Embracing Marketing Mistakes
Marketing Mistake: Did I Just Break Stock Market Regulations?
03 Jul 2025
Neville Hobson, a former Vice President of Corporate Communications, shares a near career-ending mistake when he accidentally published financial results for a public company 12 hours early by hitting "publish" instead of "schedule." Quick thinking and a lot of panic led him to unpublish the content, reschedule it correctly, and immediately report the incident to the stock exchange, which fortunately responded with understanding.• Preparing financial results publication using FrontPage software• Potentially illegal early disclosure of financial results for a public company• Learning the critical importance of attention to detail• Modern publishing risks are even greater with multiple access points• First public disclosure of this corporate communications fuck up Is your strategy still right for 2026? Book a free 15-min discovery call to get tailored insights to boost your brand’s growth. 👉 [Book your call with Chris now] 👈 Subscribe to our Newsletter✒️Don't miss a hilarious mistake or free event by 👉 subscribing to our newsletter here. 👈 Follow Chris Norton:X, TikTok, LinkedInFollow Will Ockenden:LinkedInFollow The Show: TikTok, YouTube
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