Embracing Marketing Mistakes

From helping DJ Bob Sinclair to almost getting fired.

13 Nov 2025

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Christopher McKay, Head of Brand Engagement at Hillarys shares his career-defining failure when working at Ministry of Sound, revealing how a creative idea bombed due to lack of audience research and testing.• Started career in journalism before moving to PR at CalPR in Leeds• Moved to Ministry of Sound in London• Created "French Lessons with Bob" featuring DJ Bob Sinclair teaching French phrases• Campaign received only 50 likes compared to the usual 800-1,000 engagement• After two failed posts, had to cancel the planned 10-part series• Learned a valuable lesson about using data and insights before creative brainstorming• Key takeaway: Test before investing significant resources into a campaign Is your strategy still right for 2026? Book a free 15-min discovery call to get tailored insights to boost your brand’s growth. 👉 [Book your call with Chris now] 👈 Subscribe to our Newsletter✒️Don't miss a hilarious mistake or free event by 👉 subscribing to our newsletter here. 👈 Follow Chris Norton:X, TikTok, LinkedInFollow Will Ockenden:LinkedInFollow The Show: TikTok, YouTube

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Embracing Marketing Mistakes

From helping DJ Bob Sinclair to almost getting fired.

This episode hasn't been transcribed yet

Other episodes from Embracing Marketing Mistakes

The Expedia Pitch Mix-Up: When the Wrong Logo Won the Deal

The Disappearing Pitch: How a Magician Cost Us the Client

EP 110: Most Creative Directors Are Never Told What Their Job Is | Mick Mahoney

Too Many Topics, Too Few Clients: David's YouTube Marketing Mistake

EP 109: The Tweet That Broke Yorkshire Tea with Dom Dwight

The Expensive Mistake of Starting a Shop You Don’t Believe In

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