Inside the Haircare CGI Mishap That Stopped a Campaign
04 Dec 2025
Contributed by Lukas
As Creative Marketer Anil Manji joined the show, he reflected on an early-career incident that conti...
How AI Is Transforming SEO: Chris Attewell on Google, Bing and the Future of Search
02 Dec 2025
Contributed by Lukas
This week on Embracing Marketing Mistakes, Chris Norton is joined by Chris Attewell, former CEO of S...
Meagan’s $67 Facebook Sale That Sparked a $25K Fail
27 Nov 2025
Contributed by Lukas
When marketer and business coach Meagan Williamson joined the show, she opened up about a painful an...
What Happens When Your Influencers Refuse to Use Their Own Names
25 Nov 2025
Contributed by Lukas
Marshall Manson is a communications strategist with deep experience in both brand marketing and corp...
EP 90: The Body Shop Line That Haunted Vikki Ross
18 Nov 2025
Contributed by Lukas
A single soft line on The Body Shop catalogue haunted copywriter Vikki Ross for six months. Years la...
From helping DJ Bob Sinclair to almost getting fired.
13 Nov 2025
Contributed by Lukas
Christopher McKay, Head of Brand Engagement at Hillarys shares his career-defining failure when work...
EP 89: The Secret Brain Hack Powering the World’s Biggest Brands with Claire Koryczan
11 Nov 2025
Contributed by Lukas
What if the key to leading brilliant brand teams was already wired into your brain? Claire Koryczan...
Three PR Nightmares That Cost Brands Millions
06 Nov 2025
Contributed by Lukas
Marketing mishaps from major brands reveal the critical importance of PR coordination with marketing...
EP 88: How I Built a PR Agency from Zero During COVID - Darryl Sparey
04 Nov 2025
Contributed by Lukas
What happens when you leave a top PR agency to launch your own business, only for the world to shu...
EP 87: From KFC’s Pricing Error to Expedia’s Deck Disaster: Lessons from Sam Benton on Creative Courage
28 Oct 2025
Contributed by Lukas
Sam Benton, co-founder of Mad Masters, shares a career-shaping error many ambitious marketers will r...
She controlled her narrative by revealing her darkest secrets first
23 Oct 2025
Contributed by Lukas
Today we speak with Greg Matusky, CEO & Founder, Gregory FCA Public Relations. He talks about be...
EP 86: When Google’s AI Stole Their Clicks: How Prohibition Turned a Traffic Crisis into GEO Strategy
21 Oct 2025
Contributed by Lukas
When Google rolled out AI Overviews, Prohibition PR’s founder Chris Norton and co-owner Will watch...
Breaking the BBC Homepage: Tales from the Trenches
16 Oct 2025
Contributed by Lukas
We explore marketing mishaps and professional blunders that offer valuable life lessons with a bit o...
EP 85: AI-Written RFP Fail: Why Pitches Collapse
14 Oct 2025
Contributed by Lukas
What do you do when your big pitch idea quite literally vanishes in front of the client? For James T...
Knowing When to Fold: A Transatlantic Marketing Lesson
09 Oct 2025
Contributed by Lukas
Andrew Bloch shares the challenging story of opening Frank PR's New York office after successfu...
EP 84: Cracking the YouTube Algorithm: Lessons from Raw Data, Not Hype
07 Oct 2025
Contributed by Lukas
Forget chasing subscribers and viral videos. It’s time to turn YouTube into a serious lead generat...
The Gap Year that Almost Became a Career Gap
02 Oct 2025
Contributed by Lukas
Marketing professionals aren't immune to making classic business mistakes, especially when pers...
EP 83: Demoted at Deliveroo: Alice Ter Haar's Career-Shaking Failure
30 Sep 2025
Contributed by Lukas
Careers rarely implode on schedule, but what you do next can change everything. When Alice Ter Haar ...
Webinar FAIL: That Time I Forgot to Record Our Huge Influencer Webinar
25 Sep 2025
Contributed by Lukas
Shaheen Samavati, Co-founder and CEO of Vera Content, explores career mistakes through a cautionary ...
EP 82: Mastering LinkedIn Visibility: Four Steps to Turn Followers into Clients
23 Sep 2025
Contributed by Lukas
Think your LinkedIn profile is just a digital CV? Think again. In this eye‐opening conversation wi...
Direct Marketing Fuck Up that Taught Me Everything Advertising Couldn't
18 Sep 2025
Contributed by Lukas
In this mini series where we take a look back to our guest's mistakes they have shared, we have...
EP 81: How a Prestige Client Nearly Cost Alexandra Galviz Her Authentic Brand
09 Sep 2025
Contributed by Lukas
Alexandra Galviz, better known as Authentic Alex, is a LinkedIn Top Voice and the co-creator of the ...
Food Marketing Gaffe: My Culinary Embarrassment with Meena Patak
04 Sep 2025
Contributed by Lukas
Tamsin Daniel, a senior marketing professional and Head of Marketing at Firetree Chocolate, shares h...
EP 80: The 1 B2B Thought Leadership Strategy You're NOT Using in 2025
02 Sep 2025
Contributed by Lukas
Only 26 percent of B2B brands see real results from thought leadership, even though 80% are actively...
Sadie Straw’s Inbox Fail and the Wellness Campaign That Asked Too Much
27 Aug 2025
Contributed by Lukas
Wellness initiatives in the workplace often sound ideal, but what happens when they demand more than...
EP 79: Why the BBC's Spencer Kelly Said the iPad Would Fail, Hours Before Its Launch
19 Aug 2025
Contributed by Lukas
Back when Apple was rumoured to be about to launch the iPad, BBC presenter Spencer Kelly was already...
EP 78: From Zero Clients to LinkedIn Success: Sarah Clay’s Lockdown Marketing Fail
12 Aug 2025
Contributed by Lukas
For Sarah Clay, that nightmare became her big break. Pre-pandemic, she was running a social media ag...
EP 77: Mind Games: Richard Shotton Reveals Marketing's Hidden Secrets
22 Jul 2025
Contributed by Lukas
Tired of marketing campaigns that miss the mark? Richard Shotton, bestselling author of "The Ch...
PR FAIL: I sent a press release that wasn't approved and made the 10 o'clock news.
17 Jul 2025
Contributed by Lukas
Our host, Chris Norton, reveals his biggest career mistake when he joined a new PR agency as an acco...
EP 76: How British Wool Turned 30,000 Farmers into Brand Advocates
16 Jul 2025
Contributed by Lukas
What does it take to market an iconic British agricultural product in today's digital world? Gr...
Media Training Error: The Constructive Dismissal Quip That Sparked a Training Fuck Up
10 Jul 2025
Contributed by Lukas
Exploring professional mishaps in the world of media training, our guest expert media trainer, Guy C...
The Molly Mae Effect: Salvaging Brand Reputation Through Community Engagement
09 Jul 2025
Contributed by Lukas
When a high-profile fashion brand stumbles at launch, how do they rebuild customer trust? This fasci...
Marketing Mistake: Did I Just Break Stock Market Regulations?
03 Jul 2025
Contributed by Lukas
Neville Hobson, a former Vice President of Corporate Communications, shares a near career-ending mis...
EP 75: Your Marketing Team Just Got Smarter Thanks to AI
01 Jul 2025
Contributed by Lukas
What happens when you mix two decades of digital comms experience with a brain wired for analytics, ...
Marketing Blunder: When 500 Becomes 5K: A Coney Island New Year's Disaster
26 Jun 2025
Contributed by Lukas
The podcast explores notable professional mistakes and what can be learned from them. B2B Marketing ...
EP 74: Are You Still Measuring Outputs When You Should Be Measuring Outcomes?
24 Jun 2025
Contributed by Lukas
Let’s be honest, the PR world still loves a good-looking coverage book. A glossy spread in the nat...
FAIL: Hops and Dreams: The Beer That Nobody "Cheers'd" To
19 Jun 2025
Contributed by Lukas
Rachel Auty, head of marketing at Brew York, discusses the brewery birthday celebration that feature...
EP 73: The Art of Authentic Brand Storytelling: Rachel Massey on Breaking Through B2B Blandness
17 Jun 2025
Contributed by Lukas
Rachel Massey, Director of Marketing at Huthwaite International, is a brilliant B2B marketing manage...
Marketing Mishap: Using My Name As My Password Wasn't Great
12 Jun 2025
Contributed by Lukas
Moving fast in business means making quick decisions that can sometimes lead to significant mistakes...
FAIL: When your business feels like your baby, you take the losses personally
05 Jun 2025
Contributed by Lukas
Chris Simmance, Founder of OMG Centre, opens up about the hard leadership lessons learned through em...
FAIL: "I Started an Online Wine Business Right Before Lockdown"
29 May 2025
Contributed by Lukas
Josh Lachovic, ex-startup founder turned growth agency founder, shares his journey from digital mark...
Oinking Outside the Box: Marketing Lessons from a Cartoon Pregnancy
27 May 2025
Contributed by Lukas
Welcome to another Campaign Crunch episode where we take a look at trending campaigns, what they did...
FAIL: I was almost printed on the front page of a national newspaper
22 May 2025
Contributed by Lukas
This clip explores career mistakes and what people learn from them. Andrew shares a memorable blunde...
EP 72: Why Lazy Content Will Kill Your Brand
20 May 2025
Contributed by Lukas
Guy Utley from Tall Agency shares his journey from recognising his creative talents at school to fou...
Marketing FAIL: How I made 120,000 Anglers Angry
15 May 2025
Contributed by Lukas
Andy Green shares his biggest professional mistake from his time as deputy head of PR at Yorkshire W...
EP 71: The Future of Chocolate Is Hidden in Volcanic Soil
13 May 2025
Contributed by Lukas
Ever wondered what makes truly exceptional chocolate? The secret might be sitting right beneath its ...
The Art of Global Content with Shaheen Samavati
06 May 2025
Contributed by Lukas
Marketing across borders goes far beyond simple translation - it requires genuine cultural understan...
EP 70: "Getting Fired Was the Best Career Move I Ever Made"
29 Apr 2025
Contributed by Lukas
Getting fired can be devastating to your career - or it can be the catalyst for something greater. F...
Severance: The Marketing Masterclass Behind Apple TV's Cult Show - Campaign Crunch
23 Apr 2025
Contributed by Lukas
Marketing a TV show in today's crowded streaming world requires more than just trailers and bil...
EP 69: The Fake Follower Epidemic: Stop Vanity Metrics Killing Your Brand - Marketing Room 101 Special
15 Apr 2025
Contributed by Lukas
In this special episode of Embracing Marketing Mistakes, Chris and Will take a seat on the guest sid...
EP 68: AI, Reddit, and Micro-Virality: Our Social Media Trends for 2025
08 Apr 2025
Contributed by Lukas
Following on from our most popular episode last year where we looked at social media trends for 2024...
EP 67: "I Didn’t Pay Myself for 3 Years" - How Agorapulse Built a Thriving Business
31 Mar 2025
Contributed by Lukas
What does it really take to build a successful SaaS business from scratch with no funding? Emeric Er...
EP 66: YouTube Dominance: Why Most Brands Fail at Video Marketing
25 Mar 2025
Contributed by Lukas
YouTube isn’t just holding its own against TikTok and Instagram – it’s thriving. In fact, in t...
EP 65: How to turn passionate fans into your most powerful marketing channel, with Paul Archer
19 Mar 2025
Contributed by Lukas
Who would you trust more to recommend a product or service - an influencer who is paid to promote it...
EP 64: How a Family Cleaning Brand 'Swept Up' the Competition, with Howard Moss
11 Mar 2025
Contributed by Lukas
Yep, Astonish cleaning products really started out in a shed in Leeds… In this episode, we go be...
EP 63: Crisis Control 2025: What to Do When It All Goes Wrong
04 Mar 2025
Contributed by Lukas
It’s easy to feel like things are quickly spiraling out of control when a crisis hits. Our latest ...
EP 62: Why Comms Teams Are Wasting £10K a Month (And How to Fix It)
25 Feb 2025
Contributed by Lukas
AI is transforming PR, but is it actually replacing PR professionals? In this episode, we sit down w...
EP 61: The Powerful Role of Psychology in Business and Marketing with Abby Dixon
18 Feb 2025
Contributed by Lukas
Abigail Dixon, the brilliant mind behind the Whole Marketer, shares her inspiring journey from worki...
EP 60: How to Avoid the Dirty Tricks from the Media with Helen Nugent
11 Feb 2025
Contributed by Lukas
Award-winning journalist Helen Nugent, renowned for her 27-year career across multiple media channel...
EP 59: Why Your PR ROI is Failing – And How to Fix It
04 Feb 2025
Contributed by Lukas
Are you measuring PR ROI all wrong? If you’re relying on outdated metrics like AVEs or vanity impr...
EP 58: It’s Better to Belong: The Art of Building Customer Loyalty in Competitive Markets
28 Jan 2025
Contributed by Lukas
Nikki Dixon, Director of Brand & Marketing @ Leeds Building Society, shares her journey from ret...
EP 57: The £400 Billboard That Made Headlines: Mark Rofe’s Love-Seeking PR Stunt
21 Jan 2025
Contributed by Lukas
What does a £400 billboard, 1,400 unsold England flags, and a taxi website have in common? For digi...
EP 56: From Zero to 110K Downloads: Master Podcasting in 2025 to Transform Your Brand
14 Jan 2025
Contributed by Lukas
Explore the power of podcasting, we discuss why it has become essential in today's marketing wo...
EP 55: How Gap Leveraged TikTok Trends for a Bold Fashion Move
07 Jan 2025
Contributed by Lukas
What happens when a legacy brand like Gap teams up with a TikTok star to redefine fashion trends? Se...
EP 54: Failing Forward: Brian Keane’s Road From Broke to Bestseller
03 Dec 2024
Contributed by Lukas
In this episode of Embracing Marketing Mistakes, we sit down with Brian Keane, bestselling author of...
EP 53: The Report That Scared CMOs: AI, Backlash, and Budget Squeezes
26 Nov 2024
Contributed by Lukas
Robin Smith, Head of Corporate at Censuswide, joins us in unravelling the complexities of modern mar...
EP 52: Unlocking 40% Profit Margins: The Secret to Agency Pricing Success
19 Nov 2024
Contributed by Lukas
Unlock the secrets to charging what your agency is truly worth with insights from Crispin Manners, C...
EP 51: Why 80% of New Grocery Products Fail: Lessons from the Food & Beverage Sectors
12 Nov 2024
Contributed by Lukas
Unlock the secrets to marketing success in the food and beverage industry in this episode of Embraci...
EP 50: 450K Emails in One Hour?! How a HubSpot Blunder Turned into a Nightmare
05 Nov 2024
Contributed by Lukas
Ever wondered how rejection can fuel innovation? Zohe Mustafa, the visionary founder and head of mar...
EP 49: How to Build a Premium Brand: Insights from Lexus - Mat Thomas
29 Oct 2024
Contributed by Lukas
World-renowned brand strategist Mat Thomas shares his fascinating journey from finance to marketing,...
EP 48: £15M and 37 Downloads: Inside the Kylie Minogue Campaign That Went Horribly Wrong - Tom Goodwin
15 Oct 2024
Contributed by Lukas
Can you imagine a world where the relentless march of technology isn't as swift as we perceive ...
EP 47: How Can You Overcome the Fear of Public Speaking? Jayne Constantinis
08 Oct 2024
Contributed by Lukas
In this episode, we’re joined by Jayne Constantinis, an esteemed trainer and presenter whose caree...
EP 46: Why My Generosity Flopped: The Reciprocity Lesson Marketers Need - Phill Agnew Nudge
01 Oct 2024
Contributed by Lukas
What if understanding consumer behaviour could transform your marketing efforts? Join us for an insi...
EP 45: Is Guaranteed Coverage Really Just Paid Media in Disguise? Chris Pharo Explains
24 Sep 2024
Contributed by Lukas
If you’ve ever wanted “guaranteed media coverage,” this episode is a must-listen. We’ve all ...
EP 44: How Top Marketers Avoid Vanity Metrics and Focus on Real Growth
17 Sep 2024
Contributed by Lukas
Want to know how to truly resonate with your audience and craft marketing strategies that hit the ma...
EP 43: How to Master Strategic Copywriting and Boost Freelance Success with Sarah Townsend
10 Sep 2024
Contributed by Lukas
Ever wondered how to transform your business through the power of words? Join us as we chat with the...
EP 42: Falling Over, Failed Funnels, and Facebook Ad Fiascos: 50 Episodes of Mistakes
03 Sep 2024
Contributed by Lukas
Ever wondered how booking events in different cities on the same dates could turn into a hilarious m...
EP 41: How Class Diversity Can Be the Secret to Your Marketing Strategy with Lisa Thompson
27 Aug 2024
Contributed by Lukas
Unlock the secrets to more inclusive and effective marketing strategies with our special guest, Lisa...
EP 40: Can a Government Campaign Change the World? Lessons from COVID and COP26 - Anil Manji
20 Aug 2024
Contributed by Lukas
Ever wondered how marketing strategies are crafted amidst the chaos of a global crisis? Join us on a...
EP 39: Why Weird Works: The Secret to Guerrilla Marketing Success with Peter Freedman
13 Aug 2024
Contributed by Lukas
Ever wondered how silly PR ideas turn into marketing gold? We're thrilled to have Peter Freedma...
EP 38: How your brand can get the most out of Pinterest - Meagan Williamson
06 Aug 2024
Contributed by Lukas
Unlock the secrets of Pinterest marketing success for 2024 with insights from Megan, a seasoned expe...
EP 37: How the Wrong AI Approach Is Costing Brands Big: Lessons for Smarter Implementation - Andrew Bruce Smith
30 Jul 2024
Contributed by Lukas
Ever wondered how AI is reshaping the marketing landscape? Join us for an enlightening conversation ...
EP 36: Can AR Technology Transform Brand Advertising or Is It Just Hype?
23 Jul 2024
Contributed by Lukas
How can brands leverage cutting-edge technology and creativity to connect with their audiences? Join...
EP 35: The Hairy Fail: Gareth Turner’s PR Nightmare with a Human Hair Coat
16 Jul 2024
Contributed by Lukas
Unlock the secrets to brand growth with Gareth Turner, the mastermind behind the innovative Big Blac...
How brands can learn from the Saka x Nando's collaboration - Campaign Crunch
09 Jul 2024
Contributed by Lukas
What happens when a passionate footballer teams up with a beloved restaurant chain? Find out as we w...
EP 34: How a Twitter Fail Sparked Stuart Bruce’s AI Journey in PR
02 Jul 2024
Contributed by Lukas
AI in PR and Politics: Lessons from PR Futurist Stuart BruceEver wondered how AI is revolutionising ...
EP 33: When Marketing Stunts Backfire: Lessons from Paddy Power’s Oscar Pistorius Ad Fail
25 Jun 2024
Contributed by Lukas
Get ready for a masterclass in disruptive marketing with our special guest, Ken Robertson, the forme...
EP 32: What Crisis Management Secrets Can Save Your Brand from Scandal? Ann Wright
18 Jun 2024
Contributed by Lukas
Can your business survive a crisis? Learn the secrets from Ann Wright, the founder of Roughhouse Med...
Embracing Marketing Mistakes Podcast Trailer
13 Jun 2024
Contributed by Lukas
Ever wondered why some marketing campaigns flop while others skyrocket? Uncover the secrets of trans...
EP 31: How Does Audible Mix Audiobook Success with Marketing Challenges? Richard Noble
04 Jun 2024
Contributed by Lukas
Ever wondered how the rise of audiobooks impacts the traditional publishing landscape? Join us as we...
EP 30: How to Master Your Social Media Strategy
28 May 2024
Contributed by Lukas
Unlock the secrets to a dynamic social media strategy that keeps you ahead of the curve. This week, ...
Revving Up Equality: Ford's Empowering Campaign with Sydney Sweeney - Campaign Crunch
21 May 2024
Contributed by Lukas
Rev up your engines and tune your ears—Sarah, our account exec with the midas touch for marketing ...
EP 29: How to "suck less" at public speaking at conferences - Rich Mulholland
14 May 2024
Contributed by Lukas
Have you ever wondered if the secret to captivating an audience is hidden in the art of jiu-jitsu? J...
What Can We Learn from Olaplex's Battle Against Imitators?
07 May 2024
Contributed by Lukas
Ever wonder how a brand can elegantly dance around the issue of product knock-offs while reinforcing...
EP 28: Walmarting Across America Failure and other hot influencer marketing lessons with former Ogilvy CEO Marshall Manson
30 Apr 2024
Contributed by Lukas
Unlock the secrets of thriving in a volatile media world with Marshall Manson. This episode promises...
What Made Stanley’s Rebrand a Perfect Fit for Gen Z?
23 Apr 2024
Contributed by Lukas
Discover the secret behind Stanley's shift from your grandpa's thermos to the must-have ac...
EP 27: How Did a Data-Driven Algorithm Almost Derail a Marketing Project at Hillary’s?
16 Apr 2024
Contributed by Lukas
Join Vicki Murphy and me, Chris Norton, as we swap tales from the working life of marketing with Chr...
What Made Dunkin’s Campaign with Ben Affleck a Cultural Phenomenon?
09 Apr 2024
Contributed by Lukas
In this episode of Campaign Crunch we dissect Dunkin's strategic pivot from donuts to coffee. O...
EP 26: The Perils of Auto-Reminders: What I Learned from Sending Hundreds of People the Wrong Date
02 Apr 2024
Contributed by Lukas
Ever wondered how to catch the eye of a marketer with your marketing? That's exactly what we tr...
How Did Norwich City FC and Samaritans Create a Viral Mental Health Campaign?
26 Mar 2024
Contributed by Lukas
This episode of Campaign Crunch takes a heartfelt turn with Emily Moult from our team at Prohibition...