

Do you ever feel stuck in analysis paralysis? You know what I'm talking about…the constant "what ifs" and fear of making the wrong decision in your ...

502: How to Use Buyer Personas to Improve Your Messaging

11 Apr 2023

Contributed by Lukas

501: How Do You Know If It's Time To Completely Pivot Your Marketing?

04 Apr 2023

Contributed by Lukas

In today's episode, I'm answering the question that plagues so many marketers: when do you know it's time to completely pivot your marketing strategy?...

500: 5 Personal Takeaways & Strategies From 500 Podcast Episodes

30 Mar 2023

Contributed by Lukas

Welcome to the 500th episode of the Not for Lazy Marketers podcast! 500! Wow, what a journey. A huge thank you to each of you who tune in regularly, w...

499: 3 Simple Tactics You Can Leverage Now To Improve Your Results

28 Mar 2023

Contributed by Lukas

Are you looking for ways to improve your results? In this episode of Not for Lazy Marketers, I'm dropping 3 simple, but HUGE, tactics you can implemen...

498: Do This Exercise To Instantly Improve Your Marketing Results (Plus An Announcement!)

24 Mar 2023

Contributed by Lukas

I had the most incredible training yesterday…honestly, it was my best one yet. While there is no replay (and I mean that), I did want to drop this b...

497: The 3 Reasons Why Your Offer Isn't Selling

23 Mar 2023

Contributed by Lukas

If you have an offer that just isn't selling, this episode is for you. Many people mistakenly think that their offer is not good enough or that people...

496: What Exactly is Part of a Converting Marketing Strategy?

21 Mar 2023

Contributed by Lukas

What is your marketing strategy?  That sense of overwhelm you just felt when reading that question…you're not alone. Many people feel overwhelmed w...